POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION

Program Curriculum

SEMESTER I

Principles and Practices of Management Organisational Behaviour

1. Business- The Purpose of Management 1. Historical Evolution of Organisational Behaviour
2. Designing Organisation for Business 2. Understanding Organisational Behaviour
3. Need for Managing Organisation and Business 3. Perception
4. Management of Standard Functions 4. Personality
5. Managing Resources 5. Attitudes
6. Planning 6. Motivation: The Driving Forces of Human Behaviour
7. Decision-Making 7. Work Motivation Theories
8. Organising 8. Morale and Work & Conditions of Work
9. Staffing 9. Maximizing Human Potential through EQ’
10. Leading: Directing | Communicating 10. Conflict Management
11. Controlling 11. Group Dynamics
12. Coordinating (Synchronising) 12. Stress Management
13. Evolution of Management Thought 13. Leadership and Business Ethics
14. Pursuing Management as a Career 14. Management of Organisational Change
15. Organisational Culture
Legal Aspects of Business 16. Workplace Psychology
1. Introduction to Business Law 17. Organisational Power and Politics
2. Indian Legal Systems
3. Indian Contract Act, 1872 – Part I Business Ethics and Value Systems
4. Indian Contract Act, 1872 – Part II 1. Introduction to Business Ethics
5. Special Types of Contracts 2. Stakeholders and Corporate Social Responsibility
6. Partnership Act, 1932 3. Business Ethics – The Indian Business Scene
7. Sale of Goods Act, 1930 4. Ethical Decision-Making, Organisational Culture & Code of Ethics
8. The Negotiable Instruments Act, 1881 5. Values-Based Leadership
9. The Consumer Protection Act, 2019 6. Diversity, Equity, & Inclusion
10. Companies Act, 2013 7. Ethics in Marketing & Advertising
8. Ethical Issues in HRM
Management Accounting 9. Ethics in Finance
1. Introduction to Accounting 10. Ethics in Technology & Data Privacy
2. Process of Accounting
3. Introduction to Management Accounting
4. Basics of Costing & Activity Based Costing
5. Marginal Costing
6. Applications of Marginal Costing in Short Term Decision
Making
7. Transfer Pricing
8. Standard Costing & Variance analysis
9. Forecasting, Budgeting & Budgetary Control
10. Divisional Performance Measurement
11. Responsibility Accounting

Managerial Economics
1. Introduction to Managerial Economics
2. Utility
3. Demand and Elasticity of Demand
4. Demand Forecasting
5. Supply Analysis
6. Production & Cost Analysis
7. Revenue Analysis & Pricing Policies
8. Pricing Under Perfect Competition
9. Pricing Under Imperfect Competition
10. Cost Benefit Analysis
11. Macro-Economic Analysis
12. Consumption Function & Investment Function

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER II

Operations Management Marketing Management

1. Basic Concepts of Marketing
1. The Production (Manufacturing) Function 2. The Marketing Environment
2. Facilities Location & Layout 3. Market Oriented Strategic Planning
3. Production Planning & Control 4. Competition & Competitive Strategy
4. Aggregate Planning 5. Market Research & Demand Forecasting
5. Master Production Schedule Operations Scheduling 6. Consumer Behavior
6. Production Activity Control 7. Market Segmentation & Selecting Target Markets
7. JIT & Kanban 8. Positioning
8. Project Planning & Control: Critical Path Analysis 9. Product Concepts
9. Maintenance of the Plant 10. Distribution Channels & Marketing of Services
10. Quality Management 11. Strategic Pricing
11. Six Sigma 12. Integrated Marketing Communications
12. Work Study -
13. Operations Management in Service Sector Fundamentals of Business Analytics
14. Industry 4.0 1. Introduction to Business Analytics
2. Analytical techniques
Financial Management 3. Data Mining
1. Forms of Business Organization 4. Machine Learning
2. Finance Function 5. Business Intelligence
3. Financial Statements 6. Data Visualisation
4. Interpretation of Financial Statements (Ratio Analysis) 7. Marketing Analytics
5. Interpretation of Financial Statements (Funds Flow/Cash Flow8. Financial Analytics
Statements) 9. Supply Chain Analytics
6. Capitalization
7. Sources of Long-Term and Medium-Term Finance Essentials of Research Methodology
8. Capital Structure 1. Understanding Research
9. Leverages and Theories of Capital Structure 2. Research Design & Research Process
3. Formulating Research Problem and Hypothesis
10. Capital Budgeting
4. Population and Sampling
11. Working Capital Management
5. Data Collection Techniques
12. Management of Cash 6. Data Processing and Analysis
13. Management of Receivables 7. Hypothesis Verification Interpretation of Data
14. Dividend Policy 8. Data Presentation, Processing & Analysis

Human Resource Management

1. Nature of Human Resource Management
2. Human Resource Planning
3. Job Analysis & Job Evaluation
4. Recruitment, Selection, Promotion & Transfer
5. Training & Development
6. Performance Improvement
7. Performance Appraisal
8. Career & Succession Planning
9. Total Quality Management through HR
10. HR Audit
11. Managing Change through Continuous Improvement
12. HR Practices in Information Technology Industry
13. International Human Resource Management
14. Legal Issues in HRM

