Module 7
Home Learning Outcomes Discussion
INFORMATION
AGE
FROM GUTENBERG TO ZUCKERBERG
LTRivera
Module 7
Home Learning Outcomes Discussion
• Trace the development of the
information age from the
introduction of Gutenberg’s
printing press up to the era of
LEARNING social media.
OUTCOME • Describe the general
characteristics of information age.
• Determine the impacts of the
information age to society.
• Analyze the ways in which the
information age and social media
influence human lives.
Module 7
Home Learning Outcome Discussion
[Link] remains the most-used social media
platform in the Philippines, reaching over 94% of
internet users nationwide.
2 TRUTHS [Link] average Filipino spends less than one hour a
1 LIE day on social media platforms like Facebook and
TikTok.
[Link] continues to grow rapidly in the country,
with its advertising audience increasing by 27%
compared to the previous year.
Module 7
Home Learning Outcome Discussion
[Link] remains the most-used social media
platform in the Philippines, reaching over 94%
of internet users nationwide.
[Link] average Filipino spends less than one hour a
2 TRUTHS day on social media platforms like Facebook and
1 LIE TikTok.
[Link] continues to grow rapidly in the
country, with its advertising audience
increasing by 27% compared to the previous
year.
Meltwater. (2025, January 17). Social media statistics in the Philippines 2025: Usage, trends & insights. Meltwater. [Link]
Module 7
Home Learning Outcomes Discussion
1.X (formerly Twitter) has overtaken YouTube in the
Philippines as the most-used platform for daily
video content and long-form streaming.
2 TRUTHS [Link]’s advertising reach grew by more than
1 LIE 6% in early 2025, driven by influencer marketing
and e-commerce engagement.
[Link] is the second most-used social media
platform in the Philippines, with over 91% of
internet users accessing it regularly for
entertainment, music, and education.
Module 7
Home Learning Outcomes Discussion
1.X (formerly Twitter) has overtaken YouTube in the
Philippines as the most-used platform for daily
video content and long-form streaming.
[Link]’s advertising reach grew by more
2 TRUTHS than 6% in early 2025, driven by influencer
1 LIE marketing and e-commerce engagement.
[Link] is the second most-used social media
platform in the Philippines, with over 91% of
internet users accessing it regularly for
entertainment, music, and education.
Meltwater. (2025, January 17). Social media statistics in the Philippines 2025: Usage, trends & insights. Meltwater. [Link]
Module 7
Home Learning Outcomes Discussion
Informatio (Latin) - to give form or
shape to the mind
INFORMATION
AGE
Words Information Meaning
Module 7
Home Learning Outcomes Discussion
• It is the structure of
communication
• It is subject to transmission,
interpretation, and processing
INFORMATION • It is one of the most valuable
assets today
• It is considered the “new oil”
• Readily available and accessible
anytime and anywhere because of the
internet
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Home Learning Outcomes Discussion
• It is the medium through which
information is created, shared and
understood. THE ROLE OF
• In the
continues
Information
to shape
Age,
how
language
people
LANGUAGE
interpret, evaluate, and communicate
information.
• Emojis, hashtags, and memes are new
forms of digital language — they
compress meaning into symbols that
transcend national languages.
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Home Learning Outcomes Discussion
• As evidenced by how information could be transferred
or shared quickly, our society nowadays is best
described as highly modernized, automated, data-
INFORMATION driven and technologically advanced.
• Information age is defined as a period starting in
AGE the last quarter of the 20th century.
• also called the Digital Age and the New Media Age.
• Digital Age
⚬ use of digits or numbers as a code for various information
• Computer Age
⚬ information is read by computers
• New Media Age
⚬ utilization of digital platforms, unlike the traditional
media such as radio, television, and newspapers
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Home Learning Outcomes Discussion
Computer
COMPUTER: Personal Computer, Desktop computer, laptops,
Personal Digital Assistants, Server, and Mainframes
MEDIUM OF
COMMUNICATION
Computer
Defined as an
electronic device that
stores and processes
data (information).
Module 7
Home Learning Outcomes Discussion
• Several historians trace the origin of
the internet to Claude F. Shannon, who WORLD WIDE
was considered the “Father of WEB
Information Theory”
• The Internet is a worldwide system of
INTERNET
interconnected networks that
facilitates data transmission among
innumerable computers
• In the early days, the internet was
used mainly by scientists to
communicate with other scientists.
Module 7
Home Learning Outcomes Discussion
GUTENBERG TO ZUCKERBERG
Module 7
Home Learning Outcomes Discussion
GUTENBERG TO ZUCKERBERG
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Home Learning Outcomes Discussion
DEFINING CHARACTERISTICS OF INFORMATION AGE
• Information is produced, stored, and shared at an exponential rate
through the internet and digital platforms.
