PCM0006- PURPOSIVE COMMUNICATION

"Enhancing Communicative Competence through the

"Enhancing Communicative Competence through the

Use of Effective Communicative Strategies””

Use of Effective Communicative Strategies

Module 4.1 - Communicative Competence September 15 and 16

Module 4.2- Communicative Strategies September 18 and 19
Module 4 Topics September 17 (W class)
September 20 (S class)
Lesson Objectives
Lesson Objectives

01 Define communicative
competence.

02 Explain each aspect of

communicative competence.

Apply strategies to develop

03 communication strategies.
 WHO IS THE MORE
WHO IS THE MORE

EFFECTIVE communicator?
EFFECTIVE communicator?

O Y ‌ Imee‌
IN
J Es
G
tr
G
ad a ‌ Marcos‌
 Can’t
CHOOSE?
 WHO IS THE MORE
WHO IS THE MORE

EFFECTIVE communicator?
EFFECTIVE communicator?

od‌
B
Del a‌t‌o‌‌
‌ a
o
obi
a
n
d
h
illa Ros
a‌
R
P
 WALA
PA RIN?
FINAL
OPTION
 WHO IS THE MORE
WHO IS THE MORE

EFFECTIVE communicator?
EFFECTIVE communicator?

CHEL SARA
DIOKNO DUTERTE
 WHAT MAKES AN EFFECTIVE COMMUNICATOR?
WHAT MAKES AN EFFECTIVE COMMUNICATOR?
(DELL HYMES)

LINGUISTIC COMPETENCE
LINGUISTIC COMPETENCE COMMUNICATIVE COMPETENCE
COMMUNICATIVE COMPETENCE

Production and comprehension Production and understanding of

of sentences that follow the statements or utterances within
rules of grammar a particular context or situation
FOUR ASPECTS OF
FOUR ASPECTS OF

COMMUNICATIVE
COMMUNICATIVE

COMPETENCE
COMPETENCE
CANALE AND SWAIN
FOUR ASPECTS OF COMMUNICATIVE COMPETENCE
FOUR ASPECTS OF COMMUNICATIVE COMPETENCE

GRAMMATICAL COMPETENCE SOCIOLINGUISTIC COMPETENCE

morphology phonology
syntax semantics
appropriacy of language

DISCOURSE COMPETENCE STRATEGIC COMPETENCE

repairing communication
mastery of genres breakdowns
GRAMMATICAL COMPETENCE
GRAMMATICAL COMPETENCE

STANDARDS OF GRAMMATICAL COMPETENCE

Knowledgeable in punctuations
Conversant in word contractions
Well-versed in rules that govern
sentence structure
Knows the rules that largely
govern the combinations of
words
Discerns rules on Phonology
 IN WRITING
Today is Monday.
Look out!
Did you know about
it?
The winners are:
Martina, Dion, and
Justin.
I love jazz; the blues
are my favorite kind
The use of of jazz.
PUNCTUATION MARKS
SYNTAX
SYNTAX
How sentences are formed.
e.g. Subject-Verb Agreement
Subject-Verb Agreement
Subject-Verb Agreement

There (is, are) no volunteers available.

Charles (sit, sits) on the first chair from the right.
Someone (was, were) here before we arrived.
Both Adrian and Claudette (agree, agrees) to the
plan.
The student (has, have) an experience with camping.
Thirty-three thousand pesos (do, does) not buy what
it did twenty years ago.
Twitter, one of the many social media platforms, (has,
have) been more popular for many years.
Answers
Answers

There (is, are) no volunteers available.

Charles (sit, sits) on the first chair from the right.
Someone (was, were) here before we arrived.
Both Adrian and Claudette (agree, agrees) to the
plan.
The student (has, have) an experience with camping.
Thirty-three thousand pesos (do, does) not buy what
it did twenty years ago.
Twitter, one of the many social media platforms, (has,
have) been more popular for many years.
 REGULAR AND IRREGULAR VERBS
REGULAR AND IRREGULAR VERBS

BASE FORM PAST FORM PAST PARTICIPLE

TALK

STOP

BEGIN

CHOOSE

GET

TEACH

GO

WRITE

SAY
Answers
Answers

BASE FORM PAST FORM PAST PARTICIPLE

TALK TALKED TALKED

STOP STOPPED STOPPED

BEGIN BEGAN BEGUN

CHOOSE CHOOSE CHOOSE

GET GOT GOTTEN / GOT (UK)

