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BBA Aviation Management Syllabus 2024

The document outlines the syllabus and regulations for the B.B.A. (Aviation Management) program at Bangalore University, effective from the academic year 2024-25. It details the program objectives, eligibility criteria, duration, medium of instruction, attendance requirements, examination scheme, and grading system. The Board of Studies has approved the course matrix and syllabus for the first six semesters of the program, aiming to prepare students for various roles in the aviation industry.

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0% found this document useful (0 votes)
64 views62 pages

BBA Aviation Management Syllabus 2024

The document outlines the syllabus and regulations for the B.B.A. (Aviation Management) program at Bangalore University, effective from the academic year 2024-25. It details the program objectives, eligibility criteria, duration, medium of instruction, attendance requirements, examination scheme, and grading system. The Board of Studies has approved the course matrix and syllabus for the first six semesters of the program, aiming to prepare students for various roles in the aviation industry.

Uploaded by

9743736904
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BANGALORE UNIVERSITY

Jnanabharathi, Bengaluru, Karnataka – 560 056

DEPARTMENT OF COMMERCE

AVIATION
MANAGEMENT

CHOICE BASED CREDIT SYSTEM


(As per SEP – 2024)
SYLLABUS
(SEMESTER SCHEME)
2024 & Onwards

Dr. K. Nirmala
Dean & Chairperson
Department of Commerce
Jnanabharathi, Bangalore – 560 056
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Proceedings of BOS Meeting


Proceedings of the BOS meeting for [Link] (Regular), [Link] (Insurance and
Actuarial Science), [Link] (LSCM), [Link] (TTM), BBA (General), BBA (Aviation
Management), BA (Tourism), BHM, [Link] (Retail operation-AEP) [Link]
(Logistics operation-AEP), [Link] (Banking Financial Service and Insurance -
AEP) and [Link] (Business Analytics) programmes as per the SEP structure and
online [Link] for the Academic Year 2025-26 held on 27th May, 2nd, 10th, 11th,
20th, 21st, 23rd, and 27th June 2025 in the Department of Commerce
Jnanabharathi campus, Bengaluru University, Bengaluru-560 056.

The board has reviewed and approved the course matrix for 1st Semester to 6th
Semester and syllabus for I, II,III & IV Semesters of the above mentioned
programmes. The board authorized the Chairman to make the necessary
changes.
MEMBERS PRESENT:
01 Dr. K. Nirmala Dean & Chairperson, Chairperson
Department of Commerce,
Jananabharathi, Bangalore University,
Bengaluru- 560 056
02 Dr. Nagabhushana S. Assistant Professor, Department of Member
Commerce, Government First Grade
College, Harohalli, Ramanagar District –
562 112
03 CA Anil Bharadwaj Senior Partner and Founder Partner, Member
Bhardwaj and Hosmat, Nagappa Block,
Srirampura, Bengaluru – 560 021
04 Dr. Gurumuthy K. H. Principal, Department of Commerce, Member
Government First Grade College, Kuduru,
Magadi- 561 101
05 Dr. Ganesh N. K. Associate Professor, Department of Member
Commerce, Government First Grade
College, Ramanagara- 562 159

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
06 Dr. Ambarish R. Principal & Academic Director, Pinnacle Member
School of Commerce & Management,
Bengaluru- 562 125
07 Dr. Tabreez Pasha Principal & Director, DON BOSCO Member
Institute of Management Studies and
Computer Applications, Kumbalagodu,
Mysore Road, Bengaluru- 560 074
08 Mr. Shankaracharya Principal & Academic Director, Member
Department of Commerce, VEIT Degree
College, Jayanagara, Bengaluru- 560 011
09 Dr. Balaji N. P. Associate Professor, Department of Member
Commerce, Government First Grade
College, Bidadi, Ramanagara Dist- 562
109
10 Dr. Mohammed Farooq Associate Professor, Department of Member
Pasha Commerce, Government First Grade
College, Kengeri, Bengaluru- 560 060

REGULATIONS PERTAINING TO B.B.A (Aviation Management)


As per SEP- CBCS Scheme - 2024-25 onwards

1. INTRODUCTION
As per the Government Order No. ED 166 UNE 2023, Bangalore, dated 08.05.2024, all
Universities in Karnataka, are required to revise the curriculum of Under Graduate
Programs as per the guidelines of the Karnataka State Higher Education Council and
State Education Planning Commission, constituted by the government, from the
academic year 2024-2025. In furtherance of the said Government order, the Program
Structure prepared by the BOS will be applicable to students admitted to B.B.A.
(Aviation Management) Program, offered by Bangalore University Affiliated Colleges,
Constituent Colleges and Department of Commerce, Bangalore University. Therefore,
this regulation will be applicable to all students seeking admission for B.B.A. (Aviation
Management) Programme from the academic year 2024-25. The Board of Studies
resolved to provide the regulation for B.B.A (Aviation Management) Undergraduate
Program along with Framework and Syllabus for the various Discipline Specific Core
Courses and Discipline Specific Elective Courses for each semester.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
2. PROGRAM OBJECTIVES:

The BBA in Aviation Management program aims to prepare students for managerial
and operational roles in the aviation and airline industry. The key objectives of the
program are:

1. To provide foundational knowledge in business administration, including finance,


marketing, human resources, and organizational behaviour, with a special focus on
applications in the aviation industry.

2. To impart domain-specific knowledge in aviation operations, airport management,


airline logistics, air cargo handling, ground operations, safety, and aviation law.

3. To equip students with managerial and operational skills relevant to airline and
airport services, including crew scheduling, customer service management, terminal
operations, and regulatory compliance.

4. To develop a clear understanding of national and international aviation regulations,


including DGCA norms, ICAO guidelines, and IATA protocols for safe and efficient
aviation management.

5. To nurture leadership, communication, and problem-solving abilities, preparing


students for supervisory and executive roles in aviation companies and related
sectors.

6. To foster competencies in aviation logistics, supply chain, and air cargo


management, addressing the growing need for trained professionals in global
aviation logistics networks.

7. To promote an understanding of aviation safety, security, environmental concerns,


and risk management, supporting sustainable and responsible growth in the
aviation industry.

8. To encourage technological adaptability and innovation, enabling students to work


with modern aviation technologies such as reservation systems (GDS), flight
operations software, and airport automation tools.

9. To prepare students for professional growth and higher education, including


certifications from IATA, ICAO, DGCA, and postgraduate studies in aviation or allied
sectors.

10. To develop ethically responsible professionals, committed to quality, safety,


customer satisfaction, and global best practices in aviation business environments.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
3. ELIGIBILITY FOR ADMISSION:

Candidates who have completed Two years Pre – University course of Karnataka
State or its equivalent as notified by the Government from time to time are eligible
to seek admission for this programme. The students of other states and foreign
countries are eligible in accordance with state and central government guidelines
from time to time

4. DURATION OF THE PROGRAMME

The programme is for Three (03) years consisting of Six Semesters altogether. A
candidate shall complete his/her degree within six (06) academic years from the
date of his/her admission to the first semester. A Student who successfully
completes Three (03) years of the programme will be awarded Bachelor’s Degree in
Business Administration – Aviation Management (B.B.A.- Aviation Management) by
Bangalore University

5. MEDIUM OF INSTRUCTION

The medium of instruction shall be English. Wherever necessary the instructions


will be in bilingual. However, a candidate is permitted to write the examination
either in English or in Kannada

6. CLASS ROOM STRENGTH OF STUDENTS

There shall be Maximum of 60 students in each section.

7. ATTENDANCE:

a) For the purpose of calculating attendance, each semester shall be taken as a


Unit.
b) A student shall be considered to have satisfied the requirement of attendance for
the semester, if he/she has attended not less than 75% in aggregate of the
number of working periods in each of the subjects.
c) A student who fails to complete the programme in the manner stated above shall
not be permitted to take the University examination.

8. COURSE MATRIX

Annexure – 1 for B.B.A. (Aviation Management)

9. TEACHING AND EVALUATION:

To teach B.B.A (Aviation Management) programme, the candidate with M. Com,


MFA, MBA (F&A) graduates with B. Com, B.B.M, BBA & BBS as basic degree from
a recognized university are only eligible to teach and to evaluate the subjects (except
languages & compulsory subjects) Languages constitution values and environment
studies (EVS) subjects shall be taught by the teachers as recognized by the

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
respective board of studies.

The subjects like Business Data Analysis, Business quantitative analysis, corporate
communication and computer Accounting-Tally prime and accounting software
programme shall be taught by commerce faculty only

10. SCHEME OF EXAMINATION:

a. There shall be a University examination at the end of each semester. The


maximum marks for the university examination in each course/paper shall be
80.

b. Of the 20 marks allotted for Internal Assessment, 10 marks shall be based on


average of two tests (20 Marks each). Each test shall be of at least 01 hour
duration to be held during the semester. The remaining 10 marks of the Internal
Assessment shall be based on Attendance and Assignments /skill development
exercises of 05 marks each.

c. The marks based on attendance shall be awarded as given below:

76% to 80% = 02 marks


81% to 85% = 03 marks
86% to 90% = 04 marks.
91% to 100% = 05 marks.

11. APPEARANCE FOR THE EXAMINATION:

a) A candidate shall apply for all the parts in each examination when he/she appears
for the first time. A candidate shall be considered to have appeared for the
examination only if he/she has submitted the prescribed application for the
examination along with the required fees to the university with minimum of 75%
attendance in each subject.

b) A candidate who is permitted to seek admission to this degree program on transfer


from any other University shall be eligible to claim exemption under Part I from
the study of the respective language if he/she has studied and passed the
language at the corresponding level.

c) A candidate who is permitted to seek admission to this degree program on transfer


from any other University shall also be eligible to claim exemption under Part II
from studying and passing in those subjects which he/she has studied and passed
at the corresponding level.

d) A candidate who is permitted to seek admission to this Degree Programme on


transfer from any other University, shall have to study and pass the subjects

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
which are prescribed by the University. Such candidates shall however, not be
eligible for the award of ranks.

12. MINIMUM MARKS FOR A PASS:

Candidates who have obtained a minimum of 35% marks in university examination


and an aggregate of 40% marks in each subject shall be eligible for a pass or
exemption in that subject.

13. CLASSIFICATION OF SUCCESSFUL CANDIDATES:

1. The results of the First to Sixth semester degree examination shall be declared
and classified separately as follows:

a. Distinction: Those who obtain 85% and above of the total marks of parts
I, II & III.

b. First Class: Those who obtain 60% and above of the total marks of parts
I, II & III.

c. Second Class: Those who obtain 50% and above but less than 60% of total
marks of parts I, II & III

d. Pass Class: Rest of the successful candidates who secure 40% and above
but less than 50% of marks in part I, II & III.

2. Class shall be declared based on the aggregate marks obtained by the candidates
in all the courses of all semesters of this Degree Program (excluding Part 3
Courses mentioned in the Course Matrix).

3. The candidates who have passed each course in the semester end examination
in the first attempt only shall be eligible for award of ranks. The first ten ranks
only shall be notified by the University.

14. PROVISION FOR IMPROVEMENT OF RESULTS:

The candidate shall be permitted to improve the results of the whole examination or
of any Semester or a specific course within the prescribed time by the university after
the publication of the results. This provision shall be exercised only once during the
course and the provision once exercised shall not be revoked. The application for
improvement of results shall be submitted to the Registrar (Evaluation) along with
the prescribed fee.

15. FINAL RESULT / GRADES DESCRIPTION

An alpha-sign grade, the eight-point grading system, as described below shall be


adopted for classification of successful candidate. The declaration of result is based

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
on the Semester Grade Point Average (SGPA) earned towards the end of each semester
or the Cumulative Grade Point Average (CGPA) earned towards the completion of all
the six semesters of the programme and the corresponding overall alpha-sign grades.

