Retail Design

Introduction

Retail design is the art and science of creating commercial spaces that are not just places to buy
products, but experiences that connect people with brands.

In today’s competitive market, how a store looks, feels, and flows plays a critical role in attracting
customers, keeping them inside longer, and encouraging them to make a purchase.

Through strategic planning, branding, lighting, and layout, retail design shapes how we interact
with products and how we remember the brand itself.

‫ٮﺎﻟﻌﻼﻣﺎت‬+ ‫ٮﺎس‬2‫ٮﻂ اﻟ‬+‫ﺤﺎرب ٮ"ر‬+"‫ٮﻞ ٮ‬+ ،‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ٮيﻊ اﻟﻤ‬+‫ﺤﺮد أﻣﺎﻛﻦ ﻟ‬+‫ﺤﺎريﺔ ﻻ ٮ"ﻜون ﻣ‬+"‫ٮﺸﺎء ﻣﺴﺎﺣﺎت ٮ‬2‫ڡﻦ وﻋﻠﻢ إ‬2 ‫ﺤﺰﺋﺔ ﻫﻮ‬+‫ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬
.‫ﺤﺎريﺔ‬+‫اﻟ"ٮ‬

‫ﺣﺬب‬+ ‫ى‬V‫ڡ‬2 ‫ڡﻖ اﻟﺤﺮﻛﺔ ٮ"ﻠﻌﺐ دوًرا ﺣﺎﺳًﻤﺎ‬2‫ وٮ"ﺪ‬،‫ اﻹﺣﺴﺎس‬،‫ﺤﺮ ﻣﻦ ﺣ&ٮﺚ اﻟﺸكﻞ‬+‫ ﻃري"ڡﺔ ٮ"ﺼﻤ&ٮﻢ اﻟﻤ"ٮ‬،‫ڡﴘ‬2‫ٮﺎ‬2‫ى ﺳوق اﻟ&ٮﻮم اﻟ"ٮ‬V‫ڡ‬2
.‫ڡ&ٮﺰﻫﻢ ﻋﲆ اﻟﺸراء‬2‫ وٮ"ﺤ‬،‫ﺣﻌﻠﻬﻢ ٮ &"ڡﻀون و"ڡ"ٮًﺎ أﻃول‬+‫ و‬،‫اﻟﻌﻤﻼء‬

‫ﺤﺰﺋﺔ اﻟﻄري"ڡﺔ اﻟﱵ‬+‫ ٮ &ﺸكﻞ ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬،‫ﺣﲇ‬2‫ﺤﻄ&ٮﻂ اﻟﺪا‬2‫ واﻟ"ٮ‬،‫ واﻹﺿﺎءة‬،‫ٮﺼريﺔ‬+‫ واﻟﻬويﺔ اﻟ‬،‫ى‬V‫ح‬+‫ﺤﻄ&ٮﻂ اﻻﺳ"ٮراٮ"&ٮ‬2‫ﺣﻼل اﻟ"ٮ‬2 ‫ﻣﻦ‬
.‫ڡﺴﻬﺎ‬2‫ٮ‬2 ‫ﺤﺎريﺔ‬+‫ٮﻬﺎ اﻟﻌﻼﻣﺔ اﻟ"ٮ‬+ ‫ٮ"ٮﺬﻛﺮ‬2 ‫ﺤﺎت… واﻟﻄري"ڡﺔ اﻟﱵ‬+‫ٮ"ٮ‬2‫ٮﻬﺎ ﻣﻊ اﻟﻤ‬+ ‫ڡﺎﻋﻞ‬2‫ٮ"ٮ‬2

Core Elements of Retail Design

Retail design is built on several key elements that work together to create an effective shopping
experience:
● Store Layout: The way the space is organized to guide customer movement and highlight
key products.
● Branding & Visual Identity: Using colors, materials, logos, and style to express the
brand’s personality.
● Lighting: Controlling mood, focus, and energy in the space.
● Materials & Finishes: Creating the store’s atmosphere through textures and surfaces.
● Visual Merchandising: How products are presented to attract and influence customers.
● Technology Integration: Digital tools that enhance convenience and engagement.
● Customer Flow: Designing paths that make movement smooth and intentional.

