IDEX India: Growth and Innovation Overview
IDEX India: Growth and Innovation Overview
IDEX India, Savli Vadodara (2011) IDEX India, Sanand, Ahmedabad (2023) IDEX India, Mumbai
Area: 13935.45 sq. mtr (1,50,000 sq. ft ) Area: 18580.60 sq. mtr ( 2,00,000 sq ft)
2021 $ 147 Mn
$ 51.1 Mn
• Building Capabilities
• 80-20 Focus
• Customer Obsession 2017
$ 27.5 Mn
Be Intentional
Engage to Win
INNOVATE GROW MULTIPLY
Make & Keep WITH SPEED AGILE TEAMS OUR IMPACT
Commitment Servant Leadership IDEX Proprietary & Confidential
IDEX India Growth Journey
1996
2016 2024
2009 2011 2012 2015 2023
Under Planning
2025
Marketing
& Strategy
Implement
Understand Centralized Best Foster Finance & COE
BU Need Knowledge Practices Innovation HR Engineering
BU
Plug & Play Model for BUs to start their growth journey in Emerging Market IDEX Proprietary & Confidential
IDEX India Advantage
BU is having, BU achieves
✓ Clear Vision ✓ Speed to innovation
✓ Strategic initiatives ✓ Increased Agility
✓ Technology road map ✓ Cost effective solutions
✓ Accelerated Growth
But struggling with,
• Bandwidth
• Cost-effective solutions
India COE to enforce IDEX strategic advantages IDEX Proprietary & Confidential
CAPABILITIES
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IDEX Proprietary & Confidential
Manufacturing Engineering Capabilities
NPD-ME Interface
IE Solutions
In-House Capabilities to
support growth
Commitment to Quality
Facility Approvals ISO 9001:2015 ISO 14001:2015 ISO 45001:2018 IMS-QEHS System
(Quality Management) (Environmental Management) (Occupational Health & Safety) by DNV
Mitigate risk of Supply Chain for IDEX BU’s amid Geopolitical 2. Strengthen Supplier Base for Castings – JDI
challenges. ( Tariff / Dual Sourcing Policy)
3. Supplier Assessment – Incorporate Sustainability ( Scope 3)
External +External
Agency Agency
Lead1 Design1 Lead2 Design2 Testing
IoT
Engineer
Concurrent team added during initial stage of project to expedite design phase
24X7 IoT Enabled NPD test lab
for performance and endurance
Level 4 Innovation With Core Engineering (6000 sq. ft. of dedicated area)
• Water test facility for pumps, valves and other
Shared Resources on need components
Core team leading the project
basis • Oil test facility 1cp to 5000cp for hydraulic
IoT equipment
Testing Engineer
Design Lead Sourcing • High speed data acquisition (<0.5ms)
External Agency
• CMM Machine for parts quality measurement
Level 5: Completely new technology/ new solution doesn’t exist in the market. Complex product required lots of experiments
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Level 4: Technology doesn’t exist in IDEX globally,
NPD Success Stories
Microlyzer MP350 Customer Pain point:
Unable to use the machine at maximum pressure (22,000psi), it is more
prone to machine break-down, more spare consumption.