Final Result / Grades Description

Semester Alpha – Sign/ Semester/Program Result/Class


GPA/Program Letter Grade % of Marks Description
CGPA
9.00- 10.00 O (Outstanding) 90.00-100 Outstanding
8.00- <9.00 A+ (Excellent) 80.0-<90.00 First Class Exemplary
7.00-<8.00 A (Very Good) 70.0-<80.00 First Class Distinction
6.00-<7.00 B+ (Good) 60.0-<70.00 First Class
5.50-<6.00 B ( Above Average) 55.0-<60.00 High Second Class
5.00-<5.50 C (Average) 50.0-<55.00 Second Class
4.00-<5.00 P (Pass) 40.0-<50.00 Pass Class
Below 4.00 F (Fail) Below 40 Fail/Re-appear
Ab ( Absent) - Absent -
The Semester Grade Point Average (SGPA) in a Semester and the CGPA at the end of
each year may be calculated as described in para 15:

16. COMPUTATION OF SEMESTER GRADE POINT AVERAGE AND CUMULATIVE


GRADE POINT AVERAGE:

l. Calculation of Semester Grade Point Average (SGPA)

The Grade Points (GP) in a course shall be assigned on the basis of marks scored in
that course as per the Table I. Any fraction of mark in the borderline less than 0.50
be ignored in assigning GP and the fractions of 0.50 or more be rounded off to the
next integers. The Credit Points (CP) shall then be calculated as the product of the
grade points earned and the credits for the course. The total CP for a semester is the
sum of CP of all the courses of the semester. The SGPA for a semester is computed
by dividing the total CP of all the courses by the total credits of the semester. It is
illustrated below with typical examples.

2. Calculation of Cumulative Grade Point Average (CGPA)

The aggregate or cumulative SGPA (CGPA) at the end of the second, fourth and sixth
semesters shall be calculated as the weighted average of the semester grade point
averages. The CGPA is calculated considering all the courses undergone over all the
semesters of a programme, i.e. The CGPA is obtained by dividing the total of semester
credit weightages by the maximum credits for the programme.

CGPA = ∑ (Ci x Gi) / ∑ Ci

Where Gi is the grade point of the ‘i’th course / paper and Ci is the total number of

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
credits for that course/ paper

CGPA= ∑ (Ci x Si) / ∑Ci

Where Si is the SGPA of the ‘i’th semester and Ci is the total number of credits in that
semester.

Table 1: Conversion of Percentage of Marks into Grade Points in a Course/Paper

% Marks in a Grade Point % Marks in a Grade Point


paper/practical (GP) paper/practical (GP)
98-100 10 63-67 6.5
93-97 9.5 58-62 6.0
88-92 9.0 53-57 5.5
83-87 8.5 48-52 5.0
78-82 8.0 43-47 4.5
73-77 7.5 40-42 4.0
68-72 7.0 Below 40 0

17. MEDALS AND PRIZES:

No candidates passing through an external examination shall be eligible for any


scholarship, fellowship, medal, prize or any other award.

18. TERMS AND CONDITIONS:

a) A candidate is allowed to carry-forward all the previous un-cleared papers to the


subsequent semester/semesters.
b) Such of those candidates who have failed/remained absent for one or more
papers henceforth called as repeaters, shall appear for exam in such paper/s
during the three immediately succeeding examinations. There shall be no
repetition for internal assessment test.
c) The candidate shall take the examination as per the syllabus and the scheme of
examination in force during the subsequent appearances.
d) In the event of any disputes or discrepancies, the aggrieved party jurisdiction of
court is Bangalore

19. PATTERN OF QUESTION PAPER:

Each question paper shall carry 80 marks and the duration of examination is 3 hours.
The Question paper shall ordinarily consist of three sections, to develop testing of
conceptual skills, understanding skills, comprehension skills, articulation and
application of skills. The question paper setter shall be asked to prepare Three sets of
papers with a maximum of 10% repetition. The Question Paper will be as per the

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
following Model:

CORE PAPERS

(Conceptual questions)
SECTION-A
Answer any SEVEN out of TEN
1. a, b ,c, d, e, (07 X 02 = 14 Marks)
questions. Each question carries 2
f, g, h, i, j
Marks
(Analytical questions)
SECTION -B: Answer any THREE out of FIVE
(03 X 08 = 24 Marks)
2,3,4,5.6 questions. Each question carries 8
Marks
(Essay type questions)
SECTION-C: Answer any THREE out of Five
(03 X 14 = 42 Marks)
7,8,9.10, 11 questions. Each question carries 14
Marks
Total 80 Marks

COMPUTER ACCOUNTING WITH TALLY PRIME

(Conceptual questions)
SECTION-A (05X 02 =
Answer any FIVE out of SIX questions. Each
1. a, b, c, d, e, f 10 Marks)
question carries 2 Marks

(Analytical questions)
SECTION -B: (04 X 05 =
Answer any FOUR out of FIVE questions. Each
2, 3, 4, 5, 6 20Marks)
question carries 5 Marks
(Essay type questions - Include problem-type
(practical) questions for e.g., ask for step-
SECTION-C: wise practical demonstration (e.g., voucher (01 X 10 =
7, 8 entry etc.,) 10 Marks)
Answer any ONE out of TWO questions. Each
question carries 10 Marks
40
Total
Marks

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

20. CERTIFICATION COURSE

(Mandatory Requirement under the B.B.A. Curriculum Framework)

Introduction

To strengthen professional competencies and integrate industry-relevant skills into the


undergraduate commerce curriculum, the Board of Studies mandates the completion
of a certification course offered by nationally recognized professional institutions.

The Institute of Company Secretaries of India (ICSI) is


a statutory professional body, constituted under The
Company Secretaries Act, 1980, passed by the
Parliament of India. Operating under the Ministry of
Corporate Affairs, Government of India, ICSI regulates
and advances the profession of Company Secretaries
by delivering high-quality education and setting
standards of professional excellence.
The National Institute of Securities Markets (NISM) is
a public trust established in 2006 by the Securities
and Exchange Board of India (SEBI)—the regulatory
authority for the securities market in India. NISM
conducts a broad range of capacity-building
initiatives aimed at improving the quality standards
and professionalism in the securities and financial
markets.

These certification programs aim to enhance financial literacy, applied


commerce knowledge, corporate compliance awareness, and industry-readiness
among undergraduate commerce students.

Rules and Regulations Relating to Certification Courses

1. Mandatory Requirement
o All students pursuing B.B.A (Av. Mgt) must register for and complete one
certification course each in III, IV & V Semesters, as prescribed by the Board
of Studies.
o These courses are compulsory academic components of the program and
are required for progression and graduation.
2. Mode of Delivery
o The courses will be delivered online through official platforms of ICSI and
NISM.
o All classes, study materials, assessments, and certifications will be accessible
digitally.
3. Examination Format
o Duration: 1 Hour

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
o Type: Multiple Choice (Objective-Type) Questions
o Marks: 25 Marks (Note: These are not included in internal assessment)
o The examination will be scheduled along with the semester-end examinations.
4. No Internal Assessment
o There is no component of internal evaluation, assignment, or viva. The
certification depends solely on the final examination score.
5. Registration and Schedule
o ICSI and NISM will periodically notify students about:
 Registration process
 Class schedules
 Course duration
 Syllabus coverage
 Examination dates
o Students must regularly monitor official notifications and complete
registration within stipulated timelines.
6. Student Compliance
o Each student is responsible for:
 Timely registration
 Attending all online sessions
 Appearing for the examination
o Failure to comply will be considered non-completion of academic
requirements.

Semester-Wise Certification Framework (Refer Annexure – 2 for Syllabus)

Semester Mandatory/Optional Certification Course Institution


III Mandatory Financial Literacy Course for Bharat NISM
1. Digital Marketing
2. Business Analytics & Data
Visualization
Choice-Based
IV 3. Human Resource Management ICSI
(Any One)
Practices
4. Entrepreneurial Skills and Start-up
Management
V Mandatory GST Filing ICSI

7. Faculty Responsibility and Workload Allotment

 A workload of 2 hours per week shall be allotted for a batch of 50 students


for the purpose of registration, tracking, and monitoring of student
participation in the certification course.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


12
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
 This workload must be allotted preferably to the Head of the Department
(HOD) or to a Permanent faculty member from the Commerce & Management
department.
 The designated faculty member shall be responsible for:
 Guiding students through the registration process
 Resolving any student queries related to the certification course
 Ensuring timely attendance and completion of the course by each
student
 Hand-holding students until they obtain their final certification
 Facilitating content delivery, brainstorming sessions, preparing
students for the examination, providing an appropriate environment to
watch video content, and disseminating video content for better
understanding.
 The teacher is also responsible for teaching the content available in the
form of videos wherever necessary to aid student understanding and
ensure smooth and successful completion of the certification course.
 The faculty member must maintain a compliance record/report for
institutional and university audits.

21. REMOVAL OF DIFFICULTY AT THE COMMENCEMENT OF THESE


REGULATIONS:

If any difficulty arises while giving effect to the provision of these Regulations, the
Vice Chancellor may in extraordinary circumstances, pass such orders as he may
deem fit.



Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Annexure-1
Bangalore University B.B.A. (AVIATION AMANAGEMENT) DEGREE (SEP) COURSE
MATRIX SEMESTER
B.B.A. (Aviation Management) SEP-2024-25
Working Marks
Exam
Hrs. Uni. Total Credits
Subjects Paper (Hrs.) IA
(L+T+P) Exam Marks
Language-1 -
Kannada/Sanskrit/Urdu/
(3+1+0)
Tamil/Telugu/Malayalam/ 3 20 80 100 3
Part 1 4
Additional English /
Languages
Marathi/ Hindi
(3+1+0)
Language – II English 3 20 80 100 3
4
Fundamentals of BBAV-1.1 (3+0+2) 3 20 80 100 4
Accounting 4
Introduction to Airline BBAV-1.2 (3+0+2) 3 20 80 100 4
Part 2 Industry 4
Core Papers Soft Skills for Service BBAV-1.3 (3+0+2) 3 20 80 100 4
Industry 4
Quantitative Business BBAV-1.4 (3+0+2) 3 20 80 100 4
Analysis 4
Part 3 **Computer Accounting (2+0+2) 1
Compulso with Tally Prime Job Skill 1 10 40 50 2
3 2
ry
Total Credits 650 24

II SEMESTER B.B.A. (Aviation Management) SEP 24-25)


Working Exam Marks
Subjects Paper Hrs. (hrs.) Uni. Total Credits
(L+T+P) IA Exam Marks
Language-1 - (3+1+0) 3
Kannada/Sanskrit/Urdu/Tamil 4 3 20 80 100
/Telugu/Malayalam/Additional
Part 1
English / Marathi/ Hindi
Languages
(3+1+0) 3 20 80 100 3
Language – II English
4
Quantitative Business BBAV- (3+0+2) 3 20 80 100 4
Techniques 2.1 4
BBAV- (3+0+2) 3 20 80 100 4
Part 2
Organisational Behaviour 2.2 4
Core
Introduction to Airport BBAV- (3+0+2) 3 20 80 100 4
Papers
Operations 2.3 4
Ground Handling Operations BBAV- (3+0+2) 3 20 80 100 4
2.4 4
Part 3 (2+0+2) 1 10 40 50 2
Environmental Studies (EVS) EVS-1 1
Compulsory 3 2
Total Credits 650 24