TEACH TAUGHT TAUGHT

GO WENT GONE

WRITE WROTE WRITTEN

SAY SAID SAID

Morphology
Morphology
is the study of words,
How WORDS ARE formed
RELATIONSHIP OF
WORDS
It analyzes the structure of
words
parts of words, such as
stems, root words,
prefixes, and suffixes.
P r e f ix e s , R o o t
tooR ,sexiferP
Words, AND
DNA ,sdroW
sUFFIXES
SEXIFFUs
Morphology Challenge
Morphology Challenge

THECATISONTHEMAT
PLEASEGIVEMEAPENANDPAPER
ITISALMOSTLATEFORTHEFIRSTCLASS
PLEASEDONTSITONTHEFURNITURESONDISPLAY
Phonology
Phonology

How sounds are

produced
Combination of
Sounds
Correct
Pronunciation of
Words
 Pronunciation Challenge
Pronunciation Challenge

SET 1 SET 2 SET 3

COUNTRY
GESTURE CACHE
FEBRUARY
HYPERBOLE FLOUR
MAYONNAISE
SEGUE ENTOURAGE
CHAOS
NICHE LIEUTENANT
DEBUT
NUISANCE BUFFET
PRONUNCIATION
AMIABLE PAGEANT
SUPPOSEDLY
HEINOUS RESERVOIR
BARBED WIRE
ITINERARY RAPPORT
HIERARCHY
COLONEL ETCETERA
EPITOME
HOW MANY VOWEL AND CONSONANT SOUNDS ARE THERE IN THE
ENGLISH and FILIPINO LANGUAGES?

SOUNDS are
different
from the
LETTERS
A letter can
have two
sounds
Two letters
can be
combined to
make a
sound which
is called a
BLEND.
 ALPABETONG FILIPINO
ALPABETONG FILIPINO
The Filipino language alphabet, or Alpabetong Filipino, has 28 letters, including all
26 letters of the English alphabet plus the Spanish ñ and the Tagalog digraph
ng. A key feature of Filipino pronunciation is that vowels have consistent sounds,
unlike in English.
Semantics
Semantics
Meaning
association
of WORDS.
 DISCOURSE COMPETENCE
DISCOURSE COMPETENCE

STANDARDS OF DISCOURSE COMPETENCE

Knowledgeable on how to produce

and comprehend oral and written
texts
Knows how to combine language
structures
Organizes words and phrases to
create conversations, speeches,
poetry, emails, messages, and articles
Able to shift between different
deliveries of a certain speech or skill
DISCOURSE COMPETENCE
DISCOURSE COMPETENCE
COHESION DEVICES
refers to knowledge and mastery of rules and transition markers (however,
similarly, lastly, etc.)
conventions with regard to how meanings can be COHERENCE DEVICES
combined to form different types of text or relevance, repetition, and
discourse such as narratives, conversations, consistency
speeches, etc.

COMBINING LANGUAGE STRUCTURES TO FORM VARIOUS DISCOURSES

COMBINING LANGUAGE STRUCTURES TO FORM VARIOUS DISCOURSES

speech, interview, conversation, sales talk, email, articles, report…

arranging the words within a sentence
arranging sentences within a paragraph
arranging paragraphs
Delivery
SH I FT
IMPROMPTU
EXTEMPORANEOUS
MANUSCRIPT
MEMORIZED
STRATEGIC COMPETENCE
STRATEGIC COMPETENCE

STANDARDS OF STRATEGIC COMPETENCE

Able to recognize and repair

communication breakdowns
Paraphrase the statement for
understanding
Knowledgeable of background and
environmental noise so that the
speaker can restore communication
Knows how to go about a certain
pressing situation through verbal and
nonverbal communication
Ability to use verbal and
non-verbal communicative
strategies in filling in
language gaps
(communication breakdowns).
Paraphrasing –simplifying
what is said
Predicting- making
guesses
Repeating – for emphasis
 Knows how to go about a certain
pressing situation through verbal
and nonverbal communication.

Stalling strategies in beauty pageants Meaning negotiation strategies

 Other Strategies
Other Strategies
NON-LINGUISTIC CODE SWITCHING COMPREHENSION
RESPONSES CHECK

Scenario 1 Scenario 2
Scenario 3
Norman: (signals to exit Moana: You
the room to have a weren't in the Teacher: Did you
snack) exam room today. get what I
Luis: (signals that he Wendy: I don’t mean?
does not have money) have my permit.
Wala pa Students: Yes,
Norman: (signals that he
will be the one to pay) pambayad tuition. we did!
OTHERS
OTHERS

using gestures to
enhance meaning
speaking slowly
adjusting the
volume of the voice
predicting and
repeating
 Sample Scenario
Sample Scenario

Agent: Thank you for calling ABC Company, my name is Jessa.

