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Digital Marketing Project Topics Guide

The document outlines a Digital Marketing Mini Project consisting of ten topics, each focusing on different aspects of digital marketing such as social media campaigns, SEO optimization, email marketing, and more. Each topic includes specific tasks and criteria for evaluation, with a total of 40 marks available. Additionally, it lists team assignments for each topic, emphasizing the need for unique content and proper report presentation.

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dk7042005
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22 views4 pages

Digital Marketing Project Topics Guide

The document outlines a Digital Marketing Mini Project consisting of ten topics, each focusing on different aspects of digital marketing such as social media campaigns, SEO optimization, email marketing, and more. Each topic includes specific tasks and criteria for evaluation, with a total of 40 marks available. Additionally, it lists team assignments for each topic, emphasizing the need for unique content and proper report presentation.

Uploaded by

dk7042005
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Digital Marketing Mini Project

Topics
1. Social Media Campaign Analysis
a. Create a small campaign on Instagram/Facebook for a product/service.
b. Track engagement (likes, shares, comments).
c. Analyze what worked and what didn't.

2. SEO Optimization of a Blog/Website


a. Take a sample blog or free website (e.g., WordPress/Wix).
b. Apply on-page SEO (keywords, meta tags, headings).
c. Compare search rankings before and after.

3. Email Marketing Campaign


a. Design a simple email campaign for a brand using free tools (Mailchimp,
Brevo).
b. Send to a test group.
c. Measure open rates and click-through rates.

4. Google Ads or Meta Ads Simulation


a. Create mock ad campaigns with keywords, budget, and target audience.
b. Explain expected reach, CPC, and ROI.
5. Competitor Digital Marketing Audit
a. Pick a brand and analyze its competitors' digital strategies.
b. Compare SEO, social media presence, and paid campaigns.
6. Content Marketing Plan for a Start-up Idea
a. Select a hypothetical small business (e.g., bakery, boutique).
b. Prepare blog, reels, and post ideas.
c. Show how it can increase brand awareness.

7. Influencer Marketing Effectiveness


a. Study a local influencer's campaign.
b. Track audience engagement and conversions.
c. Suggest improvements.

8. YouTube Channel Growth Strategy


a. Pick an existing YouTube channel.
b. Propose SEO-friendly titles, thumbnails, and a posting schedule.
c. Show expected growth using analytics.
9. Customer Engagement through Chatbots
a. Use free chatbot tools (Tidio, ManyChat).
b. Create a bot for FAQs of a business.
c. Analyze customer interaction potential.

10. Website Traffic Analysis with Google Analytics (Demo Data)


a. Use a demo account from Google Analytics.
b. Interpret traffic sources, bounce rate, and user demographics.
c. Suggest improvements for traffic growth.

Criteria Marks
Problem Identification & Objective 5
Research & Strategy (SEO, Content, Ads, 10
etc.)
Practical Implementation (Campaign, 15
Analysis, Tools Used)
Data Interpretation & Results 5
Report Writing & Presentation 5
Total 40

Rules:

1. The report must be 15 pages (mandatory).


2. The report alignment must be correct; otherwise, marks will be deducted.
3. All teammates must present this Monday.
4. Unique content only (no repetition) for last two teams

Teams:

1. Sheik – Topic 1
Guhan
Shyam Sundar

2. Arvind – Topic 2
Dinesh
Nithish
3. Prakash Raj – Topic 4
Akilesh
Vignesh S

4. Vignesh V – Topic 5
Madhan
Soundhirapandi

5. Ariharan – Topic 6
Daniel
Kishore Kanna

6. Mohammed Abdullah – Topic 7


Guru Dhanvarsh
Giri nath

7. Saravanakumar- Topic 8
Soundhira Pandi
Nithish Bala

8. Praveen – Topic 9
Jerin
Yogeshwaran

9. Vinoth Kumar – Topic 10


Vasumani
Tamilmani

10. Subramani- Topic 1


Rajaneethi
Rahul

11. Raazim – Topic 2


Razeen
Marnadu

12. Shreehan – Topic 3


Muthu Manikandan
Prakash

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