A FEASIBILITY STUDY ON THE ESTABLISHMENT

OF A MAC FITNESS GYM IN BRGY. MACABLING, SANTA ROSA,

LAGUNA

In Partial Fulfilment of the Requirement for the

Degree of Bachelor of Science in Business Administration

Major in Marketing Management

Submitted to:

Ms. Salome L. Morandarte

Submitted by:

Alzona, Mhyle Jhun

Cunanan, Carla

Ponteros, Angeline
 Chapter I

INRODUCTION

During the COVID-19 pandemic, the government implemented a lockdown of what we

considered non-essential. Among these are fitness centers that were very profitable before the

COVID-19 pandemic. People's fear about the COVID-19 virus has led to a change in their

lifestyle - having to focus on health, while staying at home and disinfecting themselves often.

People's behavior during the COVID-19 pandemic has changed as health becomes a top

priority.

Regular physical activity is one of the most important things you can do for your health.

Physical activity can improve your brain health, help manage weight, reduce your risk of

disease, strengthen bones and muscles, and improve your ability to perform daily activities.

Now people are more aware of the incalculable benefits they can gain from joining the gym.

It is now clear to countless people that they can be healthier, improve their lifestyle and live

longer with regular exercise. Fitness is a healthy physical condition. Being healthy means you

can push your limits and not suffer serious consequences. There are several benefits to getting

fit.

According to the article, The Surprising Benefits of Exercise You Didn’t Know About,

exercise isn't just about aerobic capacity and muscle size. Regular exercise can have a

profoundly positive effect on depression, anxiety, and ADHD. It also reduces stress, improves

memory, helps you sleep better, and improves your overall mood. And you don't have to be a

fitness fanatic to reap the benefits. Research shows that a small amount of exercise can make a

real difference (Doctormmdev, 2023). Regardless of your age or physical condition, you can
learn to use exercise as a powerful tool to address mental health issues, improve your energy

and outlook, and improve your overall health.

Our cultures have moved from physically intense work over to working mostly in offices

all day long. In these past years health consciousness has also been increasing and awareness

of the benefits of a healthy lifestyle has further increased the demand from society for more

exercise options, some options for everybody (Stern, 2011).

Health is very important for everybody. This is the source and foundation of every action

we make in our daily lives. Being a health-conscious person is a positive and a good attitude

that we must have. And good thing to know that we, Filipinos, are a health-conscious people.

We must take good care of our health for us to do all the things we want in our life (Sassatelli,

2010).

Also, we Filipinos are health-conscious people. We really take good care of our body

and our health, for us to do all the things we want in our life. Mostly Filipinos are workers, and

they need take care of their body as their capital to work and earn money (Sassatelli, 2010).

There are many ways on how to be a healthy and physically fit person. One of those is

engaging in any sports activities. Engaging in many sports activities and enrolling yourself in a

fitness gym is also a way of living a healthy lifestyle (Ritzer, 2011).

Name of the Company

The name of the company is MAC which came from the initials of the three young

entrepreneurs. M for Mhyle Jhun Alzona, A for Angeline Ponteros, and C for Carla Cunanan.

The MAC fitness gym is exclusive for members only. MAC Fitness Gym offers a wide array of

services across a variety of facilities. Our facilities have aircon in every room. We also offer a
great mix of free weights, weight machines, and group classes run by experienced trainers.

MAC Fitness Gym is a high-quality gym that caters to all members’ needs.

Description of the Logo

The logo of our gym features two people, a man and a woman, standing side by side in

front of a shield. The two people represent the gym's inclusivity, as it is open to people of all

genders. The shield represents the protection that working out and exercising can provide for

one's health. By working out, we can protect ourselves from a variety of illnesses.

Mission

Our mission is to empower and motivate the community of Santa Rosa, Laguna to

embrace wellness and fitness by providing personalized attention and exceptional services. We

are dedicated to supporting individuals in their journey towards regular physical activity,

personal development, and enlightenment. By striving to be the premier gym business in Santa

Rosa, we aim to lead the way in fostering a healthy and thriving community.