**Note: Lab record should maintain of Computer Accounting with Tally prime and execute
minimum 5 lab activities.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
III SEMESTER B.B.A. (Aviation Management) (SEP) 2024-25
Marks
Working Duration
Subjects Paper Hrs. of Exam Uni. Credits
(L+T+P) (hrs.) Total
IA Exam
Marks
Language-1 -
Kannada/Sanskrit/Urdu/ Tamil/ (3+1+0)
3 20 80 100 3
Part 1 Telugu/Malayalam/ Additional 4
Languages English / Marathi/ Hindi
(3+1+0)
Language – II English 3 20 80 100 3
4
Aviation Accounting and Revenue BBAV-3.1 (3+0+2) 3 20 80 100 4
Management 4
BBAV-3.2 (3+0+2) 3 20 80 100 4
Part 2 Cargo & Logistics Management 4
Core Papers BBAV-3.3 (3+0+2) 3 20 80 100 3
Airline Traffic Control 4
BBAV-3.4 (3+0+2) 3 20 80 100 4
Airline Marketing 4
Indian constitutional Values ICV-1 (3+0+0) 1 10 40 50 2
Part 3 1
3 2
Compulsory Certification Course – 1 CC-1 2 25 25 1
2
(Financial Literacy for Bharat - (0+0+4)
Certification from NISM)
Part 4 Health, Wellness & Yoga/Sports (2+0+2) 25 25
VAC-1 2
VAC NCC/ NSS/ R&R 3 25 25
Total Credits 725 26

IV SEMESTER B.B.A. (Aviation Management) (SEP) 2024-25


Working Duration Marks
Hrs. of Exam
Subjects Paper Uni. Total Credits
(L+T+P) (hrs.)
IA Exam Marks
Language-1 -
Kannada/Sanskrit/Urdu/Tamil (3+1+0)
3 20 80 100 3
/Telugu/Malayalam/Additional 4
Part 1
English / Marathi/ Hindi
Languages
(3+1+0)
Language – II English 3 20 80 100 3
4
Airline Cost & Management BBAV-4.1 (3+0+2) 3 20 80 100 4
Accounting 4
BBAV-4.2 (3+0+2) 3 20 80 100 4
Aviation Human Resource Management 4
Part 2
BBAV-4.3 (3+0+2) 3 20 80 100 4
Core Papers Airline Accounting
4
BBAV-4.4 (3+0+2) 3 20 80 100 3
Airline Finance
4
Soft Skills for Business Job Skill (2+0+2) 1 10 40 50 2
1
3 2
Part 3
Certification Course- 2 2
Compulsory CC-2 1 25 25 1
(Certification from ICSI) (0+0+4)
Total Credits 675 24

Board of Studies, Department of Commerce, Bangalore University, Bangalore


15
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

I SEMESTER

Board of Studies, Department of Commerce, Bangalore University, Bangalore


16
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A)


(Aviation Management)
Course Code: BBAV-1.1
Name of the Course: FUNDAMENTALS OF ACCOUNTING
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 60 Hrs
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,

Course Objective:
The Subject Accounting for Business typically aims to introduce students to the
fundamentals of accounting skills, integrate accounting principles with practical
business applications, focussing on how accounting information is used in decision-
Making within businesses.
Course Outcomes:
On successful completion of the course, the subject Accounting for Business typically
focus on the skills and knowledge students should acquire.
 Understand the basic Concepts of Accounting.
 Pass Journal Entries and Prepare Ledger Accounts.
 Prepare Subsidiary Books.
 Prepare Trial Balance and Final Accounts of Proprietary concern.
 Reconciliation of Pass Book and Cash Book.

SYLLABUS: Hours
Module No. 1: INTRODUCTION TO ACCOUNTING 08
Introduction – Meaning and Definition – Objectives of Accounting – Functions of
Accounting– Uses of Accounting Information – Limitations of Accounting – Terminologies
used in accounting - Accounting Process and Cycle – Basis of Accounting - Cash basis
and Accrual Basis – Accounting Equations - Branches of accounting - Accounting
Principles – Accounting Concepts and Accounting Conventions.
Module No. 2: ACCOUNTING PROCESS 14
Process of Accounting - Double entry system – Kinds of Accounts – Rules-Transaction
Analysis – Journal – Ledger – Balancing of Accounts – Trial Balance – Illustrations on
Journal, Ledger Posting and Preparation of Trial Balance.

Module No. 3: SUBSIDIARY BOOKS 14

Meaning – Significance – Types of Subsidiary Books –Purchases Book, Sales Book (With
Tax Rate), Purchase Returns Book, Sales Return Book, Bills Receivable Book, Bills
Payable Book. Types of Cash Book- Simple Cash Book, Double Column Cash Book and
Petty Cash Book (Illustrations only on Two Column Cash Book and Petty Cash Book).

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

MODULE NO. 4: FINANCIAL STATEMENTS OF PROPRIETARY CONCERN 14


Introduction to Financial Statement, Income Statement /P&L A/c and Balance Sheet -
Preparation of Statement of Profit and Loss and Balance Sheet of a proprietary concern
with special adjustments like Depreciation, Outstanding and Prepaid Expenses,
Outstanding and Received in Advance of Incomes, Provision for Doubtful Debts,
Drawings and Interest on Capital.
MODULE NO. 5: BANK RECONCILIATION STATEMENT 10
Definition and purpose of Bank Reconciliation Statement (BRS) – Importance is
reconciling Bank Statements and Bank Accounts prepared in Businesses – Causes for
Differences between Cash Book and Pass Book – Timing differences, outstanding
cheques and deposits in transit, Errors in the Cash Book and Bank Statements, Bank
charges and Interest, Direct debits, standing instructions and auto payments,
dishonoured cheques – Preparation of Bank Reconciliation Statement. Problems
SKILLS DEVELOPMENT
1. List out the accounting concepts and conventions.
2. Prepare a Bank Reconciliation Statement with imaginary figures
3. Collect the financial statement of a proprietary concern and record it.
4. Prepare a financial statement of an imaginary company using spreadsheet
5. Any other activities, which are relevant to the course.
BOOKS FOR REFERENCE:
1. [Link],V. Rajesh Kumar and [Link]–Fundamentals of Accounting,
Himalaya Publishing House.
2. Dr. S.N. Maheswari, Financial Accounting, Vikas Publication
3. S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
4. Radhaswamy and R.L. Gupta, Advanced Accounting, Sultan Chand
5. M.C. Shukla and Goyel, Advanced Accounting, S Chand.
6. Hanif and Mukherjee, Financial Accounting, McGraw Hill Publishers
7. Arulanandam & Raman; Advanced Accountancy, Himalaya Publishing House

Board of Studies, Department of Commerce, Bangalore University, Bangalore


18
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (Aviation


Management)
Course Code: BBAV-1.2
Name of the Course: Introduction to Airline Industry
Course Credits No. of Hours per week Total No. of Teaching Hours

4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Understand the historical development and structure of the airline industry.
2. Analyse the economic factors influencing airline profitability and competitiveness.
3. Explain the role of key players (airlines, airports, government, air traffic control) in
the aviation ecosystem.
4. Evaluate the impact of regulatory frameworks on airline operations and passenger
experience.
5. Assess the challenges and opportunities presented by emerging technologies and
sustainability initiatives.
Syllabus
Module No. 1: Airline Industry Overview (12
Hours)
History of aviation, types of airlines (full-service, low-cost, hybrid, ultra-low-cost) -
Airline alliances, code sharing agreements, interline agreements - Airline business
models (network carriers, point-to-point, low cost carriers) - Airline revenue models
(passenger, cargo, ancillary revenue)
Module No. 2: Airline Operations (12 Hours)
Aircraft types and configurations (narrow-body, wide-body, regional jets) - Aircraft
performance and limitations - Flight operations (departure, cruise, arrival) - Air traffic
management (ATC) system, air navigation services - Airport operations (terminal
operations, baggage handling, ground transportation) - Cargo operations (air freight,
express delivery) - Airline maintenance (line maintenance, heavy maintenance)
Module No. 3: Airline Economics and Finance (12 Hours)
Airline cost structure (fixed costs, variable costs) - Revenue management, yield
management, pricing strategies - Airline profitability and financial analysis - Airline
accounting and reporting - Airline taxation and regulation - Airline financing (debt,
equity, leasing)
Module No. 4: Airline Industry Environment (12 Hours)

Board of Studies, Department of Commerce, Bangalore University, Bangalore


19
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
International Civil Aviation Organization (ICAO), International Air Transport Association
(IATA) - National aviation authorities and regulations - Safety regulations (ICAO Annexes,
national regulations) - Security regulations (aviation security, passenger screening) -
Environmental regulations (emissions, noise pollution) - Competition and antitrust
issues - Airport congestion and capacity management
Module No. 5: Emerging Trends and Challenges (10 Hours)
Digitalization and technology (e-commerce, mobile apps, AI, blockchain) - Customer
experience management (loyalty programs, service quality) - Airline distribution (direct
channels, indirect channels, GDS) - Sustainability initiatives (carbon emissions
reduction, biofuels) - Low-cost carrier competition Airline industry consolidation and
mergers
Skill Development Activities:
1. Case studies of major airlines and industry events
2. Group projects on airline business plans or marketing strategies
3. Industry guest lectures from airline executives or aviation experts
4. Research on specific aviation topics
5. Data analysis and presentation of airline industry trends
Reference Books:
1. Cross, R. (2016). The airline business: An introduction. Routledge.
2. Windrum, P. (2014). The economics of airline markets. Cambridge University Press.
3. Doganis, R. (2002). The airline business. Routledge.
4. IATA publications and reports.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


20
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV-1.3
Name of the Course: SOFT SKILLS FOR SERVICE INDUSTRY
Course Credits No. of Hours per week Total No. of Teaching Hours

4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Demonstrate effective communication and interpersonal skills.
2. Apply problem-solving and decision-making techniques in service-oriented roles.
3. Exhibit teamwork and collaboration skills.
4. Deliver exceptional customer service.
5. Adhere to aviation grooming standards and maintain a professional appearance.
Syllabus

Module No. 1: Communication Skills (10 Hrs)


Verbal communication (clarity, conciseness, active listening) - Non-verbal
communication (body language, facial expressions, gestures) - Interpersonal
communication (building rapport, empathy, active listening) - Public speaking
(overcoming stage fright, structuring a speech, delivery) - Presentation skills (visual aids,
audience engagement) - Intercultural communication (cross-cultural understanding,
effective communication) - Written communication (business writing, email etiquette,
report writing)
Module No. 2: Interpersonal Skills (12 Hrs)
Emotional intelligence (self-awareness, self-regulation, social awareness, relationship
management) - Empathy and understanding - Conflict resolution (negotiation,
mediation, compromise) - Teamwork and collaboration (group dynamics, roles,
responsibilities) - Leadership (influence, motivation, decision making)
Module No. 3: Customer Service Excellence (12 Hrs)
Customer-centric approach (understanding customer needs, exceeding expectations) -
Service recovery (handling complaints, resolving issues) - Building customer loyalty
(relationship building, retention strategies) - Service quality standards (benchmarking,
service delivery) - Customer feedback and analysis
Module No. 4: Problem-solving and Decision Making (12 Hrs)
Problem identification and definition - Problem-solving techniques (brainstorming,
SWOT analysis) - Decision-making models (rational, intuitive, bounded rationality) -
Critical thinking (analysis, evaluation, synthesis) - Creativity and innovation (idea
generation, problem-solving)

Board of Studies, Department of Commerce, Bangalore University, Bangalore


21
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Module No. 5: Aviation Grooming Standards and Personal Development (10
Hrs)
Importance of personal grooming in the aviation industry - Grooming etiquette for men
and women - Hair and makeup guidelines - Uniform and accessories (selection,
maintenance) - Hygiene and health (personal care, grooming habits) - Body language
and posture (professional demeanour) - Personal branding and image management

