Tailoring

File
Chairman of the Deliberative Council
Roberto Simões
Chairman
Luiz Eduardo Pereira Barreto Filho
Technical Director
Carlos Alberto dos Santos
Director of Administration and Finance
José Claudio Silva dos Santos
Manager of the Business Training Unit
Mirela Malvestiti
Coordination
Nídia Santana Caldas
Technical Team
Carolina Salles de Oliveira
Author
Maria Angela Soares Lopes
Graphic Project
Staff Art Marketing and Communication Ltd.
[Link]
Business Presentation
Notice: Before getting to know this business, it is worth noting
that the following topics are not part of a Plan of
Business and yes to the profile of the environment in which the entrepreneur
will glimpse a business opportunity as described in
continue. The goal of all the following topics is to demystify and
to give an overview of how a business positions itself in
market. What are the variables that most affect this type of
business? How do these market variables behave?
How to gather the necessary information to make the
entrepreneurial initiative?
Tailoring shops are ateliers for making men's clothing.
Surgiram entre os séculos XII e XIV na Europa, paralelamente
to the concept of fashion. Before its emergence, clothes were
made by the users themselves and usually the
the differential was in the fabrics, considering that they did not have
very defined shapes.

The tailor's craft gained great importance as

that the cities were becoming centers of power, wealth and
influence.
The portrait of this reality can be perceived during the reign.
of Louis XIV (1643-1715), when France was bubbling with
young people from all over Europe eager to renew
your wardrobes. Back then, the clothes were
true works of art, full of aesthetic details, like
for example, the ruffles.

Over the centuries, the habits and behaviors of

people changed and fashion evolved. Starting from the 19th century the
men, in general, dismissed flashy behavior
opting for discretion, simplicity, and perfection of cut in
your clothes.

Business Ideas - tailoring 3

Men's clothing has become more sober, moreover,
new technologies have emerged in the production of fabrics,
allowing the making of clothes with a better fit
facilitating the work of the tailors.

Although it has been a popular business for a long time, the

tailoring has been threatened with extinction. The clothes made in
series with much lower manufacturing and delivery costs
immediate for the client has restricted the clientele of this type of
business.

Currently, in the 21st century, the Tailoring model that

Surviving in Brazil is aimed at a select audience that
values quality over price and expects to receive
a personalized and differentiated service beyond clothing
unique custom-made pieces that highlight your body type.

In this 'Business Idea' information will be presented.

important for the entrepreneur who intends to open
a Tailoring. However, this document does not replace the
Business Plan, which is essential to start a
venture with a high probability of success. For the
the preparation of the Business Plan should consult the
SEBRAE closer.

Market

According to research presented by Paulo Borges, director of

Fashion Rio, in a lecture at the Iguatemi Fashion Week
2008:

4 Business Ideas - tailoring

73% of fashion item consumers are concentrated
the 150 largest cities and states of Brazil;
People aged 30 to 40 spend part of their
money with the fashion market;
37% of consumers aged 30 prefer stores of
department; 29% prefer multi-brand stores and 27%
they opt for the flagships, meaning they prefer the main store of a
brand conceived with the purpose of serving its main
clients.
Group A spends 19 times more than the lower classes.
fashion market
Groups A and B together consume 57% of fashion items in
Brazil and 31% are the responsibility of the C class;
68% of consumers purchase at least one item from
fashion by month;
48% of them make the purchase on impulse.
emotional;
87% remember how much they spent on their last purchase.

Threats and opportunities

Business opportunities are defined by the

possibilities of good results that the entrepreneur
envisions when launching a new venture.

The real knowledge of the possibilities of success only

It will be possible through the conduct of a survey of
market.

A survey doesn't have to be sophisticated, costly - in

financial terms - or complex. It can be developed from
simplified form applied by the entrepreneur himself, to
study the established competition, the prices practiced and
general characteristics of the audience you want to reach. The risk

Business Ideas - tailoring 5

opening the doors without knowledge of the local environment is very
big.

