Introduction to Trademarks
• • A trademark is a symbol, word, or phrase
that identifies and distinguishes the source of
goods or services.
• • It helps consumers identify the brand.
• • Protects brand identity legally.
Types of Trademarks
• • Word Marks
• • Logo Marks
• • Sound Marks
• • Color Marks
• • Shape Marks
Why Trademarks Are Important
• • Protects brand identity
• • Prevents unauthorized use
• • Builds brand trust and recognition
• • Provides exclusive rights
Trademark Registration Process
• • Conduct a trademark search
• • File an application
• • Examination by authority
• • Publication in trademark journal
• • Registration and certificate issuance
Trademark Infringement &
Protection
• • Infringement occurs when someone uses
your mark without permission
• • Legal action can be taken against infringers
• • Monitoring and enforcement are crucial
Conclusion
• • Trademarks are essential for brand
protection
• • They create long-term business value
• • Registration ensures exclusive rights