Oral Communication
Module 2: The Models of Communication
MODULE 2
This module was designed and written with you in mind. It is here to help you
understand the various models of communication. The scope of this module permits
it to be used in many different learning situations. The language used recognizes
the diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.
After going through this module, you are expected to:
1. identify the different types of communication models;
2. explain the process of communication models; and
3. differentiate the various models of communication from one another
Lesson The Models of
Communication
2
Models of communication are conceptual frameworks that help us understand how
communication happens between people. The first major model for communication was
developed in 1948 by Claude Shannon and published with an introduction by Warren Weaver for
Bell Laboratories. Communication is the process of sending and receiving messages—or
transferring information—from one person or part (the sender) to another (the receiver).
Directions: Find the word for each
description below. Write your answers on the spaces provided.
SEARCH COmmunication
1. The source of information
2. The information, ideas, or thoughts conveyed by the speaker in words or in
actions
3. The process of converting the message into words, actions, or other forms
that the speaker understands
4. The medium or the means of communication
5. The process of interpreting the message
6. The recipient of the message
7. The reactions, responses, or information provided by the receiver
8. The environment where communication takes place
9. The factors that affect the flow of communication
Oral Communication
Module 2: The Models of Communication
S P E A K I N G E R I A R E V I E C E R H
M E S S A G E Y U I N G F D S K L O L P E
A C B C X G N I D O C N E E T Y U P V A A
O P H D E C O D I N G S E C R R R B U A R
B N N A A S D F B C H Y D I O E P Y A X I
Y I O O N L R E I R R A B E A R D A R T N
C O V I D N M O D E L H A T E X T N S O G
H O T E L I E C A T V A C T I O N S E P A
C O N T E X T L D O G Y K N I N O Y M S A
Types of Communication Models
Communication models help explain how information is transmitted and understood
between individuals or groups. There are three general types of communication
models:
1. Linear Model of Communication
A one-way communication process.
The message flows in a straight line from sender to receiver with no feedback.
The receiver's role is only to receive the message. There is no concept of
feedback.
Commonly used in mass communication such as radio, television, and public
speeches.
Examples of Linear Models:
Lasswell’s Model
Aristotle’s Model
Shannon-Weaver Model
Berlo’s S-M-C-R Model
Note: This model is not ideal for everyday human communication since there’s no
interaction or response.
2. Transactional Model of Communication.
A two-way continuous process.
Both sender and receiver are communicators, and both play equally
important role in communication.
Considers the context, environment, and noise in communication.
Nonverbal feedback like gestures, body language, is also considered as
feedback.
Applies to face-to-face conversation and real-time communication
Oral Communication
Module 2: The Models of Communication
Examples of Transactional Models:
Barnlund’s Transactional Model
Helical Model
Becker’s Mosaic Model
Note: It mirrors real-life communication that evolves through time and
relationships.
3. Interactive Model of Communication
Interactive model or convergence model is similar to transactional model
as they are both two-way communication models.
But interactive models are mostly used for new media like internet.
People can respond to any mass communications like videos, news, etc.
People can exchange their views and ideas.
Examples of Interactive Models:
Schramm’s Interactive Model
Examples in Use:
Internet and social media
Online shopping and chat rooms
Human-computer interaction
Interactive marketing and ATM machines
Note: Interactive models highlight how people can respond or engage with content
—even in mass media.
TYPES OF COMMUNICATON MODELS
LINEAR TRANSACTIONAL INTERACTIVE
One-way Two-way Two-way communication
communication communication
Used for mass Everyday talk Used for new
communication (conversation) communications like internet
KEY
FEATURES Senders send Senders and Concept of field of experience
message and receivers
receivers only interchange roles
receive
No concept of Context of Known as convergence
noise environment and model
noise
Oral Communication
Module 2: The Models of Communication
No feedback Simultaneous Communication becomes
feedback linear if receiver does not
Feedback is respond
taken as a new
message
Activity 1:
Directions: Given the table,
segregate the words that describe the models of communication. Place each word
that falls under each. One word can be placed under categories.
one- w a y communication provides feedback
Schramm’s Interactive Model Known as convergence model
speaker only speaks Barnlund’s Transactional Model continuous and
changing No concept of noise
two-way communication no feedback
video conference
Aristotle’s Model
simultaneous feedback
LINEAR TRANSACTIONAL INTERACTIVE
1. 1. 1.
2. 2. 2.
Oral Communication
Module 2: The Models of Communication
3. 3. 3.
4. 4. 4.
Activity 2: Picture Analysis
Directions: Identify the following pictures if it is Linear, Transactional or Interactive
model of communication.
1. 2.
3.
5. __________________________________________________
--
Oral Communication
Module 2: The Models of Communication
4.
Activity 3
Directions: Answer the following questions.
1. Why is Linear model of communication considered a one-way
communication model?
2. What are some examples of Interactive models of communication in real life
situations?
3. Cite advantages and disadvantages of Interactive model of communication.
4. What are the similarities of Transactional and Interactive Communication model.
5. Cite advantages and disadvantages of Linear model of communication.
Activity 1. PICTURE COLLAGE
Directions: Create a picture collage showing different types of communication
models.
Example
Activity 1
Oral Communication
Module 2: The Models of Communication
Activity 2. NEW MODEL OF COMMUNICATION
Directions: Review the lesson about Models of Communication. You will create your
model of communication. Your invented model of communication will be named after
your name. Since you create/invent the new model of communication, you will have
a discussion in front of the Oral Communication students.
Inventor
Name of the new
model:
Representation
(illustration,
diagram or graph
Explanation:
Activity 3. MAKING A RULE
Directions: You are the president of the class, and you establish a good and
healthy relationship with your classmates. You want your section to have
established rules that should be followed to avoid miscommunication or conflict.
Oral Communication
Module 2: The Models of Communication
Write relevant rules that are applicable to your section.
RULES IF YOU ARE THE SENDER. RULES IF YOU ARE THE RECEIVER.
Oral Communication
Module 2: The Models of Communication