Opportunities

Among the opportunities identified for this business

it can be highlighted:

High consumption of fashion items by the A class;

Regular consumption of clothing items by 68% of
consumers.

Threats

The threats are represented by all the possibilities of

failure that the future entrepreneur can identify for the new
business. The completion of the suggested research provides support
for the prediction of difficulties that may arise from
path. The research conducted identified the threats below
listed as the most significant:

Competition of established luxury stores in the market.

Immediate behavior of a large part of consumers.

"

Location

The location of a Tailor Shop should be decided taking into account

consideration of some aspects, such as:

a) Suitability to clients:
Ease of access;

6 Business Ideas - tailoring

Parking;

b) Suitability for employees:

Proximity to stations and public transport points;
Service infrastructure (restaurants, pharmacies, banks);

c) Urban and infrastructure aspects:

Regional security;
Public service infrastructure (Firefighters, Police,
Hospital, Mail);
Local subject to flooding or near risk areas;
Availability of water, electricity, telephone, and internet services;
Garbage collection services.

d) Economic-financial aspects:
Rental price and quality of available properties;

Some places that can be considered strategic:

Depending on the available initial financial resource, the

the entrepreneur may choose to have a point of sale and a
local for manufacturing. In this case, the company is registered in
local of the commercial point, there being no legal impediment for
establish the manufacturing at another address. It is necessary that
the point of sale (store) is located close to the target audience of
tailoring, such as shopping centers and upscale neighborhoods. If
I opted to establish the manufacturing in the same location as the point of ...
Venda, the best choice is the neighborhoods that are located at the
high-income population.

Care in choosing the property:

Before signing a rental contract or buying a property,

It is essential to check what the status of the Habite-se is.

Business Ideas - tailoring 7

(authorization from the city hall for it to be inhabited) and
the land use regulations (each city defines rules
specific in zoning laws). In some areas, it is not
allowed operation of commercial activities. Furthermore,
properties that have residential declaration should not be used
for commercial purposes.

Home Office:

A tailor can choose to set up their tailor shop at home.

For that, he can set up his workshop and office at home
and provide customer service at home.

Specific legal requirements

To begin the process of opening the company, it is

it is necessary to follow the following procedures:

Commercial Consultation

Before carrying out any procedure for the opening of a

company, the first step is to carry out a prior consultation at
city hall or local administration. The consultation aims to
check if the chosen location for the opening of the company is
allowed the operation of the activity that one desires
to undertake. Another aspect that needs to be researched is the
address. In some cities, the registered address in
The city hall is different from the address everyone knows. In this
case, the correct address is necessary, according to the
city hall, to register the social contract, under penalty of having to
redo it.

Responsible agency:

8 Business Ideas - tailoring

Municipal City Hall;
Municipal Urbanism Secretariat.

2) Search for name and brand

Check if there is any company registered with the name

intended and the brand that will be used.

Responsible body:
Commercial Registry or Notary (in the case of Simple Society) and
National Institute of Intellectual Property (INPI).

3) Filing of the social contract/Company Declaration

Individual

This step consists of registering the social contract. It is verified

also, the backgrounds of the partners or the entrepreneur with
Federal Revenue, through CPF searches.

Responsible agency:
Commercial Registry or Notary (in the case of Simple Partnership).

4) Request for the CNPJ

Responsible body:
Federal Revenue.

Request for State Registration

Responsible body:
State Revenue

6) License Permit and Registration at the Municipal Secretary of

Farm

Business Ideas - tailoring 9

The license permit is the document that provides the
consent for the company to carry out activities in
desired location.

Responsible agency:
Municipal City Hall;
Municipal Treasury Department.

7) Enrollment in the INSS

Responsible body:
National Institute of Social Security; Registration Division -
INSS.

