Scribd
Upload
9 views1 page

Unique City Survey Insights: CBI Explained

The City Brands Index (CBI) surveys people's perceptions of cities, treating them like products to be graded based on opinions rather than direct experience. Annually, around 10,000 participants from 20 countries evaluate 50 cities across various categories such as economy and culture. The CBI helps individuals choose living or holiday destinations and assists regional governments in identifying areas for improvement.

Uploaded by

Lam Phan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
9 views1 page

Unique City Survey Insights: CBI Explained

The City Brands Index (CBI) surveys people's perceptions of cities, treating them like products to be graded based on opinions rather than direct experience. Annually, around 10,000 participants from 20 countries evaluate 50 cities across various categories such as economy and culture. The CBI helps individuals choose living or holiday destinations and assists regional governments in identifying areas for improvement.

Uploaded by

Lam Phan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

A city survey with a difference

There are many websites on the Internet which provide lists of the world’s best cities to visit, live or
work in. These lists usually grade the cities in order, from ‘best’ to ‘worst’, and are based on facts and
figures provided by local or national organisations.

The City Brands Index (CBI) also provides a list of best and worst cities. However, unlike other surveys, it
is based on the idea that cities are similar to products in shops. It asks ordinary people in other countries
to grade cities in the same way that they would grade a product, like a soft drink or a car. What is
particularly different about the CBI is that the people who take part in the survey may not have ever
visited the cities. Instead, they are asked to say what they think the cities are like, basing their opinions
on things like news stories, magazine articles or television programmes they have heard or seen.
23. categories 24. live 25. holiday 26. governments
Each year, about 10,000 people in 20 countries take part in the CBI survey, and they grade a total of 50
cities. They do this by filling in an online questionnaire. There are several categories in the survey. These
include things like the economy, education, the environment, local culture, climate and what the city’s
residents are like.
region: khu vuc
The CBI list is useful because it helps people choose a good place to live, and work or take a holiday. It
also helps regional governments to understand why people and businesses are, or are not, coming to
their cities, and so shows them areas which they could develop or improve.

Now complete the notes below. Choose ONE WORD OR A NUMBER from the passage for each answer.

The City Brands Index chi so do luong


danh tu
products
The CBI believes that cities are like 20 …………………………… which people can buy when they go shopping.
Khao sat dien ra cu moi
year
Surveys take place every 21 …………………………………
duoc bao gom
50
A maximum of 22 ………………………………… cities are included in the survey.
categories
A number of different 23 ………………………………… are included in the survey.

The CBI list is helpful for:


live
• people who are trying to decide where to 24 ………………………………… or get a job.
diem den
holiday
• people who are looking for a good 25 ………………………………… destination.
governments
• local 26 ………………………………… who want to make their city a better place.

10

You might also like