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Digital Marketing Course Outline

The document outlines a comprehensive Digital Marketing and Advertising course divided into four modules, covering topics such as freelancing, paid advertisements, SEO, WordPress, email marketing, and social media marketing. Each module includes practical exercises, keyword research, and revisions to reinforce learning. Additionally, there are specific sections dedicated to technical SEO, content monetization, and weekly freelancing sessions.

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hamdansial22
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7 views5 pages

Digital Marketing Course Outline

The document outlines a comprehensive Digital Marketing and Advertising course divided into four modules, covering topics such as freelancing, paid advertisements, SEO, WordPress, email marketing, and social media marketing. Each module includes practical exercises, keyword research, and revisions to reinforce learning. Additionally, there are specific sections dedicated to technical SEO, content monetization, and weekly freelancing sessions.

Uploaded by

hamdansial22
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Digital Marketing and Advertising Course Outline

Module 1:
 LMS Joining
 Introduction to Freelancing
 Introduction to Paid Advertisement (SEM, SMM)
 Meta Keyword Research
 Complete Meta With Practice
 Leads Center Meta
 Real Estate, Clothing, Restaurant Ads Campaign Practice
 Fiverr Profile Creation with 2 Gigs atleast
 Revision

Module 2:
 Introduction to Google AdWords
 Keyword Planner, Research, Youtube Promotion, Search Ads
 Introduction to SEO Keyword Research
 Niche Research & Selection
 Domain & Hosting
 Niche with 15 Keywords with Keyword Research File
 Revision

Module 3:
 Introduction to WordPress
 Plugins
 CDN
 Introduction to SEO
 On-Page SEO
 Technical SEO
 Monetization
 Offpage Basic Introduction
 Upwork Creation
 Revision

Module 4:
 Introduction to Email Marketing
 Leads Hunting
 Reachout
 Brevo, Mailchimp, Sender
 LinkedIn Creation
 Revision

1. Freelancing

 Introduction To Fiverr, Upwork, and LinkedIn


 Profile Creation
 Gig Research & Creation
 Gig & Profile Ranking and Outsourcing
 Proposal Writing & Upwork Catalogue Creation
 Withdrawal Accounts Creation

2. Keyword & Niche research

 Niche Research
 Types of Niches
 Types of Keywords ( Intent & count Based)
 Competitor Keyword Scrapping

3. SEO (Search Engine) Optimization (On-page)

 Title & Meta Descriptions


 Keyword – Optimization
 Natural Language Processing (NLP)
 Word Count & Density
 Content Writing – Plagiarism, AI Content & Content
Generation
 Schema Markups & Structured Data
 Rank Math SEO Settings
 Sitemaps
 Google Search Console
 Image Optimization
 URLs, Redirections - 301 & 302
 Internal and External Linking
 Canonical Tags

4. SEO (Search Engine Optimization) (Off-page/Backlinks)

 Comments
 Forums
 Images
 Web 2.0
 Guest Posts
 Private Blog Network (PBN)

5. Technical SEO

 Robots
 Crawling
 Index Removal & Submissions
 Site Speed Optimization
 Common Site Errors
 Disavow
 SEO Audit Reports

6. WordPress (CMS) Blog Creation & Optimization


CMS = Content Management System

 Domain (TLDs and Types)


 Hosting
 Blog Setup on WordPress
 Blog Design
7. Search Engine Marketing (SEM)

 Google Ads – Campaign Advance & Smart


 CPC, CTR, CTAs, NAPs, and CPM
 Analytics and Negative Keywords

8. Social Media Marketing

 Meta Ads
 Facebook Ads
 Instagram Ads
9. Content Monetization

 YouTube AdSense
 Website AdSense
 Amazon Affiliate
 Facebook Instream and Ad breaks

Note: Weekly one day should be assigned specifically for Freelancing only; that should be
Friday.

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