Section 1
Key Is it just you
executing socials, do
you have a team?
Question
No one Just me
No
Why are you thinking of starting it up
now?
Wanting to test / grow
Biz isn’t growing Seeing a big
missed opportunity We’ve hit a
plateau
How you are currently getting clients
- why not double down?
Need a new platform
Need more leads Paid ads aren’t
working
Goal
Problem
DQ
There is no one else helping you with
marketing?
Skilled / Unskilled Employee
Okay, what’s not working?
Should they be on this call?
No Time
No Skill, Poor results, low
Yes
No ROI, it stopped working
How much time do you have?
Why not?
How much is this costing you
(expense and potentially opportunity
cost)
None
Enough make this work
How long has this been the case?
Can we staff someone to do the
heavy lifting?
It costs a lot and i’ve had enough
I
don’t know Yes I can participate
Needs to be DFY And what
has been the strategy
so far?
No Strategy The “Strategy”
Why no strategy up to this point?
How is that working out for you?
What has you looking to put a
strategy/system into place now?
Good/ Bad
What has you considering getting
help now?
It’s too expensive, we just want more
It takes too much time
Is there anybody in
your space that is
really killing it, and
you wish your content
looked like?
Yes No
Why them?
What makes you think social media
would work in your industry?
How much do they make? Are your
clients currently on social
media?How many views / followers
do they have?
Are you actively losing clients to
them? What is it you like about their
page/content/ style?
I saw an ad Yes, my customers are
on social media
I think it’s a big opportunity
We have a lot of clients in unique
niches Demonstrate testimonials If
you are an expert in what you do -
we can be the experts on social
media
That makes sense, I can see
I don’t know what I should be how
this would help
doing
What are you trying to do? What is
the end goal? How do you
currently get your
leads?
What makes this a success?
“crazy response”
Paid ads Word of mouth and referral
That will take x months. Does that
sound possible for you?
How is that working out for you?
Why is that not enough? You don’t
have a business problem - you have
a traffic problem
Yes
Bad
Good
Inconsistent Low confidence
response Too slow of growth
Ive hit a plateau What has you
considering getting help?
Its not scalable Feels like all my
eggs are in 1
What would it look like if you had 2x
the leads? Or 5 million views?
basket
It’s too expensive (time/money)
Need a new platform That would
dramatically improve
the business
Just one client “A small bit” of
revenue
I am not sure what that is worth
Why not double adspend?
It’s too expensive (time/money) Is
What does
that phase 1?
that adspend look
like?
Yes, I would love to blow this up so
much more than that! No that’s the
most I can handle High adspend /
Low adspend
Low ROAS
What is the Return on that?
High ROAS Low ROAS Why not
double adspend? Wow, why do you
think that is?It’s too expensive to
scale
I need a better agency to handle this
ROI decreases
I don’t know, I need someone to tell
me
Market conditions
We talk to a lot of clients that have
experienced this recently, what is the
plan if nothing changes in 6 months?
I don’t know I really need this
to work
When
I’m just going to try XYZ
are you looking to
implement?
Immediately Not Immediately Why
now? What had you blocked until
now??
I just got XYZ in place which has
freed
up my time I just came across
you guys I just discovered a new
constraint and
see this as a solid solution
I just became aware of this stuff and
saw the testimonials, I need to take
That sounds easier, why haven’t you
tried that yet?
What has you blocked until then?
Why are you on the call now?
Legitimate Issue Window shopping
Have your tried something like
this before?
advantage of this opportunity
Yes No
High confidence response
What didn’t work before?
No Skill, Poor results, low ROI, it
stopped working
How much is this costing you
(expense and potentially opportunity
cost) How long has this been the
case?
It depends on the cost
I don’t know It costs a lot and i’ve
had enough
Totally understand, but oftentimes
when you're looking to invest in the
success to your business, it’s not
always the cheapest investment that
gets you the best return. And it's
hard to understand the value that any
company provides unless you do
really thorough research on their
testimonials, their reviews, kind of
guarantees they offer, all that stuff is
what I'm here to help you with to
understand the value that we charge.
That being said, what would be the
most valuable thing you hope to get
out of an something like this?
I have no idea What specifically are
you If we could handle that for you,
looking for? would you be open to
having us take over sooner?
Something specific Window shopping
If you are brand new to social media,
If you found exactly what you it’s a lot
of work. On average we need
are looking for would you still about 5
hours a month of your time
wait or would you jump on it? at the
start to get this set up.
Do you think this is worth it for
you?I’d do it No
No
Yes Why?
High confidence response
How would you know when
something is a good fit?
Specific criteria that
I have no idea we can provide
Reviews, testimonials, client
averages, guarantees, ect