The entrepreneur who wants to set up a Tailoring Shop also

You can register as an Individual Entrepreneur. For that
should have a maximum revenue of R$ 36 thousand per year and
to have up to one hired employee who receives a salary
minimum or floor of the category.

Structure

The size of the enterprise is a decision of the entrepreneur.

meanwhile, a minimum area of 9m² is suggested for the workshop
(manufacturing), and 30m² to set up a point of sale.

To start the home office business, the

an entrepreneur will not need a very complex structure.
He will be able to reserve the space of the home studio to set up the
machines and equipment necessary for the confection and a
space to carry out administrative activities with a telephone
and computer

10 Business Ideas - Tailoring

If the option is a commercial point, the structure is similar to
of a regular clothing store with some display stands, counters
and fitting rooms. In addition to equipment that assist the
payments, receipts, and business management.

Equipment Suggestion:
Macaws
Wardrobes
Seats
Counters
Computer
Mirrors
Fiscal Printer
Mannequins
Fitting rooms
Sofa
Telephone/fax
Showcase

As it is about selling products to an audience

Differentiated becomes important to invest in the store's decoration.
Coatings, paint, furniture, and lighting are components
important for achieving a favorable climate. In addition,
the environment must be functional, observing the spaces
necessary for customer circulation, good ventilation, the
appropriate dimensions for fitting rooms and bathrooms (if applicable
necessary), including anticipating necessary adaptations for the
access and service for people with disabilities
special.

The concept adopted in the store's architecture must be

consistent with the image that one wishes to sell.

Business Ideas - Tailoring 11

People

A Tailoring shop needs professionals who perform the

functions, administrator, tailor, and salesperson.

To reduce initial payroll costs,

it is advisable to choose to hire a lean team. A
Tailoring with a commercial point can start with just three.
people, as long as the three professionals come together
necessary skills to run the business. If
the tailor starts his home office business not
the hiring of professionals will be necessary, however, the
the tailor will accumulate the functions of administrator of
business and product seller.

Administrator:
Capacity to deal with unforeseen events; Recognize and define
problems,
Act preventively;
To logical, critical, and analytical reasoning;
Have knowledge of business management.
Relationship skills;
Negotiation skills;
Proactivity;
Emotional intelligence to handle possible conflicts;
Discipline.

Tailor
Good vision;
Communication skills;
Manual skill;
Interest in fashion;

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Developed spatial reasoning;
Aesthetic sense;
Concentração e atenção a detalhes.

Seller
Good diction;
Knowledge of the industry;
Technical knowledge, as in addition to working as a salesperson he is
a fashion consultant;
Courtesy and education towards customers and colleagues;
Emotional intelligence to deal with possible conflicts.

The training of professionals in this business sector must

to be directed towards the development of skills
mentioned above.

The basic salary levels are defined by the unions of

each category, from there the entrepreneur must maintain
policies that adequately compensate employees,
considering personal skill levels.

It is recommended to adopt a retention policy

people, offering incentives and benefits of a nature
financial or others. Thus, the company will be able to reduce the
turnover levels and gaining advantages such as the creation of
link between employees and customers and also the reduction of
costs with:

recruitment and selection

training of new employees
costs with layoffs.

Equipment

Business Ideas - Tailoring 13

To structure the company, the following will be needed
equipment:

Office Equipment
A table;
Three chairs;
A file for a hanging folder;
A wardrobe;
A computer.
A printer;
Telephone/fax;
A counter;
A fiscal coupon machine.

Equipment for Workshop

Straight sewing machine;
Overlock sewing machine;
Overlock sewing machine;
Tack sewing machine;
Steam iron;
Tailor's rulers;
Scissors;
Sewing accessories in general.

The used market can be interesting for those who are

starting. However, some precautions should be taken when
buy used machines and equipment

Give preference to equipment that is in use;

Ask a specialist to assess the conditions of the
equipment before buying it;
Request the operation and maintenance manuals;
The entrepreneur should assess whether there is a need for installation.