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum
SPECIALISATION: FINANCE

SEMESTER III ELECTIVES – Sem III

Strategic Management Financial Institutions & Banking

1. Introduction to Strategic Management 1. Overview of the Financial Markets - Meaning & Scope
2. Understanding Strategy 2. Reserve Bank of India
3. The Strategic Management Process 3. Financial Institutions (FIs) (Industrial Sector)
4. Environmental Appraisal & SWOT 4. Financial Institutions (Agriculture)
5. Corporate Level Strategies: I 5. Financial Institutions – Others
6. Corporate Level Strategies: II 6. Securitization
7. Tools for Strategic Analysis & Choice: I 7. Financial Institutions (Area Specific)
8. Tools for Strategic Analysis & Choice: II 8. Bank & Banking
9. Implementing Strategy: I 9. Indian Money Market
10. Implementing Strategy: II 10. Financial Intermediaries
11. Implementing Strategy: III 11. International Monetary Fund (IMF)
12. Strategic Evaluation & Control
Project Finance
Capital Market 1. Project Formation & Implementation
1. Introduction to Capital Markets 2. Promoter’s Role/Functions, Data & Skills Requirements
2. Securities & Exchange Board of India (SEBI) 3. Financial Statements & Tools
3. Mutual Funds 4. Lenders’ General Appraisal
4. Merchant Banking 5. Commercial Viability
5. Recent Developments 6. Sources of Finance
6. Stock Exchanges 7. Financial Feasibility Appraisal
7. Venture Capital 8. Technical Feasibility Appraisal
8. Credit Rating 9. Project Risks, Risk Management & Credit Rating
9. Share Buy Back 10. Working Capital Arrangements & Terms & Conditions of
10. Portfolio Management & Financial Engineering Project Finance
11. Corporate Governance 11. Project Scheduling, Implementation & Follow-Up
12. Mergers & Takeovers 12. Legal Aspects of Project Finance & Documentation
13. Lease & Hire Purchase 13. Infrastructure Projects (Private Sector) Financing
14. Public-Private Partnership (PPP) Projects
Direct Taxation
1. Definitions under Income Tax Act, 1961 Security Analysis & Portfolio Management
2. Income Exempt from Tax 1. Basic Concepts
3. Income from Salaries 2. Investment
4. Income from House Property & other Sources 3. Introduction to Security Analysis
5. Profits & Gains from Business or Professions 4. Risk & Return Concepts
6. Capital Gains 5. Security Market Indicators
7. Deductions from Total Income 6. Fundamental Analysis
8. Tax Deducted at Source, Interest, Rebates & Relief 7. Technical Analysis
9. Assessment & Procedures 8. Efficient Market Theory
10. Taxation of Partnership Firms 9. Bond Valuation
11. Taxation of Companies 10. Portfolio Management
12. Set Off & Carry Forward of Losses 11. Portfolio Theory
13. Tax Audit 12. Derivatives: Futures & Options
13. Mutual Fund & their Schemes
Behavioural Finance
1. Introduction to Behavioral finance
2. Investment Decision Cycle: Judgment under Uncertainty
3. Utility/ Preference Functions
4. Theories based on Expected Utility Concept
5. Behavioral Factors & Financial Markets
6. Active Portfolio Management
7. Behavioral Corporate Finance
8. External Factors & Investor Behavior:
9. Emotions & Decision – Making:
10. Optimum Decisions

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

ELECTIVES Sem IV
SEMESTER IV
Corporate Governance
1. Overview of Corporate Governance
GST & allied Laws
2. Corporate Board
1. Introduction to GST
3. Shaping Directorial Competence & Board Effectiveness
2. Supply
4. Financial Institutions & Nominee Directors
3. Registration
5. Corporate Disclosure & Investor Protection (Listing
4. ICT Mechanism in GST
Agreement with Stock Exchange)
5. Levy & Collection of Tax
6. Corporate Reputation
6. Valuation of Taxable supply of Goods & Services
7. Corporate Governance & Regulatory Bodies
7. Invoice
8. Globalization & Corporate Governance
8. Other Processes under GST
9. Measures for Investor Protection
9. Offences & Penalties under GST
10. Corporate Social Responsibility & Corporate Governance
10. Appeals & Revisions
11. Majority Rule & Minority Protection – Prevention of
Oppression & Mismanagement
International Finance
1. Introduction to International Finance
Strategic Finance
2. International Monetary & Financial System
1. Capital Structuring
3. Documents used in International Trade
2. Dividend Theories
4. External Commercial Borrowing
3. Restructuring through Share Repurchase
5. Foreign Investment in India
4. Mergers & Acquisitions
6. Direct Investment outside India
5. Activity Based Costing: I
7. Foreign Exchange Markets
6. Activity Based Costing: II
8. Foreign Exchange Risk Management
7. Working Capital
9. Export / Import Finance
8. Accounting Standards: I
10. Facilities for Residents & Non-Residents
9. Accounting Standards: II
11. Institutes involved in International Trade
10. Human Resources Accounting
Project Management
Risk Management
1. Introduction to Project Management: Genesis, history &
evolution 1. The concept of risk
2. Project Phases & Organisation 2. Types and sources of risk
3. Understanding & Meeting Client Expectations 3. Principles of Risk and Risk Management
4. Project Planning 4. A risk management framework
5. Working with People on Projects 5. Risk measurement tools and techniques
6. Networks for Project Management 6. Financial Market Risk: Interest Rates
7. Resource Levelling & Project Crashing 7. Financial Market Risk: Foreign Exchange
8. Project Implementation & Monitoring 8. Financial Risk: Liquidity Risk
9. Controlling Projects
9. Financial Risk: Credit and Counterparty Risk
10. Introduction to Projects Contracts Management
10. Financial Risk: Commodity Price Risk
11. Focused areas from PMBOK
12. Introduction of other useful frameworks 11. Emerging Risks
12. Practice of Risk Management