Skill Developments Activities:


1. Role-playing exercises
2. Group discussions and presentations
3. Mock interviews
4. Customer service simulations
5. Grooming and etiquette workshops
6. Personality assessments
Reference Books:
1. Carnevale, P. J., & Laster, D. V. (2014). Listening: The forgotten skill. John Wiley &
Sons.
2. Covey, S. R. (2004). The 7 habits of highly effective people. Simon & Schuster.
3. Nordstrom, R., & Youssef, C. (2011). Delivering knock-your-socks-off service.
HarperCollins.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


22
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV-1.4
Name of the Course: QUANTITATIVE BUSINESS ANALYSIS
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
PEDAGOGY:
Classrooms Lecture, Group Discussion, Presentations, Case Studies, Simulations, Field
Work, Industrial Visit (where ever is required) etc.,
COURSE OBJECTIVES:
To familiarize the students with various Statistical Data Analysis tools that can be used
for effective decision making. Emphasis will be on the application of the concepts learnt
to various managerial situations
COURSE OUTCOMES:

CO:1 Understand the fundamental concepts, definitions, and importance of statistics in


business decision-making.
CO:2 Apply statistical tools for organizing and presenting data through tables, charts,
and graphs.
CO:3 Compute and interpret various measures of central tendency such as mean,
median, and mode.
CO:4 Analyze data dispersion using standard deviation, coefficient of variation, and
skewness measures.
Construct and evaluate index numbers using appropriate statistical methods for
economic and business analysis.
SYLLABUS:

MODULE 1: INTRODUCTION TO STATISTICS 10 Hrs


Introduction, Meaning, Definitions, Features, Objectives, Functions, Importance and
Limitations of Statistics -Important terminologies in Statistics – Data, Raw Data, Primary
Data, Secondary Data, Population, Census, Survey, Sample Survey, Sampling,
Parameter, Unit, Variable, Attribute, Frequency, Seriation,.- Individual, discrete and
continuous. Classification of Data-Requisites of Good Classification of Data.-Types of
Classification – Quantitative and Qualitative Classification (Concepts only)
MODULE 2: TABULATION AND PRESENTATION OF DATA 12 Hrs
Types of Presentation of Data – Textual Presentation, Tabular Presentation, One-way
Table-Important terminologies – Variable, Quantitative Variable, Qualitative Variable,
Discrete Variable, Continuous Variable, Dependent Variable, Independent Variable,
Frequency, Class Interval, Tally Bar. Diagrammatic and Graphical Presentation, Rules
for Construction of Diagrams and Graphs. Types of Diagrams – One Dimensional Simple
Bar Diagram, Sub-divided Bar Diagram, Multiple Bar Diagram, Percentage Bar Diagram
– Two-Dimensional Diagram – Pie Chart, Graphs

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

MODULE 3: MEASURES OF CENTRAL TENDENCY 12 Hrs


Meaning and Objectives of Measures of Tendency- Definition of Central Tendency-
Requisites of an Ideal Average, -Types of Averages--Arithmetic Mean-Median-Mode
(Direct method only) Empirical Relation between Mean, Median & Mode-Graphical
Representation of Median- Ogive Curves & Mode- Histogram- Illustrations
MODULE 4: MEASURES OF DISPERSION 12 Hrs
Significance of Measuring Variation-Properties of Good Variation-Methods of Studying
Variation-Absolute and Relative Measure of Variation- Standard Deviation- Co-efficient
of Variation- Illustrations
Skewness - Introduction- Differences between Variation and Skewness-Measures of
Skewness- Karl Pearson’s Co-efficient of Skewness-Illustrations
MODULE 5: INDEX NUMBERS 14 Hrs
Introduction- Uses of Index Number-Classification of Index Numbers-Methods of
Constructing Index Numbers- Un-weighted Index Numbers –Simple Aggregative Method-
Simple Average Relative Method- Weighted Index Numbers-Weighted Aggregative Index
numbers- Fishers Ideal Index number-Test of Perfection- Time Reversal Test-Factor
Reversal Test-Weighted Average of Relative Index Numbers- Illustrations
SKILL DEVELOPMENT
1. Collect data from at least 5 friends about their monthly expenditure on Mobile
Recharge, Cosmetics, Chats, and Other Expenses and present the same in a
Tabular Form.
2. Collect data from at least 5 friends about the percentage of marks obtained in
SSLC and PUC and present the same in a Bar Diagram Form.
3. Collect the marks scored in Accountancy in PUC from at least 30 students of your
class and calculate Arithmetic Mean, Median, and Mode.
4. Collect the data about the age of at least 10 married couples and compute
Standard Deviation, Co-efficient of Variation, and Karl Pearson’s Co-efficient of
Skewness.
5. Collect the Consumer Price Index (CPI) for the last 6 months for a few commodities
and construct an Index Number using the Simple Aggregative and Simple Average
of Relatives Methods.
BOOKS FOR REFERENCE:
 Anand Sharma : Statistics For Management, HPH
 S P Gupta: Statistical Methods- Sultan Chand, Delhi
 D.P Apte ; Statistical Tools for Managers.
 Dr. B N Gupta: Statistics (Sahityta Bhavan), Agra.
 S.C Gupta: Business Statistics, HPH
 N.V.R Naidu : Operation Research I.K. International Publishers
 Ellahance : Statistical Methods, Kitab Mehel.
 Sanchethi and Kapoor: Business Mathematics, Sultan Chand
 Veerachamy: Operation Research I.K. International Publishers
 S. Jayashankar: Quantitative Techniques for Management

Board of Studies, Department of Commerce, Bangalore University, Bangalore


24
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Programme: Bachelor of Business Administration B.B.A


(Aviation Management)
Paper: Job Skill
Name of the Course: COMPUTER ACCOUNTING WITH TALLY PRIME
Course Credits No. of Hours Per Week Total No. of Teaching
Hours
2 3 45
PEDAGOGY:
Classroom Lecture, Group Discussions, Presentations, Case Studies, Simulations, Field
Work, Industrial Visit (where ever is required) etc.,
COURSE OBJECTIVES:
The Subject Computer Accounting- Tally Prime typically aims to introduce students to the
fundamentals of computerized accounting skills with practical business applications, focusing
on how accounting information is recorded in Tally prime.
COURSE OUTCOMES:
Upon successful completion of the course, the students will be able to
CO:1 Understand the basic concepts of computerized accounting
CO:2 Understanding payroll accounting through the usage of excel worksheet.
CO:3 Setting up new company profiles, configuring financial years, and managing multiple
company data within Tally Prime.
CO:4 Entering various types of transactions such as sales, purchases, receipts, payments,
journal entries, etc., accurately into Tally Prime
CO:5 Understanding how to configure and manage GST (Goods and Services Tax) compliance
within Tally Prime for businesses operating in regions where GST is applicable.
SYLLABUS
Module 1: Introduction to Computerized Accounting 5 Hrs
Introduction to Computerized Accounting- Computerized Accounting Vs. Manual
Accounting-need and Importance of Computerized Accounting. Components and
limitations of Computerised Accounting.
Module 2: Payroll Accounting using Excel 10 Hrs
Ms-Excel: Introduction to Excel interface -Understanding rows and columns, Naming
Cells - Working with Excel workbook and sheets-Formatting Excel work book-New,
Open, Close, Save, Save As -Formatting Text: Font Size, Font Style - Font Color, Use the
Bold, Italic, and Underline - Modifying Columns, Rows & Cells- Sort and filtering data-
Basic functions (Sum, Sumif, Count, Countif, If, Percentage, Max, Min, Average)
Payroll accounting: Concept of payroll accounting, application of spread sheet for
computing gross & net salaries
Module 3: Introduction to Tally Prime and Transactions in Tally 10 Hrs
Introduction to Tally Prime –
Downloading & Installation of Tally Prime -Company Creation - Getting Started with
Tally Prime - Shut a Company - Select a Company -Alter Company Details - Company
Features and Configurations-
Chart of Accounts -Ledger Creation -Group Creation - Deletion of Ledgers and Group -
Creating Inventory Masters- Creation of Stock Group -Creation of Units of Measure -
Creation of Stock Item - Creation of Godown -Stock Category
Module 4: Transactions in Tally & Reports 20 Hrs

Board of Studies, Department of Commerce, Bangalore University, Bangalore


25
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
a) Introduction to Vouchers in Tally Prime - Components of Voucher Entry Screen -
Accounting Voucher - Basic Vouchers: Receipt, Payment, Contra, Sales, Purchase,
Journal, - Credit Note, & Debit Note - Voucher Alteration & Deletion - Non-Accounting
Vouchers - Voucher Type - Double & Single Mode Voucher Entry
Inventory Vouchers - Basic Voucher: Stock Transfer, Manufacturing, Physical Stock
Voucher - Accounts Voucher with Inventory Transactions -Invoice & Voucher Entry
Mode - Inventory Linked Accounts Ledger
b) Reports -Display financial statements (Display balance – sheet, configuring the
balance sheet, Integrate accounts with inventory, setting closing- stock manually in
the balance sheet with different stock valuation methods) - Display profit & loss
A/c(configuring profit & loss A/c , income/expense statement instead of P&L) -
Display trial balance (configuring in trial balance) - Display registers & ledgers
(display sales register , purchase register, cash book , bank book, journal register,
day book, statement of accounts
Compulsory Lab Activities
1. Prepare a payroll sheet in Excel to compute Gross Salary, Deductions, and Net Salary
for at least 5 employees.
2. Create a new company in Tally Prime, configure features, and prepare a Chart of
Accounts by creating at least 5 ledgers under various groups (e.g., Sales, Purchases,
Capital, and Expenses).
3. Create Stock Groups, Units of Measure, Stock Items, and Godowns, then enter
sample stock transactions.
4. Basic and advanced voucher handling, including debit/credit note creation and
voucher alteration.
5. Generate and customize financial reports including Balance Sheet, Profit & Loss
Account, Trial Balance, Sales/Purchase Registers, and Cash Book for a given period.
Lab Record and Internal Assessment Guidelines
In addition to completing all practical lab activities, students are required to maintain a
Lab Record Book to document each activity performed during the course. The Lab
Record must be updated regularly, signed by the course instructor after each session,
and submitted at the end of the practical sessions for internal assessment purposes.

BOOKS FOR REFERENCE:


1. Computer Fundamentals and Office Automation by Dr. Santosh Kumar Miri-I I P
Iterative International Publishers
2. Computer Fundamentals and Office Tools : C. Divya, E. Murali Mohan Reddy,
K.V.V. Murali Someswara Rao, Neelima Ramireddi, HPH
3. Learn Tally Prime With GST Book by Gaurav Agrawal
4. Tally Prime (Including GST) course By ACCA Amarjit Kaur
5. Learn Tally Prime with All New Features 4/E By Rajesh Chheda
6. Mastering Tally PRIME: Training, Certification & Job Paperback – by Asok K
Nadhani
7. Tally Essentials from Tally Solutions

Board of Studies, Department of Commerce, Bangalore University, Bangalore


26
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

II SEMESTER

Board of Studies, Department of Commerce, Bangalore University, Bangalore


27
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV-2.1
Name of the Course: QUANTITATIVE BUSINESS TECHNIQUES
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
PEDAGOGY:
Classrooms Lecture, Group Discussion, Presentations, Case Studies, Simulations, Field
Work, Industrial Visit (where ever is required) etc.,
COURSE OBJECTIVES:

 To equip students with statistical techniques such as correlation, regression,


time series analysis, and interpolation to analyze, interpret, and predict
business and economic data trends effectively.
 To develop analytical thinking and problem-solving skills by applying the
principles of probability and forecasting methods in practical, real-life scenarios
involving uncertainty and future estimates.

