Some analyze your content’s readability, originality, and tone of voice to ensure your copy

resonates with the target audience.

1. Semrush's SEO Writing Assistant

The SWA analyzes your content in real-time, offering recommendations in four main areas:

 Readability: To detect hard-to-read sentences, complex words, and title issues.

 Originality: Check your articles for plagiarism to avoid copyright issues and duplicate
content. Use Semrush’s Smart Writer or the AI Composer, two SWA features.

 Tone of voice: Analyze a document’s tone to ensure it resonates with the reader.
And make changes as needed to convey your message more effectively.

 SEO: Track keyword usage and get keyword ideas in the text editor. Also, check your
content for broken links and other SEO issues.

Key Features and Benefits

 user-friendly text editor and built-in tools for content optimization.

For instance, it can split long paragraphs into shorter sentences. To make your
content easier to digest.

In the tool, hover your mouse over the text highlighted in purple. Then, click "Split"
to break it into multiple sentences and paragraphs.

Here is the result:

Say you want to reword a hard-to-read sentence. Select it with your mouse and click
"Simplify."

The tool will use AI to rewrite your sentence.

Check your content for readability, originality, tone of voice, and SEO as you write. So you
can optimize it for readers and search engines.

For example, you can see which sentences are hard to read or too formal. And which words
are too complex. Revise them to make your content more digestible and user-friendly.

Or set a tone of voice to ensure the content reflects your brand’s personality.

First, click the pencil icon next to “Tone of voice.”

But that's not all. The SWA can also:

 Check your content for plagiarism

 Suggest relevant keywords

 Recommend a target word count

 Generate text to enrich your content

This writing tool integrates with Google Docs, Microsoft Word, and WordPress. Meaning
you can use it with your favorite text editor to create better content.

Pricing : has a free version with limited features.

The AI Writing Assistant app features 74 content creation tools. These can generate images,
blog posts, and other types of content, such as:

Blog titles Product descriptions Call-to-action lines

Marketing emails Article outlines Press releases

Video scripts Ad copy Social media posts

With this app, you have a full suite of SEO tools for content writing at your fingertips. And
you can generate copy in 28 languages, including English, German, Italian, Greek, Polish,
and others.

Semrush's AI Writing Assistant also doubles as a text summarizer, paraphraser, and topic
research tool. You can use it to rewrite content, too.

Further reading: 11 AI Content Generators to Make Great Content in Minutes

Key Features and Benefits

This app can generate just about any content type based on your instructions. Or optimize
existing content.

Say you have an article needing improvement because it's not engaging enough or doesn't
reflect your brand's voice.

Click the "Content Rewriter" tool.

Select your preferred language and paste the article in the designated field. Click “Start
rewriting.”

Check this new version for plagiarism directly from the text editor. Simply click “Check
Plagiarism.”

Plus, you can select a preferred tone of voice, creativity level, and other parameters. To
ensure the content speaks to your audience and sounds like you.

Pricing : Semrush's AI Writing Assistant comes with a seven-day free trial. After that, it costs
$25 per month.
3. ContentShake AI

Create articles and social media posts from scratch with ContentShake AI.

This AI article-writing tool uses Semrush's SEO data to generate content, topic ideas, and
keyword suggestions.

From brainstorming topics to posting on your blog or social media content.

Key Features and Benefits

You can use ContentShake AI to:

Create short- and long-form content Generate attention-grabbing headlines

Get content ideas Enhance your content with AI-generated images

Gain insights into your competitors' content

Say you want to write a blog post about the benefits of dark chocolate.

First, go to "Generate article using ideas" > "My own idea." Enter your topic and click
"Generate article."

ContentShake AI will take you to a new page where you’ll select your target market,
language, keywords, word count, and other parameters.

You can also enter a title or check Semrush's recommendations for inspiration. The tool will
generate keyword ideas, or you can use your own.

When finished, click "Create article."

The app will generate an SEO-friendly article based on your requirements.

The post looks good, but you can edit it for a more personal touch. Simply click “Go to
editor” on the right side of the page.

From here, you can use the AI chat feature to generate a new title, intro, or image. Or ask
AI to generate further insights into the topic.

Now, click "Improvements" to check your content score (0-100%) for readability, tone of
voice, and SEO. The higher this percentage, the better your content is.

This section also features recommendations for improving your copy. You can see which
sentences are too formal or hard to read, detect keyword stuffing, and more.