:‫ڡّﻌﺎﻟﺔ‬2 ‫ٮﺔ ٮ"ﺴوق‬+‫ﺤر‬+"‫ﺤﻠﻖ ٮ‬2‫ٮﺎﺻﺮ أﺳﺎﺳ&ٮﺔ ٮ"ﻌﻤﻞ ﻣًﻌﺎ ﻟ‬2‫ﺤﺰﺋﺔ ٮ &ﻌ"ٮﻤﺪ ﻋﲆ ﻋﺪة ﻋ‬+‫ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬
‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ٮﺎﺋﻦ وٮ"ﺴﻠ&ٮﻂ اﻟﻀﻮء ﻋﲆ اﻟﻤ‬+‫ﺣ&ٮﻪ ﺣﺮﻛﺔ اﻟز‬+‫ﻄ&ٮﻢ اﻟﻤﺴﺎﺣﺔ ﻟ"ٮﻮ‬2‫ٮ‬2"‫ ﻃري"ڡﺔ ٮ‬:(Store Layout) ‫ﺤﺮ‬,‫ﺤﻄ'ٮﻂ اﻟﻤ"ٮ‬$"‫ٮ‬ ●
 ‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ٮﺎﺋﻦ وٮ"ﺴﻠ&ٮﻂ اﻟﻀﻮء ﻋﲆ اﻟﻤ‬+‫ﺣ&ٮﻪ ﺣﺮﻛﺔ اﻟز‬+‫ﻄ&ٮﻢ اﻟﻤﺴﺎﺣﺔ ﻟ"ٮﻮ‬2‫ٮ‬2"‫ ﻃري"ڡﺔ ٮ‬:(Store Layout) ‫ﺤﺮ‬,‫ﺤﻄ'ٮﻂ اﻟﻤ"ٮ‬$"‫ٮ‬ ●
.‫اﻟﻤﻬﻤﺔ‬
‫ﻃﻬﺎر‬2‫ واﻷﺳﻠﻮب ﻹ‬،‫ واﻟﺸﻌﺎرات‬،‫ﺤﺎﻣﺎت‬2‫ واﻟ‬،‫ﺤﺪام اﻷﻟوان‬2‫ اﺳ"ٮ‬:(Branding & Visual Identity) ‫ٮﺼريﺔ‬,‫اﻟﻬويﺔ اﻟ‬ ●
.‫ﺤﺎريﺔ‬+‫ﺤﺼ&ٮﺔ اﻟﻌﻼﻣﺔ اﻟ"ٮ‬2‫ﺷ‬
.‫ﺣﻞ اﻟﻤﺴﺎﺣﺔ‬2‫ى اﻟﻤزاج واﻟ"ٮﺮﻛ&ٮﺰ واﻟﻄﺎ"ڡﺔ دا‬V‫ڡ‬2 ‫ ﻟﻠ"ٮﺤﻜﻢ‬:(Lighting) ‫اﻹﺿﺎءة‬ ●
.‫ﺣﻼل اﻟﻤﻠﻤﺲ واﻷﺳﻄﺢ‬2 ‫ﺤﺮ ﻣﻦ‬+‫ﺤﻮ اﻟﻌﺎم ﻟﻠﻤ"ٮ‬+‫ﺣﻠﻖ اﻟ‬2 :(Materials & Finishes) ‫ٮﺎت‬,‫ﺤﺎﻣﺎت واﻟ"ٮﺸﻄ'ٮ‬$‫اﻟ‬ ●
.‫ٮﺎﺋﻦ وٮ"ﺆٮ}ﺮ ﻋﲆ "ڡراراٮ"ﻬﻢ‬+‫ﺤﺬب اﻟز‬+"‫ٮﻄري"ڡﺔ ٮ‬+ ‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ڡ&ٮﺔ ﻋﺮض اﻟﻤ‬2‫ ﻛ&ٮ‬:(Visual Merchandising) ‫ٮﺼري‬,‫اﻟﻌﺮض اﻟ‬ ●
.‫ڡﺎﻋﻞ‬2‫ٮﺔ اﻟ"ٮﺴوق وٮ"زيﺪ اﻟ"ٮ‬+‫ﺤر‬+"‫ أدوات ر"ڡﻤ&ٮﺔ ٮ"ﺴّﻬﻞ ٮ‬:(Technology Integration) ‫ﺤﺔ‬,‫ٮ'ٮﺎت اﻟﻤﺪﻣ‬$‫اﻟ"ٮ"ڡ‬ ●
.‫ٮﺎﺋﻦ ﻟ"ٮﻜون ﺳﻠﺴﺔ وﻣ"ڡﺼﻮدة‬+‫ ٮ"ﺼﻤ&ٮﻢ ﻣﺴﺎرات ﺣﺮﻛﺔ اﻟز‬:(Customer Flow) ‫ٮﺎﺋﻦ‬,‫ڡﻖ اﻟز‬$‫ٮ"ﺪ‬ ●

Strategic Goals of Retail Design

The purpose of retail design goes far beyond making a store look nice.
It’s about achieving clear strategic goals that support both the brand and the business:
● Attract Customers: A strong visual impact draws people into the space.
● Build a Brand Experience: Every detail communicates the brand’s identity and values.
● Guide Customer Behavior: Smart layout and lighting direct how customers move and
interact.
● Increase Time Spent in Store: The longer customers stay, the more likely they are to buy.
● Boost Sales and Loyalty: Memorable experiences encourage repeat visits and trust in the
brand.

‫ﺤﺎريﺔ‬+‫ﺤﺪم اﻟﻌﻼﻣﺔ اﻟ"ٮ‬2"‫ﺤ&ٮﺔ واﺿﺤﺔ ٮ‬+‫ ًڡﺎ اﺳ"ٮراٮ"&ٮ‬2 ‫ٮﻞ ٮ &ﺤ"ڡﻖ أﻫﺪا‬+ ،ً ‫ﺣﻤ&ٮﻼ‬+ ‫ٮﺪو‬+& ‫ﺤﺮ ٮ‬+‫ﺣﻌﻞ اﻟﻤ"ٮ‬+ ‫ﺤﺰﺋﺔ ﻻ ٮ &"ڡ"ٮﺼﺮ ﻋﲆ‬+‫ﻫﺪف ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬
:ً ‫ﺤﺎريﺔ ﻣﻌا‬+‫واﻷﻋﻤﺎل اﻟ"ٮ‬

