PROJECT REPORT

(Submitted for the degree of [Link] Honours in

Accounting & Finance under the University of Calcutta)

TITLE:

CUSTOMER AWARENESS

SUBMITTED BY:
Name: Abhishek Nigam
Registration No.:126-1111-0972-22
C.U. Roll No.:221126-21-0930
College: Umeschandra College

Supervised by:
Name of the Supervisor: Dr. Shahnaz Parveen
Name of the College: Umeschandra College

Date of Submission: June,2025

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Annexure- IA

SUPERVISOR’S CERTIFICATE

This is to certify that Mr. Abhishek Nigam a student of [Link].

Honours in Accounting & Finance of Umeschandra College under the
University of Calcutta has worked under my supervision and guidance
for his Project Work and prepared a Project Report with the title
CUSTOMER AWARENESS which he is submitting, is his genuine and
original work to the best of my knowledge.

Place: KOLKATA Signature:

Date: Name: Dr. Shahnaz Parveen

Designation: Assistant Professor

Name of the College:

Umeschandra College,

Extended Campus

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Annexure- IB

STUDENT’S DECLARATION

I hereby declare that the Project Work with the title “CUSTOMER
AWARENESS” submitted by me for the partial fulfillment of the degree
of [Link]. Honours in Accounting & Finance under the University of
Calcutta is my original work and has not been submitted earlier to any
other University / Institution for the fulfillment of the requirement for
any course of study.

I also declare that no chapter of this manuscript in whole or in part has

been incorporated in this report from any earlier book done by others
or by me. However, extracts of any literature which has been used for
this report has been duly acknowledged providing details of such
literature in the references.

Signature:

Name: Abhishek Nigam

Address: 326/2 MNK Road

Kolkata-700036

Place: Kolkata
Date:
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 ACKNOWLEDGEMENT

It is a matter of great pleasure to present this project on “Customer

Awareness.”

This project consumed huge amount of work, research and dedication.

Still, it’s implementation would not have been possible if I did not have
the support of many individuals. Therefore I would like to extend my
sincere gratitude to all of them.

I take this opportunity to thank our respected Principal Dr. Md. Toffazal
Haque for giving me an opportunity to work on this field.

I am very thankful to my Supervisor Prof. Dr. Shahnaz Parveen

support and for providing necessary guidance concerning the project’s
implementation. Without her superior knowledge and experience, this
project would lack in quality of outcomes, and thus her support has
been essential.

I would also like to express my sincere thanks towards my family and

friends who devoted their time and knowledge in the outcome of this
project.

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 TABLE OF CONTENT

SERIAL NO. TOPIC NAME PAGE NO.

Chapter - 1 Introduction 7-16
Background of the study 8
Need for Consumer 9
Awareness
Literature Review 10-11
Objectives of Consumer 11-12
Awareness
Research Methodology 12-15
Area of the Study 12
Sampling Technique used 12-13
Type of study 13
Tools for Data Collection & 13-15
methods of analysis
Limitations of the Study 15
Chapter Planning 15-16
Chapter - 2 Conceptual Framework 17-27
Meaning 18
Forms of consumer 19-20
exploitation
Rights and Duties of the 20-22
Consumers
Consumer Protection 22-25
Measures
Consumer Protection Act of 26-27
1986
Case Studies 27
Chapter - 3 Presentation of Data 28-35
Analysis & Findings

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 Analysis & Interpretations 29-23
Findings 24-35
Chapter - 4 Conclusions and 36-38
Recommendation
Conclusions 37
Recommendations 37-38
Chapter – 5 Bibliography & References 38-39
Bibliography 39
References 39
Chapter - 6 Annexure 40-43

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CHAPTER 1:

Introduction

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 1. Background of the study

Consumer awareness refers to the level of understanding and

knowledge that individuals possess regarding their rights and
responsibilities as consumers in the marketplace. It involves being
informed about the products and services available, their quality, safety
standards, pricing, and the ethical practices of businesses. The goal of
consumer awareness is to empower individuals to make informed and
prudent decisions when purchasing goods and services.