14 Business Ideas - Tailoring

of alarm systems, installation of cameras, as well as the
hiring insurance for equipment and inventory
considering the risks pertinent to the region or location in which the
the company is installed.

Equipment Suppliers:

IPERMAQ Sewing Machine Trade

Av. Dona Eugênia Machado da Silva, 29 Vl. Galvão
Guarulhos - SP
CEP: 07071-070
Tel: (11) 2459 0006
Fax: (11) 2455 6393

Lantextil Machines
Avenue Sete de Setembro, 320 - Room 2
Lajeado - RS
CEP: 95900-000
Tel: (51) 3726.4252

Silbamaq Industrial Sewing Machines

Fernandes Vieira Street, 24 - Calçada
Salvador - BA
CEP: 40411-560
(71) 3207-2052

Singer do Brasil Ind. Com. Ltda.

Sales Office and Needle Factory.
Avenue President Vargas, 844
Indaiatuba - SP
CEP: 13338-900
Tel: (19) 2107 4600

Business Ideas - tailoring 15

Raw Material / Merchandise

Organization of the production process

1. Check the client's needs

2. Measurements
3. Mold risk
4. Cut
5. Basting
6. Test
Sewing
8. Finish
9. Delivery to the customer

Check customer needs

Check the desired model and clothing item.
example: is it a custom? are the pants with or without creases; the suit
it will be either tight or looser; what quantity of buttons and the
openings in the blazer.

Measures
It consists of measuring all the client's measurements to
to make the garment.

Mold Risk
Define the use of the fabric, the lining, and the interfacing. The
risk will give rise to the matrix (scratched sheet with the templates for
cut) and can be done manually on paper or
computerized, using proprietary software. The
the yield of the fabric depends on the fitting capacity of the
molds used.

16 Business Ideas - tailoring

Court
The fabric is cut according to the pattern in such a way that
make the best use of it. All parties
will receive an increase in margins and seams.

Basting
It is a separate part of the process where the piece is assembled. Its parts are
stitched so that the customer can take the test.

Test
The prototype will be subjected to testing. The client experiences the
The basted piece and the tailor makes the marking of the adjustments.
This phase usually repeats two or three times.

Settings
It consists of the necessary repairs identified in the proof.

Sewing
Final sewing process of the piece.

Finish
It consists of cleaning and ironing the already sewn pieces.
in order to get them ready for delivery to the customer.

Delivery for the client

The customer receives the goods, tries them on, and gives their approval.
product.

Automation

In management

Business management can be automated. There are several

Business Ideas - tailoring 17

software on the market that enables management automation
of companies. However, what is most recommended is that the entrepreneur
invest in specific software for the business sector of
company to enable efficient business management.

Among the benefits that a management software can offer,

one can cite a few.

Customer control with relationship management

CRM (Customer Relationship Manager);
Direct and personalized email sending for communication with
the clients;
Accounts payable;
Expense control;
Accounts receivable;
Bank control (fees, tariffs, checks already cleared,
etc);
Cash flow.

Some Suppliers:

Acre:
Infocenter Computing
Av. Rodrigues Alves, 60 1st Floor Room 2 - Downtown
Cruzeiro do Sul - AC - Brazil
Phone: (68) 3322-5121
Skype: [Link]
jonasamado@[Link]

Bahia:
P&G Informatics
Rua Sérgio de Carvalho, 650 1ºandar - Vasco da Gama
Salvador - BA - Brazil
Phone: (71) 3334-2400

18 Business Ideas - Tailoring

Skype: pginfo
eden@[Link]

Rio de Janeiro
Hime System
Rio de Janeiro - RJ
Telefones: (21) 2548-3508, 2236-6407, 9617-6886
[Link]

São Paulo
Ampla Systems and Commerce Ltd.
Storecare - Software for retail commercial automation
620 Roma Street, Lapa
São Paulo - SP
Telefone: (11) 3864-6556 Fax : (11) 3864-8212
eMail:comercial@[Link]
[Link]