.‫ﺤﺮ‬+‫ﺣول إﻟﻰ اﻟﻤ"ٮ‬2‫ٮﺎس ﻟﻠﺪ‬2‫ﺤﺬب اﻟ‬+& ‫ٮﺼري اﻟ"ڡوي ٮ‬+‫ اﻟ"ٮﺄٮ}&ٮﺮ اﻟ‬:(Attract Customers) ‫ﺣﺬب اﻟﻌﻤﻼء‬, ●
‫ى اﻟ"ٮﺼﻤ&ٮﻢ ٮ &ﻌﻜﺲ ﻫويﺔ و"ڡ&ٮﻢ‬V‫ڡ‬2 ‫ڡﺼ&ٮﻞ‬2"‫ كﻞ ٮ‬:(Build a Brand Experience) ‫ﺤﺎريﺔ‬,‫ٮﺔ ﻟﻠﻌﻼﻣﺔ اﻟ"ٮ‬,‫ﺤر‬,"‫ٮﺎء ٮ‬$‫ٮ‬, ●
.‫ﺤﺎريﺔ‬+‫اﻟﻌﻼﻣﺔ اﻟ"ٮ‬
‫ٮﺎﺋﻦ‬+‫ﺣﻬﺎن ﺣﺮﻛﺔ اﻟز‬+‫ى واﻹﺿﺎءة ٮ &ﻮ‬V‫ﺤﻄ&ٮﻂ اﻟﺬك‬2‫ اﻟ"ٮ‬:(Guide Customer Behavior) ‫ﺣ'ٮﻪ ﺳﻠﻮك اﻟﻌﻤﻼء‬,‫ٮ"ﻮ‬ ●
.‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ڡﺎﻋﻞ ﻣﻊ اﻟﻤ‬2‫ى اﻟ"ٮ‬V‫ڡ‬2 ‫وﻃري"ڡ"ٮﻬﻢ‬
‫ زادت‬،‫ﺤﺮ‬+‫ى اﻟﻤ"ٮ‬V‫ڡ‬2 ‫ٮﺎﺋﻦ و"ڡ"ٮا ً أﻃول‬+‫ كﻠﻤﺎ "ڡﴣ اﻟز‬:(Increase Time Spent in Store) ‫ٮﺎﺋﻦ‬,‫ٮ"ڡﺎء اﻟز‬, ‫زيﺎدة ﻣﺪة‬ ●
.‫ڡﺮص اﻟﺸراء‬2
‫ٮﺎء‬2‫ٮ‬+‫ٮون ﻋﲆ اﻟﻌﻮدة و‬+‫ﺤﻊ اﻟز‬+‫ٮﺔ ٮ"ﺴوق ﻣﻤ&ٮﺰة ٮ"ﺸ‬+‫ﺤر‬+"‫ ٮ‬:(Boost Sales and Loyalty) ‫ٮ'ٮﻌﺎت وٮ"ﻌزيﺰ اﻟوﻻء‬,‫ڡﻊ اﻟﻤ‬$‫ر‬ ●
.‫ى اﻟﻌﻼﻣﺔ‬V‫ڡ‬2 ‫اﻟ}ٮ"ڡﺔ‬

Types of Store Layout

The store layout is one of the most powerful tools in retail design.
It determines how customers move, what they see, and how they interact with products.
There are several common layout types used in different kinds of retail spaces:
● Grid Layout: Straight aisles, easy navigation, efficient product organization. Common in
 ● Grid Layout: Straight aisles, easy navigation, efficient product organization. Common in
supermarkets and pharmacies.
● Loop (Racetrack) Layout: Creates a clear path that leads customers through all areas of
the store. Used in IKEA.
● Free Flow Layout: Open and flexible space with no fixed path, encouraging exploration.
Often used in luxury or tech stores like Apple.
● Mixed Layout: Combines elements of different layouts to fit the brand’s unique strategy.

.‫ﺤﺰﺋﺔ‬+‫ﺤﺮ واﺣًﺪا ﻣﻦ أ"ڡوى أدوات ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬+‫ﺤﻄ&ٮﻂ اﻟﻤ"ٮ‬2"‫ٮﺮ ٮ‬+‫ٮ &ُﻌ"ٮ‬

.‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ڡﺎﻋﻠون ﻣﻊ اﻟﻤ‬2‫ وﻛ&ٮﻒ ٮ &"ٮ‬،‫ وﻣﺎذا ٮ &ﺸﺎﻫﺪون‬،‫ٮﺎﺋﻦ‬+‫ڡﻬﻮ ٮ &ﺤﺪد ﻛ&ٮﻒ ٮ &"ٮﺤﺮك اﻟز‬2
.‫ﺤﺎري‬+‫ٮﺸﺎط اﻟ"ٮ‬2‫ٮوع اﻟ‬2 ‫ﺤﺪم ﺣﺴﺐ‬2‫ وٮ" ُﺴ"ٮ‬،‫ﺣﺮ‬+‫ﺤﻄ&ٮﻄﺎت اﻟﻤ"ٮﺎ‬2‫ٮواع ﺷﺎﺋﻌﺔ ﻟ"ٮ‬2‫ٮﺎك ﻋﺪة أ‬2‫ﻫ‬
‫ى‬V‫ڡ‬2 ‫ٮﻜ}ٮﺮة‬+ ‫ﺤﺪم‬2‫ ٮ &ُﺴ"ٮ‬.‫ﺤﺎت‬+‫ٮ"ٮ‬2‫ﻄ&ٮﻢ واﺿﺢ وﺳﻬﻞ ﻟﻠﻤ‬2‫ٮ‬2"‫ وٮ‬،‫ ﻣﻤرات ﻣﺴ"ٮ"ڡ&ٮﻤﺔ‬:(Grid Layout) ‫ى‬ Z ‫ٮك‬,‫ﺤﻄ'ٮﻂ اﻟﺸ‬$‫اﻟ"ٮ‬ ●
.‫ٮﺮﻣﺎرﻛﺖ واﻟﺼ&ٮﺪﻟ&ٮﺎت‬+‫اﻟﺴو‬
.‫ﺤﺮ‬+‫ٮﺎﻃﻖ اﻟﻤ"ٮ‬2‫ﺣﻤيﻊ ﻣ‬+ ‫ٮﺮ‬+‫ٮﺎﺋﻦ ﻋ‬+‫ﺤﺎ ٮ &"ڡﻮد اﻟز‬ً ‫ﺤﻠﻖ ﻣﺴﺎًرا واﺿ‬2& ‫ ٮ‬:(Loop / Racetrack Layout) ‫ى‬ Z ‫ﺤﻄ'ٮﻂ اﻟﺤﻠ"ڡ‬$‫اﻟ"ٮ‬ ●
.IKEA ‫ﺣﺮ‬+‫ى ﻣ"ٮﺎ‬V‫ڡ‬2 ‫ﺤﺪم‬2‫ٮ &ُﺴ"ٮ‬
‫ﺤﺪم‬2‫ ٮ &ُﺴ"ٮ‬.‫ﺤﻊ اﻻﺳ"ٮﻜﺸﺎف‬+‫ ٮ"ﺸ‬،‫ٮﺔ دون ﻣﺴﺎر ﻣﺤﺪد‬2‫ڡ"ٮﻮﺣﺔ وﻣﺮ‬2‫ ﻣﺴﺎﺣﺔ ﻣ‬:(Free Flow Layout) ‫ﺤﻄ'ٮﻂ اﻟﺤﺮ‬$‫اﻟ"ٮ‬ ●
.Apple ‫ٮ&ٮﺔ ﻣ}ٮﻞ‬2‫ﺣﺮة أو اﻟ"ٮ"ڡ‬2‫ڡﺎ‬2‫ﺣﺮ اﻟ‬+‫ى اﻟﻤ"ٮﺎ‬V‫ڡ‬2 ً ‫ٮا‬+‫ﻋﺎﻟ‬2
‫ﺤ&ٮﺔ‬+‫ٮﺎﺳﺐ ﻣﻊ اﺳ"ٮراٮ"&ٮ‬2‫ﺣﺼ&ٮﺼا ً ﻟ&ٮ"ٮ‬2 ‫ ﻣﺼﻤﻢ‬،‫ﺤﻄ&ٮﻄﺎت‬2"‫ ﻣزيﺞ ﻣﻦ ﻋﺪة ٮ‬:(Mixed Layout) ‫ﺤ"ٮﻠﻂ‬$‫ﺤﻄ'ٮﻂ اﻟﻤ‬$‫اﻟ"ٮ‬ ●
.‫ٮﺪ‬2‫ٮرا‬+‫اﻟ‬

