3.

​ The Virgins - Taking first

tentative steps in social media.
EMTECH LESSON 1 4.​ The Peacocks - Netizen with
high number of followers, fan,
ICT PROJECT FOR SOCIAL CHANGE likes and retweets.
(Planning & Conceptualizing) 5.​ The Lurkers - Watches others
are saying but rarely (if ever)
participates.
SOCIAL CHANGE
6.​ The Ranters - The “highly
●​ According to Encyclopedia
opinionated" netizens.
Britannica, it is the alteration
7.​ The Changelings - People that
of mechanisms within a social
adopt a different personality
structure.
online so no one knows their
★​ COVID - 19 response, Mental
real identities.
Health Awareness, Revolution
8.​ The Ghosts - Create
of Technology, etc.
anonymous profiles, for fear of
giving out personal
ICT PROJECTS & SOCIAL CHANGE
information to strangers.
●​ ICT projects range from
9.​ The Informers - Seeks kudos by
community improvement to
being the first to share the
large economy development.
latest trends with audiences.
●​ Innovations in the different
10.​ The Approval Seekers -
fields such as
Constantly checks feeds and
entrepreneurship and business
timelines after posting until
are being strengthened with
people respond.
ICT.
11.​ The Quizzers - Asking
questions that allow them to
ACCORDING TO REBECA DYE:
start conversations.
●​ “A lot of people admit behaving 12.​ The Dippers - Access their
differently in social media to pages infrequently, even days
how they behave in the real or weeks without posting.
world.”
●​ It is important to be aware of SOCAL MEDIA MANAGER
how we deal with customers of ●​ They are in charge of
such behavior through a representing a company
variety of channels. across social channels as the
“SOLE VOICE” of the brand.
BEHAVIORS OF PEOPLE IN SOCIAL
●​ They respond to content,
MEDIA
compile campaigns and create
content.
1.​ The Ultras - Checks their feeds
dozens times a day.
4 CHARACTERISTICS CLIENTS LOOK
2.​ The Deniers - Social media do
FOR A SOCIAL MEDIA MANAGER
not control their lives, but gets
●​ Passionate.
anxious when unable to access
●​ Can communicate.
networks.
 ●​ Can think outside the box.
●​ Is willing to learn more. PURPOSE OF AUDIENCE PROFILING

FACTORS FOR SUCCESS a.​ Make targeted marketing

1.​ Vision and Strategy. choices that ensure a
2.​ Government Support. profitable pond.
3.​ External Pressure and Donor b.​ Crafts a unified goal and vision
Support. for your business.
4.​ Rising Consumer Expectations.
5.​ Technological Change, PSYCHOGRAPHICS
Modernization, and ●​ Is a study of personalities,
Globalization. values, attitudes, interest, or
6.​ Effective Project Coordination lifestyle.
and Change Management.
7.​ Good Practice. PSYCHOGRAPHICS SEGMENTATION
●​ A process of dividing your
FACTORS OF ICT FAILURE market based upon consumer
1.​ Infrastructure. personality, values, attitudes,
2.​ Finance. interest and lifestyle.
3.​ Poor Data Systems and Lack of ●​ Explain “WHY” the buy.
Compatibility.
4.​ Skilled Personnel.
5.​ Leadership Styles, Cultures, DEMOGRAPHICS
and Bureaucracy. ●​ Study of population which
6.​ Attitudes. identifies and distinguishes a
target population or market.
●​ Include important data such
as age, race, region, gender,
EMTECH LESSON 2 income level, profession, family
size, education level, and
ICT PROJECT FOR SOCIAL CHANGE employment status.
(Research for) ●​ Used by governments,
corporations, and
SOCIAL CHANGE non-government organizations.
●​ According to Encyclopedia ●​ Explain “WHO” your buyers are.
Britannica, it is the alteration
of mechanisms within a social
structure.
EMTECH LESSON 3
AUDIENCE PROFILE
●​ Economic and social ONLINE PLATFORMS AS TOOL FOR
characteristics of the ICT CONTENT AND DEVELOPMENT
listenership, readership or the
viewership of a particular ONLINE PLATFORMS/APPLICATIONS
advertising medium.
 ●​ These are digital services that presenting a topic using a
are designed to enable users slideshow or lectures to
to create content and organize educate or convince the
information using the internet. audience.
★​ Prezi, slideshare, mind meister,
BENEFITS & CHALLENGES OF zoho, etc.
ONLINE PLATFORMS AND
APPLICATIONS
SOCIAL MEDIA
BENEFITS: ●​ Are interactive
●​ Communication among people computer-mediated
became much easier. technologies that facilitate the
●​ Sharing information became process in which people,
more fun and creative. companies, and other
●​ Anyone with internet access organizations create and
can share ideas, opinions, and exchange information.
views about anything. ★​ Facebook, instagram, tiktok,
●​ Users around the world with youtube, etc.
the same internet can socialize
and build a community.
WEB PAGE CREATION
CHALLENGES: ●​ The use of web pages to
●​ Interactions became less accomplish different strategies
personal. to help users identify sites,
●​ There is less privacy. blogs, and businesses.
●​ Possible gathering of false ★​ Weebly, [Link], etc.
information.

