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Vocabulary and Advertising Concepts Guide

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0% found this document useful (0 votes)
4 views13 pages

Vocabulary and Advertising Concepts Guide

Uploaded by

laingocminh01
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

DAY 3

PART 1: PICTURE DESCRIPTION

VOCABULARY:

SECTION 1:

Path Is parked by the _________

_______ Is parked between the ___________

Ramp __________

Walkway/ sidewalk Putting in ______

________ ______________

Garage Driving a vehicle

_____________ Riding a bicycle

____________ Is bumper to bumper

Crosswalk ___________ traffic

_____________ Moving in both ____________

Gas station Holding a ________________

________ traffic/ Traffic _____________ Going through a __________

Driveway Being _________

Along the street Getting out of the car

Raking ________ Repairing a vehicle

Sweeping the ___________ Putting ______ on the ________

Crossing the ____________ _____________ the rear door

Looking into the car

1 TV
DAY 3

SECTION 2 SECTION 3

____________ the plane Rail

________ the airplane ______________

________ the plane Tram

__________ the plane ___________

Flying overhead __________ station

__________ from the runway Approaching

Touching ______ Boarding a bus

Landing at the _________ Getting on a bus

Is ________ on the ground Exiting a train

Is on the _________ Getting off the train

____________ the airplane ___________ from a station

Fastening a _________ ______________ a station

Serving food __________ from a bus

Are _____________ Waiting in line

Loading a _______ Waiting near a vehicle

_______________ above their seats

2 TV
DAY 3

TOPIC 2: ADVERTISING
Ghi chú (Đồng nghĩa / Trái nghĩa /
STT Từ tiếng Anh Nghĩa tiếng Việt
Cụm TOEIC)
1 Consumer Người tiêu dùng consumer behavior, target consumer
2 Persuade Thuyết phục convince, persuade sb to do sth
3 Comparison Sự so sánh price comparison, draw a comparison
4 Feature Tính năng, đặc điểm key feature, special feature
5 Take into account Tính đến, xét đến factor in, consideration
6 Analysis Sự phân tích market analysis, data analysis
7 Respondent Người trả lời khảo sát survey respondents
8 Demonstration Sự minh hoạ, trình bày product demonstration
9 Publicity Sự công khai, quảng bá media publicity, negative publicity
10 On display Trưng bày, triển lãm be on display, put on display
11 Broadcast Phát sóng, quảng bá live broadcast, radio broadcast
12 Commercial Quảng cáo (TV, radio) TV commercial, radio spot
13 Brand awareness Nhận thức thương hiệu increase brand awareness
Celebrity
14 Quảng bá qua người nổi tiếng use celebrity endorsement
endorsement
15 Packaging Bao bì attractive packaging, design packaging
16 Label Nhãn mác product label, ingredient label
Promotional
17 Tài liệu quảng cáo flyers, catalogues, brochures
material
18 Implement Thực thi, tiến hành implement a plan, put into effect
19 Initiative Sáng kiến, chương trình new initiative, take initiative
Advertising
20 Công ty quảng cáo creative agency, marketing agency
agency
21 Innovative Sáng tạo, đổi mới creative, novel ⟷ traditional
22 Widespread Phổ biến, rộng rãi widespread use, common practice
23 Brochure Tập quảng cáo product brochure, travel brochure
24 Boast Khoe khoang, tự hào có boast features, pride itself on
25 Manufacturer Nhà sản xuất domestic/leading manufacturer

Mini Test:

1. The sales team gave a live product ______ during the trade show.
a. decoration b. donation c. demonstration d. distribution

3 TV
DAY 3

2. The company launched a green energy ______ to reduce emissions.


a. initiative b. response c. brochure d. demonstration
3. The news will be ______ live from the event location.
a. advertised b. produced c. edited d. broadcast
4. The marketing team distributed ______ to promote the summer campaign.
a. promotional material b. legal contracts c. commercial rights d. user manuals
5. The company is trying to attract younger ______ by using social media advertising.
a. employees b. managers c. consumers d. assistants
6. Almost 90% of the ______ were satisfied with the service.
a. competitors b. respondents c. applicants d. investors
7. The product is sold in eco-friendly ______ made from recycled paper.
a. containers b. packaging c. machines d. advertising
8. The newest clothing line is now ______ at our flagship store for customers to view.
a. on sale b. on board c. on display d. on charge
9. We must take delivery times ______ before deciding on the supplier.
a. under control b. for sure c. into account d. by mistake
10. The company launched a series of humorous TV ______ to promote the new drink.
a. brochures b. commercials c. posters d. documents
11. Their campaign significantly boosted their ______ among teenagers.
a. market share b. brand awareness c. cost control d. financial report
12. Please read the ______ carefully before using the product.
a. instruction b. label c. brand d. formula
13. The new smartphone received a lot of positive ______ after its release.
a. publicity b. summary c. pollution d. authority
14. The company plans to ______ a new pricing strategy next quarter.
a. recommend b. implement c. present d. adopt
15. We tried to ______ her to join the loyalty program by offering a discount.
a. describe b. persuade c. purchase d. define
16. The brand used a famous actor for ______ to attract more attention.
a. celebrity endorsement b. product placement c. sponsorship d. pricing strategy
17. The ______ between the two products shows that Brand A is more cost-effective.
a. prediction b. connection c. comparison d. expansion
18. The main ______ of this vacuum cleaner is its automatic cleaning mode.
a. feature b. model c. charge d. benefit
19. According to the latest market ______, demand for organic food is increasing.
a. benefit b. analysis c. donation d. deposit
20. They hired a leading ______ to manage their national ad campaign.
a. logistics provider b. advertising agency c. transport unit d. insurance broker

4 TV

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