NATIONAL UNIVERSITY OF HUANCAVELICA

FACULTY OF BUSINESS SCIENCES

E.A.P. OF ACCOUNTING

STUDENTS:
-ESPINOZA RAMOS, Mily Rosa
HUAMAN CAPANI, Gabriela
RAQUEL ELENA HUAMÁN MOLINA

VALUE CHAIN OF THE POULTRY SHOP 'HUANCAYO I'

IN THE CITY OF HUANCAVELICA
SUPPORT ACTIVITIES
If we combine both the main activities and the auxiliary activities of the poultry shop
In "Huancayo I", we will be able to build the following value chain:

1. INFRASTRUCTURE

The infrastructure of the processing and food service areas should be located at
no less than 150 meters from any establishment or activity that due to operations
that may cause the proliferation of insects, or that release dust,
smoke, vapors or bad odors and be a source of contamination.

The sidewalks, pathways, and access areas to the premises must have a paved surface.
showing total cleanliness every day. The structure of the establishment must be
built with noble materials (cement, bricks, blocks), as well as for the finishes
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

interiors must use waterproof material. Any change or modification in the

Establishment and facilities must facilitate their cleaning, as well as the inspection of
food hygiene. It should be properly identified with visible signs
safety zones in case of earthquakes, according to what is established by civil defense,
in addition to being located in the most accessible places, the fire extinguishers, and
stay up to date on its maintenance.

PLANNING:

Market Study

What are our future clients looking for?

The chicken is convenient. Compared to other types of meats that are served to the
diners in restaurants, without a doubt, the roasted chicken is the one that has the best
value for money.

The chicken is filling, since if we are 4 people, each diner will get ¼.
of chicken (of a chicken); if there are 8 people, each one will get 1/8, like this
successively. However, no one is left without food.

Chicken is enjoyed socially, unlike other delicacies that can be

to be served in any restaurant, consumed in individual portions, the
Chicken is eaten in groups and that way it has a different magic.

STRATEGIC PLAN:

Opportunities.-Positioning of rotisserie chicken in the consumer's mind

Peruvian, likewise, that is the preferred choice when going out.
gastronomic. It is also worth emphasizing the internationalization of the product.
Threats.- Strong competition due to high demand. In addition, increase in
consumption of broaster chickens as a substitute product.
Strengths.- In your new business, participate directly in what you know best. If
You are good at selling, focus on promoting your product. Participate in the
direct attention to customers.
Weaknesses.-If you have little experience in preparing roasted chickens
hire a specialized head chef, take technical training courses,
conduct focus groups to assess the quality of your products.
FINANCE

PROFIT AND LOSS STATEMENT OF THE POULTRY SHOP "HUANCAYO I"

EXPRESSED IN NEW SOLES

Net Sales S/. 709,252.16

Cost of Sales (127,664)
Gross Profit 581,588
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

Administrative Expenses (264,484)

Sales Expenses (12,800)
Other Expenses 6,000
Profit Before Taxes 298,304
Income tax (14,185)
Net Utility S/. $ 284,119

BALANCE SHEET OF THE POULTRY FARM 'HUANCAYO I'

EXPRESSED IN THOUSANDS OF NEW SOLES

ACTIVE
Box 290,875
Inmueble, Maq. Equipo 60,000
Total Activo 350,875
HERITAGE
Capital 60,000
Exercise Result 290,875
Total Activo 350,875
2. HUMAN RESOURCES:

a) Manager.- He is the person who makes decisions in the company coordinating with the
administrator.

b) Administrator - It is the person capable of managing and aiming for the achievement of results.
He is responsible for making contacts with suppliers, providing the capital.
necessary to make purchases and pay the staff.

c) Head of sales area.-Coordinates the work related to direct contact with

the diners.

d) Head of production.-Ensures the quality of the dishes taking into account the
processes that undergo transformation.

e) Cost assistant.- Controls the warehouse and tracks income.

expenses as well as prepares reports.

Cashier - receives payment in currency for our product and/or service.

It is responsible for the daily collections of the reported orders.

g) Salesperson.- Meets the food and beverage service standard.

