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Digital Marketing Campaign Management Guide

The document outlines responsibilities and key performance indicators (KPIs) for various digital marketing roles, including digital campaign management, SEO/SEM, AI-integrated operations, marketing automation, analytics, cross-functional collaboration, and learning. Each section specifies tasks such as planning online campaigns, optimizing website content, utilizing AI tools, managing CRM systems, and tracking performance metrics. The KPIs focus on growth, engagement, conversion rates, and the effectiveness of digital strategies.

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olive.chowdhury
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13 views3 pages

Digital Marketing Campaign Management Guide

The document outlines responsibilities and key performance indicators (KPIs) for various digital marketing roles, including digital campaign management, SEO/SEM, AI-integrated operations, marketing automation, analytics, cross-functional collaboration, and learning. Each section specifies tasks such as planning online campaigns, optimizing website content, utilizing AI tools, managing CRM systems, and tracking performance metrics. The KPIs focus on growth, engagement, conversion rates, and the effectiveness of digital strategies.

Uploaded by

olive.chowdhury
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

1.

Digital Campaign Management


Responsibilities

 Plan, execute, and optimize online campaigns across Instagram, LinkedIn, YouTube,
Google Ads & other platforms.
 Maintain brand presence and grow followers, engagement & audience reach.
 Schedule regular posts, reels, stories, and content calendars with creative & marketing
team.

KPIs

 Monthly follower growth %


 Engagement Rate (ER%)
 Lead generation via campaigns
 CTR, CPC, CPM, Conversion Ratio

2. SEO, SEM & Website Optimization


Responsibilities

 Execute SEO strategy—keyword planning, on-page optimization, backlinks, technical


SEO.
 Manage SEM/Google Ads campaigns and optimize costs.
 Update website content for conversions & user experience.

KPIs

 Increase organic website traffic


 Ranking of target keywords on Google
 Website speed, bounce rate & session time
 Cost per Lead (CPL) on Google Ads

3. AI-Integrated Digital Operations

Responsibilities

 Use AI tools (ChatGPT, Canva AI, Meta Ads AI, Grammarly, etc.) for:
o Content writing (posts, captions, blogs, scripts)
o Ad creative generation
o Audience behavior analysis
o SEO-based content generation
 Implement AI-generated dashboards for campaign reporting & insights.
 Monitor sentiment analysis across social channels.

KPIs

 Reduction in manual work through AI automation


 Faster content turnaround time
 Campaign performance improvements using AI recommendations
 Accuracy of AI-driven reporting

4. Marketing Automation & CRM

Responsibilities

 Manage automation tools: email drip campaigns, WhatsApp marketing, landing page
forms.
 Integrate lead data from social ads into CRM.
 Create customer journey workflows & remarketing audiences.

KPIs

 Email open & click-through rate


 Lead nurturing conversion rate
 CRM data accuracy & segmentation

5. Analytics & Reporting

Responsibilities

 Track campaign performance on Google Analytics, Meta Business, LinkedIn Ads, etc.
 Prepare weekly & monthly dashboards for Management.
 Analyze competitor performance and web behaviour.

KPIs

 Timely reporting
 Data accuracy
 Recommendations that improve results

6. Cross-Functional Collaboration

Responsibilities

 Coordinate with designers, product teams, sales, and developers.


 Ensure digital content aligns with brand guidelines and technical feasibility.
 Support product launches or exhibitions with digital promotions.

KPIs

 On-time execution of campaigns


 Quality of communication & teamwork
 Delivery accuracy vs planned calendar
7. Learning & Innovation

Responsibilities

 Stay updated with latest digital marketing trends, AI tools, and platform changes.
 Experiment with new growth hacks, automation workflows, and content strategies.

KPIs

 Minimum 2 innovations/test campaigns per month


 Certifications or upskilling activities
 Implementation of new tools/automations

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