QUESTIONNAIRE
Name: Location:
Age: Sex:
Q1. Indians prefer coffee to tea. Do you agree?
(i)Yes (ii)No (iii)Don’t know
Q2. What do you prefer?
(i) Tea (ii)Coffee
Q3. How often do you indulge in drinking coffee?
(i)1-2 times a day (ii)2-3 times a day (iii)more than 3 times a day
Q4. Which coffee brand do you prefer?
(i)Nescafé (ii)BRU (iii)Other, please specify________
Q5. Do you think coffee is a stress-buster?
(i)Yes (ii)No
[Link] do you prefer having a ‘good cup of coffee’?
(i)Home (ii)Outside
[Link] you mind spending a lot of money over a coffee?
(i)Yes (ii)No (iii)Maybe
Q8. Which coffee outlet would you prefer going to?
(i)Starbucks (ii) Café Coffee Day (iii)Other, please specify__________
Q9. Do you think ‘a cup of Starbucks coffee’ is priced exorbitantly?
(i)Yes (ii)No (iii)Maybe
Q10. Do you find yourself drinking coffee alone or in the company of others?
(i)Alone (ii)With others
[Link] you think ‘coffee’ is a symbol of socialising?
(i)Yes (ii)No
Q12. Do you think the various coffee outlets gives you the perfect ambience to socialise?
(i)Yes (ii)No
Q13. Is it easier to open up over a cup of coffee?
(i)Yes (ii)No (iii)Maybe
Q14. Do you think drinking coffee increases creative thinking?
(i)Yes (ii)No (iii)Maybe
Q15. Do you feel you talk more over a cup of coffee?
(i)Yes (ii)No (iii)Maybe
Q16. Do you prefer to sit and drink coffee or take-away?
(i)Sit and drink (ii)Take-away
Q17. Do you prefer to treat yourself with a fancy cup of coffee on a special occasion?
(i)Yes (ii)No (iii)Maybe
Q18. Do you prefer eating other items while having coffee?
(i)Yes (ii)No (iii)Sometimes
Q19. Do you tend to get puzzled at the mention of the great variety and portion of coffee?
(i)Yes (ii)No
Q20. On what basis do you choose a coffee shop?
(i)Price (ii)Quality (iii)Other, please specify ____________