It is a critical aspect of modern economies, emphasizing the knowledge

and understanding that individuals have regarding their rights and
responsibilities as consumers. Informed consumers are better equipped
equippe
to make wise purchasing decisions, demand quality products and
services, and hold businesses accountable for ethical and sustainable
practices. The awareness is fostered through education, information
dissemination, and regulatory measures to empower con consumers
sumers in the
marketplace.

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 2. Need for Consumer Awareness

The need has been stated below.

 Protection of Consumer Rights: Consumer awareness is essential

for ensuring that individuals are aware of their rights, including
the right to information, right to choose, right to safety, and the
right to redress. This knowledge empowers consumers to assert
their rights in the marketplace.
 Preventing Exploitation: Awareness protects consumers from
fraudulent and exploitative practices. Informed consumers are
less likely to fall victim to scams, misleading advertising, or unfair
business practices.
 Quality Assurance: Consumer awareness drives demand for high-
quality products and services. Businesses are incentivized to
maintain quality standards to meet the expectations of informed
consumers.
 Marketplace Competition: Informed consumers contribute to a
competitive marketplace. Businesses must compete not only on
price but also on the basis of quality, safety, and ethical practices,
benefiting consumers through greater choice and improved
products.
 Ethical Consumption: Consumer awareness promotes ethical
consumption. Individuals who are aware of the social and
environmental impacts of their purchases can choose products
and services that align with their values, encouraging sustainable
and responsible business practices.

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 3. Literature Review:

Dr. S. Mohan and V. Suganthi (2013), Rural Consumer’s Awareness

about Consumer’s Rights. The study conducted to know the awareness
level of rural consumers about the consumer’s right rights.
s. The study
revealed that there is a significant association between age,
educational qualification, marital status and monthly income of rural
consumers and their awareness about consumer rights. And there is no
significant association between gender, ty
type
pe of family, occupation and
monthly income of rural consumers and their level of consumer rights
awareness.

Dr. Horen Goowalla

(2016), studied under a
study on consumer
protection: Its awareness
among the rural people in
Assam: A case study with
speciall reference to Jorhat
district of Assam. A survey was conducted on 400 consumers. 90% of
the people surveyed have felt exploited by the seller at one time or the
others. 75% people were aware of the Consumer Protection Act, 25% of
the people are not. It is also found that 40% of the graduate
respondents were aware of the products and their quality while 30%
post graduates.

Jamuna (2017), searched under the title, Consumer awareness and

attitudes towards Consumer Protection Act 1986. The study was

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conductedd to find the consumer awareness level. In the study,
responses were taken from the respondents related with consumer
responsibilities. Majority respondents had given first rank to get
guarantee and warranty card. It was also found that 67.14%
respondents have awareness about the consumer forums and 53.21%
respondents felt that formalities are simple. Majority respondents
disagreed with the argument that consumer awareness increased with
Consumer Protection Act. 25% respondents felt that trade has
increased due to Consumer Protection Act. Only 20% respondents had
given the opinion that Consumer Protection Act created quality
consciousness among the consumers.

4. Objectives of Consumer Awareness

The objectives have been stated below.

 Empowerment: To empowe empower

consumers with knowledge
about their rights and
responsibilities, enabling them
to make informed decisions in
the marketplace.
 Safety Assurance: To ensure
that consumers are aware of
safety standards and potential
risks associated with products
and services,
ces, promoting overall

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 safety.
 Ethical Business Practices: To encourage businesses to adopt
ethical and transparent practices by creating awareness about the
impact of such practices on consumer choices.
 Product Information: To provide consumers with clear and
accurate information about products and services, including
ingredients, features, and pricing.
 Legal Knowledge: To educate consumers about relevant consumer
protection laws and mechanisms for seeking redress in case of
grievances.

5. Research Methodology

(i) Area of the Study:

The study of customer awareness focuses on understanding a buyer's

knowledge of products, services, and their rights as a consumer. It
examines how consumers are informed about products, services, and
their associated risks, and how this awareness impacts their purchasing
decisions and satisfaction.