CoE
Process
Digitalization Product Tech/Eng Hardware Partner
Manager Manager Engineer (Devop/Application House)
Software
Devt &
Testing • Prepare User Story • Tech Stack • Automation • Building
• Define Scope • Platform Strategy • Instrumentation/ Infrastructure
• Strategy • Managing Partner sensor selection • Backend Coding
Electronics • Networking • UI/UX
Design & • Electronic PCB Development
Devt Design • Security
• Firmware
UX & UI
Expert in Multiplying Business Impact with Digitalization IDEX Proprietary & Confidential
Architecture Designing Capability
• Product Images
DAM Cx Self-service portal IDEX India Website
• Order Management
• Literature
• Incident Management
• Videos IDEX Order to Cash
• Special price approvals Chatbot
• Order document
management Outlook email
• Automated Payment
follow-up Website Form
Power App
Phone call
• Marketing
Automation Social Media
Channel Partner
• Lead
•
ERP Management
Product Pricing Customer • Lead Nurturing
• Lead times • Marketing
• Financials Analytics
• Order Process
• Customer update the leads
• Customer can place orders on
our system
Portal
Impact of Digitalization
Connected Products
Future State
Optimize Operation
Customer Touchpoints
Impact
Query Resolution
Managing customer orders Reduced from 2900 min to 5 min
Order Management
from start to finish
Friction time
Sending notifications about
Reduced between departments
order status changes Proactive Alerts
Incident Management
Maintaining a history of all
Historical Records Became Transparent & Efficient
customer orders
Ticket Assignment
Digital storage of documents
Document Repository Automated, less than 10 seconds
related to customer orders
MQTT
Modbus
RS 485
GPRS
IoT Gateway
Cognito EODD VFD
Pump +
Sensors
230 VAC
Sensors
(Door position , Lock
solenoid , Vibration,
Leak)
VFD Motor Web Mobile
Marketing
Marketing
Market COE
Analysis
Expert in Getting Market Insights for Sustainable Growth IDEX Proprietary & Confidential
Market Research Tollgate Process
Prepare Project
Identify Attractive Attractive Entry Validate with VoC Technology Why we will win Charter
Market point Feasibility
•Identify fastest •Mapping Value •Validate Market •Prepare product •Define • Define Project
growing market chain size/ Opportunity score card based sustainable value Scope
Size on market needs proposition
• Budget
•Understand •Understanding
growth drivers application •Competition •Study/ •Define current • Target cost
landscape benchmark strength
•Identify 80s •Find application competition and • Core team
customers and for our current •Market available •Understand
their business portfolio Attractiveness technologies Competition • TimeLine
growth strength &
•Identify •Customer Pain •Select weakness
•Compare product/technolo points technology/ Marketing
domestic market gy gap delivering value •Define GTM Commercial Team
with global proposition (NPD NPD Team
•Tech VoC – Vs M&A)
market Identify value •Identify early
proposition adopters
Review with BU
SLT
Marketing
Commercial Team Marketing Marketing NPD Team
Commercial Team
Marketing Commercial Team NPD Team Marketing
NPD Team
Process to Identify New Markets, Product Gap, M&A Opportunities IDEX Proprietary & Confidential
Market Research Specialist
Understanding
Analyzing Market Consumer
Trends Needs with VOC
Supporting
Product Competition Analysis
Development
Exhibition
Platform Selection Participation
SEO Enhancement
Choosing the right Engaging in sector-
platforms like LinkedIn, Improving brand visibility specific exhibitions to
Google, and Facebook for through strategic search connect with potential
marketing efforts. engine optimization. customers.
Improving your brand visibility to get more leads IDEX Proprietary & Confidential
Experience in Content Creation
Audience
Understanding
Knowledge of audience
preferences and trends
Writing Skills
Ability to craft engaging and
relevant written content
Video Production
Expertise in creating visual
content
Building Marketing
Collaterals
Creating Brochures, flyers, posters,
catalogues Presentations to support
sales effort
Brand Visibility
Enhancing brand presence
and recognition
Audience
Engagement
Fostering interaction and
connection with the audience
Prepare Funnel Understand Market Connect with BU Identify Local Needs Prepare Business Case
• Growth Opportunity in
• • Macro analysis of core • Understand BU • Validate Opportunity Onboard new
Process
Identify high EM
potential markets in end markets in EM strategic initiatives in EM • Identify Competitive Business
each EM regions • Products • Opportunity size in EM • Identify local advantage to win in EM
• Identify right BUs fits • Applications • Existing Market share competitors • Resources & capability
in fastest growing • Competitions in EM • Existing Market share needed
markets • Customer Pain points • Define GTM strategy
Semicon sector is having Fast growing market like India Space & Defence Local municipal water AQMS, IVD and N2 Gen
high potential growth in Data center & H2 Fuel cell market size is of ~ $20Mn, market is explored & markets are Identified
India, growing at 20% CAGR markets are under study 8% CAGR. learned about as high growth market
M&A Targets identified competition landscape for GAST
• Strong Governance
Local BUs Global BUs
• Framework to Scale
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