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum
SPECIALISATION: MANAGEMENT ACCOUNTING

SEMESTER III ELECTIVES – Sem III

Strategic Management Security Analysis & Portfolio Management

1. Introduction to Strategic Management 1. Basic Concepts
2. Understanding Strategy 2. Investment
3. The Strategic Management Process 3. Introduction to Security Analysis
4. Environmental Appraisal & SWOT 4. Risk & Return Concepts
5. Corporate Level Strategies: I 5. Security Market Indicators
6. Corporate Level Strategies: II 6. Fundamental Analysis
7. Tools for Strategic Analysis & Choice: I 7. Technical Analysis
8. Tools for Strategic Analysis & Choice: II 8. Efficient Market Theory
9. Implementing Strategy: I 9. Bond Valuation
10. Implementing Strategy: II 10. Portfolio Management
11. Implementing Strategy: III 11. Portfolio Theory
12. Strategic Evaluation & Control 12. Derivatives: Futures & Options
13. Mutual Fund & their Schemes
Cost Planning & Analysis
1. Introduction to Cost Planning & Analysis Group Financial Statements
2. Tools for CVP Analysis 1. Introduction to Group Financial Statements
3. Value Analysis 2. Preparation of Consolidated Financial Statements I
4. Just-In-Time 3. Preparation of Consolidated Financial Statements II
5. Kaizen Costing & Learning Curves 4. Associates & Joint Ventures
6. Activity Based Costing 5. Changes in Group Structure
7. Life Cycle Costing 6. Complex Groups
8. Value Chain & Supply Chain Management 7. Foreign Currency Transactions
9. Gain-Sharing Arrangement 8. Group Statements of Cash Flows I
10. Pareto Analysis 9. Group Statements of Cash Flows II

Budgeting & Management Control Project Financial Management

1. Control System & Risk Management 1. Introduction to Project Financial Management
2. Diversifying Risk 2. Project Planning
3. Internal Control Systems 3. Project Process
4. Use of Budgets & Planning 4. Tools & Techniques of Project Management
5. Controllable & Uncontrollable Cost 5. Project Evaluation Rules
6. Performance Analysis & Ratio Analysis 6. Management Control & Change Control
7. Responsibility Accounting 7. Project Completion, Documentation & Reporting
8. Performance Reporting 8. Project Audit
9. Behavioural Issues in Budgeting
10. Performance Evaluation
11. Transfer Pricing

Behavioural Finance
1. Introduction to Behavioral finance
2. Investment Decision Cycle: Judgment under Uncertainty
3. Utility/ Preference Functions
4. Theories based on Expected Utility Concept
5. Behavioral Factors & Financial Markets
6. Active Portfolio Management
7. Behavioral Corporate Finance
8. External Factors & Investor Behavior:
9. Emotions & Decision – Making:
10. Optimum Decisions

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER IV ELECTIVES Sem III

Indian Financial System Risk Management

1. Financial System: Meaning, Characteristics, Significance & 1. The concept of risk
Components 2. Types and sources of risk
2. Evolution of Financial System in India 3. Principles of Risk and Risk Management
3. Structure of Indian Financial System 4. A risk management framework
4. Role & need of Regulations in Financial System-RBI, SEBI & 5. Risk measurement tools and techniques
IRDA 6. Financial Market Risk: Interest Rates
5. Financial Markets: Functions & Organisation 7. Financial Market Risk: Foreign Exchange
6. Primary Market 8. Financial Risk: Liquidity Risk
7. Secondary Market 9. Financial Risk: Credit and Counterparty Risk
8. Stock Exchanges in India 10. Financial Risk: Commodity Price Risk
9. Role of Financial Intermediaries 11. Emerging Risks
10. Reserve Bank of India 12. Practice of Risk Management

Strategic Management Accounting Corporate Governance

1. Introduction to Strategic Management Accounting 1. Overview of Corporate Governance
2. Strategic Management Accounting Techniques I 2. Corporate Board
3. Strategic Management Accounting Techniques II 3. Shaping Directorial Competence & Board Effectiveness
4. Strategic Performance Management 4. Financial Institutions & Nominee Directors
5. Customer Profitability Analysis 5. Corporate Disclosure & Investor Protection (Listing
6. Inter-Organizational Cost Management Structure Agreement with Stock Exchange)
7. Strategic Cost Management 6. Corporate Reputation
8. Strategic Pricing - I 7. Corporate Governance & Regulatory Bodies
9. Strategic Pricing - II 8. Globalization & Corporate Governance
10. Strategic Audit 9. Measures for Investor Protection
10. Corporate Social Responsibility & Corporate Governance
Project Management 11. Majority Rule & Minority Protection – Prevention of
1. Introduction to Project Management: Genesis, history & Oppression & Mismanagement
evolution
2. Project Phases & Organisation Taxation Laws & Practices
3. Understanding & Meeting Client Expectations
Part A: Direct Taxation
4. Project Planning
1. Definitions under Income Tax Act, 1961
5. Working with People on Projects
2. Income Exempt from Tax
6. Networks for Project Management
3. Income from Salaries
7. Resource Levelling & Project Crashing
4. Income from House Property & other Sources
8. Project Implementation & Monitoring
5. Profits & Gains from Business or Professions
9. Controlling Projects
6. Capital Gains
10. Introduction to Projects Contracts Management
7. Deductions from Total Income
11. Focused areas from PMBOK
Part B: Indirect Taxation
12. Introduction of other useful frameworks
8. Introduction to GST
9. Registration
10. Process under GST
11. Offences & Penalties under GST