How may I help you?
Caller: Hi Cheska, I would like to know my due date.
Agent: Sure, my name is Jessa, and I’d be happy to help. May I
have your full name, please?
Caller: Oh, Jessa. Sorry about that. I am Mr. Perfecto Dimasyado.
Agent: Thank you, Mr. Dimasyado. May I have your account
number, please?
Caller: My phone number is 12345678910
Agent: May I have your bank account number, please?
Caller: Okay. 543210….
 Sample Scenario
Sample Scenario
Strategic Competence: Repeating and Paraphrasing

Caller: I go mall the other day. Computer store close.

Agent: Okay, may I know what time you went to the mall?
Caller: Yeah, yeah. I go mall yesterday.
Agent: Store closes at 9:00 pm. What time did you go?
Caller: Oh… I go 9:30 pm.
Agent: Okay. Can you go to the mall today before 9pm?
Caller: Yeah. Sorry.
Agent: It’s okay. Can you go to the mall today?
Caller: Today? Yeah. I go today.
Agent: Great! Bring with you your receipt and identification card.
Caller: Receipt. Okay. Yeah I bring my atm card.
Agent: No, sir, bring your company ID.
Caller: Okay. Company ID I bring. Thank you for your help
SOCIOLINGUISTIC COMPETENCE
SOCIOLINGUISTIC COMPETENCE

STANDARDS OF SOCIOLINGUISTIC COMPETENCE

Knowledgeable of sociocultural rules

Knows how to use the language
appropriately in terms of setting, topic,
and relationships
Knows taboos and cultures
Well-versed in politically correct terms
Aware of specific attitudes such as
authority, friendliness, courtesy, humor,
irony, etc. is expressed
 SOCIOLINGUISTIC COMPETENCE
SOCIOLINGUISTIC COMPETENCE

Also called PRAGMATIC

KNOWLEDGE (Bachman and
Palmer), it is the ability to produce
utterances that are appropriate
for various sociocultural contexts.
It means modifying the use of
language depending on context
and situation.
formal vs informal language
culturally exclusive symbols
and behavior (semantically
related)
 LANGUAGE APPROPRIATE TO SETTING,
LANGUAGE APPROPRIATE TO SETTING,

TOPIC, RELATIONSHIP
TOPIC, RELATIONSHIP

Your conversations with the following are different in terms

of topic, setting, and relationship:
your mother
your classmate
your teacher
the priest/pastor
CULTURAL TABOOS
CULTURAL TABOOS

-Pagpag
-Sukob
-speaking while the mouth is full
-wearing shoes when entering a house
- eating with the left hand (India and
other countries)
- wearing red in funeral
POLITICALLY CORRECT TERMS
POLITICALLY CORRECT TERMS

actor instead of actress

Doctor instead of a woman doctor
Human resource instead of Manpower
Has ailment instead of suffers from ailment
stylist instead of hairdresser
restructuring instead of being jobless
salesperson instead of salesman
slim instead of thin
server instead of waiter/waitress
Specific
attitudes
such as
authority,
friendliness,
courtesy,
humor, irony,
etc.
It refers to the
ability to use
language in
communicating
in various
authentic
situations.
Its emphasis is
on
communication
of ideas rather
than mere
correctness of
language.
Criteria in Assessing Communicative Competence

Achieve Purpose/Function of Tact and politeness

Speech Avoiding social or
Generate accurate inferences interpersonal norms, rules,
Understand the intention of and expectations
the speaker Choosing the most
Consider possible appropriate response based
connotations of speech on the context of speech

Effectiveness
Effectiveness Appropriateness
Appropriateness
Guidelines for Improving Communicative
Competence
1. State ideas clearly.
2. Communicate ethically.
3. Recognize when it is appropriate to communicate.
4. Identify communication goals.
5. Select the most appropriate and effective medium
for communication.
6. Demonstrate credibility.
7. Identify and manage misunderstandings.
8. Manage conflict.
9. Be open-minded about others’ viewpoints.
10. Listen attentively.
Thank You for Listening!
Thank You for Listening!
NEXT TOPIC:
NEXT TOPIC:

MODULE 4.2:
COMMUNICATIVE
STRATEGIES