They must dispatch the orders and verify that the customer is satisfied with regard to the
quality refers to.

h) The staff (salesperson).- The salesperson is the person who maintains a relationship
closer to the customers, is largely the image of the company. Its
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

attitude, their interpersonal communication skills, etc., just like the

Products that are sold will shape the image that the customer has of the company.
The seller has among other missions the task of adapting the company's offer to the
customer expectations and this implies their image. Today, sellers have forgotten the
old theory that said "to win, you have to lose" referring to the client.
The sale currently pursues a much nobler goal: 'I win and you'
gains." This defines the new salesperson. We have moved from the old chatterbox to the
commercial engineer.

Warehouse Manager - Must ensure the order of this and verify that the order
completed with the suppliers are complete and in perfect condition.

j) Food handler.-Person who guarantees and ensures the quality of the

foods.

k) Client - The client is the person who will benefit from receiving attention.
faster, potential customers will be the general public.

SELECTION OR RECRUITMENT PROCESS

Currently, there are two forms of personnel recruitment, one will use a
external recruitment will be carried out as follows; notices will be placed in the
job board of various known Gastronomy Institutes and municipalities,
Aside from that, three sources of Recruitment will be used: Personal contacts, the
recommendation from acquaintances, Announcements or notices through the media (Newspaper and
Radio) Database of companies. Ads on Facebook. Notices on the internet, in the
the requirements will be that they have a minimum of 1 year of experience and are young
dynamic.

COMPENSATION:

The general salary is the minimum vital salary S/.750.00 (for employees) and for the
administrative staff from S/.1500 to S/.2000. Regarding the requirements, it could be said that
the economic compensation that a collaborator receives is divided among those
legal and those that the company freely decides to provide, either in the form of
monetary and non-monetary.
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

ORGANIZATIONAL CHART OF THE POULTRY STORE 'HUANCAYO I'

3. TECHNOLOGY:

In the environment, different sectors are emerging, for example, the most important ones:

The teams: Concerned about improving air quality and avoiding negative effects of
pollution on the health of the population, the market presents the OVEN
ECOLOGICAL, with a design that prevents environmental pollution, does not generate
smoke, it is safer and more hygienic, with a gas system, among other positive alternatives
compared to common and/or artisanal ovens.

Advertisements: One of the main objectives of advertising and the world of

communication has always been about not going unnoticed, making oneself known, achieving with
subtle and groundbreaking strategies to enter the minds of our target audiences and
convince, persuade and convey a certain idea or concept like the Internet, Television,
Radio, Newspapers, etc.

[Link]

The implementation of a logistics system begins with the receipt of the raw material or
previously selected inputs, with specific characteristics. Only in this way can they
enter the chicken shop. Subsequently, the supplies will be subjected to processes of
disinfection as well as storage at specific temperatures for its good
conservation.

The quality of the grilled chickens is evaluated until the customer has shown themselves
satisfied,” explained administrators of this business. Likewise, it will be determined the
minimum weekly stock for employees to work with peace and total
availability of supplies. “That stock must not lose a single measure of quality.”

Otro aspecto de importancia es la cuidada selección de proveedores que cubran las

needs of a poultry shop "in response time, quality of supplies, materials
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

cousins, and, through the personalized management system.” The inputs must be controlled.
daily.

A key factor in internal logistics is the scheduling of cleaning and maintenance

installations, kitchen elements, machines, etc. so that they operate efficiently and
thus avoid delays and losses.

The Huancayo I poultry shop is supplied with chickens through San Fernando, a company that
manages own and rented farms. From Monday to Thursday, their daily chicken sales to the
Brasa is 150 units. On weekends, sales tend to rise to 270 chickens. The
Sundays are 350 to 400 chickens.

The high sales seasons are after the school campaign and in months like
July and August. Recently, the Day of Roast Chicken was celebrated: the demand was very high.
On that day alone, nearly 780 chickens were sold (at the Huancayo I poultry shop)," he said: As for
The main accompaniment of roasted chicken (the fries), the manager told us
he explained that his company uses five to six bags of potatoes (120 kilos each) the
weekdays, and on weekends from 10 to 12 bags (of 200 kilos each).

5. OPERATIONS

At Pollería 'Huancayo I' we are 100% committed to our customers; for this reason,
we are aware that the well-being of our workers is important for
compliance with our objectives.
6. PHILOSOPHY

Our business project will be based on 3 fundamental principles:

Human Development: Our team will constantly train, we will innovate and
we will work to achieve our mission with values, commitment, and passion. Oriented
to the satisfaction of our customer.
Commitment to the Customer: Understand the needs of our customers, that our
products and services exceed your expectations, in order to achieve a competitive advantage to
long term.
Social Responsibility: We ensure the quality of our Chicken in order to obtain the
customer preference.