(ii) Sampling Technique Used:

The total number of households selected for the project is 20. These
household has been selected by the sampling method. There are two
statistical inquiry methods:

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1. Census Method
2. Sampling Method
Census method is that method in which data are collected covering
every item of the universe or population relating to the problem under
investigation. The sampling method is that method in which data are
collected about samples or a group of items taken from the population.
There are different types of sampling techniques such as random
sampling, quota sampling, stratified sampling, deliberate sampling etc.
But for the project concerned deliberate sampling method is used. This
is also called judgment sampling. According to this method, for
selecting a sample no specific 10 procedure is used, rather the
investigator, according to his own desire selects those households
which represent the universe fully.

(iii) Type of Study:

The study is basically based on survey research. Some questionnaire
has been prepared to understand a brand’s products, values, and
unique selling points and the level of customer awareness regarding the
products and services. According to the questions consumers provided
their view point. Based on their view point the research has been
made.

(iv) Tools for Data Collection & Methods of

Analysis:
The data of a project refers to the information and facts collected,
stored, and analyzed during the project lifecycle. There can be two
types of data – [Link]. 2. Secondary

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1. Primary Data – Primary data in a marketing survey refers to original
information collected directly from respondents through various
methods, such as:

- Surveys (online, offline, or mobile)

- Focus groups
- Interviews (in-depth or structured)
- Questionnaires
- Observational studies
For the study of this particular topic the data collected through direct
survey and direct interview. Basically the study is a survey research.
That means for this study a sample of 160 consumers were selected
from Kolkata. 160 consumers provided their view point on this
particular topic through different questionnaire.

2. Secondary Data - Secondary data in a marketing survey refers to the

pre-existing information gathered from external sources, including
published research reports, industry studies, government statistics,
market research reports, academic journals, online databases, social
media analytics tools, customer reviews, competitor analyses, and
historical data from previous surveys. This data provides valuable
insights into market trends, consumer behavior, product usage,
distribution channels, and competitor activity. By leveraging secondary
data, businesses can gain a broader understanding of their target
audience, industry landscape, and market dynamics, which can help
validate primary data findings, identify potential biases, and inform
strategic marketing decisions. Additionally, secondary data can be used
to analyze market size, growth opportunities, customer needs, and

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preferences, ultimately helping businesses to develop effective
marketing strategies and stay competitive in the market.

6. Limitations of the Study:

In this study there are some limitations. These limitations created some
problems. So the limitation of the study has been analysed. These
limitations of the study are discussed below:

• Budget constraints: Limited budget may limit the survey's scope,

sample size, or data analysis techniques.
• Data quality: Inaccurate or bias responses may affect the reliability of
the results.
• Generalizability: Results may not be generalizable to other
populations or contexts.
• Sample size and representation: The survey may not represent the
entire target market, and the sample size may be too small to draw
conclusive results.
• Time constraints: Sometimes Respondents don’t have enough me to
complete the survey, leading to rushed or incomplete responses.

7. Chapter Planning:

For this research the chapter are organised in these way:

 CHAPTER-1 : Introduction

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 CHAPTER-2 : Conceptual Frame work/ National and International
scenario
 CHAPTER-3 : Presentation of Data Analysis and Finding
 CHAPTER-4 : Conclusion and Recommendation
 CHAPTER -5 : BIBLIOGRAPHY OR REFERANCES
 CHAPTER -6 : ANNEXURES

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CHAPTER 2:

Conceptual
Framework

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Meaning of Consumer Awareness

Consumer awareness means awareness of consumers in different

aspects of consumption activities. Consumer awareness is a broader
and wider concept. It covers the followings:
a) Consumer awareness about Maximum Retail Price (MRP).
(MRP)
b) Consumer awareness about Fair Price Shop.
c) Consumer awareness about price, quality and expiry date of the
product.
d) Consumer awareness about their rights and dutie
duties.
e) Consumer awareness about certified products like ISI, Agmark,
ISO2000.