COURSE OUTCOMES:
CO:1 Understand and apply the concepts of correlation and compute Karl Pearson’s and
Spearman’s coefficients to analyze relationships between variables.
CO:2 Analyze and interpret regression equations to predict values and distinguish
between correlation and regression analysis.
CO:3 Apply various methods of trend analysis in time series data, including moving
averages and least squares, and interpret graphical trends.
CO:4 Perform interpolation and extrapolation using algebraic and graphical methods for
estimating intermediate and future values.
CO:5 Understand fundamental probability concepts and apply basic probability laws to
solve real-world problems involving uncertainty.
SYLLABUS:
Module No. 1: CORRELATION ANALYSIS 12 Hrs
Correlation: Meaning and Definition - Uses – Types – Karl Pearson’s coefficient of
correlation – probable error – Spearman’s Rank Correlation Coefficient.
Module No. 2: REGRESSION ANALYSIS 12 Hrs
Regression: Meaning, Uses, Difference between Correlation and Regression, Regression
lines, Regression Equations- Regression Co-efficient- Correlation Coefficient through
Regression Coefficient
MODULE 3: TIME SERIES. 10 Hrs

Introduction – Meaning – Uses –Components of Time Series –Methods of Trends- Method


of Moving Averages Method of Curve Fitting by the Principle of Least Squares - Fitting a

Board of Studies, Department of Commerce, Bangalore University, Bangalore


28
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

straight-line trend by the method of least squares and Computation of Trend Values
(when ∑X = 0) including Graphical presentation of trend values – Problems.

Module 4 : INTERPOLATION AND EXTRAPOLATION 13 Hrs


Introduction- Meaning-Definition-Assumptions-Importance-Methods of Interpolation-
Graphic Method- Merits and Limitation Algebraic Method- Binomial Expansion Method-
Conditions of Characteristics-Simple Method of Expansion Binomial- Newton’s Method
of Advancing Differences -Illustrations & Illustrations on Practical usage in Time Value
of Money.
MODULE 5: THEORY OF PROBABILITY 13 Hrs
Probability: Definitions and examples -Experiment, Sample space, Event, mutually
exclusive events, Equally likely events, Exhaustive events, Sure event, Null event,
Complementary event and independent events. Mathematical definition of probability,
Definition of Conditional Probability. Statements of Addition and Multiplication laws of
probability. Problems on Probabilities, Conditional probabilities, Probabilities using
Addition and Multiplication laws of probabilities (without use of permutations and
combinations).
SKILL DEVELOPMENT
1. Collect data on height and weight from at least 10 classmates and calculate the Karl
Pearson’s coefficient of correlation to understand the relationship.
2. Collect data on the number of study hours and marks obtained in a subject from 10
students and develop a Regression Equation to predict marks based on study hours.
3. Collect monthly sales data of a local shop for the last 12 months and compute the
trend using the Moving Average Method and Least Squares Method.
4. Collect population data from any census record for selected years and estimate the
population for a missing year using Newton’s Method of Advancing Differences.
5. Toss a coin 50 times and record the outcomes to calculate the probability of getting
heads, tails, and conditional probability when the previous outcome was heads.
BOOKS FOR REFERENCE:
 Anand Sharma : Statistics For Management, HPH
 S P Gupta: Statistical Methods- Sultan Chand, Delhi
 D.P Apte ; Statistical Tools for Managers.
 Dr. B N Gupta: Statistics (Sahityta Bhavan), Agra.
 S.C Gupta: Business Statistics, HPH
 N.V.R Naidu : Operation Research I.K. International Publishers
 Ellahance : Statistical Methods, Kitab Mehel.
 Sanchethi and Kapoor: Business Mathematics, Sultan Chand
 Veerachamy: Operation Research I.K. International Publishers
 S. Jayashankar: Quantitative Techniques for Management

Board of Studies, Department of Commerce, Bangalore University, Bangalore


29
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV-2.2
Name of the Course: ORGANISATIONAL BEHAVIOUR

Course Credits No. of Hours per week Total No. of Teaching Hours

4 4 60

Pedagogy: Classroom lecture, Tutorials, Group discussion, Seminar, Case studies,


Fieldwork etc.,
Course outcomes: on successful completion of the course, the students will be able
to
1. To understand the behaviour of individual and groups in the Organization.
2. To access the potential impact of organizational factors (such as change, culture,
and structure) on organizational behaviour.
3. To Analyse and apply the practical experience in the field of Management and
Organization Behaviour
4. To demonstrate the leadership styles and apply the concepts of personality,
perception, attitude, and motivation.
5. To develop skills and ability to work as individual and in groups to achieve
organizational goals.

Syllabus

Module No.1: Introduction to Organizational Behaviour (12 Hrs)

Nature and scope of organizational behaviour - Historical development of OB -


Organizational culture and climate - Values, attitudes, and job satisfaction -
Organizational citizenship behaviour and counterproductive work behaviour
Module No. 2: Individual Behaviour (10 Hrs)

Personality and individual differences - Perception and attribution - Learning and


performance - Motivation theories (Maslow, Herzberg, McClelland, Vroom) - Job design
and work redesign - Stress and burnout
Module No.3: Group Dynamics and Teams (10 Hrs)
Group formation and development - Group structure and roles - Group norms and
cohesiveness Communication in groups - Conflict management styles - Teamwork and
collaboration - Leadership theories (autocratic, democratic, laissez-faire, transactional,
transformational) - Power and influence in organizations
Module No.4: Organizational Structure and Design (12 Hrs)

Board of Studies, Department of Commerce, Bangalore University, Bangalore


30
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Organizational structure (functional, divisional, matrix, network) - Organizational
culture and change Organizational development interventions - Human resource
management and OB
Module No. 5: Contemporary Issues in Organizational Behaviour (12Hrs)
Diversity and inclusion - Organizational ethics - Global organizations and cultural
differences - Technology and organizational behaviour - Employee well-being and work-
life balance
Skill Development Activities:
1. Case studies and simulations
2. Group projects and presentations
3. Role-playing exercises
4. Leadership development activities
5. Self-assessment and reflection
Reference Books:
1. Robbins, S. P., & Judge, T. A. (2019). Organizational behavior. Pearson.
2. McShane, S. L., & Von Glinow, M. A. (2018). Organizational behavior: Emerging
realities for the [Link]-Hill Education.
3. Bateman, T. S., & Snell, S. A. (2019). Management: Leading & collaborating in a
competitive world. McGraw-Hill Education.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


31
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV-2.3
Name of the Course: INTRODUCTION TO AIRPORT OPERATIONS

Course Credits No. of Hours per week Total No. of Teaching Hours

4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Identify the key components of airport infrastructure (terminals, runways,
taxiways, cargo facilities).
2. Explain the different types of airport classifications and their operational
characteristics.
3. Describe the airside operations involving aircraft movements, ground handling,
and turnaround processes.
4. Analyse the landside operations including passenger check-in, baggage handling,
security screening, and boarding procedures.

Syllabus
Module No.1: Introduction to Airports and the Aviation Industry (12
Hrs)
The Role of Airports in the Air Transportation System - Types of Airports and their
Classifications (Based on Size, Traffic Volume, Function) - The Economic Impact of
Airports on Local Communities - An Overview of the Global Aviation Industry.
Module No.2: Airport Infrastructure and Facilities (12 Hrs)
Airside Operations: Runways, Taxiways, Aprons, Hangars - Landside Operations:
Terminals, Passenger Processing Facilities, Cargo Facilities - Airport Support Facilities:
Maintenance Areas, Fuel Depots, Emergency Services - Sustainability Considerations in
Airport Infrastructure Development
Module No. 3: Airside Operations and Aircraft Handling (12 Hrs)
Aircraft Ground Handling Services (Pushback, Towing, De-icing) - Turnaround
Management and Time Optimization - Air Traffic Control (ATC) Procedures and
Communication - The Role of Ground Support Equipment (GSE) in Aircraft Operations.
Module No.4: Landside Operations and Passenger Services (08 Hrs)
Passenger Check-in and Baggage Handling Processes - Aviation Security Screening
Procedures and Regulations - Passenger Boarding and Disembarkation Processes -
Customer Service and Airport Amenities for Passengers.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


32
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Module No.5: Airport Management and the Future of Operations (12 Hrs)
Stakeholders in Airport Operations (Airlines, Ground Handlers, Regulatory Bodies) -
Airport Management Strategies and Performance Measurements - The Impact of
Technology on Airport Operations (Self-service kiosks, Biometric Security) - Emerging
Trends in Airport Operations and Sustainability Practices.
Skill Development Activities:
1. Case studies analysing real-world scenarios involving operational
challenges at airports (e.g., delays, disruptions).
2. Simulations of passenger check-in and baggage handling processes.
3. Group projects on developing solutions to improve efficiency in specific areas of
airport operations (e.g., security screening, turnaround time).
4. Research projects on the impact of specific technologies (e.g., self-service kiosks)
on airport operations.
5. Presentations on emerging trends and future developments in airport
management.
Reference Books:
rt Operations Management (Angela Giacometti Manganelli & Nigel Wyatt, Latest Edition). Kogan
Publishers.
duction to Air Transport Management (Graham Davies, Latest Edition). Routledge.
rt Planning and Management (Michael R. Brückner, Latest Edition). McGraw-Hill Education.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


33
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (Aviation Management)


Course Code: BBAV-2.4
Name of the Course: GROUND HANDLING OPERATIONS
Course Credits No. of Hours per week Total No. of Teaching Hours

4 4 60
Pedagogy: Classroom lecture, Tutorials, Group discussion, Seminar, Case studies,
Fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be
able to
1. Understanding of Ground Handling Operations
2. Proficiency in Aircraft Arrival and Departure Procedures
3. Expertise in Passenger and Baggage Handling
4. Knowledge of Safety and Security Procedures
5. Awareness of Technology and Innovation

Syllabus

Module No.1: Introduction to Ground Handling Operations (12 Hrs)


Definition, importance, and scope – Roles and Functions of Ground Handling Staff –
Types of services provided (e.g. Passenger handling, baggage handling, aircraft servicing
– Regulatory Framework (BCAS, MOCA, DGCA)
Module No.2: Aircraft Arrival and Departure Procedures (12 Hrs)

Arrival Procedures (Aircraft marshalling, parking, and de-boarding processes.)-


Departure Procedures (Preflight checks, boarding processes, and pushback procedures)-
Turnaround Management –(Efficient management of aircraft turnaround times.)-
Coordination with Other Services: (Interaction with air traffic control, catering, and
maintenance.)
Module No.3 – Passenger and Baggage Handling (12 Hrs.)

