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MBA Field Project Guidelines 2024

The SPPU MBA Revised Curriculum 2024 outlines the Field Project (FP) course for Semester II, focusing on integrating theory with practical application through individual field projects related to students' specializations. Students are required to collect primary data, analyze it, and present their findings in a comprehensive report and presentation, with specific guidelines on project structure and evaluation criteria. Additionally, the curriculum includes a Business Communication course aimed at enhancing written communication skills necessary for professional settings.

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0% found this document useful (0 votes)
70 views4 pages

MBA Field Project Guidelines 2024

The SPPU MBA Revised Curriculum 2024 outlines the Field Project (FP) course for Semester II, focusing on integrating theory with practical application through individual field projects related to students' specializations. Students are required to collect primary data, analyze it, and present their findings in a comprehensive report and presentation, with specific guidelines on project structure and evaluation criteria. Additionally, the curriculum includes a Business Communication course aimed at enhancing written communication skills necessary for professional settings.

Uploaded by

mbalbs711
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SPPU - MBA Revised Curriculum 2024 NEP

_____________________________________________________________________________________
Semester II 208 RM 03 - Field Project (FP)
4 Credits LTP: 0:0:4 Subject Core Course Research (Specialization Specific)

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Recall and list key management concepts and frameworks relevant to their
CO 208.1 REMEMBERING
specialization specific field project.
Demonstrate an understanding of the specific management theories and
CO 208.2 UNDERSTANDING
frameworks to real-world business issues.
Apply theoretical knowledge to practical situations in their chosen field of
CO 208.3 APPLYING
specialization and demonstrate data driven decision making approach.
Analyze quantitative and qualitative data collected from the field to identify
CO 208.4 ANALYSING
patterns, trends, and insights relevant to their specialization.
Evaluate the effectiveness of different management strategies and
CO 208.5 EVALUATING approaches by comparing their field project findings with existing literature
and industry practices from the respective specialization / domain.
Create a comprehensive field project report and presentation that integrates
CO 208.6 CREATING their findings, analysis, and recommendations, demonstrating a professional
and result-oriented approach.

A] Preamble:
1. To integrate theory and practice by providing students with the opportunity to work on real-world issues.
2. To provide experiential learning opportunities that go beyond traditional textbooks and classroom learning.
3. To provide a platform to explore the functional aspects of each specialization.
4. To deepen students' understanding of management concepts and frameworks.
5. To develop application-oriented approach by bridging the gap between theory and practice.
6. To foster the development of critical skills, a professional mindset, and a result-oriented approach.
7. To highlight the insights from the business environment of the geographical region.

B] Guidelines for the Field Projects


B - 1] Nature of the Field Project:
1. Field project must be related to the intended specialization of the student.
2. Field projects must be done individually. Group projects are not permitted.
3. The project should involve fieldwork; online projects are not permitted.
4. Primary data collection is mandatory.
5. Field projects can be quantitative / qualitative in nature or even use mixed approaches.
6. Field projects can involve surveys, interviews, case studies, visits or observation studies.
7. For surveys, the sample size should be between more than or equal to100 participants.
8. For in-depth interviews (lasting at least 45-60 minutes), the sample size should be a minimum of 25
participants.
9. Total Hours of Effort Expected: 160 Hours, (This can be completed during the Semster, Saturdays,
Sundays, Public holidyas, Winter vacation in between Sem-I and Sem-II)

B - 2] Permissible Partner Organizations:


Students have the flexibility to conduct their field projects with any of the following organizations:
a) Companies listed on either NSE or BSE in India /abroad
b) Unlisted subsidiaries of Listed Companies.
c) Government / Semi-Government Undertaking / PSU
d) Government Offices
e) Consultancy Firms
f) Start Ups with an existence of 3 years or more and manpower more than 25.
g) Family managed businesses with an existence of 5 years or more and manpower more than 25.
h) Cooperative Societies
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SPPU - MBA Revised Curriculum 2024 NEP
_____________________________________________________________________________________

NOTE: Students can also carry out the Field Work without being associated to a specific organization. Such
projects may involve quantitative / qualitative fieldwork related to
a) Contemporary issues of businesses
b) Specialization specific concepts
c) Local or regional concerns
d) Matters of national importance.