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Forms of Consumer Exploitation:

Consumer exploitation is a type of exploitation in which the consumers

are exploited or cheated by the business community in terms of o poor
quality of product, underweight, under
under-measurement,
measurement, duplicate Some
of the common ways by which the consumers are exploited by the
business community are as follows:

1. Underweight and under

under-measurement
2. Sub-standard quality
3. High prices
4. Duplicate articles
5. Adulteration and impurity
6. Lack of safety devices
7. Artificial scarcity
8. False and incomplete information
9. Unsatisfactory after sale services
[Link] behavior.

Factors Causing Exploitation Of The Consumers

The following
owing are the factors that cause the exploitation of consumers:

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1. Limited information
2. Limited supply
3. Limited competition
4. Low literacy

Rights and Duties of The Consumers:

Consumers have both rights and duties that help maintain a fair,
ethical, and efficient marketplace. Here's a breakdown:

✅ Rights of Consumers

These are commonly recognized under consumer protection laws and

global charters like the United Nations Guidelines for Consumer
Protection:

1. Right to Safety
o Protection against hazardous goods and services.
2. Right to be Informed
o Access to accurate information about products and services
(e.g., ingredients, price, origin).
3. Right to Choose
o Access to a variety of products and services at competitive
prices.
4. Right to be Heard
o Consumer interests will be considered in government policy
and business practices.
5. Right to Redress
o Compensation or replacement for defective products or
unsatisfactory services.

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 6. Right to Consumer Education
o Knowledge and skills to make informed purchasing
decisions.
7. Right to a Healthy Environment
o Access to goods and services in a clean and sustainable
environment.

✅ Duties of Consumers

These are ethical and sometimes legal responsibilities:

1. Be Informed
o Read labels, understand warranties, and verify claims before
buying.
2. Use Products Safely
o Follow usage inst
instructions and precautions.
3. Be Honest in Transactions
o Avoid fraud, such as returning used products as if they’re
new.
4. Report Unethical Practices
o Inform authorities about unsafe or unfair trade practices.

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 5. Respect the Environment
o Recycle, reduce waste, and use eco-friendly
friendly products.
6. Assert Consumer Rights Responsibly
o File genuine complaints through proper channels.

Consumer Protection Measures

In order to protect the interest of the consumers, the government has
adopted three strategies:

1. Administrative
ive measures
2. Technical measures
3. Legislative measures

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 Administrative Measures

Administrative measures of the government include the distribution of

essential commodities through Public Distribution System (PDS).
(PDS) PDS is
a system through which the gove government
rnment distributes some essential
commodities at a reasonable price through the Fair Price Shop.
Shop In a
free market economy, the price of a commodity is determined in the
market through the free play of demand and supply. Equilibrium price
is that price at which
hich demand and supply of the commodity are equal
to each other i.e. there are zero excess demand and excess supply. But
sometimes government interferes in the market systems by fixing the
price lower than the equilibrium price, to protect the interest of the
consumers belonging to the lower strata of the society. This price is
known as Control Price.. When the government fixes price lower than
the equilibrium price, demand exceeds supply, which leads to black-
black
marketing and hoarding. To check these governmen
governmentt sales different
commodities at different FPS at control price.

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 Technical Measures

Technical measures consist of Standardization of the product. One of

the important measures taken by the government to protect the
consumers is the creation of iinstitutions
nstitutions for setting up the standards for
making and producing various products and enforcing them. In India,
this has been achieved through the Bureau of Indian Standards (BIS),
and Agmark.. While BIS caters to the industrial and consumer goods
while Agmark
mark is meant for the agricultural products.
The Bureau of Indian Standards, earlier known as the Indian Standards
Institution (ISI), whose headquarter is located at Delhi, has the
responsibility of lying down the standards for industrial and consumer
goods
ds on a scientific basis and certifying the goods that meet the
standards and the prescribed quality.

The Agmark is implemented under the

Agricultural Produce (Grading and
Marketing) Act of 1937, as amended
in 1986.. This scheme is run by the
Directorate of Marketing and
Intelligence (DMI) in the Ministry of
Agriculture, Government of India.
Products such as honey, masala etc,
carry such marks.
At the international level, an institution called International
Organization for Standardization (ISI)
(ISI), established
shed in 1947 located at
Geneva, serves to provide such a common reference standard. All the

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international Companies, goods produced by them, and institutions are
certified as ISO 6000, ISO 14000 etc.
For setting international food standards, there is a si similar
milar body called
Codex Alimentaries Commission (CAC) (CAC).. This was formed in 1963 by the
Food and 18 Agricultural Organization (FAO) and the World Health
Organization (WHO),, located at Rome, Italy. It develops food
standards, guidelines and codes for producti
productionon and international trade
in food products like milk, fish etc.