Tocantins:
TonerPrint and Solutions
Av. Prefeito Joao de Souza Lima, 79 - Centro
Araguaína - TO - Brazil
Tel.: (63) 3414-0673
Skype: robson_batista_dos_santos
robson_santos22@[Link]

United States
Virginia
Pinogy Corporation PO Box 5115
Herndon, VA 20172
877-360PET1
sales@[Link]

Business Ideas - tailoring 19

Distribution channels

The main distribution channel in a tailor shop is sales.

directly, where the customer contacts by phone or
personally requesting a product.

Regardless of the distribution channel adopted, the

the success of a business depends mainly on
the entrepreneur's ability to perceive opportunities and
from your agility to adapt your distribution channels,
taking advantage of trends and creating new ways to do your
company to be known by its customers.

Investments

The total amount to be invested depends on a set of

decisions that precede the installation of the business, such as for
example:

Decide on the location where the business will be set up: whether the property
it will be owned or rented;
Evaluate all necessary changes that must be made.
conducted on-site for the operation of the business;
Decide whether a point of sale will be set up or if the start
the business will be in Home Office;
Evaluate the cost-benefit of buying used equipment.

The results of the decisions regarding these items will arise

with the development of the business plan. Fundamental step
for those who wish to undertake in a conscious way, 'the plan
business is the validation of the idea, analysis of its feasibility

20 Business Ideas - Tailoring

as a business" (DOLABELA, 1999, p.17).

Considering a Tailoring business set up in a Home Office, it is

an estimated initial investment of R$
20,700.00 (twenty thousand seven hundred reais), to be allocated
mainly in the following items:

Office furniture and supplies: R$ 5,000.00;

Matéria prima inicial: R$ 5.000,00;
Equipment and Machines: R$ 8,000.00;
Working capital: R$ 2,700.00

Working capital

Costs

Costs indicate the expenses (spending) of a business.

They can be fixed, which are independent of revenue, that is,
rent, salaries, accounting expenses, water, electricity, telephone
internet. Or they can be variables that are related to
amount of service provided in the month, for example:
taxes and acquisition of parts.

The choice of suppliers is important, that's why it is

it is essential to conduct good research to select the
best prices and the best quality.

Some measures can be taken that help to

reduce the amount of fixed costs, such as for example:

Opt for phone plans with lower costs;

Business Ideas - tailoring 21

Avoid unnecessary expenses and costs;
Avoid material waste;
And other actions according to the reality of each
enterprise

The costs to maintain a tailoring shop monthly should be

dear considering the following items:

Pro labore: R$ 1,000.00

Taxes, duties, contributions, and fees: R$ 200.00;
Condominium fee, security: R$ 1,500.00;
Electricity, phone, and internet access: R$ 300.00;
Hygiene and cleaning products: R$ 50.00;
Resources for maintenance and corrections: R$ 100.00;
Accounting consultancy: R$ 550.00;
Company propaganda and advertising: R$ 1,000.00

It is essential to conduct a thorough analysis of all

expenses, looking for ways to minimize them without harming the
quality of service and the products offered by
Tailoring.

Diversification / Value Addition

To stay competitive, a business needs to offer

differentials that make it more attractive than its competitors.
Adding value is offering the unexpected to the customer; going beyond the
obligation; to offer more and better and what no one has yet
offered. In this field, there are some possibilities of
add value, depending only on initiative and creativity
of the entrepreneur such as:

22 Business Ideas - Tailoring

Offer the option of a semi-made suit, which comes cut, without
the sleeves, with three buttons and two openings. It is possible
change the number of buttons, or the location of the openings - the
suit jacket cuts - can be two sides, one in the center, or
none. The advantage of this type of suit is the shorter time.
for delivery.
Investing in constant updates, seeking to offer what
exists better in terms of quality and technology (fabrics
smart).

