Business Interview: Lácteos Santafé Insights
Business Interview: Lácteos Santafé Insights
Design, preparation and application of an interview to the economic sector of the region.
Students:
CLAUDIA XIMENA ROJAS ANACONA
MARIA ALEJANDRA BARAJAS LUNA
JESUS DAVID RUIZ CUELLO
DIEGO ALEJANDRO CHACON RUBIO
ANGIE ALEJANDRA MARIÑO MUÑOZ
OSCAR DAVID CHINOME TAVERA
UTEIST IDENTITY
2021
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INTRODUCTION
The goal of this project is to approach companies and compare them. To do this, in
First, we define the company and its functions. Next, we carry out a
interview and approaches of the company, grouping them by themes such as: product, method of
sales, strategies among others.
The expected outcomes of this learning are:
• Learn to define the company.
• Identify the different functions of the company.
• Be able to identify the main economic activities of the company.
• Recognize the organization of the company
• Distinguish the main sales strategies of the company.
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GETTING TO KNOW LACTEOS SANTAFE COMPANY Date: Nov 25, 2021
SECONDARY SECTOR
Topics to address:
3. EXPECTATIONS
Identify the level of economic, organizational, and productive growth of the company and
How has globalization affected the development of your productive work?
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Fecha: 25 Nov 2021
TECHNICAL SHEET FOR INTERVIEW WITH LACTEOS SANTAFE
Interview format:
Writing X Digital media Audio Video
Entrevistado:Camila Rojas
Audience to whom it is addressed: Dedcy Latorre Jacome & Students Group V2 CLASS OF
FUNDAMENTALS OF ORGANIZATION
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Fecha: 25 Nov 2021
VIDEOGRAPHIC FILE OF LACTEOS SANTAFE
Title: Interview Hora: 4:00pm
Duración: 5 Minutos
Interview format:
Writing Digital media Audio Video
X
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INDIVIDUAL INTERVIEW
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E. Are you a sole proprietor of the business or Sole Proprietor
Is it a society?
I. Please indicate what your sales of milk and dairy products have been.
main source of funding.
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K. Please indicate the Characteristics Our dairy products are characterized by carrying a
of the goods or services that produce a high standard of quality, flavor, and good price, which enables us
difference from other companies in the same sector as
we work with natural products 0 additives and we have
the best peasant labor with recipes
traditional of our Sabanera region.
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N. According to your statistics and analysis in a positive way
How has globalization affected
the development of
their productive work?
Lastly, indicate how Covid-19 did not affect too much, since in the field
affection in your business and that advantages and food consumption did not decrease our product.
disadvantages could be drawn from this
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PROPOSAL FOR IMPROVEMENT FOR THE COMPANY
Despite already having time in the market for selling essential products.
in the food pyramid, what are dairy products or milk-based products,
One of the proposals that could be suggested is to think about expanding to others.
places in the Colombian territory in order to offer their products to others
people and become better known for their great flavor and quality
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Permission to record the interview:
The information provided in this interview will be processed for exclusive purposes.
educational, and cannot be used nominally or provided to third parties.
GETTING TO KNOW ITSENSE SAS A COMPANY IN THE SECTOR Fecha: 25/ Nov / 2021
QUATERNARY
Topics to address:
3. EXPECTATIVAS
Identify the level of economic, organizational, and productive growth of the company and
how globalization has impacted the development of your productive activities.
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Fecha: 25 Nov 2021
TECHNICAL DATA SHEET INTERVIEW ITSENSE SAS
Interviewed By: Alejandra Mariño and Oscar David Chinome Tavera
Hora: 4:00pm
Interview format:
Writing X Digital medium Audio Video
Audience to whom it is addressed: Dedcy Latorre Jacome & Students Group V2 CLASS OF
FOUNDATIONS OF THE ORGANIZATION
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Fecha: 25 Nov 2021
VIDEOGRAPHIC FILE ITSENSE SAS
Title: Interview Hora: 4:00pm
Duration: 12 Minutes
Interview format:
Digital Media Writing
Audio X Video
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INDIVIDUAL INTERVIEW
ITSense S.A.S/901.159.597-7
A. Nombre de la empresa y nit
C. Indicate the graphic location and sector The main office of ITSense is located in the
economic of your company municipality of Chía – Cundinamarca. Its collaborators
They work in the Home-Office modality for everything.