The articles and social media posts created with ContentShake AI include relevant images.
Like this:
You can also generate new images from the text editor by clicking the “Image” button.
Semrush's AI writer provides two options:

AI-generated images Stock photos from Unsplash

If you choose the first option, describe the image you have in mind. For example, "dark
chocolate cookies."

Then, click "Create."

Click the image, and ContentShake AI will add it wherever your cursor is on your blog post.
If you feel the image doesn’t fit, you can delete it and request a new image.

Pricing : ContentShake AI has a free and paid version.

The free version covers all the basic features. It includes three articles, 12 social media
posts, and 12 AI-generated images per month.
4. Surfer SEO

streamlines the content creation process. It can generate copy and optimize your articles.

Surfer SEO’s Content Editor uses AI to analyze your content based on ranking factors. Then,
it generates a list of keywords to incorporate into your post.

Key Features and Benefits : Surfer provides several content writing tools for SEO, including:

An AI detector An SEO content generator Keyword research tools

Paraphrasing tools Article templates

Pricing : seven-day free trial. However, the free version has limited features.

5. Grammarly

Check your content for hard-to-read sentences, grammatical errors, and typos
with Grammarly. At its core, Grammarly is a content editor.

Clarity Engagement Correctness Delivery

The tool also detects unnecessary words, passive voice, and punctuation mistakes.

Key Features and Benefits

It ensures your copy is clear, engaging, and error-free. This can help improve the reader's
experience and indirectly boost your SEO since Google favors quality content.

Grammarly will explain what's wrong with your word choice.

Plus, you can select a tone of voice and set writing goals to get custom recommendations.

The tool also uses generative AI to create and optimize content.

Select any sentence or paragraph and click "Generative AI" from the right-side menu.

Then, tell Grammarly to improve your content or generate an outline. Or click "More ideas"
to access the paraphrasing tool and other features.

For example, you can ask the AI assistant to make your content sound more confident or
empathetic. To help you appeal to your target audience.

Further reading: How to Establish Tone in Writing (Guide + Examples)

Pricing : Grammarly's free version is limited to 100 AI prompts. you can still use the tool to
catch typos and improve your writing.
6. Notion

Notion is a project management platform and productivity app. It also offers various tools
for writing, editing, and managing your content.

For example, you can use Notion as a text editor, as with Google Docs or Microsoft Word.
And leverage its AI capabilities to optimize your content for search engines and human
readers

Key Features and Benefits: This productivity app doubles as a word processor, spreadsheet,
and grammar checker. It offers the tools you need to refine your copy.

Notion also features thousands of templates for Wiki pages, content calendars, campaign
briefs, and other documents.

For instance, it offers a fully customizable editorial calendar for managing your blog
content. All you need to do is fill it with your post titles and other details, such as the target
audience and type of content.

And if you want to create a social media calendar, select “Social Media Calendar” from the
left-side menu. Then, click "Get template."

You can also share your content with others, including your email contacts and Slack team
members.

Then, suggest edits, leave comments, and organize any document directly from the text
editor. This makes it easy to collaborate with your team to improve your content.

Want to create content or enrich an existing post? Select a word, sentence, or paragraph.
Then click "Ask AI."

The tool will generate text that fits the context and provides added value to your readers.

Notion will also fix grammar or spelling mistakes, expand or summarize the text, simplify
the language, and more. To make your copy look more professional and polished.
For instance, if you click "Improve writing," Notion will reword your copy for clarity and
engagement.

Notion's AI can also brainstorm ideas, generate content, and create to-do lists. If you have a
target keyword in mind, ask AI to include it in your copy.

The tool will make subtle changes to your content to incorporate the keyword. In the image
below, you can see both versions of the text: the original version and the one generated by
AI.

Further reading: AI Content Optimization: The Complete Guide

Pricing : Notion's free version includes all of the features described above—and many
others. But to fully leverage its capabilities, sign up for a premium plan.

8. Hemingway App : The Hemingway App focuses on readability to make it more engaging.
check your text for passive voice, complex sentences, and words with simpler alternatives.

It also detects and addresses unnecessary adverbs, redundancies, and other issues that
keep you from getting your point across.

Key Features and Benefits : It also displays relevant stats, such as word count and
estimated reading time.

What we like most is the color-coded feedback system, which speeds up content editing.