Legislative Measures

Legislative measures include enactment of Consumer Protection Act,

1986.. The Government enacted a specific law called the Consumer
Protection Act, 1986. The Act provide
providess for the establishment of
consumer disputes redressal agencies at District, State and National
level for the protection of consumer interests and to redress their
grievances in a speedy, simple and inexpensive manner. The Act has led
to the setting up separate
arate Department of Consumer Affairs in Central
and State Government, which focus exclusively on the rights of the
consumers, as enshrined in the Act.

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Consumer Protection Act of 1986 and Case Studies

Consumer Protection Act of 1986

The industrial revolution and the development in the

international trade and commerce has led to the vast expansion of
business and trade, as a result of which variety of consumer goods have
appeared in the market to cater the needs of the consumers and a host
of services have been made available to the consumers like insurance,
transport etc. The advertisement of goods and services in T.V and other
media influence the demand of same by the consumers, though there
may be manufacturing defects or shortcomings in quality and purity of
products or deficiency in services rendered. In spite of various
provisions made providing protection to the consumers against
adulterated and sub-standard articles in different enactments like Code
of Civil Procedure, 1908, MRTP ACT, 1969, IPC, 1960 etc., very little
could be achieved in the field of consumer protection.
In order to provide for the better protection of the interest of the
consumers, Consumer Protection Bill 1986 was introduced in Lok Sabha
on 5th December 1986. The Bill was passed by both Houses of
Parliament and got the assent of the President on 24 December 1986,
popularly known as the Consumer Protection Act of 1986.
The Act of 1986, seeks to provide better protection to the interests of
the consumers and for the purpose that there is Consumer Councils and
other authorities for the settlement of consumer disputes and for
matter connected therewith. To provide quick redressal of consumer
disputes, a quasi-judicial institution is set up at all the three levels.
These bodies have been empowered to give relief of a specific nature

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and to award, wherever appropriate, compensation to the consumers.
Penalties of non-compliance
compliance of the orders given by the quasi-judicial
quasi
bodies have also been provided.

Case Studies

1. [Link] VS. Postmaster, Aligarh, Orissa(1993)

Money order not delivered in time to the concerned person is a case f
deficiency in service of worst category. If this would be the normal act
of the Post Office and the office, which belong to the Union
Government,
rnment, no one would have faith in services rendered by them. As
a result, an amount of Rs250/
Rs250/- plus the money order amount of
Rs.1000/- along with interest @ 18% was the compensation awarded to
the deprived person.

2. K.C. Panda VS SDO, Telecom Department, Berhampur,

Orissa(1994)
The telephone line was disconnected even if the bill was paid.
Proceeding before District Forum, Telecom Department made an
apology for the mistake occurred inadvertently. But, in spite of apology,
an amount of Rs. 2000/-- was the compensation
ompensation awarded to the person
concerned by the Telecom Department
Department.

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 CHAPTER 3:

Presentation of Data,
Analysis and
Findings

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 ANALYSIS AND INTERPRETATIONS

According to the Survey taken on the topic “Consumer Awareness” the

following analysis is taken.

Q.1 Do you check MRP before buying Goods?

8%

13%
Yes
No
Partially

79%

Interpretations:- According to the Graph shown above, the Survey

shows 75% people said Yes, 13% people said No and 8% said Partially.

Q.2 Do you ask for a Bill whenever you purchase anything?

21%

Yes
21% 58%
No
Partially

Interpretations:- According to the Graph shown above, the Survey

shows 58% people said Yes, 1% people said No and 21% said Partially.
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Q.3 Do you examine the expire date before buying?