Case Study 1: Apple Store (Fifth Avenue, New York)

Apple’s Fifth Avenue store is one of the most iconic examples of minimalist and experiential
retail design.
It’s not just a store, it’s a brand statement.

Key Features:
● Transparent Glass Cube Entrance: Clean, bold, instantly recognizable.
● Free Flow Layout: No fixed path, customers move naturally and freely.
● Open Plan Interior: No walls, simple furniture, everything focused on the products.
● Soft Lighting: Creates a calm, neutral atmosphere that highlights the devices.
● Seamless Technology Integration: No traditional cashiers, mobile checkout anywhere.
● Strong Brand Identity: Minimal color palette, elegant materials, silence and space as part
of the experience.

The store itself became a landmark and a symbol of Apple’s philosophy simplicity, confidence,
and innovation.

.‫ﺤريﱯ‬+‫ٮﺴ&ٮﻂ واﻟ"ٮ‬+‫ﺤﺰﺋﺔ اﻟ‬+‫ٮ&ٮويورك واﺣًﺪا ﻣﻦ أﺷﻬﺮ اﻷﻣ}ٮﻠﺔ ﻋﲆ ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬2‫ٮ‬+ ‫ﺤﺎﻣﺴﺔ‬2‫ﺤﺎدة اﻟ‬+‫ى اﻟ‬V‫ڡ‬2 Apple ‫ﺤﺮ‬+‫ٮﺮ ﻣ"ٮ‬+‫ٮ &ُﻌ"ٮ‬
.‫ٮﺪ‬2‫ٮرا‬+‫ٮﺼري ٮ &ﻤ}ٮﻞ ﻫويﺔ اﻟ‬+ ‫ٮﻞ ٮ"ﺼريﺢ‬+ ،‫ﺤﺮ‬+‫ﺤﺮد ﻣ"ٮ‬+‫ٮﻪ ﻟ&ٮﺲ ﻣ‬2‫إ‬
 ‫أﻫﻢ ﻣﻼﻣﺢ اﻟ"ٮﺼﻤ'ٮﻢ‪:‬‬
‫ى ﺷ‪$‬ڡﺎف‪+ :‬ٮﺴ&ٮﻂ‪+ ،‬ﺣريء‪ ،‬ٮ &ﺴﻬﻞ ٮ"ﻤ&ٮيﺰه ‪2‬ڡورا ً‪.‬‬‫ﻣﺪ‪$‬ﺣﻞ ﻣﻜﻌﺐ ز‪,‬ﺣﺎ‪,‬ح ‪Z‬‬ ‫●‬
‫ٮ"‪$‬ﺤﻄ'ٮﻂ ﺣﺮ )‪ :(Free Flow‬ﻻ ٮ &ﻮ‪+‬ﺣﺪ ﻣﺴﺎر ﻣﺤﺪد‪ ،‬ٮ &"ٮﺤﺮك اﻟز‪+‬ٮﺎﺋﻦ ‪+‬ٮﺤريﺔ‪.‬‬ ‫●‬
‫ٮ"ﺼﻤ'ٮﻢ دا‪$‬ﺣﲇ ﻣ‪$‬ڡ"ٮوح‪+ :‬ٮﺪون ‪+‬ﺣﺪران‪ ،‬أٮ}ﺎث ‪+‬ٮﺴ&ٮﻂ‪ ،‬واﻟ"ٮﺮﻛ&ٮﺰ ‪+‬ٮﺎﻟﲀﻣﻞ ﻋﲆ اﻟﻤ‪2‬ٮ"ٮﺞ‪.‬‬ ‫●‬
‫إﺿﺎءة ‪$‬ٮﺎﻋﻤﺔ‪ :‬ٮ"‪2‬ﺤﻠﻖ ‪+‬ﺣًوا ﻫﺎدﺋ ًﺎ وﻣﺤﺎٮ &ًﺪا ٮ &ﺴلّﻂ اﻟﻀﻮء ﻋﲆ اﻷ‪+‬ﺣﻬﺰة‪.‬‬ ‫●‬
‫ٮ"ﲀﻣﻞ ﺳﻠﺲ ﻟﻠ"ٮﻜ‪$‬ٮﻮﻟﻮ‪,‬ﺣ'ٮﺎ‪ :‬ﻻ ﰷﺷ&ٮﺮ ٮ""ڡﻠ&ٮﺪي‪ ،‬اﻟﺪ‪2‬ڡﻊ ٮ &"ٮﻢ ‪2‬ڡ‪V‬ى أي ﻣﲀن‪.‬‬ ‫●‬
‫ﻫويﺔ ‪,‬ٮرا‪$‬ٮﺪ "ڡويﺔ‪ :‬ﻟﻮﺣﺔ أﻟوان ﻣﺤﺪودة‪2 ،‬ﺣﺎﻣﺎت أ‪2‬ٮ&ٮ"ڡﺔ‪ ،‬اﻟﺼﻤﺖ واﻟﻤﺴﺎﺣﺔ ‪+‬ﺣﺰء ﻣﻦ اﻟ"ٮ‪+‬ﺤر‪+‬ٮﺔ‪.‬‬ ‫●‬
‫●‬
‫أﺻ‪+‬ٮﺢ اﻟﻤ"ٮ‪+‬ﺤﺮ ‪2‬ٮ‪2‬ڡﺴﻪ ﻣﻌﻠًﻤﺎ ورﻣًزا ﻟ‪2‬ڡﻠﺴ‪2‬ڡﺔ ‪ Apple‬اﻟ"ڡﺎﺋﻤﺔ ﻋﲆ اﻟ‪,‬ٮﺴﺎﻃﺔ‪ ،‬واﻟ‪q‬ٮ"ڡﺔ‪ ،‬واﻻ‪,‬ٮ"ٮﲀر‪.‬‬