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SPECIALISATION: HUMAN RESOURCES

SEMESTER III ELECTIVES SEM III

STRATEGIC MANAGMENT: COMPENSATION MANAGEMENT

1. Introduction to Strategic Management 1. Compensation & Costs - Concepts & Context
2. Understanding Strategy 2. Control Systems for Labour Costs
3. The Strategic Management Process 3. Compensation Systems Their Merits & Demerits
4. Environmental Appraisal & SWOT 4. Wage & Salary Administration
5. Corporate Level Strategies: I 5. Legal Framework for Wage & Salary Administration
6. Corporate Level Strategies: II 6. Compensation Structures
7. Tools for Strategic Analysis & Choice: I 7. Compensation Surveys
8. Tools for Strategic Analysis & Choice: II 8. Pay Structure Today & Tomorrow
9. Implementing Strategy: I 9. Incentives, Reward System & Pay Restructuring
10. Implementing Strategy: II 10. Process & Steps for Preparation of Payroll
11. Implementing Strategy: III 11. Tax Planning & Payroll Components
12. Strategic Evaluation & Control 12. Emerging Issues & Trends
13. Constitutional & International Labour Standard Norms
EMPLOYEE RELATIONS & LABOUR LAWS
1. Introduction to IR & Employee Relations HR ANALYTICS
2. Employees Rights & Responsibilities 1. Introduction to HR Analytics
3. Employee Engagement 2. Data Literacy for HR Professionals
4. Conflict Resolution 3. HR Metrics & Key Performance Indicators (KPIs)
5. Grievance Handling & Employee Retention 4. HR Information Systems (HRIS)
6. Remote Work & Virtual Teams 5. Data Visualization
7. Global Employee Relations 6. Predictive Analytics in HR
8. Code on Wages, 2019 7. Recruitment Analytics
9. The Industrial Relations Code, 2020 8. Sourcing & Selection Analytics
10. Code on Social Security, 2020 9. Employee Engagement Analytics
11. Occupational Safety, Health & Working Conditions Code, 10. Workforce Planning & Analytics
2020 11. DEI Metrics & Analytics
12. Legal Compliance in HR Analytics
HUMAN RESOURCE DEVELOPMENT
1. Introduction to Human Resource Development DIGITAL TRANSFORMATION IN HR
2. Training & Organisation Environment 1. Introduction to Digital HRM
3. Training Needs Analysis 2. Technologies Shaping HR
4. Learning Principles & Conditions 3. HR Information Systems (HRIS)
5. The Training Program: Selection, Design & Delivery 4. Digital Recruitment & Talent Acquisition
6. Assessing the Effectiveness of Training 5. Employee Experience & Engagement
7. Training Audit & Cost Benefit Analysis 6. Learning & Development in the Digital Era
8. Training for a New Economy & Skills of a Trainer 7. Performance Management in the Digital Age
9. Emerging Trends in Training 8. HR Metrics & Analytics
10. AI & ML in L&D 9. Digital Employee Relations
11. Performance Appraisal, Feedback & Reward Systems 10. Change Management in Digital HRM
12. Quality of Work Life & Career Development 11. Future Trends in Digital HRM

DEI & GLOBAL HR PRACTICES

1. Introduction to Diversity, Equity, & Inclusion
2. Equity in Employment Practices
3. Social Identity & Intersectionality
4. Effective Communication in a Diverse Environment
5. Global Perspectives on DEI
6. Building Inclusive Teams & Inclusive Leadership Styles
7. Introduction to Global HR Management
8. Global Workforce Trends
9. Global Recruitment Strategies
10. Global Talent Development
11. Global Compensation Strategies
12. Cross-Cultural Communication & Team Building
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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER IV ELECTIVES SEM IV:

ORGANISATIONAL DEVELOPMENT & CHANGE MANAGEMENT TALENT MANAGEMENT

1. Introduction to Organization Development 1. Introduction to Talent Management
2. Organizational Assessment & Diagnostic tools 2. Talent Management Models
3. Surveys & Feedback 3. Talent Acquisition Strategies
4. Change Management Theories 4. Recruitment Technologies
5. Kotter's Eight-Step Model 5. Interviewing & Selection Techniques
6. Prosci's ADKAR Model 6. Onboarding Programs
7. Leadership in Change Management 7. Individual Development Plans (IDPs)
8. Employee Resistance & Engagement 8. Career Pathing & Succession Planning
9. Communication Strategies in Change 9. Success Metrics in Talent Management
10. Stakeholder Analysis 10. Global Talent Management
11. Project Management for Change 11. Talent Analytics
12. Organizational learning & Culture Change
13. Measuring Change Impact LEADERSHIP & CAPACITY BUILDING
14. Sustaining Change 1. Leadership & Leadership Styles
2. Leadership Traits & Behaviors
PERFORMANCE & POTENTIAL MANAGEMENT 3. Capacity Building Strategies
1. Introduction to Performance Management 4. Creating a learning culture within organizations
2. Performance Appraisal Systems 5. Leadership's role in managing organizational change
3. Potential Management 6. Applying emotional intelligence in leadership
4. Goal Setting & Alignment 7. Effective communication strategies for leaders
5. Performance Planning & Agreements 8. Conflict Resolution, Mediation & Negotiation
6. Strategies for providing constructive feedback 9. Decision Making Models for Leaders
7. Coaching for Performance Improvement 10. Root Cause Analysis & Critical thinking
8. Identifying Performance Issues 11. Team Building & Collaborative Leadership
9. Performance Improvement Plans (PIPs) 12. Cultural Intelligence & Global Leadership Skills
10. Employee Recognition Programs 13. Leveraging technology for leadership effectiveness
11. Performance-Linked Rewards 14. 360-degree feedback & leadership evaluations
12. Talent Calibration Meetings
13. Succession Planning STRATEGIC HR & TQM
14. Performance Dashboards 1. Introduction to Strategic HR
15. Ethical Practices in Performance Management 2. Linking HR strategy to overall organizational strategic
planning
PROJECT MANAGEMENT 3. Strategic HR Metrics
1. Introduction to Project Management: Genesis, history & 4. Linking performance management with strategic goals
evolution 5. Principles & philosophy of Total Quality Management
2. Project Phases & Organisation 6. Linking performance management with strategic goals
3. Understanding & Meeting Client Expectations 7. Building a culture of quality in organizations
4. Project Planning 8. TQM Tools & Techniques
5. Working with People on Projects 9. Training for Quality Improvement
6. Networks for Project Management 10. Strategies for engaging employees in quality initiatives
7. Resource Levelling & Project Crashing 11. Continuous Improvement in HR Processes
8. Project Implementation & Monitoring 12. Legal Compliance in Strategic HR & TQM
9. Controlling Projects
10. Introduction to Projects Contracts Management
11. Focused areas from PMBOK
12. Introduction of other useful frameworks

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum
SPECIALISATION: MARKETING
ELECTIVES Sem III
Semester III
Integrated Marketing Communication
Strategic Management 1. Introduction to Integrated Marketing Communication
1. Introduction to Strategic Management 2. Introduction to Advertising
2. Understanding Strategy 3. Creating Advertising Campaign
3. The Strategic Management Process 4. Brand image, Personality and Equity
4. Environmental Appraisal & SWOT 5. Media Strategy, Budget and Advertising Research
5. Corporate Level Strategies: I 6. Advertising Ethics and Regulations
6. Corporate Level Strategies: II 7. Global Advertising and IMC
7. Tools for Strategic Analysis & Choice: I 8. Public Relations
8. Tools for Strategic Analysis & Choice: II 9. Sales Promotion
9. Implementing Strategy: I 10. Direct Marketing
10. Implementing Strategy: II 11. Personal Selling
11. Implementing Strategy: III 12. Digital Marketing
12. Strategic Evaluation & Control
Strategic Marketing
Services Marketing 1. Introduction To Consumer Centric Strategies
1. Introduction to Services 2. Consumer Insight & Market Research
2. Customer Expectations & Service Perceptions 3. Segmentation & Targeting
3. Service Models & New Product Development 4. Customer Journey Mapping
4. Pricing & Service Delivery 5. Personalization Strategies
5. Service Promotion 6. Customer Centric Branding & Positioning
6. The People Dimension of Services 7. Customer Engagement & Retention
7. Service Process Blueprinting & Physical Evidence 8. Metrics & Analytics for Consumer Centricity.
8. Service Quality 9. Omnichannel Marketing.
10. Emerging Trends in Consumer Centric Strategies
Marketing Research
1. Fundamentals of Market Research Rural Marketing
2. Application & Limitations 1. Introduction & Nature of Rural Markets – Key Constituents
3. Sampling 2. Consumer Behavior in Rural Markets
4. Questionnaire Design Development 3. Rural Market Research
5. Scaling 4. Product Designing for Rural Markets (B2B & B2C Segments)
6. Data Collection-Primary & Secondary 5. Pricing For Rural Markets (What Constitutes Value to Rural
7. Data Preparation & Processing Consumers.)
8. Data Analysis & Interpretation 6. Delivery Mechanisms (Methods of Taking the Product from
9. Multivariate Analysis Manufacturer to Consumers in Rural Markets. Go To
10. Research Process & Design Market Strategies.)
11. Specialised Techniques in Market Research 7. Marketing & Communication Strategies for Rural Markets &
12. Market & Sales Analysis Research Consumers
13. New Product Development & Test Marketing 8. Promotion & Trade Marketing Programs
14. Presentation of Research Findings 9. Sales Force Management, Including Retailer Management,
15. Research in Service Segments Product Retailing & Merchandising
10. Creating Successful Business Ventures Targeted to Rural
Consumer Behavior Markets – Emerging Trends, Partnerships & Collaborations,
1. Consumer Behaviour P&L Management.
2. Consumer Research 11. Case Study Analysis & Recommendations
3. Motivation, Personality & Emotion
4. Consumer Learning
5. Consumer Perception
6. Consumer Involvement
7. Information Processing
8. Attitude
9. Social Class, Lifestyle & Culture
10. Retail Consumer & Outlet Selection
11. Consumerism
12. Consumer/Satisfaction
13. Organizational Buying Behaviour (OBB)
14. Consumer Modelling
15. Rural Buying Behaviour
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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER IV ELECTIVES Sem IV

