Invitations

Guest list: When planning a ceremony, whether academic in nature,

social, festive or other, one must take care to draw up a relationship in which
There are guests directly or indirectly connected to the event and/or of potential.
target audience of the service/product to be made visible. In addition, the definition of the
The guest list requires approval from the direct responsible person for the event or the
direction of the promoting institution.

When is the event and the guest list (or potential registered candidates)?
broader forums, limits should be set on the number of
guests/participants, based on the available space to accommodate
comfortably to everyone.

Regarding the media, whenever possible, it is interesting

invite professionals who cover topics related to the field of activities of
event.

Invitations: The invitations should be discreet, with clear and objective text, motivating
the participation of the invited guests. In addition, they must contain basic elements such as:

- position, institution of the person who invites;

event name;

local, data, time;

- nome completo do convidado e, se for o caso, mencionar o cônjuge;

- informações para contato (telefone,e-mail);

- request for confirmation, if necessary;

type of suit.

IMPORTANT: The distribution, for regional authorities and other participants,

must be made 10 days in advance. In the case of representatives of
public and private institutions at the state and federal level, the invitation requires a
greater advance.
Get ready to get it right in the formality of invitations

Licia Egger Moellwald

Every now and then we are overwhelmed by doubts regarding how and with what
in advance we should send invitations. So, to put an end to the
uncertainties, I separated the topic into several items that make the consultation simpler.

So, when sending or receiving an invitation, just respect the rules of etiquette.
that never go out of use:

The RSVP is a French acronym that means 'please respond' and means
that the guest must confirm or not their presence. When it is printed
it must always be placed in the lower right side of the invitation, to the right
or below the acronym a phone number for confirmation, followed by
name of the person who will receive the confirmations.

The phrase 'Has the pleasure of inviting' is intended for social events.
Less formal occasions are unnecessary.
Every invitation should be thanked personally or in writing, regardless.
of the guest's attendance or not. If presence is confirmed,
o convidado não pode faltar. Deve respeitar a hora e se apresentar vestido de
according to the attire established for the occasion.
On formal occasions, dates must be written in full. Numerals
they are indicated in commercial and informal situations and are well accepted

add the day of the week on which the event will take place.
Write: 15 hours or 15h. Do not use 15H or 15hs. For broken hours, the
It's 3:30 PM, 3:35 PM, for example.
The deadline for sending an invitation must happen as follows:
dinners, official events, speeches, lectures, weddings and anniversaries: 30 days
de antecedência. Eventos empresariais: 10 dias. Eventos informais: de 3 a 5
days in advance.
Social invitations should always be addressed by hand.
If delivered in person, the sender is waived.
The form of address should be: Mr. and Mrs. Fulano de Tal - for couples in
that the woman has the same last name as the husband. Mrs. Renata Lima
Mr. Fernando Costa, if the couple have different names.
When the invitation is extended to the family, the correct form is Mr. Fulano de Tal and

family.
Couples who live together but are not married should have their names
written in full without using Mr. and Mrs.
A boyfriend or companion of someone should receive the invitation separately.
When the invitation is delivered directly by the person inviting, it should be

placed the abbreviation E.M. (In Hand) on the lower right side of the envelope. Or
It can be written as 'In hand' in full.
Great Events
Ensuring an audience is an increasingly difficult goal due to the excess of options.
of events that exist in the market.

Therefore, consider the points below as essential:

a) Create a brand for your event or emphasize the brand promoting the event.
in order to standardize all the event material, from the promotion to the
term. By doing so, you highlight the image and generate a signal.
visual for the event.

b) Develop a good communication plan, using basic resources.

of disclosure, but closely manage the return with some actions:
Register the posting date x receiving date x date of
response (acceptance);

Analyze the origin (city/personal profile) of the confirmations;

Plan an active telemarketing strategy in case of little response;
Plan some kind of promotion for extreme cases;
Incentivize your client's sales team (suggest some type of
award).
c) Indirectly assess the person responsible for the event's agenda/schedule
to be current and attractive;
d) Assessor in defining the value of the membership fee (registration or entry)
to be compatible with the market.

Most common communication pieces:

Newsletters Posters Circulars

Invitations Street tracks Folders

Brochures Press release Flyers / Post cards

Print Media Ads (newspapers, magazines, billboards)

Electronic Media Ads (TV, radio, internet)

Formal invitation to special guests

(event logo) –+ Date and Location

Data

Title (Mr. / Professor / Doctor / Excellency / Esteemed)

Guest name

Present

Respectfully,

We are honored to invite you to participate in our "_____event name".

___________, which will take place on the days "_____date_____", at/in the
________local__________, in the capacity of SPECIAL GUEST.

Your recognized trajectory and great experience will certainly bring to this event and
your participants a remarkable moment of learning.

It would be of great interest if you could honor us with a

presentation on '_____topic name_____', with an approximate duration of 30
minutes.

We thank you in advance for your valuable collaboration and look forward to your
positioning. Our cordial greetings,

Signatures of the organizing committee

FORMS OF TREATMENT

USED FOR TREATMENT VOCATIVE

ADMIRAL EXCELLENCE Esteemed Mr. Admiral

BRIGADEIRO EXCELLENCE Exmo. Mr. Brigadier

CONSUL Miss Esteemed Mr. Consul

COLONEL Lady Dear Colonel

DEPUTY Excellence Honorable Mr. Deputy

AMBASSADOR Excellence Excellency Mr. Ambassador

GENERAL Excellence Esteemed Mr. General

STATE GOVERNOR Excellence Mr. Governor

JUDGE Excellence Esteemed Sir Doctor

(Most Honorable Judge)

MAJOR Lady Dear Mr. Major

MARSHAL Excellence Most Honorable Marshal

MINISTER Excellence Exmo. Mr. Minister

MAYOR Excellence Excellency Mr. Mayor

PRESIDENT OF THE REPUBLIC Excellence Mr. President

UNIVERSITY RECTOR MAGNIFICENCE Dear Sir

Magnificent Rector
SECRETARY OF STATE Excellence Dear Sir

SENATOR Excellence Esteemed Sir

LIEUTENANT COLONEL Mister Dear Colonel

COUNCILOR Excellence Esteemed Mr. Councilor

OTHER AUTHORITIES, OFFICIALS AND Miss Dear Sir,

PARTICULARS
 Pronoun of Abbreviation Abbreviation Uses
Treatment no Singular no Plural

You V. VV. Used for a treatment

but more informal.
some regions is
replaced by "you"
Lord, {"Sr.":"Mr.","Sr.ª":"Mrs."}Mr., Mrs. Used when we speak
Lady with people with the
which we do not have
intimacy
Your Excellency Your Excellency V. Sª.s Little used
currently; for when
we are heading to
authorities in general,
as directors, heads,
councilors, secretaries,
etc.
Your Your Excellency Your Excellencies Used to refer to
Excellence higher authorities,
as President of
Republic, Ministers of
State, Senators,
Deputies, etc.
Your Your Excellency Your Excellencies Used to talk to
Eminence Cardinals

Your Highness V. A. V V. A A. To refer to us

Princes and Princesses,
Dukes
Yours V.S. - For the Pope
Holiness

Your
Most Reverend V. Rev. Mother V. Rev.mªs Bishops and Priests

Your V. P. VV. PP. Superiors of Orders

Fatherhood Religious.
Your
Magnificence Master's Degree Ms. Mag. University Rectors

Yours V. M. V V. M M. Kings and Queens

Majesty
References:

SENAC - Booklet Marketing in events by Simone Saccoman Marques

Prepare yourself to get it right.

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invitations for official events

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