Passenger Services: Check-in processes, boarding procedures, and handling special


needs - Baggage Handling: Baggage check-in, screening, loading, and delivery - Lost and
Found: Procedures for managing lost baggage and passenger claims - Customer Service:
Effective communication and problem-solving techniques.
Module No.4: Safety and Security Procedures (10 Hrs)
Safety Protocols: Safety regulations, emergency response, and incident management -
Security Measures: Screening procedures, baggage security, and anti-terrorism
measures - Compliance: Adherence to national and international security regulations -
Training and Certification: Required certifications and training programs for ground
handling staff.
Module No.5: Technology and Innovation in Ground Handling (12
Hrs)

Board of Studies, Department of Commerce, Bangalore University, Bangalore


34
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Ground Handling Equipment: Overview of equipment used (e.g., tugs, belt loaders, all
equipment’s to be taken – powered and non-powered - Technology Integration: Use of
technology in ground handling (e.g., automated systems, tracking tools) -Future Trends:
Innovations and future trends in ground handling operations - Case Studies:
Examination of successful ground handling operations and technologies in practice.
Skill Development Activities:
1. Include an analysis of the importance and scope of each role in the overall
ground handling operations.
2. Evaluate how the turnaround times are managed and the coordination with other
services like air traffic control, catering, and maintenance.
3. Discuss customer service techniques, focusing on effective communication and
problem-solving.
4. Analyse future trends and innovations that may impact ground handling
operations.
Reference Books:
1. "Aircraft Ground Handling Operations" by S. M. Raza
2. "Introduction to Airport Management" by Peter Morrell
3. "Fundamentals of Aviation Ground Handling" by Lisa M. Thomas
4. "Aviation Security: A Guide to Ground Handling" by Gerald L. Smith

Board of Studies, Department of Commerce, Bangalore University, Bangalore


35
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

III SEMESTER

Board of Studies, Department of Commerce, Bangalore University, Bangalore


36
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (Aviation Management)


Course Code: BBAV-3.1
Name of the Course: Aviation Accounting and Revenue Management
Course Credits No. of Hours Per Week Total No. of Teaching Hours

4 4 60
Pedagogy: Interactive Lectures, Case Studies, Group Projects & Presentations, Guest
Lectures, Simulations, Online Resources
Course Outcomes: On successful completion of the course, the Students will be
able to
 Apply accounting principles to airline-specific transactions and financial
statements.
 Analyse airline financial performance using various financial ratios and metrics.
 Develop and implement effective revenue management strategies.
 Understand the principles of route network planning and analysis.
 Evaluate the impact of network design on airline profitability and competitiveness.
CO.1 Syllabus
Module 1: Airline Accounting Fundamentals (10 Hrs)
Accounting principles for airlines, revenue recognition (passenger, cargo, ancillary), cost
classification (direct, indirect, fixed, variable), financial statements (income statement,
balance sheet, cash flow statement)
Module 2: Airline Financial Analysis (12 Hrs )
Ratio analysis (liquidity, profitability, solvency, efficiency), cost-benefit analysis,
budgeting and forecasting, variance analysis, financial modelling
Module 3: Airport Economics and Financial Fundamentals (10 Hrs)
Introduction to airport economics, airport business models, economic regulation,
financial statements, financial ratios, budgeting, cost control, revenue management
Module 4: Airport Commercialization and Revenue Generation (12 Hrs )
Non-aeronautical revenue, retail and commercial space, airport concessions, public-
private partnerships, revenue streams (aeronautical and non-aeronautical), cost
classification, expenditure analysis, pricing strategies
Module 5: Airport Pricing, Performance, and Regulation ( 12 Hrs )
Fee structure, charge calculation, benchmarking, key performance indicators (KPIs),
financial sustainability, AERA regulations, compliance, risk management
Skill Developments Activities:
 Financial modelling and analysis exercises
 Revenue management simulations
 Network planning and optimization projects
 Case studies on airline financial performance and network strategies
 Industry guest lectures from airline finance and network planning experts

Board of Studies, Department of Commerce, Bangalore University, Bangalore


37
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
REFERENCE BOOKS:
 Cross, R. (2016). The airline business: An introduction. Routledge.
 Windrum, P. (2014). The economics of airline markets. Cambridge University
Press.
 Talluri, K. T., & van Ryzin, G. J. (2004). The theory and practice of revenue
management. Springer.
 Barnhart, C., & Sheffi, Y. (2003). Hub and spoke models for distribution
systems. Kluwer Academic Publishers.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


38
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Programme: Bachelor of Business Administration (B.B.A)


(Aviation Management)
Paper: BBAV-3.2
Name of the Course: CARGO & LOGISTICS MANAGEMENT
Course Credits No. of Hours Per Week Total No. of Teaching Hours

4 4 60
Pedagogy: Interactive Lectures, Case Studies, Group Projects & Presentations, Guest
Lectures, Simulations, Online Resources
Course Outcomes: On successful completion of the course, the Students will be
able to
 Understand the principles of logistics and supply chain management.
 Apply logistics concepts to the air cargo industry.
 Manage air cargo operations effectively and efficiently.
 Adhere to safety regulations, particularly those related to dangerous goods.
 Analyse and improve cargo handling processes.
CO.1 Syllabus
Module 1: Introduction to Logistics and Supply Chain Management (08 Hrs)
Definition and scope of logistics and supply chain management - Logistics functions
(transportation, warehousing, inventory management, packaging, customer service) -
Supply chain management concepts (supply chain network, integration, collaboration)
- Role of technology in logistics
Module 2: Air Cargo Operations (12 Hrs )
Air cargo industry overview - Air cargo documentation (air waybill, commercial invoice,
packing list) - Cargo handling processes (receiving, sorting, loading, unloading) - Cargo
security and theft prevention - Cargo insurance and claims management
Module 3: Dangerous Goods Regulations ( 10 Hrs )
Classification of dangerous goods - Packaging and labelling requirements - Shipping
documentation - Emergency response procedures - IATA Dangerous Goods Regulations
(DGR)
Module 4: Air Cargo Logistics ( 12 Hrs )
Air cargo rates and pricing - Air cargo transportation (freighters, belly hold) - Customs
and clearance procedures - Import and export processes - Supply chain management in
air cargo
Module 5: Cargo Handling Equipment and Technology ( 14 Hrs )
Ground handling equipment (conveyors, dollies, trailers) - Unit load devices (ULDs) -
Cargo information systems and tracking - Cargo security technologies
Skill Developments Activities:

Board of Studies, Department of Commerce, Bangalore University, Bangalore


39
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

 Case studies on air cargo operations and logistics challenges


 Cargo handling simulations
 Dangerous goods handling training
 Supply chain management projects
 Industry visits to cargo terminals and warehouses
REFERENCES
 International Civil Aviation Organization (ICAO). (2020). Doc 4444 - Procedures
for Air Navigation Services - Air Traffic Management (17th
Edition). [Link]
nd%20Workshops/FPL%202012%20ICAO%20EUR%20Region%20Plan/Docume
ntation%20related%20to%20FPL%202012%20Amendment/Amendment%201%2
[Link]
 Jeppesen Sanderson. (2023). Pilot's Information Manual
(PIM). [Link]
[Link]
 Federal Aviation Administration (FAA). (2023). Aviation Meteorology (AC 00-
6A). [Link]
28_Order_8083.[Link]
 Bhatia, V. K. (2021). Air Traffic Management: Systems, Performance, and
Future Trends (2nd Edition). Artech House.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


40
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV 3.3
Name of the Course: AIRLINE TRAFFIC CONTROL
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Objective: On successful completion of the course, the students will be able
to
a. Understand the history of Air Traffic control and developments over the years
b. Understand the air traffic procedures and operations
c. To know the IFR clearance and routes
d. To understand the radar services
Syllabus: Hours
Module No 1: History of Air Traffic Control 12
History of Air Traffic Control and Developments during 1903-1925, 1925-1934, 1934-
1945, 1945 1955, 1955-1965, 1965-1981, 1981-2001, 2001 +

Module No. 2: Air Traffic Procedures & Operations 12


Separation responsibilities in controlled Airspace, Air Traffic control procedures,
delegation of responsibilities, controller duties in air route, traffic control center, air traffic
tower responsibilities, radio communication, communication procedures, additional
communication phraseology, Control towers flight data-controlled duties, clearance
delivery control duties, ground controller duties, local controller duties.
Module No. 3: Air Space Systems 12
Overview of IFR flight, flight planning and IFR clearance, coded departure routes,
alternative routes, phoenix air space, departure control in routes, separation delay
techniques, approach control, local controls, VFR flight, VFR Operations.

MODULE NO. 4: Flight Information & Altering Services 12


Radar services, basic product terminology, primary & secondary performance checks,
Radar separation procedures, development of pulse radar, receiver controls, transmitter
controls, display controls, types of Air traffic control radar, Air traffic control radar beacon
system, computerized radar system, radar separation-Aircraft identification transfer of
Aircraft identification basic radar separations, radar arrivals & approaches.
MODULE NO. 5: Future of the National Air-Space System 12
Automated Air Traffic control procedural separation standards, Air traffic control
modernization, current air traffic control initiatives departure delay program, in-route
metering, enroute sector loading program, procedural changes, CNS improvements,
communications system changes, required navigation performance, navigation security,

Board of Studies, Department of Commerce, Bangalore University, Bangalore


41
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

surveillance system, Air traffic management, next generation Air traffic control, major
components of next generation flexible air traffic control, collaborative air traffic
management, improved air traffic separation, additional ADS functions enroute
automation and modernization.
SKILLS DEVELOPMENT
1. Visit to Air Traffic Control and make a study report.
2. Prepare a report on- a challenge faced by Air traffic control.
3. Make a report on radar approach control facilities.
4. Any other activities, which are relevant to the course.
BOOKS FOR REFERENCE:
1. Air Traffic Control – Michael S. Nolan
2. Nextstep Institute of Logistics and Aviation guide-Paniraj Murthy & Shobha K.V
3. ATCT / RAPCON Design Guide

Board of Studies, Department of Commerce, Bangalore University, Bangalore


42
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A)


(Aviation Management)
Course Code: BBAV 3.4
Name of the Course: AIRLINE MARKETING
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Objective: On successful completion of the course, the students will be able
to
a. Understand the basics of Airline Marketing
b. To Know Marketing strategies of Airline Business
c. Understand the Product Mix of Airline Business
d. To Understand the different pricing strategies of Airline Industry
Syllabus: Hours
Module No 1: Fundamentals of Airline Marketing 12
Introduction, Definition of marketing, stages and applications of marketing principles to
airline management, capital PESTLE analysis, political factors, marketing policies of
deregulated Environment, types of airline customers, air freight market, market
segmentation, air passenger market. Airline Market Current Vs Future.
Module No. 2: Airline Business and Marketing Strategies 12
Marketing strategies, marketing planning, marketing effectiveness, customer philosophy,
strategy orientation, efficient operations, marketing efficiency input, direct operational
costs, indirect operational costs over-heads, distributing the product, promotional mix,
advertising personal selling, sales promotion public relations
Module No. 3: Product Analysis in Airline Marketing 12
Introduction to Airline product, product lifecycle in airline industry, managing portfolio,
balancing risk and opportunities of ANSOFF matrix, cabin configuration and classes of
services, customer service, point of sales services, airport service, in-flight services.

MODULE NO. 4: Airline Brand and Sales Management 12


Introduction to brand management, brand building in airline industry, foundations of
brand marketing and brand building process, brand strategies, Airline advertisement,
functions of advertisement, sales planning, sales budget sponsorship policies, database
marketing, media relations.
MODULE NO. 5: Airline Pricing and Revenue Management 12
Pricing and Revenue Management -- Building Blocks in Airline Pricing Policy -- Pricing -
A Part of the Marketing Mix -- Deregulation -- Revenue Management Systems --
‘Willingness-to-Pay’ and ‘Capturing the Value’ -- ‘A La Carte ’Pricing -- ‘Uniform’ and

Board of Studies, Department of Commerce, Bangalore University, Bangalore


43
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

‘Differential’ Pricing -- The Principles -- Differential Pricing: Arguments in Favour --


Differential Pricing: The Case Against -- The Management of Discount Fares -- Pricing
Response and Pricing Initiatives -- The Structure of Air Freight Pricing Successful Airlines
SKILLS DEVELOPMENT
1. Make a strategic diagnosis of Emirates Airlines.
2. Make a future analysis of Airline marketing industry
3. Discuss case study of 2 successful airline industries
4. Discuss case-study of Kingfisher and Jet Airways.
5. Any other activities, which are relevant to the course
BOOKS FOR REFERENCE:
1. Nextstep Institute of Logistics and Aviation – Paniraj Murthy & Shobha K.V
2. Airline Operations Management – Bruce G. Billing
3. Airline Marketing and Management By Stephen Shaw, Stephen Shaw

Board of Studies, Department of Commerce, Bangalore University, Bangalore


44
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

IV SEMESTER

Board of Studies, Department of Commerce, Bangalore University, Bangalore


45
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (Aviation Management)


Course Code: BBAV-4.1
Name of the Course: Airline Cost & Management Accounting
Course Credits No. of Hours per week Total No. of Teaching Hours

4 Credits 4 Hrs 60 Hrs


Pedagogy: Interactive Lectures, Case Studies, Group Projects & Presentations, Guest Lectures,
Simulations, Online Resources.