The quality of customer service is an important aspect.

what must be observed. Deliveries on time, services done
with quality, attentive listening, and commitment dialogue
greatly influence customer satisfaction. When offering a
by providing quality service, the company creates a differentiator,
builds a trust relationship and becomes inconvenient
the customer's migration to a competitor.

Disclosure

As the popular saying goes, "advertising is the soul of

business". Through advertising, the entrepreneur will give
highlight your establishment in the market.

It is possible to use simple and cheap forms of

disclosure. With creativity, one can seek alternatives that
attract customers. Among the alternatives that require
less investment can be cited:

Use of direct mail with fashion and style tips for the
clients
Advertisement in specialized pages in newspapers;
Website with basic information about Tailoring;

Business Ideas - tailoring 23

Promotion in fabric stores;
Business cards.

Good service combined with product quality is a recipe

of success for any Tailoring. Satisfied customers
They tend to comment with other people and there is no better.
propaganda that is the traditional "word-of-mouth", cheap and effective.

Tax and Fiscal Information

The tailoring segment, as understood by the

CNAE/IBGE (National Classification of Economic Activities
Economic) 1412-6/02 as the activity of confection,
size, of men's, women's, and children's clothing items
(blusas, camisas, vestidos, saias, calças, ternos, casacos, etc.),
made with any type of material (plain fabrics, fabrics of
mesh, leather, etc.), you may opt for the SIMPLES Nacional -
Special Unified Tax Collection Regime
Contributions due by ME (Microenterprises) and EPP
(Small Enterprises), established by law
Supplement No. 123/2006, provided that the annual gross revenue of
your activity does not exceed R$ 360,000.00 (three hundred and sixty thousand)
sixty thousand reais) for micro enterprise, R$ 3,600,000.00 (three
six hundred and six million reais for a small business
and respecting the other requirements established by law.

Under this regime, the entrepreneur will be able to collect the following
taxes and contributions, through just one document
fiscal - the DAS (Document of Collection of the Simples)
National), which is generated on the SIMPLES National Portal
([Link]

24 Business Ideas - Tailoring

Corporate Income Tax (IRPJ);
• CSLL (social contribution on net profit);
PIS (Social Integration Program);
COFINS (contribution for the financing of social security)
social);
ISSQN (tax on services of any nature);
INSS (contribution to the Social Security relating to part
patronal)

According to Supplementary Law No. 123/2006, the rates of

The Simples Nacional for this line of business varies from 6%
17.42%, depending on the gross revenue earned by the business.
In the case of starting activity in the same calendar year of
option for SIMPLES Nacional, for the purpose of determination of
rate in the first month of activity, the revenue amounts
cumulative gross should be proportional to the number of months
of activity during the period.

If the State in which the entrepreneur is operating

activity to grant tax benefits for ICMS (since
that the activity is taxed by this tax), the rate
may be reduced as the case may be. At the Federal level
There may be a reduction when it comes to PIS and/or COFINS.

If the annual gross income does not exceed R$ 60,000.00

(sixty thousand reais), the entrepreneur, as long as they do not own and
do not be a partner of another company, you may choose the regime
known as MEI (Individual Microentrepreneur). To be
the CNAE of your activity must be included and be
taxed according to the table of Resolution CGSN No. 94/2011 -
Annex XIII ([Link]
in this case, the collections of taxes and contributions will be
made in fixed monthly amounts as follows:

Business Ideas - Tailoring 25

I) Without a job
5% of the current minimum wage - as a contribution
entrepreneurial social security;
R$ 5.00 as ISS - Tax on service of any
nature.

II) With an employee: (the MEI may have one employee,

as long as the salary is at least a minimum wage or base salary
category)

The entrepreneur will collect monthly, in addition to the amounts

above, the following percentages:
Withholds 8% of the employee's salary for INSS.
Disburses 3% of employer's INSS on the remuneration of
employee.

Having revenue exceeding the permitted limit by more than 20% the
MEI will have its business included in the SIMPLES system.
NATIONAL.

