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AtliQ Motors EV Market Analysis in India

AtliQ Motors, a leading US electric vehicle manufacturer, aims to expand its market share in India, currently below 2%. Bruce Haryali has tasked data analyst Peter Pandey with conducting a comprehensive market study of the EV/Hybrid sector in India, utilizing various tools for analysis and dashboard creation. The project emphasizes the importance of a clear and engaging presentation, ideally in video format, to effectively communicate insights to stakeholders.

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7 views2 pages

AtliQ Motors EV Market Analysis in India

AtliQ Motors, a leading US electric vehicle manufacturer, aims to expand its market share in India, currently below 2%. Bruce Haryali has tasked data analyst Peter Pandey with conducting a comprehensive market study of the EV/Hybrid sector in India, utilizing various tools for analysis and dashboard creation. The project emphasizes the importance of a clear and engaging presentation, ideally in video format, to effectively communicate insights to stakeholders.

Uploaded by

Archish
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Problem Statement

AtliQ Motors is an automotive giant from the USA specializing in electric vehicles
(EV). In the last 5 years, their market share rose to 25% in electric and hybrid
vehicles segment in North America. As a part of their expansion plans, they wanted
to launch their bestselling models in India where their market share is less than 2%.
Bruce Haryali, the chief of AtliQ Motors India wanted to do a detailed market study
of existing EV/Hybrid market in India before proceeding further. Bruce gave this task
to the data analytics team of AtliQ motors and Peter Pandey is the data analyst
working in this team.

Task:

Imagine yourself as Peter Pandey and perform the following tasks.

1. Begin your analysis by referring to the


‘primary_and_secondary_questions.pdf’. You can use any tool of your choice
(Python, SQL, PowerBI, Tableau, Excel, PowerPoint) to analyze and answer
these questions. More instructions are provided in this document.
2. Design a dashboard with your metrics and analysis. The dashboard should be
self-explanatory and easy to understand.
3. You can use additional data based on your own research to support your
recommendations and provide more insights.
4. Be creative with your presentation, audio/video presentation will have more
weightage. You will be presenting these insights to the chief Bruce Haryali –
he appreciates good storytelling and concise presentation.

Other resources Provided:

● Dataset required to answer preliminary analysis questions.


● Metadata
● Supporting documents

[Link]
Note:
● We recommend you create a video presentation of ideally 15 minutes or less
to keep it engaging for business stakeholders and get more points for your
work. Additionally, make a LinkedIn post that includes relevant links, your
video presentation, and a reflection on your experience while working on this
challenge.
● You can check out this example presentation to gain some inspiration:
Sample Presentation Link
● Please see this detailed evaluation criteria which is provided in the document
“evaluation criteria”.
● After completing your LinkedIn post, please submit the link in the input box
provided below.

Credits: The dataset is taken from the Vahan Sewa. Thanks to the Vahan Sewa for
providing datasets for public access which is a great learning asset - feel free to explore
them here: Vahan Sewa

All the best from Team Codebasics!


Feel free to reach out at discord server for any support: Discord Link

[Link]

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