‫)‪Case Study 2: Nike House of Innovation (New York‬‬

‫‪Nike’s House of Innovation is a perfect example of experiential retail design, a store built around‬‬
‫‪energy, movement, and interaction.‬‬
‫‪It transforms shopping into a dynamic brand experience.‬‬

‫‪Key Features:‬‬
‫●‬ ‫‪Bold Digital Glass Facade: Interactive screens and lighting create a strong visual impact.‬‬
‫●‬ ‫‪Multi-Level Loop Layout: Each floor offers a different theme and experience.‬‬
‫●‬ ‫‪Immersive Customer Experience: Product testing areas, customization zones, and live‬‬
‫‪demos.‬‬
‫●‬ ‫‪Dynamic Lighting: Strong, energetic lighting that follows movement and activity.‬‬
‫●‬ ‫‪Modular Visual Merchandising: Flexible displays that can change quickly for new‬‬
‫‪campaigns.‬‬
‫●‬ ‫‪Technology Integration: AR experiences, app-based shopping, and instant checkout.‬‬

‫‪Nike turned a store into a live event, increasing engagement, emotional connection, and‬‬
‫‪customer loyalty.‬‬

‫ٮ &ُﻌ"ٮ‪+‬ٮﺮ ﻣ"ٮ‪+‬ﺤﺮ ‪ Nike House of Innovation‬ﻣ}ٮﺎﻻ ً ﻣ}ٮﺎﻟ&ٮا ً ﻋﲆ ٮ"ﺼﻤ'ٮﻢ اﻟ"ٮ‪,‬ﺤﺰﺋﺔ اﻟ"ٮ‪,‬ﺤريﱯ‪ ،‬ﻣ"ٮ‪+‬ﺤﺮ ‪+‬ٮ ُﲏ ﺣول اﻟﻄﺎ"ڡﺔ‪ ،‬اﻟﺤﺮﻛﺔ‪،‬‬
‫واﻟ"ٮ‪$‬ڡﺎﻋﻞ‪.‬‬
‫ٮ &ﺤّول اﻟ"ٮﺴوق إﻟﻰ ٮ"‪,‬ﺤر‪,‬ٮﺔ ﺣ'ٮﺔ ﻣﺮٮ"‪+‬ٮﻄﺔ ‪+‬ٮﺎﻟﻌﻼﻣﺔ اﻟ"ٮ‪+‬ﺤﺎريﺔ‪.‬‬