Sales & Distribution Management International Marketing

Part-I 1. Introduction to International Marketing
1. Introduction to Sales Management 2. Challenges of Globalisation
2. Personal Selling 3. Why Firms Go International
3. Effective Sales Executive 4. The Task of International Marketing
4. Sales Planning & Budgeting 5. Environmental Factors Affecting International Marketing
5. Sales Forecasting 6. Foreign Market Entry Strategy
6. Sales Organisation 7. International Product Strategy
7. Recruitment & Selection of Sales Force 8. International Distribution Strategy
8. Sales Training 9. International Promotion Strategy
9. Sales Quota & Compensating Sales Personnel 10. International Pricing Strategy
10. Leading & Motivating the Sales Personnel 11. Outsourcing & Strategic Relationships
11. Evaluation & Control of Sales Force 12. International Marketing Research
12. Sales Territory 13. E-Marketing & E-Commerce
13. Key Account Management 14. Future Trends

Part-II B2B Marketing

1. Introduction to Distribution Management 1. Introduction to Business Marketing
2. Retailing 2. Organisational Buying / Buyer Behaviour
3. Wholesaling 3. Enterprise Selling
4. Warehousing 4. Product Differentiation of Business Products
5. Transportation 5. B2B Hub
6. Distribution Channels in Services 6. Multi-Channel Marketing
7. Distribution Planning & Control 7. B2B Database Marketing
8. Key Account Management (KAM)
Product & Brand Management 9. Strategic B2B Marketing
1. Introduction to Product Management 10. Marketing Research in B2B Marketing
2. Market Research & competitive Analysis
3. Product Development & Innovation Digital marketing Strategy & Planning
4. Product launch & evaluation metrics 1. Introduction to Digital Marketing Strategy & Planning
5. Customer Feedback & Iteration 2. Overview of Digital Marketing Landscape -Post Covid
6. Financial Aspects of Product Management Impact
7. Introduction to Brand management 3. Setting Goals & Objectives for Digital Marketing Strategy
8. Brand identity & brand positioning 4. Developing a Digital Marketing Plan
9. Brand communication 5. Budgeting & Forecasting for Digital Marketing
10. Brand equity & brand valuation 6. Implementing Digital Marketing Strategies
11. Co-branding, brand extension & multi brands 7. Measuring & Optimizing Digital Marketing Campaigns
12. Branding strategies 8. Ethical Considerations in Digital Marketing
13. Case studies of products & brands. 9. Future of Digital Marketing Strategy & Planning

Project Management
1. Introduction to Project Management: Genesis, history &
evolution
2. Project Phases & Organisation
3. Understanding & Meeting Client Expectations
4. Project Planning
5. Working with People on Projects
6. Networks for Project Management
7. Resource Levelling & Project Crashing
8. Project Implementation & Monitoring
9. Controlling Projects
10. Introduction to Projects Contracts Management
11. Focused areas from PMBOK
12. Introduction of other useful frameworks

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SPECIALISATION: CUSTOMER RELATIONSHIP MANAGEMENT

ELECTIVES Sem III
Semester III
B2B Markets & CRM
Strategic Management 1. Introduction to Business Marketing
1. Introduction to Strategic Management 2. Buyer Behaviour
2. Understanding Strategy 3. Enterprise Selling
3. The Strategic Management Process 4. Elements of Enterprise selling
4. Environmental Appraisal & SWOT 5. Segmentation
5. Corporate Level Strategies: I 6. Targeting & Sales Planning
6. Corporate Level Strategies: II 7. Relationship Marketing & CRM
7. Tools for Strategic Analysis & Choice: I 8. Product Differentiation of Business Products
8. Tools for Strategic Analysis & Choice: II 9. Pricing
9. Implementing Strategy: I 10. Customer Service Management
10. Implementing Strategy: II 11. Product Differentiation & Solution
11. Implementing Strategy: III 13. B2B Hub
12. Strategic Evaluation & Control 14. International Business
15. Marketing Communication
Customer Relationship Management
1. Introduction to customer Relationship Management Business Communication
2. Customer Satisfaction & Loyalty 1. Foundations of Business Communication:
3. Relationship & Retention 2. Professional Email Writing
4. Services Marketing & CRM 3. Business Writing Skills
5. Data Management 4. Effective Presentation Skills
6. Sales Force Automation 5. Virtual Communication Tools
7. Implementing a CRM Programme 6. Interpersonal Communication
8. Effective CRM Today & Tomorrow 7. Cross-Cultural Communication
8. Negotiation & Persuasion
Consumer Behaviour 9. Conflict Resolution
1. Consumer Behavior 10. Business Ethics & Communication
2. Consumer Research 11. Social Media & Business Communication
3. Motivation, Personality & Emotion 12. Feedback & Performance Communication
4. Consumer Learning 13. Project Communication
5. Consumer Perception 14. Business Communication in Crisis
6. Consumer Involvement
7. Information Processing Customer experience design & delivery
8. Attitude 1. Introduction to Customer experience
9. Social Class, Lifestyle & Culture 2. Role of culture in consumer experience
10. Retail Consumer & Outlet Selection 3. Emotional intelligence & empathy in consumer interaction
11. Consumerism 4. Design thinking for consumer experience
12. Consumer Satisfaction 5. Technology & consumer experience
13. Organizational Buying Behavior 6. Cross functional collaborations for consumer experience.
14. Consumer Modelling 7. Employee engagement & customer experience
15. Rural Buying Behavior 8. Crisis management in consumer experience
9. Multichannel consumer support
Customer focused innovation management & Consumer 10. Measuring & metrics for Consumer experience
Protection 11. Future trends in Consumer experience management
1. Introduction to consumer-focused innovation
2. Understanding consumer behaviour for innovation
3. Design thinking & innovation
4. Innovation through collaboration
5. Innovative product development
6. Marketing strategies for innovative products.
7. Customer feedback & iterative improvements
8. Ethical considerations in consumer centric innovation.
9. Introduction to Consumer Protection Act, 2019
10. Consumer’ Under Consumer Protection Act
11. Consumer Disputes Redressal Agencies
12. Procedure for Filing Consumer Complaint
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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER IV ELECTIVES Sem IV