For instance, hard-to-read sentences are highlighted in yellow.

It also lets you format the text, add links, and bold or italicize words and phrases. Meaning
you can write content directly in the app.

Pricing : The basic version of the Hemingway App is free, but it lacks AI capabilities.
9. SE Ranking : an SEO platform. It provides insights to help you:

 Identify relevant keywords

 Write optimized content

 Monitor your content's performance

With this tool, you'll get ideas to help your content perform in search engines. SE Ranking
can reveal areas for improvement, spot grammar mistakes, and analyze your content's
readability.

Pricing : SE Ranking comes with a 14-day free trial. After that, $65 per month.
10. WordTune : AI writing tool designed to maximize productivity. It can generate text,
detect grammar mistakes, and correct your spelling.

The tool also uses AI to rewrite, shorten, or expand your content. And make
recommendations for better flow.

Key Features and Benefits

This AI-powered tool features a text editor and functions like "Rewrite," "Expand," and
"Suggested edits."

Let's assume you want to reword a sentence. Paste it in the text editor and click "Rewrite."

Or click the cross symbol to get content ideas. So you can expand on the topic and cover all
the bases.

Wordtune's AI writing tool will generate content based on your input.

You can also use its grammar checker to find and fix misspellings, punctuation errors, and
other blunders.

For SEO, use Wordtune's AI rewriter to create content around a given keyword.

Open a new page, click "Generate with AI," and enter a prompt. Like, “Write an
introduction to a blog post about protein powder. Use the keyword “whey vs. soy protein”
within the first two sentences.”

Or ask AI to create an outline for your blog post.

Further reading: Quality Content: What It Is + 10 Actionable Tips for Success

Pricing : Wordtune has a free plan that includes 10 rewrites and AI-generated snippets per
day, three AI summarizations per month, and unlimited text corrections and grammar
checks.
Tools for Fast and Easy Writing

[Link]

These tools accelerate the writing process and simplify drafting and collaboration.

SEO Writing Assistant

Semrush’s SEO Writing Assistant helps you create high-quality SEO content that covers
topics in depth and has strong organic ranking potential.

Draft your projects in the content editor and follow the SEO suggestions in the sidebar.
Some features include:

 A content scoring system that grades you on a scale out of 10

 Suggested keywords and subtopics to guide your coverage

 Smart Writer features (Rephraser, Compose, and Ask AI) that speed up drafting

 An originality checker to avoid plagiarism

Pricing: You can create two articles with a free Semrush account. Paid plans start at
$139.95 per month.
Write Better SEO Content—Faster

with a Free Semrush Account

Sign Up Now →

Google Docs

Google Docs is a document editor that lets you draft, edit, and share content on any
device.

It also supports offline work when needed. And its suggesting and commenting features
simplify tracking changes over time.
Google Docs allows you to:

 See version history and restore previous versions

 Create building blocks to easily reuse portions of text (e.g., author bios, summaries,
etc.)

 Create documents or templates from prompts using Gemini

 Import PDF, DOC, or DOCX files and edit them in the Google Docs format

Pricing: Google account users can create documents for free. Gemini features require a
Google Workspace plan, which starts at $9.99 per month.

Typefully

Typefully is a writing tool for social media content on X, LinkedIn, BlueSky, and Threads.

It also lets you schedule posts from a single dashboard. As you draft in Typefully, you can
preview your posts on each platform.

Like this:
Other features include:
  AI prompts that generate new ideas for posts

 Draft commenting for easy feedback from clients or collaborators

 Automated direct messaging to users who engage with your social media content

 Analytics that track user engagement and content performance

Pricing: Typefully offers a free plan. A basic plan is $12.50 per month.

Power Thesaurus

Power Thesaurus helps you find synonyms, antonyms, definitions, and alternative phrases
to improve writing and reduce repetition.

And its hashtag feature provides ideas for social media post tags.

Features for freelance writers include:

 A Google Docs App and Chrome Extensions for in-document thesaurus use

 English Idioms for when you need figurative language

 Dynamic synonym and antonym generation for quick lists in your drafts
  Sentence examples that illustrate correct usage and grammar

Pricing: The free version includes ads. The Pro plan is ad-free and costs $3.95 per month.

Editing and Proofreading Tools

The below writers’ tools speed up the editing and proofreading process.

Grammarly

Grammarly checks spelling, punctuation, and more—and helps you maintain accurate
grammar and a consistent tone of voice.