For this segment, both ME, EPP or MEI, the option for the
The Simples Nacional will always be very advantageous from the perspective
taxpayer, as well as in the ease of opening the
establishment and for the fulfillment of obligations
accessories.

Legal Foundations: Complementary Laws 123/2006 (with the

amendments to Complementary Laws No. 127/2007, 128/2008 and
139/2011) and CGSN Resolution - Management Committee of Simples
National No. 94/2011.

Events

26 Business Ideas - Tailoring

Courses, fairs, and business events are opportunities
for the entrepreneur to establish and finalize partnerships, make contacts
and staying updated on the news of the fashion world:

Below is a list of some events in the sector:

Capital Fashion Week

Event: Annual
Local: Brasília
Site:[Link]
Pan-American Congress of Tailors and High Professionals
Sewing
Event: Annual
Local: São Paulo
Site:[Link]

Fashion Rio
Event: Biannual
Local: Rio de Janeiro
Site:[Link]

São Paulo Fashion Week

Event: Semiannual
Local: São Paulo
Site:[Link]

Courses:

Bespoke Project
Tel:(11) 3313-0250
Av. Ipiranga, 1267,
2nd floor, Center -
São Paulo/SP

Business Ideas - Tailoring 27

ZIP code 01039-000

Entities in General

Tailoring is related to a set of entities that

they play various auxiliary roles in the business.

The following are some entities with which the

entrepreneur in this field may develop some type of
relationship:

AACESP - Association of Tailors and Shirtmakers of the State of

São Paulo
Phone: (11) 3288-4226
Email : alfaiates@[Link]

Federation of Workers in the Clothing Industry - RJ

Tel: (21) 2253-2307;

SEBRAE - Brazilian Service of Support for Micro and Small Enterprises

Companies
Nearest SEBRAE unit access:
[Link]/service
Tel.:0800 570 0800

SENAI - National Service for Industrial Training

SBN - Quadra 01 - Block C - Ed. Roberto Simonsen - 5th floor
Brasília - DF
Tel.: (61) 3317-9000 / 9001
Site:[Link]

Syndicate of the Tailoring and Clothing Industry of

28 Business Ideas - Tailoring

Men's Clothing - RJ
Tel: (21) 2240-7737; 2240-0293

Union of Tailors, Seamstresses, and Workers

the Clothing Manufacturing Industries of the state of Rio
Great of the North - SOACTICRGA/RN
Roberto Kennedy Street, 145 Quintas
Natal - RN
Tel: (84) 3653-4663

Union of Tailors, Dressmakers, and Workers

in the Industries of
Manufacturing of Bed, Table and Bath Linen in Belo Horizonte
the Metropolitan Region.
Rua Tamoios, 462 sala 503 - Centro
Belo Horizonte - MG
CEP: 30.120-050
Tel: (31) 3047-7810
Fax: (31) 3271-5418

Technical Standards
ABNT NBR 13377:1995 - Human body measurements
for clothing - Reference patterns - Standardization.

Glossário

Haute Couture: when a Maison meets the strict criteria

technicians and quality, where everything is done manually (since
from the seams to the embroideries), it falls under Haute Couture.

Basic: it is the casual and simple style, which never falls short of
excess

Business Ideas - tailoring 29

Canalé: fabric with a raised and recessed weave creating
a striped texture.

Casual: a laid-back, simple, and neat way of dressing.

Bias cut: a type of cut that gives more drape to

fabric/piece. It is made on the bias (diagonal) of the fabric.

Customize: it is the action of modifying, creating, adapting, rebranding.

something for this to take a different form from the original.

Debrum: it is a type of finishing in strip or folded tape and

sewn on the edge of a fabric. Also known as
bias.

Flagships (concept stores) - it is the leading, exemplary store of the brand;

all others will follow your command, they will be conceived to
leave from this.