Advanced CRM Technology in CRM

1. CRM Concepts 1. Introduction to CRM
2. CRM through Effective Customer Complaints Handling 2. Introduction to E-CRM
3. Call Centre to Contact Centre to Customer Interaction 3. Sales Force Automation (SFA)
Centre 4. Enterprise Marketing Automation
4. Sales Force Automation 5. Implementing CRM
5. Architectural Map for CRM Implementation 6. The Application Service Provider (ASP)
6. Industry Specific CRM Cases 7. Customer Loyalty, CRM in FMCG & Data Mining in CRM
7. Operational CRM 8. IT-Enabled CRM
8. Analytical CRM 9. Case Studies
9. Customer Experience Management (CEM)
CRM in Service Industry
Strategic Marketing 1. An Introduction to Service Industry
1. Introduction to consumer centric Strategies 2. Understanding Services
2. consumer insight & market research 3. Understanding CRM
3. Segmentation & Targeting 4. Relationship between Service & CRM5.
4. Customer journey mapping 5. Designing of Service for CRM
5. Personalization Strategies 6. Internal Marketing: People Dimension of Service & CRM
6. Customer centric branding & positioning 7. Service Management & Productivity
7. Customer engagement & retention 8. Service Quality & Customer Satisfaction
8. Metrics & Analytics for consumer centricity. 9. CEM-Customer Experience Management for Service
9. Omnichannel marketing. Business
10. Emerging trends in consumer centric strategies
Marketing Research
Project Management 1. Fundamentals of Market Research
1. Introduction to Project Management: Genesis, history & 2. Application & Limitations
evolution 3. Sampling
2. Project Phases & Organisation 4. Questionnaire Design Development
3. Understanding & Meeting Client Expectations 5. Scaling
4. Project Planning 6. Data Collection-Primary & Secondary
5. Working with People on Projects 7. Data Preparation & Processing
6. Networks for Project Management 8. Data Analysis & Interpretation
7. Resource Levelling & Project Crashing 9. Multivariate Analysis
8. Project Implementation & Monitoring 10. Research Process & Design
9. Controlling Projects 11. Specialised Techniques in Market Research
10. Introduction to Projects Contracts Management 12. Market & Sales Analysis Research
11. Focused areas from PMBOK 13. New Product Development & Test Marketing
12. Introduction of other useful frameworks 14. Presentation of Research Findings
15. Research in Service Segments