Colombia
Economic sector Technology.
ITSense was founded in 2018, with the purpose of training
part of the Colombian entrepreneurs willing to
D. Describe your business activity. listening to leaders with good ideas and projects
brief summary interesting. Founded by Sebastián Martínez, leader
Provide basic information date of technological, entrepreneur, businessman focused on
foundation digital strategies and who for the year 2018, was
What are your plans for the future of recognized as the best business and technology advisor
business nationally for companies in the expansion phase due to
What are you doing now to achieve? part of Min TIC. ITSense is projected to consolidate
your goals as one of the best development startups
software at the Latin America level, based on the
business intelligence, using new methodologies
such as Data Mining, Big Data, Machine Learning and
technological solutions that allow you to grow more than
100% annual in income. Everyone is being trained.
collaborators from the development area in improving their
competencies regarding the use and implementation of the
new technologies that are being projected in the
organization, in turn the company closed an alliance with
the Udemy course academy to offer different
certifications that allow employees
grow professionally and put it into practice within
his functions in the company.
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E. Are you a sole proprietor of the business or Sole Proprietor
Is it a society?
I. Please indicate what your income received from sales has been.
main source of financing.
J. Does your company currently pay Iva, Rete source, Reteica, Reteiva, ICBF, Sena
taxes and/or permits?
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K. Please indicate the Characteristics of Digital Solutions: We contribute to the need for the
of the goods or services produced by companies in solving technological challenges with criteria and
responsible way, promoting optimization of
resources in order to make the objectives a reality
business of the company. We conducted an analysis of the
technological need of the company, falling in love with the
problem and offering a real Software solution
adjusted to the budget. To achieve this we gather the
innovation, design, and engineering delivering to
our clients the most effective products Academy:
The certifications have a focus on the
personal growth, forming highly effective leaders
motivated in hard and soft skills, developed
through our agile methodology and coaching with
international certification. Data Science: We develop
technological solutions based on intelligence
businesses based on new methodologies like Data
Mining, Big Data, Machine Learning and Deep Learning.
We conducted an analysis of the analytical capacity of the
company, evaluating the best alternative to close the
gap between created data and talent capacity
human to process them and act on them.
We develop solutions based on Intelligence
Artificial to eliminate bottlenecks in the chain
of the value of information.
L. What has been your sales strategy? Our sales strategy was focused for the year 2021
this year 2021 in the expansion of the service portfolio, precisely
to adapt to market conditions, what
required in turn the expansion of the plant of
employees with an academic background
specialized, to meet all the needs of the
possible new clients, since we also decided
to venture into the international market and for that
we must have the suitable staff, which also
allowed us to negotiate new rates with the clients
current due to the high quality of our work.
Since the start of your company to Economic: We have grown by 300% due to the
the date please indicate how to capture new clients and to the diversification of
the level of growth of our portfolio. Organizational: At the organizational level it
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económico, organizational they have defined areas and roles that have contributed to
productive of the company company growth, to its integration, to
well-being of the collaborators, to customer management
internal and external, and to the projection of this level
international. Productive: At a productive level we have
expanded our team of collaborators from 6 people
in the year 2019 to 19 people in the year 2021 linked
directly and indirectly with the company.
N. According to its statistics and analysis Since one of the most important factors of the
How has globalization affected globalization and free technologies, our company?
in the development dedicate yourself to software and application development
its productive task? globalization an ally that has allowed to begin
negotiations with Western countries, Europe and
America in such a way that our services can be
implement regardless of the place or the language,
allowing us to grow and implement all our
resources aimed at meeting their expectations.
Lastly, indicate how Covid-19 was a great opportunity for ITSense.
19 affection in their business and that expansion and growth since the world had to
advantages and disadvantages could be transformed in favor of virtual work and services
of this through technology, which allowed us to close in
growth in the year 2019 by 250% compared to the
year 2018, due to lockdowns at the business level
we managed to meet all those needs of companies
that were previously not very connected to the processes
technologies to carry out the production of their
services.