B - 3] Linkage with specialization: The field project topic must be aligned with the specialization chosen and
specialization electives offered in Semester II.
It can address local, national, or global issues relevant to the specialization, as guided by the faculty guide / mentor.

B 4 ] Selecting a Relevant Topic: Consider current trends, issues, or challenges within the domain / specialization
across various business (industry) sectors when conducting their project.

B 5 ] Identifying the Scope: Define the project's scope to ensure it is manageable within the given timeframe and
resources. Set realistic expectations regarding the project's depth and breadth.

B 6] Project Objectives - Clearly outline the objectives of your field project.

B 7] Project Planning and Proposal: Students shall define the scope and objectives of the specialization-specific
field project, develop a project proposal, and gain approval from the institute.

B 8] Reporting and Presentation: Prepare a professional report & presentation that outlines your project,
methodology, findings, and recommendations as per the outline given below. Your report should be clear, well-
structured, visually appealing & the presentation must be delivered professionally.

Presentation could be through any of the enlisted formats: (this is an indicative list and innovative formats if any
beyond this list may be adopted) -
1. Traditional Slide Deck Presentation
2. Infographics
3. Video presentation
4. Paper presentation
5. Poster presentation
6. Webinar or online presentation
7. TED-style presentation
8. Storytelling Presentation etc.

B 10] Indicative break up of hours (160 hours)


1. 120 hours - On fieldwork (The field project shall be spread throughout the second semester, can be start
immediatly after Sem-I exam Winter vacation)
2. 40 hours Pre and post-field work including proposal making, analysis, report writing, etc.

C] Field Project Proposal Outline


The Field Project proposal, ranging from three to five pages, outlines the development plan for the project. It includes
one or two paragraphs for each of the following components:
1. Field Project Introduction: Provide an overview of the project, including its context and scope.
2. Statement of the Problem: Clearly define the problem the project aims to address.
3. Purpose of the Project: Explain the main objectives and goals of the project.
4. Significance of the Project: Discuss the importance and potential impact of the project.
5. Plan for Developing / Executing the Project: Describe the approach and steps to be taken in developing /
executing the project.
6. Review of the Literature: Include an initial literature review of one or two pages.

Page 53 of 76
SPPU - MBA Revised Curriculum 2024 NEP
_____________________________________________________________________________________
D] Field Project Report Outline
The field project report includes the components mentioned below.
1. Title Page
2. Declaration by student
3. Acknowledgement by student
4. Certificate by the Guide on Institutional Letter Head
5. Certificate by the Partner Organization on Letter Head (if applicable)
6. Table of Contents
7. List of Tables (if needed)
8. List of Figures (if needed)
9. Abstract

D 1 ] Chapter I - Introduction:
1. Statement of the Problem
2. Purpose /Objectives of the Project
3. Theoretical Framework
4. Significance of the Project
5. Definition of Terms (optional)

D-2] Chapter II - Review of the Literature:


1. Review the existing body of knowledge available on the problem or topic.

D -3 ] Chapter III Method:


1. Describes how the study was completed / conducted, including a specific description of subjects, procedures,
equipment, materials, and other information pertinent to the study,

D-4] Chapter IV Data Collection and Analysis:


1. Collecting relevant data from primary and secondary sources.
2. Analyzing data using appropriate analytical tools and techniques.

D 5] Chapter V Results / Findings & Suggestions:


1. Identifying key issues, opportunities, trends etc. based on data analysis.
2. Develop / propose feasible solutions or recommendations.
3. Reflect on the experience, lessons learned, and scope for further work / improvement.

