Name Total 500000000
Life Insurance Corporation of India 60.6400% 303200000
SBI Life Insurance Company 8.6100% 43050000
HDFC Life Insurance Company 7.3600% 36800000
ICICI Prudential Life Insurance Co. 5.1100% 25550000
MaxLife Insurance Company 3.2400% 16200000
TATA AIA Life Insurance Co. 2.6200% 13100000
Bajaj Allianz Life Insurance Co. 2.4900% 12450000
Kotak Mahindra Life Insurance 1.9600% 9800000
Aditya Birla Sunlife Insurance Co. 1.9300% 9650000
PNB Metlife India Insurance Co. 1.1200% 5600000
Canara HSBC OBC Life Ins. Co. 0.9200% 4600000
IndiaFirst Life Insurance Co. 0.7800% 3900000
Star Union Dai-ichi Life Ins. Co. 0.7300% 3650000
Reliance Nippon Life Ins. Co. 0.6500% 3250000
Bharti AXA Life Insurance Company 0.3700% 1850000
Shriram Life Insurance Company 0.3200% 1600000
Ageas Federal Life Insurance Co. 0.2900% 1450000
Future Generali India Life Ins. Co. 0.2200% 1100000
Edelweiss Tokio Life Insurance Co. 0.2200% 1100000
Pramerica Life Insurance Company 0.1900% 950000
Aviva Life Ins. Company India 0.1700% 850000
Aegon Life Insurance Company 0.0500% 250000
Sahara India Life Insurance Co. 0.0100% 50000
Exide Life Insurance Company -
100.00%
Calpol Strip 30
Eno 6
Personalized Message 1
Band-aid 1
Box 5
Total 43
Discount 13 7+6
Revenue 30
1st MOT 482500
2nd MOT 48250 10%
3rd Mot 1447.5 3%
CAC 12.6213592
Target Company Aditya Birla Sunlife Insurance Co.
Market Share 1.9300%
No of Consumers 9650000
CAGR 13%
Growth rate No of New Customers
1% 96500
2% 193000
3% 289500
4% 386000
5% 482500
6% 579000
7% 675500
8% 772000
9% 868500
10% 965000
Demand Year 1
From 1st MOT 100% 482500
Repeat Buyer 10% 289500
Seasonilty 1% 9650
Refer to Friends & Family 3% 14475
796125
Revenue 23883750
Incurred Cost 6272500
Name
MakeMyTrip 15000000
[Link] 15000000
Cleartrip 15000000
Goibibo 15000000
EaseMyTrip 15000000
Thomas Cook 15000000
SOTC Travel 15000000
Cox & Kings 15000000
Travelguru 15000000
[Link] 15000000
Expedia 15000000
TripAdvisor 15000000
TravelTriangle 15000000
Vista Rooms 15000000
Airbnb 15000000
Lonely Planet 15000000
Thrillophilia 15000000
Calpol Strip 30
Eno 6
Personalized Message 1
Band-aid 1
Box 5
Total 43
Discount 13
Revenue 30
1st MOT 1500000
2nd MOT 150000 10%
3rd Mot 4500 3%
CAC 12.6213592
[Link]
Target Company Travelguru
No of Consumers 1500000
CAGR 13%
Demand Year 1
From 1st MOT 100% 1500000
Repeat Buyer 10% 900000
Seasonilty 1% 30000
Refer to Friends & Family 3% 45000
2475000
Revenue 74250000
Incurred Cost 19500000
Target Corporates Corporates
No of Consumers 400000
CAGR 13%
Demand Year 1
From 1st MOT 100% 400000
Repeat Buyer 10% 240000
Seasonilty 1% 8000
Refer to Friends & Family 3% 12000
660000
Calpol Strip 30
Eno 6
Personalized Message 1
Band-aid 1
Box 5
Total 43
Discount 13
Revenue 35
1st MOT 400000
2nd MOT 40000 10%
3rd Mot 1200 3%
CAC 29.126213592233
Revenue 19800000
Inccured Cost 12000000
19800000
Average Sales of PCM at pharmacy ( tablets) 45
Annual consumption of pharmacy 11250
Daily Kapton they will sell 5
Annual Kapton Selling 1250 83.3333333
No of Pharmacy Target 150000
Daily Kapton Selling through target Pharmacy 750000
Annual consumption of pharmacy 187500000
In Strips 12500000
No of Pharmacy Target 150000
Education Material ( + ) Margins 90
Cost Incurred 13500000
Demand Year 1
From 1st MOT 100% 12500000
Repeat Buyer 10% 7500000
Seasonilty 1% 250000
Refer to Friends & Family 3% 375000
20625000
Revenue 618750000
Cost Incurred 13500000
CAC 1.05
No of Sstrips
Units
No of Samples to be given to doctors for education 3
Cost of colleterals for the doctors 12
No of Target Doctors 100000
Cost Incurred
% of Doctors convert from this 40%
No of Doctors 40000.00
Daily Strip Prescription from doctors 40
No of Tablets per Patient 6
no of total tablets 240
No of Strips 16
% of patient wlikely to buy from the prescription 9.6
% of pharmacist likely to give Kapton & not any other brand 7
daily Strips from one doctor 7
Annual Strips from one doctor 1680
daily strips from converted doctors 268800
Annual Strips from total doctor 67200000
Demand
From 1st MOT 100%
Repeat Buyer 10%
Seasonilty 1%
Refer to Friends & Family 3%
Revenue
Cost Incurred
CAC
Price
90
480
57000000
Year 1
67200000
40320000
1344000
2016000
110880000
3326400000
57000000
0.82
Cost Inccured Revenue
Insurance 6272500 23883750 26.26%
Travel 19500000 74250000 26.26%
Corporates 12000000 19800000 60.61%
Pharmacy 13500000 618750000 2.18%
Doctors 57000000 3326400000 1.71%
Total Cost inccured 108272500 4063083750