Vision
 Our vision is to provide give the best quality training program, improve people’s lives by

inspiring and providing quality places to exercise.

Organizational Goal:

The company and objectives are the following:

 To establish a good quality service and relationship to members

 To provide a safe place where everyone is accepted regardless of their limitations.

 To Provide physical activity that will allow people to achieve the desired gains.
 Chapter II

MARKET FEASIBILITY

These are the facilities and services that the MAC Fitness Gym will offer.

Services:

 Pilates (full body workout) - Pilates exercises are typically performed on a mat or with

specialized equipment, and focus on strengthening the core muscles of the abdomen,

back, and pelvis. They also help to improve flexibility, balance, and posture.

 Massage - It is a form of manual therapy that includes holding, moving, and applying

pressure to the muscles, tendons, ligaments and fascia.

 Gym membership - A gym membership gives you access to a variety of top-quality

exercise equipment to enhance your workout.

Facilities

 Personal Training - This is one-on-one training with a certified personal trainer. Personal

training can help you develop an exercise plan that is tailored to your individual needs

and goals.

 Group fitness classes (Yoga, Aerobic) - Group fitness classes are fitness classes that

are led by an instructor and typically involve a group of people working out together.

 Cardio equipment: This includes treadmills, ellipticals, stationary bikes, rowing

machines, and stair climbers. Cardio equipment is great for burning calories and

improving cardiovascular health.

 Free weights: This includes dumbbells, barbells, and weight plates. Free weights are a

great way to build muscle and strength.

  Weight machines: This includes machines that target specific muscle groups. Weight

machines are a good option for people who are new to strength training or who want to

avoid injuries.

 Locker Room - This includes showers, changing rooms, and towel service. Locker rooms

are a convenient place to get ready for and after your workout.

Industry Competitiveness

Major Competitors

MAC Fitness Gym is in Sta rosa laguna, with main competitors.

 The Anytime Fitness – Located at SM City Sta. Rosa, Southwoods Biñan, and

Robinson’s Galleria San Pedro Laguna.

 The Pound for Pound Fitness Gym – Located at Sta. Rosa, Biñan, and San Pedro,

Laguna.

 The Movefree Gym and Fitness Center – Located at Sta. Rosa, Laguna.
SWOT Analysis

STRENGTHS WEAKNESSES

 Accessible location  Exclusive for members only.

 High Quality Equipment  Price

 Complete Facilities  No reputation yet

OPPORTUNITIES THREATS

 Expansion  Competition from other gyms

 Partnerships with businesses  Changes in customer preferences

 Growing demand for fitness

These are the SWOT Analysis of MAC Fitness Gym.

STRENGTHS

MAC Fitness Gym has three strengths that can attract more customers and make a profit for the

establishment:

 Accessible location: The gym is located in a convenient location, making it easy for

people to get to.

 High-quality equipment: The gym has high-quality equipment, which can attract people

who are looking for a more premium experience.

 Complete facilities: The gym has a variety of facilities, including a swimming pool, a

sauna, and a steam room. This can attract people who are looking for a more

comprehensive fitness experience.

WEAKNESSES

The MAC Fitness Gym has three main weaknesses that could cause customers to go to other

gyms.

 Exclusive for members only: This means that people who are not members cannot use

the gym, which could limit the number of potential customers.

 Price: The gym is more expensive than some other gyms in the area, which could deter

some potential members.

 No reputation yet: The gym is new, so it does not have a strong reputation yet. This

could make some potential members hesitant to join the gym.

OPPORTUNITIES

MAC Fitness Gym has three main opportunities to become more known, reputable and

profitable.

 Expansion: MAC Fitness Gym can expand its reach by opening new locations or offering

online services. This would allow the gym to reach more people and become more well-

known.

