Strategic Management Classroom Worksheets
Worksheet 1: Vision–Mission Diagnostic
Company Analyzed: _______________________
Step 1: Evaluate the Vision Statement
Write the company’s vision statement:
_____________________________________________
_____________________________________________
Rate each criterion from 1 (Low) to 5 (High):
Clarity: ____
Future orientation: ____
Inspirational value: ____
Strategic alignment: ____
Differentiation: ____
Stakeholder focus: ____
Notes:
_____________________________________________
_____________________________________________
Step 2: Evaluate the Mission Statement
Write the mission statement:
_____________________________________________
_____________________________________________
Rate each criterion from 1 to 5:
Purpose clarity: ____
Scope of business: ____
Customer/Stakeholder orientation: ____
Cultural alignment: ____
Competitive positioning: ____
Improvement Suggestions:
_____________________________________________
_____________________________________________
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Worksheet 2: Vision & Mission Redesign Challenge
Assigned Company: __________________________
Step 1: Identify Strategic Realities
Key industry challenges:
_____________________________________________
Competitors:
_____________________________________________
Strengths & unique capabilities:
_____________________________________________
Step 2: Draft New Statements
New Vision Statement:
_____________________________________________
_____________________________________________
New Mission Statement:
_____________________________________________
_____________________________________________
Step 3: Justify Your Redesign
Why does your new vision fit the company’s future?
_____________________________________________
How does the mission align with strategy and customers?
_____________________________________________
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Worksheet 3: Founder vs. CEO Simulation
Your Role: ____________________
Step 1: Your Priorities
What are the top three priorities your role demands?
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
Step 2: Proposed Statements
Vision:
_____________________________________________
Mission:
_____________________________________________
Step 3: Negotiation Notes
Key points you must defend:
_____________________________________________
Possible compromises:
_____________________________________________
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Worksheet 4: Startup Simulation – “The New India”
Startup Name: _______________________________
Problem Area: _______________________________
Step 1: Define Your Idea
Core problem you are solving:
_____________________________________________
Target customer:
_____________________________________________
Unique value proposition:
_____________________________________________
Step 2: Craft Strategic Statements
Vision:
_____________________________________________
Mission:
_____________________________________________
Tagline:
_____________________________________________
Strategic Goals:
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
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Worksheet 5: Institutional Vision–Mission Audit
Institution Evaluated: ________________________
Step 1: Current Statements
Current Vision:
_____________________________________________
Current Mission:
_____________________________________________
Step 2: Evaluation (Rate each 1–5)
Relevance: ____
Differentiation: ____
Student focus: ____
Future readiness: ____
Cultural alignment: ____
Step 3: Recommended Improvements
Revised Vision:
_____________________________________________
Revised Mission:
_____________________________________________
Rationale:
_____________________________________________
_____________________________________________