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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum
SPECIALISATION: OPERATIONS 9. IT Tools in Procurement
10. Performance Measurement of Integrated Supply Chain
Semester III 11. Traditional Approaches to Supply Chain Performance
Strategic Management Measurement
1. Introduction to Strategic Management 12. World Class Performance Measures for Supply Chains
2. Understanding Strategy 13. Process Driven Metrics
3. The Strategic Management Process 14. Balanced Score Card – Supply Chain
4. Environmental Appraisal & SWOT 15. SCOR Model & Case studies
5. Corporate Level Strategies: I
6. Corporate Level Strategies: II ELECTIVES Sem III
7. Tools for Strategic Analysis & Choice: I
8. Tools for Strategic Analysis & Choice: II Techniques for Operations Efficiency
9. Implementing Strategy: I 1. Systematic Problem Solving
10. Implementing Strategy: II 2. 7 QC Tools
11. Implementing Strategy: III 3. Quality Circles
12. Strategic Evaluation & Control 4. 5-S for Good Workplace Organisation
5. SMED for Set-up Time Reduction
Planning & Control of Operation 6. MUDA (Waste) Elimination
1. Aligning operations strategy with overall business strategy 7. Poka-Yoke (Mistake/Error Proofing)
2. Demand Forecasting: Impact of demand variability on 8. Statistical Process Control (SPC)
operations 9. Kaizen
3. Balancing capacity & demand 10. Daily Work Management (DWM)
4. Production Planning & Scheduling 11. Benchmarking
5. Techniques for optimizing production processes 12. Total Productive Maintenance
6. Long-term planning for production & resource allocation 13. Total Quality Management (TQM)
7. Managing capacity & inventory levels
8. Inventory Control Operations Strategy
9. Materials Requirement Planning (MRP) 1. History of Operations Management - Current Status &
10. Statistical tools for process improvement Vision 2020
11. Managing project timelines & resources 2. Operations Strategy - A Strategic Fit with Corporate,
12. Integrating supply chain with overall operations planning Business & Technology Strategies
13. Lean Operations & Control 3. Operations Strategy & Competitive Dimension
14. Sustainable Operations 4. Stakeholders & Strategy
5. Product/Process Design & Strategy
Materials Management 6. Operations Strategy & Market Requirements
1. Introduction to Materials Management 7. Company / Product / Service Profiling & Downsizing
2. Materials Planning 8. Capacity Decisions
3. Purchase Management: An Overview 9. Operation Strategy Implementation
4. Buying Policies 10. Implementing Operation Strategy (Modern Techniques)
5. Buying at the Right Price 11. Strategic Quality Management, CAD, CAM & CIM
6. Project & Capital Goods Purchasing 12. Delivering Value to Customers’ Key Performance Indicators
7. Transport & Traffic Management 13. Investment Decisions, Market Feedback & Organizational
8. The Stores Function Learning
9. Stores Operations
10. Fundamentals of Inventory Management Project Management (Operations)
11. Economic Lot Size 1. Introduction to Projects
12. Replenishment Systems 2. Project Management Process
13. Just-in-Time (JIT) 3. Project Financing & Evaluation
14. Computerization of Materials Management 4. Project Estimation & Economic Analysis
15. Evaluation of Materials Department 5. Organising Projects
6. Project Planning
Knowledge Management in Supply Chain & Performance 7. Networks for Project Management
Measurement 8. Resource Levelling & Project Crashing
1. Knowledge Management in Supply Chain 9. Project Implementation & Monitoring
2. Supply Chain IT Framework 10. Controlling Projects
3. Supply Chain Information Systems 11. Projects Contracts Management
4. Digital Markets & Efficient Supply Chains 12. Management Risk in Projects
5. E-Supply Chain Opportunities 13. Project Quality Management
6. Technology Standards 14. Software Project Management
7. Enterprise Resource Planning 15. Issues in Project Management
8. Emerging Technologies in SCM
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 POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION
Program Curriculum

SEMESTER IV ELECTIVES Sem IV

Industry 4.0 Technology Management

1. Introduction to Industry 4.0 1. Introduction to Technology Management
2. Drivers & challenges of digital transformation 2. Competitive Advantages through New Technologies
3. Interconnected systems & intelligent automation 3. Technology Strategy
4. Overview of IoT & its applications in industry 4. Technology Forecasting
5. Role of big data in Industry 4.0. 5. Technology Assessment
6. Applications of AI & ML in manufacturing 6. Technology Diffusion & Absorption
7. Cloud-based services for Industry 4.0. 7. Technology Transfer Management
8. Real-time monitoring & control 8. Human Aspects in Technology Management
9. Concept of digital twins in Industry 4.0 9. Issues in Technology Management
10. Communication standards in Industry 4.0
11. 5G Technology in Industry 4.0 World Class Manufacturing
12. Supply Chain & Logistics 1. Overview & History
13. Industry 4.0 Standards & Regulations 2. Changing Scenario & Measures for WCM
14. Digital SCM 3. Productivity & Work Study
4. Manufacturing Strategy
Supply Chain Management 5. Product & Process Design
1. Introduction to Supply Chain Management (SCM) 6. Waste Elimination
2. Logistics to Supply Chain Management (SCM) 7. Toyota Production System (TPS)
3. Forecasting & Aggregate Planning 8. Views of Experts (Gurus)
4. Inventory Management in SCM 9. Lean Six Sigma
5. Transportation 10. Modern Techniques
6. Inbound Supply Chain Management 11. World Class Indian Companies
7. Outbound Supply Chain Management
8. Designing Supply Chain Distribution Network Business Process Re-engineering
9. Postponement & CRM in SCM 1. Introduction to BPR
10. Outsourcing & Financial Aspects of SCM 2. Business Processes & MIS
11. Role of IT in Supply Chain Management 3. Strategic Planning & BPR
12. E-Business & the Supply Chain 4. Strategic Impact of IT & BPR
13. SCM Measurement 5. BPR Principles
14. The Indian Supply Chain Architecture 6. Business Process Reengineering Techniques & Methodologies
7. BPR & QMS
Project Management 8. Organising & Implementing BPR
1. Introduction to Project Management: Genesis, history & 9. Managing Barriers to BPR Success
evolution 10. BPR in Banks
2. Project Phases & Organisation 11. ERP & BPR
3. Understanding & Meeting Client Expectations 12. SCM & BPR
4. Project Planning
5. Working with People on Projects
6. Networks for Project Management
7. Resource Levelling & Project Crashing
8. Project Implementation & Monitoring
9. Controlling Projects
10. Introduction to Projects Contracts Management
11. Focused areas from PMBOK
12. Introduction of other useful frameworks

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