 Partnerships with businesses: MAC Fitness Gym can partner with local businesses to

offer discounts or other benefits to members. This would help to attract new members

and boost the gym's reputation.

 Growing demand for fitness: The demand for fitness is growing, which means that there

is an opportunity for MAC Fitness Gym to attract new members. The gym can capitalize

on this opportunity by offering high-quality services and making itself known to potential

members.
THREATS

MAC Fitness Gym faces two major that could lead to customer loss and business bankruptcy.

 Competition from other gyms: MAC Fitness Gym could offer lower prices, more

amenities, or a more convenient location to attract customers away from its competitors.

 Changes in customer preferences: MAC Fitness Gym could offer more classes in

popular areas, such as yoga or Pilates. It could also partner with local businesses to

offer discounts or other benefits to members.

Market Potential

 Market trends

Marketing Strategies

Marketing strategies are the plans that organizations use to promote their products or

services. These plans typically involve allocating scarce resources across various platforms and

channels in order to increase sales and gain a sustainable competitive advantage in their

respective markets.

MAC Fitness Gym will use a variety of marketing strategies to increase sales. These

strategies include:
 SOCIAL MEDIA. Our company has a Facebook page, Twitter and Instagram account

because most of the target market are using this website in their daily life.

FLYERS. At least 1000 MAC fitness gym flyers will be distributed in public places around the

city. The fliers may include information but not limited to the following: name of the gym,

location, phone numbers, email address and the service that we offer.
DISCOUNTS FOR STUDENTS, SENIORS, OR MILITARY PERSONNEL. This is a great way

to attract members from specific demographics. We can offer a discounted membership rate or

a free month of membership to these groups.

FREE TRIAL OR FREE CLASS. This is a great way to give potential members a chance to try

out our gym before they commit to a membership. We can offer a free trial for a certain number

of days or a free class for a certain type of fitness class.

 Chapter III

TECHNICAL ASPECT

This chapter discusses the steps involved in producing and operating a gym. It covers

the equipment used, the raw materials required, and the overall layout and structure of the

business. The goal is to provide a comprehensive overview of the business operation.

Operations Flow

*painsert nalang ulit ng flow chart tapos pakiexplain daw based sa comment ni dean*

Equipment *palagay nalang kung ilan yung quantity na gagamitin tapos pamultiply nalang sa

price. Based din sa comment ni dean*

Materials Description Qty Price

Dumbbells a short barbell with dumbbells on

each side that people use to exercise

to strengthen their arm and shoulder

muscles.
Legal Requirement

To identify the legal requirements in establishing a gym business, we gather data by

interviewing the same business who are the competitors of the said venture.
 CHAPTER IV

MANAGEMENT ASPECT

Organization Chart

The Organizational Chart is the formation of the important details in the organizational

structure including the major roles and positions with their respective responsibilities.

*painsert nalang ulit ng chart*

Manpower Resources

The manpower requirements are composed by the partners form the partnership and

employees that the company will hire. Each should possess the qualifications to have efficient

and effective management in the organization.

Job Description and Qualifications

The job analysis is enumerated by positions needed for the business to operate:

Position: CEO /Manager

Job Is responsible for the entire business performance.
description:
Job  College graduate
Qualification:  With at least 2 years working experience
 Male or Female
 Age 20 -35 yrs. Old
 Have leadership skills to keep employees motivated, resolve conflicts,
and make hard decisions for your employees.
 Time Management
 Decision Making Skills
Position: Assistant Manager
Job They are responsible monitoring the operations of the gym. They also must
description: keep the gym organized and stocked with supplies. The one who is
responsible for cleaning and maintaining the business. A responsible
individual who assists members of the public with their fitness and wellness
goals.
Job ü At least 2-years of college or a graduate of SHS ABM strand.
Qualification: ü Male or Female
ü With or without working experience
ü At least 18 – 35 yrs. Old.
ü Should know how to operate the machine.