D - 6] Annexures
1. Questionnaires
2. Observation Sheets
3. Field Maps
4. Exhibits
5. Geo Tagged Photos with Sample respondents
6. Any other relevant documents

E] Evaluation Pattern:
Total Marks: 150
Formative Assessment: 50 Marks
Summative Assessment: 100 Marks

E 1] Formative Assessment Weightage (50 marks):


1. Project Proposal - 5 marks
2. Interim Progress review I / Report I - 5 marks
3. Final Project Report - 10 marks
4. Final Presentation (30 marks with break up as indicated below)
a) Project Objectives - 5 marks
b) Quality of Analysis and Research - 5 marks
c) Problem Solving and Decision Making - 5 marks
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SPPU - MBA Revised Curriculum 2024 NEP
_____________________________________________________________________________________
d) Innovation and Impact - 5 marks
e) Documentation and Reporting - 5 marks
f) Reflection - 5 marks

E 2] Summative Assessment Weightage (100 marks):


1. There shall be a panel of 2 examiners for the Final Viva-Voce
2. University shall nominate External Examiners
3. Director shall nominate Internal Examiner
4. Presentation by each student along with a spiral bound report is mandatory
5. Students will deliver a 15 minutes presentation about their field project.
6. The panel will evaluate the presentation for 50 marks and the viva-voce shall have a weightage of 50 marks.
7. The presentation & the External viva voce shall evaluate the Field Project on:
a) Project Objectives
b) Quality of Analysis and Research
c) Problem Solving and Decision Making
d) Innovation and Impact
e) Documentation and Reporting
f) Reflection

Semester II 209 GE 08 - Business Communication


2 Credits LTP: 0:2:2 Generic Elective

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE stages in a typical communication cycle and the barriers to
CO 209.1 REMEMBERING
effective communication.
CO 209.2 UNDERSTANDING SUMMARIZE long essays and reports into précis and executive summaries.
USE Dictionary and Thesaurus to draft and edit a variety of business written
CO 209.3 APPLYING
communication.
EXAMINE sample internal communications in a business environment for
CO 209.4 ANALYSING
potential refinements.
CO 209.5 EVALUATING COMPOSE variety of letters, notices, memos and circulars.

1. Written Communication: Different types of communication like letters, memos, reports, fax, email, presentations
and multimedia, choosing the means of communication, stages in communication cycle, Barriers to effective
communication, communication systems. (5)
2. Writing Techniques: Rules of good writing, adaptation and selection of words, masculine words, writing with
style- choosing words with right strength and vigor, using a thesaurus, writing effective sentences, developing
logical paragraphs, Précis writing, Developing coherent paragraphs, overall tone, drafting, editing and finalizing
the business letters. Planning the persuasive message, common types of persuasive requests, principles of
persuasive communication. Reformulating and summarizing - What is a summary? Using synonyms & antonyms,
reducing phrases, guidelines for writing summaries, business summaries Comprehension: using a dictionary,
grammatical precision, (phonetics), contextual clues, guidelines for comprehension. (7)
3. Recruitment and employment correspondence: Application letter, curriculum vitae, interview, references, offer
of employment, job description, letter of acceptance, letter of resignation, writing routine and persuasive letters.(6)
4. Internal Communications: Memoranda, meetings - agenda and minutes, Writing memos, circulars, notices and
emails. Positive and negative messages such as Letter of Appreciation, Letter of Congratulations, Warning Letter,
Show Case Notice. Writing Follow up letters and reminders, Writing Sales letters, collection letters, Poster
Making. Report writing - What is a report, Objectives of report, types of report, Report Planning, Types of Reports,
Process, Structure and Layout, planning, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs,
Charts, Writing an Executive Summary, List of Illustration, Technique of writing a report, characteristics of
business reports. (6)

Page 55 of 76

Common questions

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The key components of the field project proposal include an introduction to the project, statement of the problem, purpose/objectives, significance, and a literature review. The proposal outlines the project's development plan, detailing the approach and steps to be taken for execution. These components provide a roadmap by clearly defining the scope, objectives, and methodologies, ensuring that the project is manageable and focused. This structured plan helps in obtaining approval and guidance, facilitating efficient and effective project execution .