COMMON ONLINE PLATFORMS PRINCIPLES OF WEB DESIGN

1.​ Visual Hierarchy
CLOUD COMPUTING -​ Importance of every part of
●​ Is the use of hardware and your webpage.
software to deliver a service
over a network. It allows users 2.​ Proportion
to access files and use -​ Proper division of contents of
applications from any device your webpage to avoid
that can access the internet. crowding of view.
★​ Dropbox, onedrive, google
drive, etc. 3.​ Hick’s Law
-​ Reducing the number of
choices will provide a better
PRESENTATION ONLINE PLATFORMS experience for your website
users.
●​ Are programs that allow the
-​ “States that with every
user to deliver information in a
additional choice, the time
clear and efficient manner by
 required to make a decision
increases.” ●​ F-Pattern Design (similar with
article/study format).
4.​ Fitt’s Law
-​ State that the time needed to
move a target is dependent
upon the size of the target as
well as the distance to the
target.

5.​ Accessibility
-​ When a visitor enters the
website, he or she must be able
to each bit of information in
the easiest manner:

Things to make accessible website

a.​ Typefaces must be readable
and not fancy. ELEMENTS OF WEB DESIGN
b.​ Choosing a proper color 1.​ Links.
palette. 2.​ Forms.
c.​ Application of contrast in the 3.​ Form Validations.
design 4.​ Status Messages: Errors,
d.​ High Quality Images. Warnings, Confirmation.
e.​ Alternative text for images who 5.​ Animations: Pop-ups, Tooltips,
are visually impaired. Transitions.

6. ? EMTECH LESSON 4

7. White Space and Simple Design

-​ White space helps divide the DESIGNING AND COPYWRITING FOR
webpage into distinct parts or ICT PROJECTS
areas that make it simple for
the users to process SLOGANS are used to sell a product
information. or service.

TWO SIMPLE DESIGN IDEAS

●​ Grid layout.
TAGLINES are used to sell the brand EXAMPLE ICT PROJECT
to people.
Identify the Problem or Need:
-​ Figure out what problem needs
to be solved or what
opportunity exists.
Research and Gather Information:
-​ Collect all the necessary
information, like technical
details and constraints, to
understand the situation
better.
ENGINEERING DESIGNING PROCESS Brainstorm and Generate Ideas:
-​ Come up with different
What is engineering designing solutions to the problem.
process? -​ Be creative and explore various
options.
●​ It is an engineering design
Evaluate and Select Concepts:
process is a progression of
-​ Review each idea carefully,
steps that engineers follow to
considering factors like cost,
come up with an answer for an
effectiveness, and safety, and
issue.
choose the best ones.
STEPS IN ENGINEERING DESIGN
GUIDELINES IN DESIGNING AN ICT
PROCESS:
PROJECT:

1. Quality
●​ Produce value for money
●​ Product is useful and provides
solution
●​ Conveyed in proficient way.
2. Timeliness
●​ Project must be finished on
time
●​ Flexible in uncommon
scenarios
3. Teamwork
4. Consistency
●​ Project must be overseen in a
predictable manner
5. Business Value
●​ Project should be connected to
business goals
6. Communication
7. Flexibility
8. Required format * 9 x 12"
●​ Consist of the layout and * 11 x 17"
typography * 11 x 25.5"
9. Organization
●​ Enumerates the sections 2. Advertising
essential to the proposal -​ There Are Several Distinct
Media Kinds With Scripted
a.​ Title Page Advertising Material, Which
b.​ Summary Include:
c.​ Table of contents
d.​ Statement of the Problem ●​ Banners
e.​ Objectives ●​ Television advertisements
f.​ Technical Approach ●​ Broadcast commercials
g.​ Project Management Flow ●​ Internet sites
●​ Catalogs
COPYWRITING FOR ICT PROJECT
3. Websites
WHAT IS COPYWRITING? -​ Writing content for online
●​ Copywriting is the key publication
component of all product
promotions, campaigns, and 4. SEO (Search Engine Optimization)
marketing. -​ Writing content for websites in
●​ According to Edmondson such a way that it appeals to
(2020), copywriting is the skill or search engines
field of work of writing sales
promotion and other 5. B2B (Business to Business)
marketing materials. -​ Writing communications from
●​ The goal of copywriting is to one business to another
persuade people to take
action, whether it's buying 6. B2C (Business to Consumer)
something, enter an email -​ Helping companies sell to the
address, donate money, or public
clicking a button.
SKILLS NEEDED IN COPYWRITING:
KINDS OF COPYWRITER
1.​ Active Listener
1. Marketing Materials 2.​ Critical Thinking
-​ Leaflets and brochures 3.​ Time Management
4.​ Effective Writing
STANDARD SIZES IN PRINTING 5.​ Reading comprehension
BROCHURES: 6.​ Speaking
7.​ Active learning
* 8.5 x 11" 8.​ persuasion
* 8.5 × 14" 9.​ Coordination
* 5.5 x 8.5" 10.​ Equipment selection
 11.​ Monitoring ●​ The number of visitors can
12.​ Complex problem solving vary based on the website's
13.​ Judgement and decision purpose, the objectives of the
making visitors, and the methods
14.​Instructing through which they found the
15.​ learning strategies site

