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Satellite Television: Overview & Insights

The document discusses satellite television, detailing its communication process between earth stations via satellites, and its applications including TV broadcasting, internet, and military uses. It highlights the advantages and disadvantages of satellite TV compared to cable, as well as the technology behind Direct to Home (DTH) services in India, which has seen significant growth since its introduction in 2003. Additionally, it addresses challenges posed by OTT platforms and the need for innovations in the DTH market.

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0% found this document useful (0 votes)
11 views21 pages

Satellite Television: Overview & Insights

The document discusses satellite television, detailing its communication process between earth stations via satellites, and its applications including TV broadcasting, internet, and military uses. It highlights the advantages and disadvantages of satellite TV compared to cable, as well as the technology behind Direct to Home (DTH) services in India, which has seen significant growth since its introduction in 2003. Additionally, it addresses challenges posed by OTT platforms and the need for innovations in the DTH market.

Uploaded by

dondominicg3
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Satellite Television

Communication between – two earth stations


Satellite

 Communication between two earth station – via


satellite
 sending, receiving and processing of information.
 Electromagnetic waves – carrier signals
 Signals – voice, audio, video
 Data between ground and space (vice-versa)
Satellite

 1957 – Sputnik 1 – Soviet Union


 1975 – Aryabhata - India
Working of a Satellite
 Earth station
 High powered – high frequency signals
 Satellite receive and transmit – signals back
to earth
 Other earth stations – coverage area
 Satellite's footprint is the area which receives
a signal of useful strength from the satellite.
Application: Satellite

 Radio and voice communication


 TV broadcasting – DTH
 Internet applications
 Military applications and navigation
 Remote sensing
 Weather condition monitoring and forecasting
Advantages

 Area of coverage – more than terrestrial


 Coverage
 Transmission cost
 Bandwidth – broadcasting possibilities
Disadvantages

 Propagation delay
 Cost
 Repairand maintenance
 Network problems
Satellite TV

 basic setup for a satellite TV


involves:
a satellite dish also called a "parabolic
reflector antenna," along with
a "low-noise block down converter" and
a receiver.
Frequencies: Satellite TV

 Ku band - direct-broadcast satellite TV


 C band - analogue systems "big dish" systems use
the lower C band
Satellite TV: India

 INSAT - Doordarshan
 Satellite TV covers – 100% area and population
 Terrestrial – 81% area and 92% population

 1415 transmitters of Doordarshan – INSAT

 DTH – popularity – HDTV services


 On demand movie
Cable vs Satellite TV

 Cable
 Adv – improved audio and picture quality
 Disadvantage – Limited access – rural areas. Cost factor
 Satellite TV
 Adv – Movie quality audio and picture – hundreds of
channels – available to rural and urban
 Disadvantage – Expensive – Extra fee for multiple
connections
Satellite TV Signals - Compression
 High quality digital data – Transmission
 Compression

 Standards
 MPEG - interoperability – computer, TV and handheld video and
audio

 MPEG 1
 MPEG 2
 MPEG 4
 MPEG 21
Satellite receiver

• De-scrambles – encrypted signal


• Digital signal – analogue format
• Extract individual channels from
larger satellite signal
• Track of – Pay per view programs
• Billing info
DTH - Direct to Home
Satellite Broadcasting process
DTH

 direct broadcast satellite – DBS


 Competing with local Cable TV
 Higher quality satellite signals – more channels

 broadcasting centre, satellite, encoders, multiplexers,


modulators, and DTH receivers (STB)
DTH - working

[Link] broadcasting centre,

[Link] and transmission,

[Link] satellite dish and

[Link] receiver.
Key features

 technology is beneficial to everyone equally


 High-quality video and audio which are cost-effective
 4000 channels can be viewed along with 2000 radio
channels in DTH
 no mediators
 digital quality audio, video and high-speed broadband
DTH in India

 DTH services started in India in 2003


 DTH was first proposed to India in 1996
 2000 - DTH was allowed.
 Growth
 big market for Satellite TV services
 DTH - seen phenomenal growth over the last decade
Growth

 Growth over the last decade


 Active subscriber base of 69.3 million
 DAS and HITS – mandatory

 Mergers
 Mergers and consolidation -2016-17
Challenges and Opportunities

 OTT Video
 offer streaming services and launch products like Android TV
dongles and hybrid STBs to counter competition from OTT
platforms.
 Tata Sky (Binge), Dish TV (Watcho), Sun Direct (Sun NXT), Airtel
(XStream)
 Streaming services – Cable TV
 DTH – innovations
 Television households - increasing

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