Position: Personal Trainer

Job They are responsible for motivating their clients to meet their fitness goals.
description: They may develop programs that help clients lose weight, get stronger or
improve a certain physical condition. They assess a client's needs, skill level
and abilities and make sure their client performs fitness routines that keep
them safe from injury. Personal trainers also monitor their clients' progress
and adjust their program based on certain milestones that the client may
meet. It's common for personal trainers to train individuals or host small
groups of people who are in search of more generalized training.

Job ü College graduate

Qualification: ü Previously a trainer with at least 2 years of experience
ü Age 18 -35 yrs. Old
ü Male or Female
ü Ability to provide excellent customer service to accommodate client
needs.
ü Ability to work a flexible schedule to work with their clients.
ü Thorough understanding of dietary procedures that improve clients’
health.
ü Excellent knowledge of how to use gym equipment properly and train
clients accordingly.
 ü Must get certified in CPR (cardiopulmonary resuscitation) and AED
(automated external defibrillator).

Position: Fitness Trainer

Job They are responsible for providing fitness guidance to help clients improve
description: their physical condition. A Fitness Trainer creates tailored fitness and
wellness plans for individuals and groups. They assign exercise routines
based on clients’ physical needs and monitor their progress.

Job ü College Graduate: degree in Kinesiology or Sports Science is a plus.

Qualification: ü Male or Female
ü Previous work experience as a Fitness Trainer or similar role
ü At least 20– 35 yrs. Old.
ü Knowledge of diverse exercises and how to adjust plans according to
each client’s needs.
ü Available to work on early or late shifts and on weekends.
ü Proven experience of CPR and First Aid.

Position: Yoga instructor

Job They are responsible for instructing individuals and groups in a yoga routine.
description: They teach general yoga techniques like stretching, intentional breathing and
specific poses, and may also guide their class in meditation and mindfulness.
Yoga instructors build positive relationships with clients and develop rapports
to reinforce learning through guided practices.
Job ü College graduate
Qualification: ü At least 20– 35 yrs. Old.
ü Male or Female
ü Complete training with a registered yoga school.
ü Obtain CPR/first aid certification.
ü Become a registered yoga teacher.
ü Thorough understanding of various yoga and mindful meditation
techniques.
 ü Ability to work a flexible schedule.
ü Strong motivational skills.
ü Personal commitment to physical fitness and a healthy lifestyle.

Position: Group fitness instructor

Job They are responsible for leading and coaching gym members through group
description: fitness classes. They may instruct class participants in a variety of classes
that often differ in ability requirements and intensity levels. Group fitness
instructors create their own workouts for the class, select music, practice their
routines before the scheduled program and develop alternative movements
for members who need additional assistance.

Job ü At least Senior High school graduate / College graduate

Qualification: ü At least 20– 35 yrs. Old.
ü Male or Female
ü The ability to properly integrate all aspects of a safe and effective
class, sufficient warm-up, proper form, modifications, muscular
activation, aerobic movement, flexibility, appropriate cool-down.
ü Maintain a current CPR/ AED/First Aid Certification
ü Possess a current nationally recognized Group Fitness Certification
(ACE, AFAA, NSCA, ACSM, ZUMBA, Yoga Alliance, or equivalent)
ü Maintaining a professional and positive attitude
ü Have a complete and thorough understanding of all instructors’
guidelines concerning the group fitness program.
ü Serve as a leader in the Dance Studio
ü Frequently remind participants to work at their own intensity level.
ü Lead each session for participants’ benefit NOT the instructors.
ü Be prepared for each session.
ü Assist in maintaining a clean and safe Dance Studio
Position: Nutrition Consultant
Job They are responsible for supporting clients by developing meal plans,
description: providing dietary materials for gym members, and completing health and
fitness assessments. Nutrition consultants help others achieve personal
fitness goals through tailored eating plans and educational resources. They
also encourage their clients to develop healthy eating habits, educate them
on the best foods for desired outcomes and focus on topics like metabolism,
healthy weight, and balanced meals.