WEB TRAFFIC IMPORTANCE

1. Web traffic leads to conversions -
EMTECH LESSON 5
SALES
2. Earn loyal customers with repeat
UPLOADING AND WEBSITE visitors
MANAGEMENT
TYPES OF WEB TRAFFIC
There are multiple ways to upload a 1. Organic Traffic - number of users
website: who visit a website after using search
1.​ Purchasing a domain name. engines
2.​ The use of 3rd party websites 2. Direct Traffic - people who access
that ables us to create a sub the website directly
website (e.g. [Link]) 3. Referral Traffic - people who enter a
website with a third-party site like
Before considering uploading a forum or blog
website, a designer must consider 4. Social Networks - traffic created by
the following in chronological order: visitors arriving from post in different
social media website such as
1.​ How people view a webpage Facebook and Instagram
2.​ (No notes) 5. Paid Media - traffic generated by
3.​ The option of regularly pay-per-click on SoMed networks
changing a website
4.​ File formats that are WHEN MONITORING WEB TRAFFIC,
acceptable when uploading a THE FOLLOWING INFORMATION ARE
website OFTEN GATHERED:

PROMOTION, TRACTION AND 1.​ T he count of visitors

TRAFFIC MONITORING 2.​ The average number of pages
viewed by visitor
WEBSITE PROMOTION 3.​ The most visited pages
●​ Is the process of increasing 4.​ Most requested entry pages
exposure of a website to bring 5.​ Most requested exit pages
in visitors.
SEARCH ENGINE OPTIMIZATION
WEB TRAFFIC ●​ Is a methodology of
●​ Is the measure of the number techniques, tactics and
of visitors a website receives. strategies used to increase the
amount of visitors to a website
 by obtaining a high ranking ●​ To minimize the adverse impact
placement in the search engine of incident caused by errors
(SERP) ●​ Aims primarily to find and
resolve the root of a problem
SEARCH ENGINE SUBMISSION and prevent further incidents.
●​ Is the process of submitting a
website directly to a search PROBLEM MANAGEMENT PROCESS
engine.

TRACTION
●​ Is achieved when your website
is actually being used by many
users.

WEB CONTENT DEVELOPMENT

●​ Is the process of gathering,
researching and waiting,
organizing and editing
information for publication on
websites.

WEB CONTENT DEVELOPMENT

●​ Is the process of gathering
researching and waiting, What is a workaround?
organizing and editing ●​ Overcoming a problem or
information for publication on limitation in a program or
websites. system.
What is a known error?
●​ It is a condition identified by
EMTECH LESSON 6 successful diagnosis of the
root case of a problem and the
subsequent development of a
SUSTAINING AN ICT PROJECT FOR work-around.
SOCIAL CHANGE What is change?
●​ An event that results in a new
HOW DO COMPANIES SUSTAIN AN status of one or more
ICT PROJECT? configuration items which are
approved by the management.
What Is a Problem? What is change management?
●​ It is the unknown underlying ●​ It aims to ensure that
cause of one or more incident standardized methods and
What is problem management? procedure are used for
●​ It aims to resolve the root efficient handling of all
causes of incidents changes.
THE CHANGE MANAGEMENT ●​ Provides assistance to those
PROCESS who experience technical,
hardware, or software issues.

Service support
●​ It encompasses the support
processes necessary to ensure
service quality.

Made by:
CHANGE MANAGEMENT
1.​ Minimal disruption of services
Jhoann and Hillary 🤍
2.​ Reduction in back-out
activities
3.​ Economic use of resources in
the change

What is standard change?

●​ It means pre-approved,
repeatable, pre-defined, low
risk changes
What is infrastructure? hehe - jho
IT Infrastructure
●​ are the basic hardware,
software, networks and
facilities upon which an
organization's information
technology are built.
Examples of infrastructure?
1.​ Network Equipment
2.​ Telecommunication services
What is operations management?
-​ This provides the day-to-day
technical supervision of the
ICT infrastructure.

Technical support
●​ These are persons who
monitor and maintain
computer systems and
networks within an
organization