Course Outcomes: On successful completion of the course, the Students will be able
to
 Apply cost accounting principles to the airline industry.
 Analyse airline cost structures and identify cost drivers.
 Develop and implement cost control and reduction strategies.
 Prepare and analyse airline budgets and forecasts.
 Evaluate the financial performance of airline operations.

Syllabus

Module 1: Airline Cost Accounting (16 Hrs)


Cost concepts and classification (direct, indirect, fixed, variable, semi-variable) - Cost
behaviour analysis (high-low method, least squares regression) - Cost accounting systems
(job order, process costing)- Activity-based costing (ABC) -Cost allocation and
apportionment - Cost centres and responsibility accounting
Module 2: Airline Budgeting and Forecasting (16 Hrs )
Budgeting process (master budget, operating budget, financial budget) - Sales forecasting
(time series analysis, regression analysis) - Cost budgeting and variance analysis (flexible
budget, standard costing) - Zero-based budgeting - Performance budgeting
Module 3: Airline Cost Control and Management ( 12 Hrs )
Cost reduction techniques (value analysis, activity-based management) - Cost-volume-
profit analysis (break-even point, margin of safety) - Inventory management (ABC analysis,
EOQ) - Pricing strategies (cost-plus, value-based, competition-based) - Revenue
management and yield management
Module 4: Airline Performance Measurement ( 08 Hrs )
Key performance indicators (KPIs) for airlines (financial, operational, customer) - Balanced
scorecard - Benchmarking and best practices - Activity-based management (ABM) for
performance improvement
Module 5: Airline Financial Decision Making (08 Hrs)
Capital budgeting techniques (NPV, IRR, payback period) - Risk management and sensitivity
analysis - Decision making under uncertainty (probability, decision trees) - Cost of capital
and capital structure

Board of Studies, Department of Commerce, Bangalore University, Bangalore


46
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Skill Developments Activities:


 Cost analysis and budgeting exercises
 Variance analysis simulations
 Case studies on airline cost management
 Financial modelling and forecasting projects
 Industry guest lectures from airline finance professionals
Reference Books:

 Horngren, C. T., Datar, S., & Rajan, M. V. (2018). Cost accounting: A managerial
emphasis. Pearson.
 Drury, C. (2015). Management and cost accounting. Cengage Learning.
 Cross, R. (2016). The airline business: An introduction. Routledge.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


47
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A)


(Aviation Management)
Course Code: BBAV 4.2
Name of the Course: AVIATION HUMAN RESOURCE MANAGEMENT
Course Credits No. of Hours per week Total No. of Teaching Hours

4 Credits 4 Hrs 60 Hrs


Pedagogy: Interactive Lectures, Case Studies, Group Projects & Presentations, Guest
Lectures, Simulations, Online Resources.
Course Outcomes: On successful completion of the course, the Students will be
able to
 Explain the core concepts of Aviation Human Resource Management and its
importance for aviation safety
 Apply effective communication and teamwork skills in the airline cockpit
environment
 Demonstrate situational awareness and decision-making skills for various flight
scenarios
 Identify and manage threats and errors in airline operations using CRM principles

Syllabus

Module 1: Introduction to Aviation Human Resource Management (10 Hrs)


History and Development of HRM in Aviation - Human Factors in Aviation Accidents - The
Four Pillars of HRM: Communication, Teamwork, Situational Awareness, Decision Making
- Regulatory Requirements for HRM Training.
Module 2: Communication and Teamwork in the Cockpit (12Hrs )
Crew Roles and Responsibilities (Pilot Flying, Pilot Monitoring) - Effective Communication
Techniques (Clear, Concise, Assertive) - Crew Briefings and Debriefings - Leadership and
Followership Styles - Conflict Resolution and Crew Coordination.
Module 3: Situational Awareness and Decision Making ( 10 Hrs )
Threat and Error Management (TEM) - Maintaining Situational Awareness During All
Flight Phases – Aviation Human Resource Management Decision Making Model -
Automation Management and Complacency Prevention - Standard Operating Procedures
(SOPs) and Crew Briefings.
Module 4: Threat and Error Management (TEM) ( 14 Hrs )
Identifying and Mitigating Threats and Errors in the Cockpit - Fatigue Management and
Performance Optimization - Stress Management Techniques for Airline Crew -
Assertiveness Techniques for Challenging Authority Figures - Maintaining a Culture of
Safety in the Airline Environment.
Module 5: Building a Safety Culture (10 Hrs)
Importance of Crew Briefings and Debriefings for Continuous Improvement - Just Culture
and Reporting of Safety Concerns - Leadership Styles that Promote a Safety-Oriented

Board of Studies, Department of Commerce, Bangalore University, Bangalore


48
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Environment - Crew Resource Management (CRM) in Cabin Crew Interaction - Maintaining
Professionalism and Crew Courtesy.

SKILL DEVELOPMENTS ACTIVITIES:


 Role-playing exercises demonstrating effective communication and collaboration
between cockpit and cabin crew
 Development of personal action plans for promoting a safety culture in the
workplace
 Scenario-based exercises practicing threat identification and error management
using CRM techniques
 Group discussions on stress management strategies for airline crew members
 Teamwork exercises focusing on coordination and problem-solving
REFERENCE BOOKS:

 Ashworth, S., & Helmreich, R. L. (2000). Crew resource management: From


research to flight operations. Ashgate Publishing.
 Federal Aviation Administration (FAA). (2023). AC 120-51E Crew Resource
Management Training [Link]
 Kjellberg, A. (2013). Crew resource management in aviation (2nd ed.). Routledge.
 Latorella, K. M., & Paris, C. R. (2000). Taming the feral beast: Applying crew
resource management to improve healthcare teamwork. Joint Commission
Resources.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


49
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV 4.3
Name of the Course: Airline Accounting
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Objective: On successful completion of the course, the students will be
able to
1. Learn and understand the Airline Accounting and Financial Procedure
Syllabus: Hours
Module No 1: INTRODUCTION 12
Financial Performance of Airline Industry – Introduction – Deregulation – Airline Industry
Before and After Deregulation – Airline Profitability – Airline Mergers and Bankruptcies –
Financial Statement Analysis
Module No. 2: ACCOUNTING ANALYSIS 12
Statement of Retained Earnings – Analysis of Financial Ratios – Asset Management
Ratios – Profitability Ratios – Airline and Aviation Based Ratios – Time Value of Money –
Present Value – Future value – Annuity – Amortization

Module No. 3: ANALYSIS AND LEASING 12


Depreciation Analysis – Methodology – Using Spreadsheet for Depreciation Practices –
Analysis for Break Even and Payback Period – Break Even analysis – Break Even Load
Factor – Scenario Analysis – Aircraft Leasing – Types of Leases – Buy Versus Lease
Analysis – Major Commercial Leasing Companies
MODULE NO. 4: FUEL HEDGING AND STRUCTURE 12
Fuel Hedging – Financial Derivatives – Airline Industry and Fuel Hedging – Futures
Market – Forward Market – Option Contracts
MODULE NO. 5: AIRLINE COST STRUCTURE 12
Airline Cost Structure – Cost Component – Operating Costs – Cost Cutting Measures –
Low Cost Airlines – Business Model – Growth – Reason for Success – Cost Structure
SKILLS DEVELOPMENT
1. A Research Study on Leasing Aircrafts from Foreign Countries
2. Assignment on Pricing Strategies of any Domestic Airlines
3. Write an essay on Future Market of Aviation Industry

BOOKS FOR REFERENCE:

Board of Studies, Department of Commerce, Bangalore University, Bangalore


50
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

1. Airline Accounting and Financing by Fly Sky Aviation, Edition 2020.


2. IATA FINANCIAL MANAGEMENT
3. Aircraft Leasing and Financing: Tools for Success in International Aircraft by By
Vitaly S. Guzhva, Sunder Raghavan, Damon J. D’Agostino

Board of Studies, Department of Commerce, Bangalore University, Bangalore


51
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Program: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Course Code: BBAV 4.4
Name of the Course: Airline Finance
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 4 60
Pedagogy: Classroom lecture, tutorials, Group discussion, Seminar, Case studies,
fieldwork etc.,
Course Objective: On successful completion of the course, the students will be
able to
2. Learn and understand the Airline Accounting and Financial Procedure
Syllabus: Hours
Module No 1: Foundations of Airline Finance 12
Airline finance and overview, Introduction and historical background, accounting profit,
economic profit, business organizational structure, comparison between business
structure and financial markets, key financial issues in airlines, structure of airline cost
control strategies.
Module No. 2: Finance in Airline Industry 12
Airline financial accounting practice, basic principle of accounting, difference in airline
accounting, accounting treatment of frequent flier programs, financial ratio analysis,
airline pacific financial ratio, airline industry benchmarking, predicting insolvency,
financial risk analysis, capital asset pricing module (CAPM)
Module No. 3: Airline Financial Planning and Appraisal 12
Equity finance foreign ownership limits, initial public offering (IPO), Airline privatization,
types of privatization, start-up Airline business plan, working capital management,
financial planning, budget preparation and control, aircraft leasing, types of leasing.

MODULE NO. 4: Financial trend in Aviation Industry 12


Introduction to financial derivatives, hedging strategies for airline industry, accounting
for airline industry, commercial and air traffic control, airport valuation, aircraft secured
bond products, aircraft valuation.
MODULE NO. 5: Airline Finance Statement 12
Introduction, Cash flow statement, Profit and Loss Accounts, Budget preparation control,
working capital Management, Startup Airline Business Plan, Foreign exchange & Risk
Business Management, Factor affecting Financial Result, Asset utilization, world Airline
Financial results
SKILLS DEVELOPMENT
1. Review any 2 Airline company’s financial statements

Board of Studies, Department of Commerce, Bangalore University, Bangalore


52
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

2. Visit any Airline and make a finance flowchart

BOOKS FOR REFERENCE:


1. Airline Finance – Peter S. Morrl
2. Nextstep Institute of Logistics and Aviation- Paniraj Murthy & Shobha K.V
3. Foundations of Airline Finance – Bijan Vasigh

Board of Studies, Department of Commerce, Bangalore University, Bangalore


53
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Name of the Programme: Bachelor of Business Administration (B.B.A.)


(Aviation Management)
Paper: Job Skill
Name of the Course: SOFT SKILLS FOR BUSINESS
Course Credits No. of Hours Per Week Total No. of Teaching Hours
2 3 45
Duration Of Exam Marks
𝟏
𝟏 Hours Internal Assessment University Exam Total Marks
𝟐
(Certification Course)
10 Marks 40 Marks 50
PEDAGOGY:

Classrooms Lecture, Group Discussion, Presentations, Case Studies, Simulations,


COURSE OBJECTIVES:

 To master professional writing (emails, reports, resumes).


