Sensation: A mental process (such as

Behavior: the way in which one acts seeing, hearing, or smelling) resulting from
or conducts oneself, especially towards others. the immediate external stimulation of a Sensation: A mental process (such as
sense organ often as distinguished from a seeing, hearing, or smelling) resulting from
Human Behavior: Human behaviour refers conscious awareness of the sensory the immediate external stimulation of a
to the way humans act and interact. It is based process compare perception. : awareness sense organ often as distinguished from a
on and influenced by several factors, such as
(as of heat or pain) due to stimulation of a conscious awareness of the sensory
genetic make-up, culture and individual values
sense organ. process compare perception. : awareness
and attitudes.
(as of heat or pain) due to stimulation of a
Psycology: Psychology is the scientific study of Absolute Threshhold: An absolute sense organ.
the mind and behavior. Psychologists are threshold is the smallest level of stimulus 5 Senses:
actively involved in studying and understanding that can be detected, usually defined as at eyesight, hearing, taste, touch and smell.
mental processes, brain functions, and least half the time. The term is often used
behavior. in neuroscience and experimental research Absolute Threshhold: An absolute
and can be applied to any stimulus that can threshold is the smallest level of stimulus
Perception: Perception refers to our sensory be detected by the human senses including that can be detected, usually defined as at
experience of the world. It is through this sound, touch, taste, sight, and smell. least half the time. The term is often used
experience that we gain information about the in neuroscience and experimental research
environment around us. Perception relies on the and can be applied to any stimulus that can
cognitive functions we use to process Associative Learning: be detected by the human senses including
information, such as utilizing memory to Associative learning is a type of learning that sound, touch, taste, sight, and smell.
recognize the face of a friend or detect a familiar happens when two unrelated elements get connected
in our brains through the process of conditioning.
scent
*A stimules is paired with a behavior.
*Can be classical conditioning or operant The Difference Between Habituation And
conditioning. Sensitization.
Learning: The process of getting new knowledge
in order to change the behavior. Habituation:
Non Associative Learning:
Non Associative learning is a type of learning where *Specific to particular stimulus and response.
Conditioning: The association between an organism’s behavior toward a certain stimules *Results in decreased response magnitude.
environmental stimuli and the organism’s changes over time in the absence of any evident *Specific to particular brain circuit occurs
responses. association with consequences or other stimuli that afater repetition of a variety of types of
would induce such changes stimulus.
*A stimulus is not paired with a behavior.
Classical Conditioning: Classical conditioning *Exhibited in both the short term and long
*Can be habituation or sensitization.
is a type of learning that happens term.
unconsciously. When you learn through Observational learning: is the process of learning by
classical conditioning, an automatic conditioned watching the behaviors of others. The targeted Sensitization:
response is paired with a specific stimulus. This behavior is watched, memorized, and then mimicked. *General to a variety odf stimulus and
creates a behavior. Also known as shaping and modeling, observational responses.
learning is most common in children as they imitate *Results in increase response magnitude.
behaviors of adults.
Operant Conditioning: Operant conditioning, *Heightens responses in many circuits
sometimes referred to as instrumental occurs only after emotional stimuli.
conditioning, is a method of learning that uses *Normally lasts only for a short period.
rewards and punishment to modify behavior.
Through operant conditioning, behavior that is Human Memory: Memory is the process of taking in
rewarded is likely to be repeated, and behavior information from the world around us, processing it, Process Of Memory: There are three
that is punished will rarely occur. storing it and later recalling that information, sometimes main processes that characterize how
many years later. Human memory is often likened to that memory works. These processes
of a computer memory system or a filing cabinet. are encoding, storage, and retrieval (or
Difference between classical conditioning and recall).
Types Of Memory:
operant conditioning.
Sensory Memory: Sensory memory is a mental
representation of how environmental events look, Encoding: Process of making mental
Classical Conditioning: sound, feel, smell and taste. It includes a long-term representation of info.
*Classical condioning was introduced by Ivon component useful for such activities as recognizing a
Pavlov in early 1900. color or a familiar voice. However, most vivid details of Store: the process of placing newly
*Based on involuntary reflexive behavior. sensory memory seem to fade quickly. acquired information into memory,
*Studies individuals behavior in relation to which is modified in the brain for easier
Short-term Memory: Short-term memory (STM) refers
various internal or external stimuli. to systems which provide retention of limited amounts
storage
*Pavlov’s world famous dog experiment helped of material for a limited time period (<1 minute). Most
to establish the theory. investigated systems include Phonological, Spatial, and Retrieve: the process of recovering or
Visual STM, while STM storage exists also in other locating information stored in memory.
Operant Comditioning: domains, as the somatosensory system. Retrieval is the final stage of memory,
*Operant conditioning was found by B.F Skinner after encoding and retention.
Long-term Memory: Long-term memory refers to the
in 1938. memory process in the brain that takes information from
*Involves voluntary behavior of outcomes. the short-term memory store and creates long lasting Thinking: The action of using one's mind to produce
*Studies behavior patterns that take place in memories. These memories can be from an hour ago or thoughts. OR
response to numerous rewards and outcomes. several decades ago. Long-term memory can hold an Process that involves knowing, understanding,
*Skinner’s rat box experiment helped to prove unlimited amount of information for an indefinite period remembering and communicating
of time. (Cristoph Meiners) (1747 – 1810).
this theory.
Mental activities involves in thinking./
*Concept: mental grouping of stimuli object./
General factor affecting memory: Problem Solving: Algorithm/ Heuristics
Intelligence: The ability to drive information Decision Making:/
learn from experience adopt to the Judgement Formation./
Here are several common factors that can environment. Heuristics: An approach to problem solving that
affect your memory:
Types of intelligence: people instinctively use to make decision. Marketers
*Lack of sleep./ *Stress and anxiety. 1)Concrete Intelligence: Applicable for using us heuristics to understand and influence behavior.
/*Depression. /*Thyroid problems. /*Vitamin machines tools and instruments (mechanics
B12 deficiency. /*Alcohol abuse. /*Medication. Algorithm:
engineers ). Algorithmic thinking is a derivative of computer
2) Social Intelligence: Ability to understand science and the process to develop code and
Factors affecting implicit memory: social act wisely in human relationship. program applications. This approach automates
Implicit memory is a type of long-term memory Leaders, Ministers, Salesman etc. the problem-solving process by creating a series of
related to the impact that activities and 3) Abstract and General: Ability to response systematic, logical steps that intake a defined set of
experiences can have on your behavior. You towads number and latters inputs and produce a defined set of outputs.
might also hear it referred to as nondeclarative Teachers, lawyer, doctors, philosophers etc Language: Language our spoken written or gestured
memory. You access your implicit memory 4) Emotional Intelligence: Ability to perceive work is the way we communicate meaning to
unconsciously without even thinking about it. and regulates emotions (Eq,IQ). ourselves and others.