Course Code: MKT906 Course Title: Social Media
Marketing
Course Instructor: Dr. Atul Sharma
Academic Task No.: 2
Academic Task Title: Develop and execute a YouTube page, create
and upload relevant content.
Date of Allotment: 30 September 2025 Date of submission: 3
November 2025
Student’s Roll no: 28 Student’s Reg. no: 12213582
Section : KO027
Learning Outcomes: Developed a content strategy through YouTube analysis
and implemented it by uploading videos to the channel.
Declaration:
I declare that this Assignment is my individual work. I have not copied it from
any other student’s work or from any other source except where due
acknowledgement is made explicitly in the text, nor has any part been
written for me by any other person.
Evaluator’s comments (For Instructor’s use only)
General Suggestions Best part of
Observations for Assignment
Improvemen
t
Evaluator’s Signature and Date:
Marks Obtained: Max. Marks:
Channel name: Cutie World
Link: [Link]
Niche: Quotes in video Reels.
About:
Cutie World is an independent YouTube-based Quotes Reels project. This is
your go-to spot for fun, uplifting, and adorable videos that brighten your
day. Whether you're into cute pets, creative DIYs, lively challenges, or sweet
lifestyle vlogs, we’re all about spreading smiles and good vibes.
New videos drop so hit that Subscribe button and ring the bell so you never
miss a moment of the joy!
Our mission? To build a warm, friendly community where everyone feels
welcome—share your ideas in the comments, suggest what you’d love to
see next, and be part of our Cutie World family. Thanks for being here—
let’s make every day a little bit cuter, together!
Target Audience
The target audience for this YouTube channel includes young adults and
creative- minded viewers aged 18–35 who appreciate storytelling,
independent cinema, and realistic character-driven narratives. They enjoy
short, engaging films that explore everyday life, relationships, and social
themes with authenticity and relatability.
These viewers are often students, aspiring filmmakers, artists, or casual movie
lovers who value creativity over big budgets. They are drawn to unique
stories that reflect real emotions and situations.
Their common interests include cinema, art, storytelling, and personal
growth through film. Many of them look for inspiration on how to create
good stories with limited resources or find films that speak to real human
experiences rather than as usual.
Competitor Analysis
This analysis focuses on identifying and understanding YouTube channels
operating within the same niche as this project—zero-budget and
independent short films. The aim is to study their strengths, weaknesses,
and audience engagement patterns to
identify potential opportunities for differentiation and improvement.
1. Abegi Mon
Overview:
Abegi Mon is one of Bangladeshi’s leading YouTube platforms for Quotes in
Reels. The channel hosts a wide range of short films across multiple genres
such as romance, thriller, and social drama, catering to both viewers and
aspiring filmmakers.
Key Strengths:
Extensive content library with consistent uploads.
Wide genre coverage attracting a broad audience.
Strong brand recognition as a platform for emerging filmmakers.
2. Broken0073
Overview:
Broken0073 Select Shorts is a premium Indian YouTube platform showcasing
curated short films by leading and emerging filmmakers. It focuses on
high-quality storytelling and professional production standards under the
brand theme “Make It Perfect.”
Key Strengths:
Strong brand identity and recognition.
High production value with professional actors and crews.
Consistent thematic quality and visual polish.
Content Strategy
Objective:
To create consistent, emotionally engaging short films and supporting
content that reflect creativity, realism, and storytelling depth within a zero-
budget framework.
Content Types:
Short Films: Core content focusing on realistic, character-driven stories.
Behind-the-Scenes (BTS) Clips: Short videos showing the
filmmaking process on a minimal budget.
Director’s Talk: Personal reflections or short monologues on
storytelling, acting, or the message behind each film.
Film Challenges: Occasional “one-day film” or “one-location
challenge” videos to showcase creativity under limitations.
Community Collaborations: Featuring short stories submitted or
suggested by subscribers.
Upload Schedule:
Main Short Film: Once every 2 weeks.
Supporting Content (BTS / Talk): Once per week.
Branding and Channel
Optimization Visual Identity:
Channel Banner: A cinematic banner with subtle tones,
showing a camera silhouette and tagline “Stories Beyond
Budget.”
Logo: Minimalist design—perhaps your initials (S.H.) merged with
a film reel icon, symbolizing a personal yet creative brand.
Channel Description:
Welcome to a space where stories come alive without a budget. I write,
direct, and act in short films that capture real emotions, simple moments,
and meaningful messages. Each film is made with limited resources but
limitless passion. Subscribe to explore raw, honest storytelling that proves
creativity matters more than cost.
Optimization Strategy:
Use SEO-focused keywords in titles and tags: short film, zero
budget, indie film, realistic story, emotional short, Indian short film,
filmmaking.
Include timestamps, hashtags, and short loglines in video
descriptions for clarity and search visibility.
Maintain a consistent thumbnail style: cinematic stills with
clear titles in a simple, readable font.
Add channel sections (Short Films, Behind the Scenes, Film
Talks) for better navigation.
Encourage viewer interaction with pinned comments and
calls to action like “Share your story idea below!”
Summary:
This strategy positions the channel as a hub for authentic, low-budget
cinema—
offering meaningful storytelling, practical creativity, and a personal connection
with the audience.
Regular uploads, consistent branding, and optimized discoverability will
help the channel grow steadily while maintaining its identity as a creative,
independent filmmaking space.
Viewer Engagement Plan
a. Comments Section:
Reply to comments within the first 24 hours of uploading — the
YouTube gods love “early engagement.”
Pin a thought-provoking comment or question under each
video (example: “Which topic should I roast next?” or “What’s
your take on this?”).
Use heart reactions to highlight genuine or funny comments.
People weirdly love digital validation.
b. Community Tab:
Post polls, behind-the-scenes photos, or short opinions twice a
week.
Tease upcoming videos or ask followers to vote on your next
topic — it makes them feel like insiders.
[Link] Sessions:
Host a monthly live QsA or “reaction” stream to interact directly with
viewers.
Encourage live chat participation — answer questions, shout out
usernames (instant fan loyalty).
d. Collaboration:
Partner with other small creators in your niche for joint videos or
shoutouts. It cross-pollinates audiences without much effort.
Key Metrics to Track
[Link] Time (Minutes Watched)
This shows how long viewers actually stay.
Longer watch time = higher YouTube recommendation chance.
If your graph looks like a cliff after 30 seconds, your intro’s probably
too long or boring.
b. Audience Retention (%)
Tells you exactly when viewers drop off.
Study the dips — were you rambling? Too many cuts? Awkward
joke? Fix that in the next one.
Aim for at least 50% retention by halfway through the video.
[Link]-Through Rate (CTR)
This shows how many people clicked your video after seeing the
thumbnail/title.
Low CTR = weak thumbnail or boring title.
Experiment with contrasting colors, curiosity hooks, or emotional
expressions.
Ideal CTR: 5–10% depending on niche.
[Link] View Duration
Shows how long people actually watched (not just clicked and ran).
Combine this with retention data to see which segments held attention.
e. Traffic Sources
Find out where viewers are coming from — search, suggested
videos, Shorts, or external links.
If most are from “Search,” double down on SEO and keywords.
If “Suggested” is strong, it means your content flows well with similar
videos.
f. Subscriber Growth s Returning Viewers
Tracks how many people subscribed after watching.
Focus on retaining them — make playlists, tease future
videos, and use consistent themes.
g. Engagement Metrics (Likes, Comments, Shares)
These don’t just stroke your ego; they tell YouTube your video has value.
Encourage subtle engagement — ask short questions or
include comment prompts.