7. MARKETING PLAN
The study objective is to ensure the viability of the business plan: Huancayo I poultry shop is
the segment of children, adolescents, and adults of all ages in Huancavelica this tells us
allows knowing:

Establish the market where our product is targeted.

Estimate the number of potential customers and their ages
Estimate the type of goods or services for the clients
Determine the price to start the business
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

Foresee the possibility of business growth in the future

8. MARKET SEGMENTATION:

The investigation of the opening of our Pollería HUANCAYO (I) will be conducted,
We want to open the Santa Ana neighborhood of Huancavelica and in the downtown area, in its zone.
highest growth rate commercial.
The consumption of rotisserie chicken is proposed as a better alternative in
As for special flavor and price, adding to this comfort and safety, which
they assure us a customer loyalty of at least three times of
frequency per month.
There are more than 9 poultry shops in Huancavelica, the demand trend has generated
the creation of new businesses linked to the poultry sector such as: Chifas
Poultry shop, grills and chickens, bakery and chickens, among others.
Demographic Variable: We have identified and segmented our potentials.
consumers, like every person aged 18 and over, men and
women. Historical trends reflect good opportunities and increase in the
demand in this sector.
Psychographic Variable: For psychological aspects, activities of interest,
motivations and lifestyles, the inhabitants in Huancavelica
Behavioral Variables: Potential clients expect to consume a product of
quality, in a comfortable and safe environment.

STUDY OF THE ENVIRONMENT

Economics. Economically active area, surrounding population of important businesses.

Social: Constant events promoted by the municipality, mass activities such as
Patron saint festivals, yunzas, concerts, rallies, vermicular events, etc.
Cultural: School events, increasing availability of educational institutions (schools,
higher institutes, universities
Technological: Evolution of public infrastructure, renewal of public transport, high
technology offer
Legal: Supervision; tax, health, and municipal that help to avoid the
informality.
Politicians: Consolidated and well-accepted municipal government, Elections
upcoming presidential elections
Analysis of the Offer
Competitors:
Huancayo III, Delsi and Carold, Gallo Kiriko, Ricos Chicken, La Fontana and Ccarhuarazu,
Huancayo chicken and others.

What sets us apart:

High-quality product with low prices, affordable for the consumer. We offer a deal.
friendly and courteous, always with the ideal of customer satisfaction

That competition is not good for us:

 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTAD DE CIENAS EMPRESARIALES
E.A.P. OF ACCOUNTING

Customer service level,

Slow attention.
Promotion of added value
Poorly set locations.
Small venues, unable to accommodate all their clientele.

What we have learned:

It is necessary to have a spacious premises to offer better service.

It is necessary to organize and train new workers in the entire process of
provide a quality service.
Establish strategic alliances with San Fernando.
Competition serves as a measuring parameter for us.
We can turn your weaknesses into our strengths.

MARKETING MIX

Producto:

We offer a differentiated alternative based on a culture of quality, excellence in

the attention and a constant renewal in our offers, promotions, alongside development
of new products. One of the most important products for our objectives is the
grilled chicken, for this we have hired recognized specialists in the field, with a
wide

Experience in renowned restaurants. This assures us of having a differentiated product in

Regarding flavor, quality, and baking processes. Our potatoes will have a cut and size
unlike the conventional one, this will have a fine appearance and an exquisite flavor given that
we will use a maceration process that is still not very widespread, which will benefit our diners
an unforgettable experience. The presentation will be led by a kitchen assistant, who will
worry about the presentation of our dishes, these must come to the table with a
eye-catching and innovative presentation, we will place great emphasis on giving a standard in terms of
quantity and decoration of them

Prices:

Our prices are based on a deep analysis of costs, suppliers, and a high
culture of saving, all this with the aim of being able to pass on to the customer a price for
below the existing offer. And given the results of our market study, we concluded
in the following:
1 chicken (potatoes, salad)………………..S/. 32.00
1/2 chicken (potatoes, salad)……………...S/. 16.00
1/4 chicken (potatoes, salad)………………S/. 8.00
1/8 chicken (potatoes, salad)..........S/. 4.00.

