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Yamaha R15 Customer Satisfaction Study

The document outlines a study on customer satisfaction towards Yamaha motors and their R15 motorcycle. It includes a questionnaire to understand customers' awareness and preferences of Yamaha bikes, specifically the R15. The study aims to understand factors affecting consumer behavior and identify parameters that influence customers through primary research and analysis of survey responses. It will be conducted in 5 phases over 7 weeks to study the Indian motorcycle market and consumer perceptions.

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Rajani Singh
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65 views4 pages

Yamaha R15 Customer Satisfaction Study

The document outlines a study on customer satisfaction towards Yamaha motors and their R15 motorcycle. It includes a questionnaire to understand customers' awareness and preferences of Yamaha bikes, specifically the R15. The study aims to understand factors affecting consumer behavior and identify parameters that influence customers through primary research and analysis of survey responses. It will be conducted in 5 phases over 7 weeks to study the Indian motorcycle market and consumer perceptions.

Uploaded by

Rajani Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ANNEXURE

A STUDY ON CUSTOMER SATISFACTION LEVEL TOWARDS YAMAHA MOTORS WITH SPECIAL REFERENCE TO YAMAHA R15 QUESTIONNAIRE
1. Name : 2. Address 3. Age 4. Phone no : : :

5. Driving experience : 6. Location [ ] Rural [ ] Urban [ ] Semi urban

7. Do you own a two-wheeler? [ ] Yes [ ] No

8. Are you aware of Yamaha motors and its products? [ ] Yes [ ] No

9. Have you seen Indias first 150cc sports bike Yamaha R15? [ ] Yes [ ] No

10. Which companys bike would you like to purchase? [ ] Yamaha [ ] Honda [ ] Bajaj [ ] Tvs [ ] Suzuki

[ ] Others (specify). 11. Which one you think to be better and why?

[ ] Yamaha

[ ] Honda

[ ] Bajaj

[ ] Tvs

[ ] Suzuki

12. Are you satisfied with Yamaha? [ ] Yes [ ] No

13. Which bike you prefer in Yamaha? [ ] R15 [ ] Crux [ ] Libero [ ] FZ [ ] Fazer

14. Would you like to prefer Yamaha R15? [ ] Yes [ ] No

15. If yes then on what basis? [ ] Speed [ ] Mileage [ ] Design [ ] Model

16. Which feature you would like to prefer the most while purchasing? [ ] Speed [ ] Mileage [ ] Design [ ] Model

17. Which factor influenced you in selection of Yamaha R15? [ ] Sports bike [ ] Top speed [ ] Attractive look

18. How is your satisfactory level towards R15? [ ] Highly satisfied [ ] Satisfied [ ] Average [ ] Dissatisfied

19. Which type of brake you prefer the most? [ ] Disc brake [ ] Orum brake 20. Which type of wheel you prefer the most? [ ] Spoke wheel [ ] Alloy wheel

21. Are you satisfied with the dealer services of Yamaha Company? [ ] Highly satisfied [ ] Satisfied [ ] Dissatisfied

22. Which version of R15 you prefer?

[ ] Version 1.0

[ ] Version 2.0

[ ] Both

23. Which version performs better? [ ] Version 1.0 [ ] Version 2.0 [ ] Both

24. What do you think about the price of R15? [ ] Expensive [ ] Too expensive 25. Is it worth in buying this bike? [ ] Worthy [ ] Not worthy [ ] To some extent [ ] Not at all [ ] Reasonable

26. If the price value of R15 comes down will you prefer to buy? [ ] For sure [ ] Maybe [ ] Not at all

Suggestions

feedback

and

comments

about

your

Yamaha

R15... .

Conducting the research


PHASE Phase 1 DESCRIPTION Secondary OBJECTIVE TIME the 5 Week

Research- Understanding

Study results of past Indian research market

motorcycle and its

classification Phase 2 Questionnaire drafting, Finding dummy survey parameters affect consumers Phase 3 Primary Research- Perception behavior consumer Phase 4 Data analysis & Report Finding out the factors preparation affecting the consumer 5 Weeks of and 7 Week Indian out the 7 Week which

Consumer Survey

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