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SWOT Analysis for Coffee Industry Insights

This document presents a SWOT analysis for the company Café Rionegro. Eight key factors are identified, including opportunities such as lower production costs for organic coffee and the ability to provide good remuneration to employees, as well as threats like the lack of international exports and price instability due to weather conditions. Strengths such as coffee preparation machines and profitability through efficiency are also highlighted, along with weaknesses such as unfamiliarity with digital platforms and growth.

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7 views2 pages

SWOT Analysis for Coffee Industry Insights

This document presents a SWOT analysis for the company Café Rionegro. Eight key factors are identified, including opportunities such as lower production costs for organic coffee and the ability to provide good remuneration to employees, as well as threats like the lack of international exports and price instability due to weather conditions. Strengths such as coffee preparation machines and profitability through efficiency are also highlighted, along with weaknesses such as unfamiliarity with digital platforms and growth.

Translated by

ScribdTranslations
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

STRATEGIC PROCESS I

SWOT ANALYSIS GROUP B18 SUBGROUP 5


NAME LAST NAMES STUDENTS STUDENT NAME

William Andrés Melo Guerrero


Wendy Dayana Martinez Roa

FACT NOMBRE FACTOR DESCRIPTION SWOT


R
No.
1 TECHNOLOGICAL FACTOR Development of machines to facilitate preparation in FORTALEZA
the home and offices of different types and prices, with
the technology of hooded coffee. In the market it
they find about 28 types of different
machines for coffee preparation.

2 ECONOMIC FACTOR Lower costs in the production of organic coffee OPPORTUNITY


Organic coffee requires lower cost inputs,
since it does not require pesticides or fertilizers
chemicals
3 ECONOMIC FACTOR Rionegro Café according to the financial statements of THREAT
last year does not have exports at the level
international

4 SOCIAL FACTOR It allows a good remuneration for its employees OPPORTUNITY


due to the high productivity that it manages to generate
a good profitability
5 ECONOMIC FACTOR Lack of knowledge in digital platforms WEAKNESS
they do not use digital tools to provide
higher sales through advertising
6 ECOLOGICAL FACTOR Price instability due to climate risk THREAT
that exists because of natural phenomena that do not
they can control
7 ECONOMIC FACTOR Profitability through production efficiency FORTALEZA
including the great variety of crops and the quality
what the seed can have
8 ECONOMIC FACTOR The company has experienced a decline in sales due to WEAKNESS
same magnitude as its competitors, only has
increased by 15.6% in the last 5 years

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