Eyelet: round fastener with a central hole used for the

passage of air, water or cords in clothes, accessories
furniture, etc.

Interlock Machine - Used for closing in fabrics

medium to heavy;

Overlock Machine - Used for closure or finishing;

Prince of Wales: or fish scale, is a pattern that

it forms a kind of zigzag.

Chalk stripe: pattern of stripes.

30 Business Ideas - Tailoring

Sweater: it is a wool pullover also called a sweater or
pullover.

Technological Fabrics: high quality, durability fabrics and

comfort. There are fabrics that perform specific functions,
how to protect from heat, cold, humidity, fire, and mold; others
with body moisturizer in its formula, or that treat the
cellulite, or even those that light up (with lights that form
stamps!). These are fabrics that meet the need and
consumer desire, always allied with technology.

Trench coat: it is a coat knee-length or slightly longer.

larger, widely used in the rainy winter. This model comes from
the soldiers' uniforms.

Braided: woven pattern.

Business Tips

Important tips for those considering opening a Tailoring Shop:

Check the prices charged by competitors;

Establish an excellent relationship with customers;
Seek innovations: style is thirsty for innovation. Novelty is
trend that sells;
Have patience and discipline: The consolidation of a company in
the market demands time;
It is not enough to focus on the art of sewing; it is necessary to invest in
a business plan;
Do not take the products offered by the competition as
base. Look for your own identity and differentiation.

Business Ideas - tailoring 31

Specific characteristics of the entrepreneur

According to Dolabella, (1999, p.70), an entrepreneur "will know

learn whatever is necessary for creation, development
and the realization of its vision." Considering this statement,
it is noticed that the most important characteristic for a
an entrepreneur, in any area they wish to operate, is to be
willing to learn. To open a Tailoring shop, the interested party
should focus on developing some characteristics
specific, if you do not have them. Among them stand out:

Have a passion for the activity and know the business sector well;
Research and permanently observe the market where you are.
installed, promoting adjustments and adaptations in the business;
Take attitude and initiative to promote change
necessary;
Monitor the performance of competitors;
Knowing how to negotiate to keep customers satisfied;
Have a clear vision of where you want to go;
Plan and monitor the performance of the Tailoring;
Be persistent and do not give up on your goals;
Maintain a defined focus for the business activity;
Have the courage to take calculated risks;
Always be willing to innovate and promote changes;
Have a great capacity to perceive new opportunities and
act quickly to take advantage of them;
Listening to customers and identifying opportunities to create new ones
services should be a permanent task of the entrepreneur.

Complementary Bibliography

32 Business Ideas - tailoring

 BRAZILIAN DEVELOPMENT AGENCY
INDUSTRIAL. Sectoral prospective study: textile and
Manufacturing. Brasília. ABDI, 2010. BIERMANN, Maria Julieta
Espindola. Management of the production process. Porto Alegre.
SEBRAE/RS, 2007. DOLABELLA, Fernando. Workshop of
entrepreneur.São Paulo. Culture Associated Publishers,
[Link], [Link]: flat modeling
male. Brasília. SENAC/DF, 2008. References
Electronics ÁVILA, Janaína. Fashion Glossary. Available
em: [Link] on:
February 18, 2011 TAILOR. Unknown author. Available
[Link]
Accessed on: January 3, 2011 BIANCHI, Juliana. The audacity of
be Loro [Link] at:
[Link] on: 03
January 2011 BOYER, G. Bruce. Tailoring. Available at:
[Link] on: January 3
2011FARINACI, Antonio. Tailoring tries to contain "extinction" and
offers luxury for a male audience. Available at:
[Link] Access on 05
January 2011 LUZ, Márcia. Paulo Borges talks about the market
in fashion. Available at:
[Link] Accessed on: 05
January 2011 NEW clients and new generations on the web. Author
unknown. Available at:
[Link] on: January 5
2011 EXAMPLE OF DATE Accessed on: October 13, 1997.

Business Ideas - tailoring 33