‫أﻫﻢ ﻣﻼﻣﺢ اﻟ"ٮﺼﻤ'ٮﻢ‪:‬‬

‫وا‪,‬ﺣﻬﺔ ز‪,‬ﺣﺎ‪,‬ﺣ'ٮﺔ ر"ڡﻤ'ٮﺔ ‪,‬ﺣريﺌﺔ‪ :‬ﺷﺎﺷﺎت ٮ"‪2‬ڡﺎﻋﻠ&ٮﺔ وإﺿﺎءة "ڡويﺔ ٮ"ﻌط‪V‬ى ا‪2‬ٮﻄ‪+‬ٮﺎﻋا ً ‪+‬ٮﺼريا ً ﻻ‪2‬ڡ"ٮا ً‪.‬‬ ‫●‬
‫ى ﻣ"ٮﻌﺪد اﻟﻄوا‪,‬ٮﻖ‪ :‬كﻞ ﻃﺎ‪+‬ٮﻖ ٮ &ﺤﻤﻞ ﻃﺎ‪+‬ٮﻌا ً وٮ"‪+‬ﺤر‪+‬ٮﺔ ﻣ‪2‬ﺤ"ٮﻠ‪2‬ڡﺔ‪.‬‬‫ٮ"‪$‬ﺤﻄ'ٮﻂ ﺣﻠ"ڡ ‪Z‬‬ ‫●‬
‫ٮ"‪,‬ﺤر‪,‬ٮﺔ ‪$‬ﻋﺎﻣﺮة ﻟﻠز‪,‬ٮون‪ :‬ﻣ‪2‬ٮﺎﻃﻖ ﻟ"ٮ‪+‬ﺤر‪+‬ٮﺔ اﻷﺣﺬٮ &ﺔ‪ ،‬ٮ"‪2‬ﺤﺼ&ٮﺺ اﻟﻤ‪2‬ٮ"ٮ‪+‬ﺤﺎت‪ ،‬وﻋروض ﻣ‪+‬ٮﺎﺷﺮة‪.‬‬ ‫●‬
‫إﺿﺎءة دٮ '‪$‬ٮﺎﻣ'ٮﻜ'ٮﺔ‪" :‬ڡويﺔ وﻣ"ٮﺤﺮﻛﺔ ٮ"واﻛﺐ اﻟ‪2‬ٮﺸﺎط واﻟﺤﺮﻛﺔ‪.‬‬ ‫●‬
‫ﻋﺮض ‪,‬ٮﺼري ﻣرن )‪ :(Modular‬ٮ &ﻤﻜﻦ ٮ"‪ž‬ﻌ&ٮيﺮه ‪+‬ٮﺴﺮﻋﺔ ﺣﺴﺐ اﻟﻤواﺳﻢ واﻟﺤﻤﻼت‪.‬‬ ‫●‬
‫ى ﻣ"ٮ"ڡﺪم‪ :‬ٮ"‪+‬ﺤر‪+‬ٮﺔ اﻟوا"ڡﻊ اﻟﻤﻌزز‪ ،‬اﻟ"ٮﺴوق ﻋ‪+‬ٮﺮ اﻟ"ٮﻄ‪+‬ٮ&ٮﻖ‪ ،‬واﻟﺪ‪2‬ڡﻊ اﻟ‪2‬ڡوري‪.‬‬ ‫ٮ"ﲀﻣﻞ ٮ"ﻜ‪$‬ٮﻮﻟﻮ‪,‬ح ‪Z‬‬ ‫●‬
 .‫ٮﺴﺮﻋﺔ ﺣﺴﺐ اﻟﻤواﺳﻢ واﻟﺤﻤﻼت‬+ ‫ﻌ&ٮيﺮه‬ž"‫ ٮ &ﻤﻜﻦ ٮ‬:(Modular) ‫ٮﺼري ﻣرن‬, ‫ﻋﺮض‬ ●
.‫ڡوري‬2‫ڡﻊ اﻟ‬2‫ واﻟﺪ‬،‫ٮ&ٮﻖ‬+‫ٮﺮ اﻟ"ٮﻄ‬+‫ اﻟ"ٮﺴوق ﻋ‬،‫ٮﺔ اﻟوا"ڡﻊ اﻟﻤﻌزز‬+‫ﺤر‬+"‫ ٮ‬:‫ى ﻣ"ٮ"ڡﺪم‬
Z ‫ح‬,‫ٮﻮﻟﻮ‬$‫ٮ"ﲀﻣﻞ ٮ"ﻜ‬ ●

.‫ٮﺎﺋﻦ‬+‫ ووﻻء اﻟز‬،‫ٮ"ٮﻤﺎء ﻟﻠﻌﻼﻣﺔ‬2‫ واﻻ‬،‫ى‬V‫ڡ‬2‫ڡﺎﻋﻞ اﻟﻌﺎﻃ‬2‫ ﻣﻤﺎ زاد ﻣﻦ اﻟ"ٮ‬،‫ى‬

Z ‫ﺤﺮ إﻟﻰ ﺣﺪث ح‬+‫ اﻟﻤ"ٮ‬Nike ‫ﺣﻮﻟﺖ‬

The Designer’s Role in Retail Design

A successful retail space is not created by chance — it’s the result of strategic design decisions.

The designer plays a central role in shaping the entire customer experience:
● Understanding the Brand: Translating the company’s values, style, and identity into
spatial design.
● Analyzing the Market and Target Audience: Designing for real user behavior and
expectations.
● Creating the Layout and Circulation: Guiding how customers move and interact with the
space.
● Selecting Materials, Colors, and Lighting: Building the right atmosphere to support the
brand message.
● Collaborating with Other Teams: Working with marketing, sales, and technology to align
goals.
● Designing Experiences, Not Just Spaces: Focusing on emotions, memory, and
engagement.

.‫ﺤ&ٮﺔ‬+‫ﺤﺔ "ڡرارات ٮ"ﺼﻤ&ٮﻤ&ٮﺔ اﺳ"ٮراٮ"&ٮ‬+‫ٮ"ٮ&ٮ‬2 ‫ى‬V‫ٮﻞ ه‬+ ،‫ڡﺔ‬2‫ٮﺎﻟﺼﺪ‬+ ‫ﺣﺤﺔ ﻻ ٮ" ُﺼّﻤﻢ‬+‫ٮﺎ‬2‫ﺤﺎريﺔ اﻟ‬+‫اﻟﻤﺴﺎﺣﺎت اﻟ"ٮ‬