 To develop speaking and negotiation skills for workplaces.

COURSE OUTCOMES:

After this course, students will:


 CO1: Write formal business letters and emails.
 CO2: Prepare job-ready resumes and cover letters.
 CO3: Conduct effective meetings with agendas/minutes.
 CO4: Deliver confident presentations and handle negotiations.

SYLLABUS
MODULE 1: FOUNDATIONS OF BUSINESS COMMUNICATION 12 Hrs
Communication meaning - Types of communication (verbal-nonverbal-written) - Formal
vs informal communication - Barriers to communication - Office communication tools -
Circulars and memos - Samples and templates - Email etiquette basics - Professional vs
personal communication.
MODULE 2: PROFESSIONAL WRITING 12 Hrs
Introduction - Format of Formal Letters -Letters of Enquiry with Sample -Order Letters
- Letters of Complaint -Reply to Letter of Complaint Promotional Letters -Sales Letters -
Recovery Letters
Introduction -Format - Anatomy of a good e-mail - Value Points for writing good e-mails
- Writing an effective e-mail - - Difference between a well drafted and poorly structured
e-mail
MODULE 3: CAREER SKILLS 12 Hrs
Resume writing essentials - Chronological format - Functional format - Cover letter
components - Meeting management - Agenda preparation - Minutes writing - Action
reports - Case studies of effective documents.
MODULE 4: PUBLIC SPEAKING & NEGOTIATION 9 Hrs

Board of Studies, Department of Commerce, Bangalore University, Bangalore


54
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Public speaking and overcoming stage fear, negotiation skills- its principles and tactics,
interpersonal communication in teams, cross cultural communication, mock negotiation
and feedback, communication assessment and review
SKILL DEVELOPMENT ACTIVITIES
1. Draft a professional complaint letter to a company
2. Rewrite an informal email into formal business style
3. Prepare a resume for "Amazon Internship" position
4. Perform a 2-minute mock product presentation

REFERENCE BOOKS
 Sharma, R. C., & Mohan, K. (2023). Business Correspondence and Report
Writing (5th ed.). McGraw Hill Education.
 Kaul, A. (2022). Effective Business Communication (4th ed.). Pearson India.
 Chhabra, T. N. (2021). Business Communication: Concepts and Applications.
Sultan Chand & Sons.
 Gupta, S. (2023). The Perfect Resume: Indian Job Market Edition. Rupa
Publications.
 NASSCOM (2023). Meeting Management for IT Professionals. NASSCOM Press.
 Batra, R. (2022). Speak Like a Leader: Indian Context. HarperCollins India.
 Kumar, V. (2021). Negotiation Skills for Indian Professionals. Sage Publications.
 IIM Ahmedabad (2023). Soft Skills Compendium for Commerce Graduates. McGraw
Hill.
 RBI (2023). Professional Communication in Banking Sector. RBI Publications.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


55
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

Annexure – 2 : Syllabus for Certification Course in accordance with the curriculum


of NISM & ICSI

1. FINANCIAL LITERACY FOR BHARAT (NISM)

Course Credits No. of Hours Per Week Total No. of Teaching Hours

1 2 22
PEDAGOGY:
Online Lecture both Live sessions and recorded sessions, learn anywhere through digital
platform.
Focus:
 Empowering the next generation with financial literacy ensures they enter
adulthood equipped to make informed financial decisions.

MODULE 1: MONEY AND TRANSACTIONS


Money & Transactions: Definition of Money - Types of Money- Functions of Money -
Currency System in India- Security Features of Bank Note. Income: Classification of
Income- Generating Passive Income- Time Value of Money- Saving Vs Investment- Pre-
Retirement Investment Products- Post-Retirement Investment Products. Purchase,
Price and Payment: Meaning - Types of Payment- National Payments Corporation of
India- NACH, BBPS, and Rupay- USSD 2. Financial Records and Contracts:
Financial Records- About Digilocker- Maintenance and Preservation of Records- 8P's
to Consider.

MODULE 2: MANAGING YOUR FINANCES


Managing Income and Expenditure: Budgeting- Networth- Income- Expenses.
Savings: Compounding Interest- Rule of 72, 115, 144 - Nominal and Real Interest
Rate- Impact of Inflation- Cost of Procrastination. Investments: What is Risk?
Investment Fundamentals- Investment Options and Risk Associated- Understanding
Returns- Factors Affecting Investment Returns- Investment Strategies. Credit: Types
of Credit- Equated Monthly Instalments- Flat Rate Loans- Floating Rate Loans- Loans
& Collateral- Loans Advantages and Disadvantages- Loan Providers. Debt and Debt
Management: Burden of Debt- Credit Information Companies and Credit Scores-
Improving Credit Score- Debt Management Ratios- Use Credit Responsibly

MODULE 3: FINANCIAL PLANNING

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056
Long Term Planning: Procrastination and Parkinson's Law- Long Term Vs Short term
goals- Strategies for Long Term Planning. Financial Planning: Introduction to
Financial Planning- Importance of Budgeting and Savings- Savings Ratio- Budgeting
Exercise. Retirement Planning: About Pension- Retirement Planning- Retirement
Planning Assumptions- Accumulating Retirement Corpus.
MODULE 4: RISK AND REWARD
Identifying Risks: An Overview of Risk- Financial Products and Associated Risks
External Risks- Risk Appetite and Risk Capacity- Pure Risk vs Financial Risk.
Financial Safety Nets and Insurance: Types of Insurance- Sum Assured – The Most
important factor- Buying Insurance Products- Government insurance Schemes.
Balancing Risk and Reward: Risk - Ignore, Avoid or Manage? Balancing Risks- Risk
Management Strategies.
MODULE 5: FINANCIAL LANDSCAPE
External Influences: Structure of the Indian Economy- The Business Cycle- Personal
Taxes- Pension System and Reforms. Regulation and Consumer Protection:
Financial Services Regulators in India- Role of RBI, SEBI, IARDAI, and PFRDA-
Consumer Rights- Unregulated Entities- Selecting Financial Services Providers.
Education, Information and Advice – Rights and Responsibilities: The Financially
Literate- Sources of Information- Benefits of Continuous Learning. Financial
Products and Services – Taxes and Public Spending: Financial Product Categories
Products and their Features- Life Stages and Suitable Financial Products- Financial
Products and Taxes. Scams and Frauds: Regulated and Unregulated entities-
Understand the Fine Print- Social Media and Online – Financial Scams- Online Data
Security

Board of Studies, Department of Commerce, Bangalore University, Bangalore


57
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

2. DIGITAL MARKETING (ICSI)

No. of Hours Per Week No. of Hours Per Week Total No. of Teaching Hours

2 2 20
PEDAGOGY:
Online Lecture both Live sessions and recorded sessions, learn anywhere through digital
platform.

Focus:
Skills in SEO, social media marketing, content creation, email marketing, and analytics.

Relevance:
Supports subjects like Principles of Marketing and Technology for Business, making
students adept at modern business promotion techniques.

Session Detailed Coverage


1 Overview of Digital Marketing: Core concepts, digital channels,
current trends.
2 Market Research & Website Basics: Validating business ideas,
creating a WordPress website.
3 SEO Fundamentals: On-page, off-page SEO, keyword research,
optimizing content.
4 Social Media Marketing: Strategies for Facebook, Instagram, Twitter,
LinkedIn, content planning.
5 Email Marketing: Building lists, campaign design, automation, and
analytics.
6 Paid Advertising: Google Ads, Facebook Ads, campaign setup,
budgeting.
7 Content Marketing: Blogging, copywriting, video content,
and YouTube marketing.
8 Analytics Tools: Using Google Analytics, interpreting metrics,
improving campaigns.
9 Digital Marketing Plan: Integrating channels, project work, and
strategy formulation.
10 Live Campaign Review: Presentations, feedback, and assessment.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


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B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

3. BUSINESS ANALYTICS AND DATA VISUALIZATION (ICSI)

Course Credits No. of Hours Per Week Total No. of Teaching Hours

1 2 20
PEDAGOGY:
Online Lecture both Live sessions and recorded sessions, learn anywhere through digital
platform.

Focus:
Using tools like Excel, Power BI, or Tableau for data analysis, statistical modelling, and
business decision-making.

Relevance:
Ties in with Statistics for Business Decisions and equips students for data-driven roles.

Session Detailed Coverage


1 Introduction to Analytics: Data types, analytics lifecycle, industry
applications.
2 Data Collection & Cleaning: Sources, data quality, cleaning techniques.
3 Excel for Analytics: Functions, formulas, data manipulation.
4 Descriptive Statistics: Summarizing data, measures of central
tendency, variability.
5 Data Visualization Tools: Introduction to Power BI/Tableau, creating
basic charts.
6 Dashboards & Reporting: Building dashboards, using pivot tables,
visual storytelling.
7 Predictive Analytics: Basics of forecasting, introduction to
regression and classification.
8 Business Case Studies: Applying analytics to solve real business
problems.
9 Project Work: Creating a business dashboard, group project.
10 Project Presentations: Review, feedback, and assessment.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


59
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

4. HUMAN RESOURCE MANAGEMENT PRACTICES (ICSI)

Course Credits No. of Hours Per Week Total No. of Teaching Hours
1 2 20
PEDAGOGY:
Online Lecture both Live sessions and recorded sessions, learn anywhere through digital
platform.

Focus:
Recruitment, employee engagement, performance management, and HR analytics.

Relevance:
Complements Human Resource Management and Organizational Behaviour, preparing
students for HR roles.

Session Detailed Coverage


1 HRM Basics: Role, functions, HRM systems.
2 Recruitment & Selection: Process, tools, best practices.
3 Onboarding & Induction: Orientation, integration, compliance.
4 Performance Management: Appraisal systems, KPIs, feedback.
5 Compensation & Rewards: Payroll, benefits, reward strategies.
6 Employee Engagement: Motivation, retention, workplace culture.
7 Training & Development: Needs assessment, program design,
evaluation.
8 HR Analytics: Data-driven HR decisions, basic analytics tools.
9 Conflict & Grievance Handling: Dispute resolution, legal compliance.
10 Case Studies & Role Plays: Real-life scenarios, assessment, feedback.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


60
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056

5. ENTREPRENEURIAL SKILLS AND START-UP MANAGEMENT (ICSI)

Course Credits No. of Hours Per Week Total No. of Teaching Hours

1 2 20
PEDAGOGY:
Online Lecture both Live sessions and recorded sessions, learn anywhere through digital
platform.

Focus:
Business planning, funding, innovation, and managing start-ups.

Relevance:
Aligns with Entrepreneurship and Start-up Ecosystem, fostering entrepreneurial
thinking and practical business management skills.

Session Detailed Coverage


1 Entrepreneurship Fundamentals: Key concepts, traits, and mindset.
2 Types of Entrepreneurs: Serial, social, intrapreneurs, Indian examples.
3 Start-up Ecosystem: Key players, funding sources, government
schemes.
4 Ideation & Validation: Generating ideas, feasibility analysis, market
need.
5 Business Models: Business Model Canvas, value proposition,
innovation.
6 Financial Planning: Budgeting, funding, break-even analysis.
7 Scaling Strategies: Marketing, growth planning, team building.
8 Legal & Compliance: Registration, IP, regulatory requirements.
9 Pitching & Fundraising: Investor pitch, presentation skills, negotiation.
10 Case Studies & Review: Real-world examples, project presentations,
feedback.

Board of Studies, Department of Commerce, Bangalore University, Bangalore


61
B.B.A. (Aviation Mgt.) BANGALORE UNIVERSITY
Jnanabharathi, Bengaluru – 560 056


Board of Studies, Department of Commerce, Bangalore University, Bangalore


62

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