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Strategic Merchandising Plan Guide

The project aims to create a six-month strategic merchandising plan for a selected product category within a brick-and-mortar retailer, focusing on assortment, profitability, and market position. Students will analyze consumer behavior, market dynamics, and competitor strategies, and propose comprehensive strategies for assortment, pricing, vendor management, and branding. Deliverables include a detailed report with survey data and a group presentation summarizing key findings.

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Shivang Vashist
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7 views1 page

Strategic Merchandising Plan Guide

The project aims to create a six-month strategic merchandising plan for a selected product category within a brick-and-mortar retailer, focusing on assortment, profitability, and market position. Students will analyze consumer behavior, market dynamics, and competitor strategies, and propose comprehensive strategies for assortment, pricing, vendor management, and branding. Deliverables include a detailed report with survey data and a group presentation summarizing key findings.

Uploaded by

Shivang Vashist
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Project Title: Design a Strategic Merchandising and Category Plan

Project Objective: To design a complete six-month strategic merchandising plan aimed


at optimizing the category's assortment, profitability, and market position.

Project Overview:

Student working in team of three will select a brick-and-mortar retailer and choose one
specific product category within that store to analyze

Project Structure:

1. Choose a retailer and a specific, manageable product category. Justify why


this category is significant for the retailer and presents an interesting
challenge or opportunity.
2. Assess the strategic role this category plays for the retailer.
3. Design and execute a survey (minimum 50 respondents) of target consumers
for your category to understand consumer behavior, purchase drivers (price,
quality, brand, variety), brand perceptions (manufacturer vs. private label),
and unmet needs.
4. Analyse industry reports, market trend data, and financial news to
understand the broader market dynamics of your category.
5. Conduct analysis of at least two key competitors. Document their product
assortment (variety vs. availability), pricing strategies, private label offerings,
and in-store presentation (visual merchandising).
6. Create detailed customer personas and identify key strategic opportunities
and threats for your retailer's category.
7. Propose the following:
a. Assortment Strategy
b. Pricing Strategy
c. Vendor & Supply Chain Strategy
d. Branding Strategy

Project Deliverables:

1. A detailed project report with link of questionnaire and excel sheet of


respondents. All references should be presented in APA format.
2. A group presentation of essential points for a 5 minute duration.

Submission Dates:

3. Project Report: December 28th, 2025


4. Presentation: Jan 6th, 8th and 10th, 2026

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