• People interact in real time through email, social media, and video
conferencing.
• Knowledge and data serve as the main economic drivers in the digital era.
• Artificial intelligence, robotics, and machine learning streamline human
tasks and decision-making.
• Challenges include misinformation, data privacy, and digital ethics.
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Home Learning Outcomes Discussion
DEFINING CHARACTERISTICS OF INFORMATION AGE
Module 7
Home Learning Outcomes Discussion
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Home Learning Outcomes Discussion
Source: Cazzaniga and others (2024), Gen-AI:
Artificial Intelligence and the Future of Work
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Home Learning Outcomes Discussion
Vera Files. (2025, June 18). Filipino
concern over online disinformation hits
record high — Digital News Report 2025.
Vera Files.
[Link]
concern-over-online-disinformation-
hits-record-high-digital-news-report-
2025
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Home Learning Outcomes Discussion
• ICT stands for Information and Communications Technology.
• It refers to all technologies used to handle telecommunications, broadcast media,
intelligent building management systems, audiovisual processing, and transmission
systems.
• It connects societies, drives economies, supports education, healthcare, and
governance, and allows people to access and exchange knowledge globally.
• Diosdado “Dado” Banatao is a Filipino engineer, entrepreneur,
and inventor often called the “Bill Gates of the Philippines.”
• He is best known for designing the first single-chip graphics
accelerator that made modern computers faster and more
efficient. His inventions became the foundation for technologies
used in today’s PCs, laptops, and mobile devices.
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Home Learning Outcomes Discussion
Impacts of Information Age
Economy and Education Private Government
Commerce Life and Politics
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Home Learning Outcomes Discussion
Economy and Commerce
computerized improves data creative
manufacturing to increase outsourcing destruction
storage and file
production and save time
management
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Home Learning Outcomes Discussion
Education
computer-assisted virtual distance online
learning
classroom learning education
Module 7
Home Learning Outcomes Discussion
Information Explosion
Information Overload
INFORMATION A rapid increase in
A state in which the OVERLOAD the amount of
volume, complexity, or VS. published or available
information/data,
speed of incoming
information exceeds a
INFORMATION driven by advances in
person’s or system’s EXPLOSION technology, digital
capacity to process it storage,
meaningfully. This can communication, and
lead to stress, poor multimedia formats.
decision-making, fatigue,
and inability to filter
what is relevant.
Module 7
Home Learning Outcomes Discussion
A university library
In social media:
INFORMATION experiencing an
information explosion
Explosion happens when OVERLOAD would have vastly more
millions of posts, VS. research papers,
videos, messages are
created every hour.
INFORMATION digital resources,
Overload occurs when a EXPLOSION data sets, etc., that
user receives more users can access than
notifications, messages, ever before. But if
updates than they can students can't find
read or respond to, relevant materials or
leading to stress,
are overwhelmed by
ignoring some
notifications, etc.
search results, that’s
information overload.
Module 7
Home Learning Outcomes Discussion
• Widely used in industries such
as manufacturing, logistics,
and digital commerce.
The theory and
• Drives innovation but may cause
development of computer
systems able to perform ARTIFICIAL job displacement in repetitive
or data-driven fields.
tasks
require
that normally
human
INTELLIGENCE • Assists in disease diagnosis,
crisis management, and data-
intelligence, such as based policy decisions.
visual perception, • Improves efficiency but raises
data privacy and ethical
speech recognition,
concerns.
decision-making, and • AI should be used to enhance
translation between human capabilities, not replace
languages. them — promoting innovation
-Oxford that aligns with ethical and
human-centered development.
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Home Learning Outcomes Discussion
CRAAP
FRAMEWORK
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Home Learning Outcomes Discussion
Private Life
improved online payment better
entertainment
shopping and banking communication
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Home Learning Outcomes Discussion
Government and Politics
globalization of e-government online voting improved
knowledge
and automated national
election security
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Home Learning Outcomes Discussion
IMPACTS OF SOCIAL MEDIA
Positive Impacts: Negative Impacts:
• Improved entertainment and • Increase in cybercrimes
communication • Invasion of privacy
• Networking and • Online pornography and
collaboration exploitation
• Interactivity • Threats to security
• Glocalization • Plagiarism and Intellectual Theft
• Empowerment and social • Fake News and Misinformation
• Digital Divide
awareness
Module 7
Home Learning Outcomes Discussion
DISCONNECT
TO CONNECT
As the Information Age reshapes how we communicate, constant connectivity often leads
to emotional disconnection. Digital interaction allows instant contact, but it can
weaken empathy and genuine human bonds. As social mammals, we thrive on presence and
shared experiences — the essence of eudaimonia, or true human flourishing. The idea
of “disconnect to connect” reminds us that well-being comes not from endless online
communication, but from balancing technology with authentic relationships that
nurture understanding and purpose.