References
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on
customer purchase intention. International Journal of Information Management,
42, 65–77. [Link]
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in
marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.
[Link]
Chen, Y., & Lin, H. (2019). Adolescents’ impulsive buying behavior in the context of
social media. Journal of Business Research, 98, 362–370.
[Link]
Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer
buying behavior. International Journal of Commerce and Finance, 2(1), 81–89.
Kumar, V., & Saroj, R. (2022). Role of social media in marketing. International Journal
of Research Publication and Reviews, 3(7), 280–284.
Lim, X. J., Radzol, A. R. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social
media influencers on purchase intention and the mediation effect of customer
attitude. Asian Journal of Business Research, 7(2), 19–36.
[Link]
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media
marketing on consumer purchase intention. International Journal of Business and
Management Invention, 9(5), 27–35.
Mehta, D., & Kulkarni, M. (2020). Driving purchase intentions through personalized
advertisements on social media: An empirical study. International Journal of
Management, 11(6), 51–61.
Purnama, R., & Asdlori, A. (2023). The role of social media in students’ social
perception and interaction: Implications for learning and education. International
Journal of Education and Social Science Research, 6(1), 179–190.
Sankar, R. (2019). Social media impact on buying behavior of engineering college
students in Chennai. International Journal of Trend in Scientific Research and
Development, 3(3), 871–874.
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer behavior (12th ed.). Pearson.
Singh, A., & Soniya, K. (2018). Impact of social media on buying behaviour of university
students. International Journal of Marketing and Technology, 8(9), 1–9.
Varghese, S., & Agrawal, S. (2021). Social media and its impact on buying behaviour.
Journal of Advances in Management Research, 18(2), 149–161.
[Link]
Cruz, M. D. (2020). The influence of Facebook promotions on the impulsive buying
behavior of high school students in Laguna (Undergraduate thesis). Laguna
State Polytechnic University, Philippines.
Jothi, P. S., Neelamalar, M., & Prasad, R. S. (2011). Analysis of social networking sites:
A study on effective communication strategy in developing brand communication.
Journal of Media and Communication Studies, 3(7), 234–242.
Kotler, P., Kartajaya, H., & Setiawan, I. (2018). Marketing 4.0: Moving from traditional to
digital. Wiley.
Kumar, V., & Saroj, R. (2022). Role of social media in marketing. International Journal
of Research Publication and Reviews, 3(7), 280–284.
Santos, J. P. (2019). Instagram marketing strategies of microenterprises in Quezon City
(Master’s thesis). Polytechnic University of the Philippines.
Singh, A., & Soniya, K. (2018). Impact of social media on buying behaviour of university
students. International Journal of Marketing and Technology, 8(9), 1–9.
Villanueva, A. R. (2018). Facebook as a marketing tool among small business
entrepreneurs in Manila (Undergraduate thesis). University of Santo Tomas,
Manila.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human
Decision Processes, 50(2), 179–211.
Kelman, H. C. (1958). Compliance, identification, and internalization: Three processes
of attitude change. Journal of Conflict Resolution, 2(1), 51–60.
Kotler, P., Kartajaya, H., & Setiawan, I. (2018). Marketing 4.0: Moving from traditional to
digital. Wiley.
Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.