Job ü College graduate

Qualification: ü At least 18 – 35 yrs. Old.
ü Male or Female
ü Bachelor’s Degree in Dietetics or Nutrition preferred.
ü Professional nutritionist with at least 3 years of experience.
ü Valid Registered Dietitian (RD)
ü Strong knowledge of the interrelationship between exercise and
nutrition to advance human health.
ü Knowledge of working on Nutritionist Pro software and nutritional
models
ü Exceptional interpersonal and communication skills
 Decision Making Skills

Position: Security Guard

Job They are responsible for responsible for protecting a customer, organization,
description: or assets in the case of an incident. Their duties include monitoring a specific
area, evicting trespassers, and writing reports detailing any occurrences
during their shift.

Job ü At least High school graduate

Qualification: ü At least 25 – 50 yrs. Old.
ü Male
ü Security guard certification
 ü Familiarity with developing emergency plans
ü Self-defense and civilian protection skills
ü Quick thinking
ü Attention to detail.
ü Reliability

Position: Janitor
Job They are responsible for maintaining a cleaning facility by completing a
description: variety of cleaning tasks. Their duties include mopping and vacuuming floors,
cleaning surfaces with disinfectant and emptying trash cans or recycling bins.
They will make sure that the gym is clean.

Job ü At least High school graduate

Qualification: ü At least 18 – 35 yrs. Old.
ü Male/Female
ü Proven working experience as a Janitor.
ü Ability to handle heavy equipment and machinery.
ü Knowledge of cleaning chemicals and supplies.
ü Familiarity with Material Safety Data Sheets. Integrity and ability to
work independently.

These are mandatory requirements for employees are as follows:

Social Security System (SSS)

All employees under the age of 60 are eligible. Employees and companies are required to pay

employee membership dues. The amount depends on the employee's monthly salary and the

contribution amount set by her SSS. This program is implemented on the date of employment.
Philippine Health Insurance (PhilHealth)

All employees are required to be contributors to this service (Republic Act 7875). Members

receive medical benefits and stay in the hospital if they or their dependents are hospitalized.

Monthly contributions are based on the actual monthly salary of the employee and the amount

of the employee's contribution is divided equally by the employer.

13th months’ Pay

1/12 of an employee’s basic salary earned within a calendar year or what you called the 13th

months’ pay of an employee shall be given not later than December 24 of each year.

Salary Scale:

Salary & Benefits/Compensation Scheme

The salaries and benefits of all working personnel are shown below:

POSITION NO. OF Rate of employees Rate of employees

EMPLOYEES monthly (in Peso) annually (in Peso)

Manager 1 Php 18, 500 Php 222,000

Assistant Manager 1 Php 15,000 Php 180,000

Personal trainer 3 Php 5,000 x 3 Php 180,000

Fitness Trainer 3 Php 5,000 x 3 Php 180,000

Yoga Instructor 1 Php 6,000 Php 72,000

Group fitness instructor 1 Php 8,000 Php 96,000

Nutrition consultant 1 Php 12,000 Php 144,000

Security Guard 1 Php 10,000 Php 120,000

Janitor 2 Php 6,000 x 2 Php 144,000

Total Wages Annually Php 1,338,000

Project Schedule

The operation of the organization will be starting at 8:00 am and end at 8:00 pm.

Work Schedule:

POSITION Work Start Time Work End Time

(Monday to Saturday) (Monday to Saturday)

Manager 11:00 am 1:00 pm

Assistant Manager 9:00 am 5:00 pm

Personal trainer 8:00 am 8:00 pm

Fitness Trainer 8:00 am 8:00 pm

Yoga Instructor 1:00 pm 4:00 pm

Group fitness instructor 1:00 pm 4:00 pm

Nutrition consultant 10:00 am 2:00 pm

Security Guard 8:00 am 8:00 pm

Janitor 8:00 am 8:00 pm

Financial Projection