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Open vision: it is essential to maintain a clear vision and be willing to do
changes as society evolves.
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GETTING TO KNOW AVIMOL SAS A COMPANY IN THE SECTOR Fecha: 25/ Nov / 2021
PRIMARY
TOPICS TO DISCUSS:
6. EXPECTATIONS
Identify the level of economic, organizational, and growth.
productive of the company and how globalization has affected the development of its activities
productive.
Interviewed By:Claudia Ximena Rojas Anacona and María Alejandra Hora: 2:00pm
Barajas Moon
Interview format:
Writing X Digital media Audio Video
Entrevistado:Camila Rojas
Audience to whom it is addressed: Dedcy Latorre Jacome & Students Group V2 CLASS OF
FUNDAMENTALS OF ORGANIZATION
F. Does your company belong to any Fenavi - National Federation of Poultry Farmers?
association or guild? Please indicate which one. Colombia
Please indicate how the company is formed; it is a family business, that is to say, the partners.
your structure administrative. They are family (grandfather, parents, and children).
Fundador: Darío Guarín
Gerente General: Alberto Guarín;
Subgerente General: Mariela Guarín;
Director administrativo: Darío López;
Administrative sub-delegations: Alberto Guarín and
Diana Guarín.
Please indicate your INCOME in the last year: 147,382,476,240.75 GASTOS:
it is in the accounting area approximately 140,325,177,330.71 INVESTMENTS:
The income, expenses, and investments amount to 28,147,360,602.27
presented the company.
Please indicate what has been your biggest At this moment the company has no obligations
source of funding financial with banks because their income comes from
the sales of HENS, EGGS
Cattle and pigs, and they also invest in the
foreign stock market and have CDs in
foreign accounts.
Does your company currently pay taxes? Yes. tax nationals, departmental,
and/or permissions? municipales, tienen sus permisos los cuales regula
the ICA.
Please indicate the characteristics of the raising and selling of laying hens, eggs, and
goods or services produced chicken manure. raising and selling livestock. raising and
pork sales.
What has been your sales strategy this The strategy used in Bucaramanga is a
year 2021 only seller who is our telemarketer and
sold exclusively to distributors
wholesalers. the idea is to handle a higher price
economical by measuring our costs well and
taking advantage.
Since the beginning of your company until now, it has shown growth.
date please indicate how the economy has been approximately 15% annually to
level of growth economic, exception of the year 2020 due to the decrease of
organizational and productive of the company sales due to COVID, at an organizational level as
every company when it grows demands
more staff to distribute activities and be more
efficient in our services and obligations and to
productive level thanks to industrial changes
we were able to take advantage of selling everything we
it conforms to the raising of poultry since
we sell the bird, the eggs, and the chicken manure,
similarly as we grew we can
complete the company not only with farms but also
also the possibility of having the classifiers
for the eggs, the composter for the chicken manure and the
factory for food production; Likewise,
we were able to enter the livestock sector and of the
pig farming, and in the administrative part increase the
hiring to improve the organization of the
company
According to your statistics and analysis, how has globalization driven various companies with
affected globalization in the development of new methods for subsistence, such as in avimol that
of they started as just farms and began to look for how
on his productive tasks? self-sustain in the food area and
processing to reduce costs and transportation
creating their own food companies and
transportation itself globalization affects in a way
positive.
Finally, indicate how Covid-19 generated more disadvantages since it caused
affect on their business and the advantages and decrease in sales and prices just like under the
disadvantages I could draw from this productivity of our employees since several
Unfortunately, they got infected with the virus.
few advantages that were obtained was to strengthen the
virtualization in the company as a working method
managing to reduce various expenses such as stationery and
public services, but only from the offices
administrative.
Now moving on to the goods or products they offer, they are completely different companies and that
it does it differently, on one hand we have a company that offers technological services,
it offers certifications among others, Avimol offers products such as chickens, eggs, and dairy.
Santafé has its dairy products from these two companies that offer their products.
thanks to the peasant labor, on the other hand the main income for these three
companies operate thanks to the sale of their goods and products average of their
commercial managers, sales executives or sales advisors.
CONCLUSIONS
INTERVIEW URL:[Link]