:‫ٮﺎﻟﲀﻣﻞ‬+ ‫ٮون‬+‫ٮﺔ اﻟز‬+‫ﺤر‬+"‫ى ٮ"ﺸﻜ&ٮﻞ ٮ‬V‫ڡ‬2 ‫ٮ &ﻠﻌﺐ اﻟﻤﺼﻤﻢ دوًرا ﻣﺤورًيﺎ‬

.‫ى‬V‫ٮ‬2‫ٮﻬﺎ وﻫوي"ٮﻬﺎ إﻟﻰ ٮ"ﺼﻤ&ٮﻢ ﻣﲀ‬+‫ﺣﻤﺔ "ڡ&ٮﻢ اﻟﺸﺮﻛﺔ وأﺳﻠو‬+‫ ٮ"ﺮ‬:‫ﺤﺎريﺔ‬,‫ڡﻬﻢ ﻫويﺔ اﻟﻌﻼﻣﺔ اﻟ"ٮ‬$ ●
.‫ڡﻌﻠ&ٮيﻦ وٮ"ﻮ"ڡﻌﺎٮ"ﻬﻢ‬2‫ﺤﺪﻣ&ٮﻦ اﻟ‬2‫ٮﺎًء ﻋﲆ ﺳﻠﻮك اﻟﻤﺴ"ٮ‬2‫ٮ‬+ ‫ اﻟ"ٮﺼﻤ&ٮﻢ‬:‫ﺤﻤﻬور اﻟﻤﺴ"ٮﻬﺪف‬,‫ٮ"ﺤﻠ'ٮﻞ اﻟﺴوق واﻟ‬ ●
.‫ڡﻀﺎء‬2‫ڡﺎﻋﻠﻬﻢ ﻣﻊ اﻟ‬2"‫ٮﺎﺋﻦ وٮ‬+‫ﺣ&ٮﻪ ﻃري"ڡﺔ ﺣﺮﻛﺔ اﻟز‬+‫ ٮ"ﻮ‬:‫ﺤﻄ'ٮﻂ وﻣﺴﺎرات اﻟﺤﺮﻛﺔ‬$‫ٮﺸﺎء اﻟ"ٮ‬$‫إ‬ ●
.‫ٮﺪ‬2‫ٮرا‬+‫ٮﺎﺳﺐ اﻟﺬي ٮ &ﻌزز رﺳﺎﻟﺔ اﻟ‬2‫ﺤﻮ اﻟﻤ‬+‫ﺣﻠﻖ اﻟ‬2 :‫ﺣ"ٮ'ٮﺎر اﻟﻤواد واﻷﻟوان واﻹﺿﺎءة‬$‫ا‬ ●
.‫ڡﻖ اﻷﻫﺪاف‬2‫ٮ&ٮﺎت ﻟﻀﻤﺎن ٮ"وا‬2‫ٮ&ٮﻌﺎت واﻟ"ٮ"ڡ‬+‫ اﻟﻌﻤﻞ ﻣﻊ اﻟ"ٮﺴويﻖ واﻟﻤ‬:‫ﺣرى‬$‫ڡرق اﻷ‬$‫اﻟ"ٮﻌﺎون ﻣﻊ اﻟ‬ ●
.‫ڡﺎﻋﻞ‬2‫ واﻟ"ٮ‬،‫ واﻟﺬاﻛﺮة‬،‫ اﻟ"ٮﺮﻛ&ٮﺰ ﻋﲆ اﻟﻤﺸﺎﻋﺮ‬:‫ڡ"ڡﻂ‬$ ‫ ﻻ اﻟﻤﺴﺎﺣﺔ‬،‫ٮﺔ‬,‫ﺤر‬,‫ٮ"ﺼﻤ'ٮﻢ اﻟ"ٮ‬ ●

Trends in Retail Design

Retail design is constantly evolving to keep up with new technologies, customer behaviors, and
cultural shifts.

Modern trends focus on creating immersive, flexible, and meaningful experiences rather than
just functional spaces:
● Experiential Design: Turning stores into destinations where customers interact, not just
shop.
 ●
shop.
● Technology Integration: Smart checkouts, AR, VR, digital signage, and mobile
experiences.
● Sustainability: Using eco-friendly materials, energy-efficient lighting, and modular
designs.
● Minimalism & Clarity: Clean spaces that reduce distraction and highlight the product.
● Personalization: Custom experiences that make the customer feel part of the brand.
● Omnichannel Strategies: Seamless connection between online and physical retail.

.‫ڡ&ٮﺔ‬2‫ﻌ&ٮرات اﻟ}ٮ"ڡﺎ‬ž‫ واﻟ"ٮ‬،‫ وﺳﻠﻮك اﻟﻤﺴ"ٮﻬﻠﻜ&ٮﻦ‬،‫ٮ&ٮﺎت اﻟﺤﺪٮ &}ٮﺔ‬2‫ٮﺔ اﻟ"ٮ"ڡ‬+‫ٮﺎﺳ"ٮﻤرار ﻟﻤواﻛ‬+ ‫ﺤﺰﺋﺔ ٮ &"ٮﻄور‬+‫ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬

:‫ڡ&ٮﺔ‬2‫ﻃ&ٮ‬2‫ﺤﺮد ﻣﺴﺎﺣﺎت و‬+‫ٮﺪﻻ ً ﻣﻦ ﻣ‬+ ،‫ٮﺔ وذات ﻣﻌﲎ‬2‫ﻋﺎﻣﺮة وﻣﺮ‬2 ‫ﺤﺎرب‬+"‫ﺣﻠﻖ ٮ‬2 ‫ﺤﺎﻫﺎت اﻟﺤﺪٮ &}ٮﺔ ﻋﲆ‬+"‫ٮ"ﺮﻛﺰ اﻻٮ‬
.‫ﺤﺮد ﻣﲀن ﻟﻠﺸراء‬+‫ڡﺎﻋﻠ&ٮﺔ وﻟ&ٮﺲ ﻣ‬2"‫ﺣﻬﺔ ٮ‬+‫ﺤﺮ إﻟﻰ و‬+‫ ٮ"ﺤويﻞ اﻟﻤ"ٮ‬:(Experiential Design) ‫ﺤريﱯ‬,‫اﻟ"ٮﺼﻤ'ٮﻢ اﻟ"ٮ‬ ●
‫ٮﺮ‬+‫ﺤﺎرب ﻋ‬+‫ واﻟ"ٮ‬،‫ اﻟﺸﺎﺷﺎت اﻟﺮ"ڡﻤ&ٮﺔ‬،‫ اﻟوا"ڡﻊ اﻟﻤﻌزز‬،‫ى‬V‫ڡﻊ اﻟﺬك‬2‫ اﻟﺪ‬:(Technology Integration) ‫ﺣ'ٮﺎ‬,‫ٮﻮﻟﻮ‬$‫دﻣﺞ اﻟ"ٮﻜ‬ ●
.‫ﺣﻬﺰة اﻟﺬﻛ&ٮﺔ‬+‫اﻷ‬
.‫ٮﺔ‬2‫ وٮ"ﺼﺎﻣ&ٮﻢ ﻣﺮ‬،‫ڡﺮة ﻟﻠﻄﺎ"ڡﺔ‬2‫ وإﺿﺎءة ﻣﻮ‬،‫ٮ&ٮﺌﺔ‬+‫ﺤﺪام ﻣواد ﺻﺪٮ &"ڡﺔ ﻟﻠ‬2‫ اﺳ"ٮ‬:(Sustainability) ‫اﻻﺳ"ٮﺪاﻣﺔ‬ ●
.‫ٮ"ٮﺞ‬2‫ڡﺔ ٮ""ڡﻠﻞ اﻟ"ٮﺸ"ٮﺖ وٮ"ﺴلّﻂ اﻟﻀﻮء ﻋﲆ اﻟﻤ‬2‫ﻄ&ٮ‬2‫ٮ‬2 ‫ ﻣﺴﺎﺣﺎت‬:(Minimalism & Clarity) ‫ٮﺴﺎﻃﺔ واﻟﻮﺿوح‬,‫اﻟ‬ ●
.‫ﺣﺰء ﻣﻦ اﻟﻌﻼﻣﺔ‬+ ‫ٮﻪ‬2‫ٮﺄ‬+ ‫ٮون ٮ &ﺸﻌﺮ‬+‫ﺤﻌﻞ اﻟز‬+"‫ﺣﺼ&ٮﺼا ً ٮ‬2 ‫ﺤﺎرب ﻣﺼﻤﻤﺔ‬+"‫ ٮ‬:(Personalization) ‫ﺤﺼ'ٮﺺ‬$‫اﻟ"ٮ‬ ●
.‫ٮ&ٮﺔ‬2‫ﺤﺎرة اﻹﻟﻜ"ٮرو‬+‫ڡﻌﲇ واﻟ"ٮ‬2‫ﺤﺮ اﻟ‬+‫ٮيﻦ اﻟﻤ"ٮ‬+ ‫ دﻣﺞ ﺳﻠﺲ‬:(Omnichannel) ‫ٮوات‬$‫ٮيﻦ اﻟ"ڡ‬, ‫ٮﻂ‬,‫اﻟر‬ ●

Conclusion

Retail design is more than just decorating a space, it’s a strategic tool that shapes how people
feel, move, and connect with brands.

A well-designed retail environment can:

• Attract and engage customers.
• Communicate a clear brand identity.
• Influence purchasing behavior.
• Build emotional connection and loyalty.

In today’s competitive market, design is not optional, it’s a core part of the brand’s success.

‫ٮﺎﻃﻬﻢ‬+"‫ وارٮ‬،‫ وﻃري"ڡﺔ ﺣﺮﻛ"ٮﻬﻢ‬،‫ٮﺎس‬2‫ﺤ&ٮﺔ ٮ"ﺆٮ}ﺮ ﻋﲆ ﻣﺸﺎﻋﺮ اﻟ‬+‫ٮﻞ ﻫﻮ أداة اﺳ"ٮراٮ"&ٮ‬+ ،‫ﺤﺮد ٮ"زييﻦ ﻟﻠﻤﺴﺎﺣﺔ‬+‫ﺤﺰﺋﺔ ﻟ&ٮﺲ ﻣ‬+‫ٮ"ﺼﻤ&ٮﻢ اﻟ"ٮ‬
.‫ﺤﺎريﺔ‬+‫ٮﺎﻟﻌﻼﻣﺎت اﻟ"ٮ‬+

:‫ﺣ&ٮًﺪا ٮ &ﻤﻜﻦ أن‬+ ‫ٮيﻊ اﻟﻤﺼﻤﻤﺔ‬+‫ٮيﺌﺔ اﻟ‬+

.‫ڡﺎﻋﻞ‬2‫ﺤﻌﻬﻢ ﻋﲆ اﻟ"ٮ‬+‫ﺤﺬب اﻟﻌﻤﻼء وٮ"ﺸ‬+"‫• ٮ‬
.‫ٮﻮﺿوح‬+ ‫ﺤﺎريﺔ‬+‫• ٮ"ﻌﻜﺲ ﻫويﺔ اﻟﻌﻼﻣﺔ اﻟ"ٮ‬
.‫• ٮ"ﺆٮ}ﺮ ﻋﲆ "ڡرارات اﻟﺸراء‬
.‫ڡ&ٮﺔ ووﻻء ﻃويﻞ اﻷﻣﺪ‬2‫ٮﲏ ﻋﻼ"ڡﺔ ﻋﺎﻃ‬+"‫• ٮ‬
 .‫ڡ&ٮﺔ ووﻻء ﻃويﻞ اﻷﻣﺪ‬2‫ٮﲏ ﻋﻼ"ڡﺔ ﻋﺎﻃ‬+"‫• ٮ‬

.‫ٮﺪ‬2‫ٮرا‬+‫ﺤﺎح اﻟ‬+‫ٮ‬2 ‫ﺣﺰء أﺳﺎﳼ ﻣﻦ‬+ ‫ٮﻞ‬+ ،ً ‫ڡ&ٮا‬2‫ﺣ&ٮﺎرا ً إﺿﺎ‬2 ‫ اﻟ"ٮﺼﻤ&ٮﻢ ﻟ&ٮﺲ‬،‫ڡﺴ&ٮﺔ اﻟ&ٮﻮم‬2‫ٮﺎ‬2‫ى اﻟﺴوق اﻟ"ٮ‬V‫ڡ‬2

References

Pegler, M. M. Visual Merchandising and Display. Fairchild Books, 2018.

• Kent, T. & Brown, R. Retail Design: Theory and Practice. Bloomsbury, 2019.
• Spence, C. “Atmospheric Influences on Retail Experience.” Journal of Retailing, 2022.
• [Link] — Retail case studies and trends.
• [Link] — Architectural projects and interior design references.
• Apple & Nike official press kits and architectural documentation.