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Media Streaming Data Insights 2024

Friday has the highest total watch duration, while peak engagement occurs at 6 PM. The Standard subscription plan is the most common among active users, and India has the highest average user rating. Mobile users tend to be more active, but strategies are needed to enhance engagement on mobile devices.

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4 views2 pages

Media Streaming Data Insights 2024

Friday has the highest total watch duration, while peak engagement occurs at 6 PM. The Standard subscription plan is the most common among active users, and India has the highest average user rating. Mobile users tend to be more active, but strategies are needed to enhance engagement on mobile devices.

Uploaded by

poojasaini1520182
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Answers to Media Streaming Data

Analysis Questions
1. Day with highest total watch duration: Friday

2. Hour with peak engagement (highest average watch duration): 18 (6 PM)

3. Most common subscription plan among active users: Standard

4. Users with higher sessions per week are more likely to be: Inactive (based on average
sessions per week)

5. Relationship between completion rate and user rating: Very weak correlation (approx
0.005)

6. Country with highest average user rating: India

7. Mobile device users are more likely to have an active status, Standard subscription plan,
and average 5.44 sessions per week

8. Most new users started subscriptions in: 2024Q1

9. Percentage of inactive users: 20.46%

10-12. Device type comparison:

- Average watch duration (Tablet highest): ~81.21 min

- Average completion rate (Smart TV highest): ~78.34%

- Average user rating (Smart TV highest): ~3.04

13. Device type delivering highest satisfaction and completion rates: Smart TV

14. Strategies to improve engagement on lowest device type (Mobile):

- Enhance mobile app interface and playback quality

- Personalized content and push notifications

15-16. Subscription type does not significantly influence engagement sessions/week or


completion rate (p > 0.86)

Which subscription plan has the highest number of users in the dataset? Standard
Which region has the highest overall watch duration on average? Europe

What is the most popular content type based on the number of views? Series

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