Corporate Style
SME & Fisher Gross
The corporate identity of the company reflects its professionalism, reliability,
and modern approach. It includes key elements of visual identity — logo, color
palette, typography, and photography style — which together create a unified
brand image and ensure recognition across all communication channels.
Two Logo Versions
Both versions preserve the integrity of the corporate style
and can be used depending on the context and medium.
Corporate Colors Deep Blue
#1C2A44
The brand color palette is built around restrained
yet expressive shades. They emphasize the
company’s professional character, provide visual Gradient Blue
harmony, and help maintain a consistent style #2E4A9C → #4C6ED8
across all materials.
Gray Neutral
#6E6E6E
Light Gray
#F2F2F2
Burgundy Red
#8B1E3F
Roboto Typeface
Roboto has been chosen as the primary corporate typeface.
It is highly legible, versatile, and modern, making it an optimal choice for business communication.
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SME & Fisher Gross
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SME & Fisher Gross
SME & Fisher Gross
SME & Fisher Gross
SME & Fisher Gross
Brand Photography Style
Photography should reflect professionalism, trust, and the international scope of the company.