You can use the browser extension or desktop app to edit documents, emails, or social
media posts.

Key features include:

 Quick acceptance of suggestions to correct errors in a few clicks

 Delivery suggestions that help you use more inclusive language

 Fluency suggestions for common language mix-ups (useful for non-native English
speakers)

Pricing: The free version has limited features. The Pro version costs $12 per month.

Hemingway Editor

Hemingway Editor checks your content for correctness and conciseness.

It uses color coding to highlight errors for easy identification. And the plus version offers AI
assistance to fix mistakes or align your writing with a preferred tone.
Hemingway Editor also includes:

 Advanced grammar features to detect mistakes

 AI assistance for applying a style that’s more confident, formal, etc.

 Detailed document reviews and feedback

Pricing: Hemingway Editor offers a free tutorial. The desktop app can be purchased for a
one-time fee of $19.99.

Cliché Finder

Cliché Finder helps remove clichés, which aren’t ideal for professional or creative
documents.

Copy and paste up to 10,000 characters, then check for clichés with one click.
Cliche Finder also checks spelling and word choice.

Pricing: This tool is free.

Copyscape

Copyscape is a plagiarism checker that lets you copy and paste your newly created article
into the tool to ensure you aren’t unintentionally plagiarizing.
This is important for SEO (because duplicate content can cause problems) and your
freelance reputation.

And you can look up your live URLs to check that no other sites have copied your content.

Copyscape also lets you:

 Check if a piece of content is likely AI-generated

 Stay on top of content theft with automated email alerts

 Check up to 10,000 pages of text for originality

Pricing: A basic plan is $10 per month and includes 10 webpage lookups.

Research Tools

Here are some online writing tools that can help you speed up the research process:

Topic Research

Semrush’s Topic Research tool allows you to generate many ideas for your own freelance
articles based on a single topic.

Enter a topic, and the tool shows a list of ideas in cards. And each card contains headlines
from other sites, plus related user questions.
With Topic Research, you can:

 Enter a competitor’s domain to see whether they’ve covered the topics the tool
shows

 Click through to ranking content in your browser

 Access each idea’s SEO metrics—like search volume and keyword difficulty

 Generate AI content or an SEO Content Template when you finish researching

Pricing: Topic Research is part of the Semrush platform. There’s a free version, and paid
plans start at $139.95 per month.

Evernote Web Clipper

Evernote’s Web Clipper lets you save webpages to reference later when drafting.

You can save full articles, simplified versions, or selected parts of a page.
Other features include:

 Annotating saved articles and webpages

 Organizing web clips by project for easy searching

 Saving webpages in ad-free views to reduce distractions

Pricing: A basic plan is $14.99 per month.

Liner

Liner speeds up research by letting you ask questions and then summarizing information
from top-ranking search results for your topic.
The tool cites those pages in the sidebar, so you can check credibility or reference them
for external linking purposes.

Other features include:

 Related follow-up questions for in-depth research

 Folders to organize research for quick access

Pricing: Liner offers a free version with limited features. The basic plan is $25.99 per month.

Productivity Tools for Writers

You can use the below tools to boost your overall productivity.

OmmWriter

OmmWriter is a platform that combines natural backgrounds and soothing audio to

You can customize the experience with different colors and sounds based on your
preferences.
Although OmmWriter is a unique writing space, it still provides formatting features that let
you export your work to standard document formats.

Pricing: Minimum pricing is $9.93 per month.

Freedom

Freedom boosts your productivity by blocking websites or apps that might distract you
from freelance projects.
You can block the entire internet, certain websites, or specific apps you find distracting.

Key features include:

 A synchronization option to block distractions on all your devices

 Scheduled sessions that automatically start Freedom at chosen times

 Lock Mode to prevent you from ending work sessions early

Pricing: There’s a free version. The basic plan costs $8.99 per month or a one-time fee of
$99.50.
Toggl

Toggl helps you track the time you spend on freelance projects, which can measure
efficiency or simplify billing.

If you charge clients by the hour, Toggl allows you to generate invoices from your tracked
hours.

With Toggl, you can:

 Create a calendar timeline of your work activities

 Record idle time when you step away from your computer

 Get a visual overview of your activity to identify your most productive hours
Pricing: Toggle’s free version allows unlimited time tracking. The basic plan with upgraded
features is $9 per month.

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