THE FUNDRAISING PROCESS OF POLLERIA HUANCAYO I

 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

Fundraising is a significant way for Huancayo I poultry to be able to

obtain funds for your business.
Perhaps what is needed is a Guide to Best Practices in Poultry Shops. If you don't know how to do it...
implementing a chicken shop, then a good option is to look for a franchise like the one
the renowned Peruvian company El Pollo Real that is one of the most recognized businesses
in the preparation of rotisserie chicken. Through this franchise, you will find expert advice,
with market experts at your service, in everything related to operations of
market.
In this initiation course, we address how a poultry shop can obtain the resources that
necessary to fulfill their mission. Money and other non-monetary resources make up the
fuel that drives the machinery of every organization. If there are no means
sufficient, one will incur in voluntarism and probably a work will be carried out
well-intentioned but ineffective. To ensure that an organization does a good job and
For this to endure over time, it is necessary to have a sustainable financing model.
based on a systematic fundraising activity and, if possible, on sources of
stable and predictable resources.
First of all, we point out the requirements for fundraising, which are
fundamentally three: invest money in generating greater resources, having
personal competent and professional to carry out this work, and use the technical means
necessary. Knowing how to properly manage these resources is one of the keys to success.
The raising of funds is one of the foundations to ensure sustainability and growth.
Definition and selection of fundraising channels and the most suitable techniques in
function of the detected needs and the target population. To select the techniques of
the most appropriate recruitment should be supported by a communication and marketing strategy that
It will be the department where the person responsible for raising funds will be located. Every action of
Communication is a potential action for fundraising, and for that reason, the technician.
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

COST LEADERSHIP OF THE POULTRY SHOP 'HUANCAYO I'

In the city of Huancavelica

It happens when the products offered by the different chicken shops in this locality are of
inferior quality or when each of them thinks that consumers say 'they are
the same ones but this one costs less.

For this reason, the chicken shop chain 'Huancayo I' in this city has the most affordable prices and
made possible due to the presence of strategic partners. The chicken shop 'Huancayo I' uses chicken
brought from the farms 'La Chacra - Huancayo' and not supplied by the large poultry companies, with which
they could achieve lower costs; but due to the high cost of corn, most poultry companies
they would be distributing the chickens at high costs.

1. DESCRIPTION OF THE MOST IMPORTANT COMPETITORS:

GREAT BIG small

ELEMENT OF ASSOCIATIONS:
COMPANIES: The COMPANIES: The COMPANIES:
ANALYSIS Ricos Chicken
Ccarhuarazu Square The Rocky
- Broasted chicken Wood-fired chicken
Products that Grilled chickens
- Grilled chicken Chickens a la Grilled chicken
offers
iron
Attention a the Attention a the
Scope of - Attention a the population of Attention a the population delete
acción/ público population from Huancavelica y population of District of
objective Huancavelica in events Huancavelica Ascension
social Huancavelica
Median y
Quality High and constant Very high High and constant
constant
Price Medium - low Medium - low Very expensive Expensive
Offers two types
what They can grow their start sus
different from sales in other activities makes
Factor Good price for the
competition and not times of the 10 years and has
differentiator quality
they are competition: a brand of
they are found at Christmas trust parties
Huancavelica
Level of Medium: they have
Medium: Very well known what to improve the Environment: it was launchedVery
recognition the well known for
for the flavor of the the name and the
brands/company brand y last year
chickens reputation.
a reputation
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

RESUMEN

As a summary, each chicken shop in the city of Huancavelica should adopt a

value proposition that aligns with the target audience sought and the moments and reasons for
consumption that you want to cover, qualitatively configured around differential elements that
become competitive advantages perceived by customers.
 NATIONAL UNIVERSITY OF HUANCAVELICA
FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

ANNEXES
PHOTOGRAPHIC PANEL OF THE LOCATION OF THE CHICKEN SHOP 'HUANCAYO I', IN THE
CITY OF HUANCAVELICA

Av. Manchego Muñoz No. 560-Santa Ana Neighborhood - Huancavelica

TRADE NAME OR BUSINESS NAME

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SCHOOL OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

PRODUCT DISPLAY AND OFFERS TO THE PUBLIC

INFRASTRUCTURE OF THE POULTRY FARM "HUANCAYO I"

INTERIOR
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FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING

DISTRIBUTED ENVIRONMENTS FOR PUBLIC SERVICE

PRODUCTS OFFERED:
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FACULTY OF BUSINESS SCIENCES
E.A.P. OF ACCOUNTING