Students can use various presentation formats like traditional slide decks, infographics, video presentations, webinars, and TED-style talks to effectively communicate their findings. These formats can cater to different audience preferences and enhance engagement. Innovative formats such as storytelling or video presentations provide dynamic ways to present complex data and insights, making them more accessible and memorable. Benefits include the ability to highlight key points visually, foster interactive discussions, and demonstrate thorough understanding. Incorporating diverse and creative methods can also reflect the student's adaptability and communication proficiency .

The structure of the field project report contributes to a comprehensive understanding of the project outcomes by systematically organizing information. It includes key components like a title page, statement of the problem, purpose/objectives, theoretical framework, significance, and a literature review, providing context and background. The methodology section details data collection and analytical techniques, leading to results/findings, which identify key issues and propose feasible solutions. This structured approach ensures that every aspect of the project is covered, enabling evaluators to follow the logical progression from problem identification to recommendations and reflection on the experience .

Aligning the field project with the student's specialization and its electives is significant as it ensures that the project directly pertains to the student's field of study, allowing for the application of specific management theories and frameworks to practical situations. This alignment benefits students by deepening their understanding of their chosen specialization, fostering relevant skill development, and enhancing employability. It also enables integration of academic learning with industry practices, facilitating a comprehensive analysis that can lead to more informed and specialized recommendations .

Students conducting field projects with external organizations may face challenges such as securing access to data, aligning project timelines, and navigating organizational protocols. Other potential issues include maintaining consistent communication with organizational partners and balancing academic and project demands. Strategies to address these challenges include: establishing clear communication channels and agreements with the organization from the outset, setting realistic timelines, and being adaptable to organizational constraints. Regular updates and seeking feedback can also ensure alignment and mutual benefit. Additionally, leveraging faculty guidance can help navigate complex situations encountered during the project .

The field project evaluation pattern includes both formative and summative assessments, combining multiple evaluation stages to ensure a holistic appraisal. Formative assessment, weighted at 50 marks, involves project proposal, interim progress reviews, and final project report and presentation. It focuses on continuous assessment of project objectives, quality of analysis, decision-making, innovation, and documentation. The summative assessment, with 100 marks, includes a presentation and viva-voce conducted by a panel of internal and external examiners. This structure evaluates not just the final output but also the ongoing progress and learning throughout the project, offering a comprehensive perspective on the student's performance .

Primary data collection plays a crucial role in the MBA field project by ensuring that the findings are grounded in real, firsthand information rather than relying solely on secondary sources. This hands-on data collection supports a more accurate analysis of trends, patterns, and insights relevant to the student's specialization. It impacts the project's outcomes by providing a reliable foundation for analyzing real-world business issues and drawing evidence-based conclusions, which enhances the credibility and applicability of the recommendations made in the project report .

When selecting a relevant topic for an MBA field project, factors such as current trends, issues, or challenges within the domain or specialization must be considered. The topic should align with the specialization electives offered and address local, national, or global issues that are pertinent to the field. This is important to ensure the project remains relevant and provides valuable insights, aligning academic study with real-world applications. It also helps in setting a clear scope and manageable objectives within the available time and resources .

The requirement for individual execution in field projects contributes to the development of professional skills and competencies by fostering independence, accountability, and personal initiative. Students must take sole responsibility for the design, execution, analysis, and reporting of the project, which enhances their problem-solving skills, critical thinking, and decision-making abilities. This process encourages the development of a professional mindset and result-oriented approach, as students have to manage their time and resources efficiently to meet project requirements and deadlines .

The primary objectives of the MBA field project include integrating theory and practice by addressing real-world issues, providing experiential learning opportunities that extend beyond traditional textbook knowledge, and exploring functional aspects of each specialization. The project aims to deepen students' understanding of management concepts and frameworks, foster critical skills and a professional mindset, and facilitate the application of theoretical knowledge to practical situations. This integration is achieved through hands-on fieldwork, demanding primary data collection, and synthesizing findings with existing literature to evaluate management strategies .

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