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PRAMAT Sales Support Assignment Guide

Paramat, a leading Indian manufacturer of NVH damping products, is seeking a management trainee for a sales support assignment. The tasks include analyzing market trends in the automotive components sector, conducting competitor research, estimating product costing, and suggesting a marketing strategy to boost sales. The focus is on noise-reduction products and involves comparing competitors and developing promotional ideas.

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3 views1 page

PRAMAT Sales Support Assignment Guide

Paramat, a leading Indian manufacturer of NVH damping products, is seeking a management trainee for a sales support assignment. The tasks include analyzing market trends in the automotive components sector, conducting competitor research, estimating product costing, and suggesting a marketing strategy to boost sales. The focus is on noise-reduction products and involves comparing competitors and developing promotional ideas.

Uploaded by

shashikant58192
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PRAMAT Assignment – Sales Support

(Management Trainee)

About the Company:


Paramat (a brand of Paracoat Products Ltd.) is a leading Indian
manufacturer of NVH (Noise, Vibration, Harshness) damping
products used in automobiles. Their product range includes sound-
deadening sheets, acoustic mats, insulation foams, etc., and they supply
to both OEMs (original equipment manufacturers) and the
aftermarket.

[Link]

Tasks:
1. Market Trends:
a. Briefly describe the current trends in the Indian automotive
components market.
b. Focus on noise-reduction or NVH (Noise, Vibration, Harshness)
products.
2. Competitor Research:
a. Identify 2–3 companies offering similar NVH/acoustic products.
b. Compare them based on product type, pricing (if available),
and quality.
3. Product Costing (Basic):
a. Pick one Paramat product from their website (e.g. sound-
deadening sheet).
b. Estimate the possible cost structure (raw materials,
production, etc.).
c. Compare it with the selling price.
4. Marketing Strategy:
a. Suggest a simple marketing plan to increase Paramat’s sales.
b. Include ideas for online/offline promotion, partnerships, or
pricing.

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