8%

13%
Yes
No
Partially

79%

Interpretations:- According to the Graph shown above, the Survey

shows
ows 79% people said Yes, 13% people said No and 8% said Partially.

Q.4 Have you ever crossed checked the weights of products?

12% 12%

Yes
No
Partially

76%

Interpretations:- According to the Graph shown above, the Survey

shows 12% people said Yes, 76% people said No and 12% said Partially.
Pa

Q.5 Generally do you believe everything you read on label?

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 9%

Yes
50% No

41% Partially

Interpretations:- According to the Graph shown above, the Survey

shows 50% people said Yes, 41% people said No and 9% said Partially.

Q.6 What was the response to your complaint?

15%

54% Yes
31%
No
Partially

Interpretations:- According to the Graph shown above, the Survey

shows 54% people said Yes, 31% people said No and 15% said Partially.

Q.7 Are you attracted by the promotional offer like free buy one get
one offer?

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 8%

20%

Yes
No
72% Partially

Interpretations:- According to the Graph shown above, the Survey

shows 72% people said Yes, 20% people said No and 8% said Partially.

Q.8 Are you satisfied with the quality of the product?

19%
0%

Yes
No
Partially
81%

Interpretations:- According to the Graph shown above, the Survey

shows 81% people said Yes, 0% people sai
saidd No and 19% said Partially.

Q.9 Do you check that whether the product is certificated or not?

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 4%

27%

Yes
No
Partially

69%

Interpretations:- According to the Graph shown above, the Survey

shows 4% people said Yes, 69% people said No and 27% said Partially.

Q.10 Do you read the nutritional label on the product?

0% 13%

Yes
No
Partially

87%

Interpretations:- According to the Graph shown above, the Survey

shows 87% people said Yes, 0% people said No and 13% said Partially.

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 FINDINGS

Consumer awareness findings generally reveal that informed

consumers are empowered to make better purchasing decisions,
protect themselves from exploitation, and demand better quality
products and services. This awareness leads to a more competitive and
ethical marketplace. Specifically, findings suggest that consumers are
more likely to check product details like expiry dates, quality, and
price. Additionally, they are more likely to seek redressal for unfair
practices and are generally more aware of their rights.
Here's a more detailed look at the findings:

Key Findings of Consumer Awareness:

 Empowerment and Informed Decision-Making:
Consumers who are aware of their rights and responsibilities are better
equipped to make informed choices in the marketplace. They can
compare products, understand potential risks, and make decisions that
align with their needs and values.

 Protection from Exploitation:

Consumer awareness helps individuals recognize and avoid scams,
misleading advertising, and unfair business practices.

 Demand for Quality and Safety:

Informed consumers are more likely to demand higher quality products
and services, which incentivizes businesses to maintain standards and
provide safer products.

 Competitive Marketplace:

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Aware consumers contribute to a more competitive marketplace by
influencing product preferences and driving businesses to offer better
products and services at fair prices.

 Ethical Consumption:
Consumer awareness promotes ethical consumption, encouraging
individuals to choose products and services that align with their values
and social/environmental concerns.

 Awareness of Rights:
Consumers are increasingly aware of their rights, including the right to
information, the right to choose, the right to safety, and the right to
redressal.

 Utilization of Redressal Mechanisms:

More aware consumers are likely to utilize available channels for
seeking redressal against unfair practices or product defects.

 Improved Market Dynamics:

Informed consumers influence market trends and preferences, shaping
demand and impacting the overall dynamics of the market.

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 CHAPTER 4:

Conclusions
and
Recommendations

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Conclusion
The objective of this project is to assess the people of different class in
the society about different aspects of consumer awareness viz., price
and quality of products used by them, about Fair Price Shop,
standardization of products, about Consumer Forum, about their
Rights and Duties etc. Consumers will lead a happy, healthy and
prosper life if they fully aware about the above-mentioned aspects.

As we know, India is one the least informed countries on Consumer

Awareness, consumer protection, and the rights that all the buyers
have. Hence, it is imperative to spread Consumer Awareness.
Therefore, to bring this into the light, many campaigns were conducted
in India.

Recommendations
According to the survey conducted I found that almost every consumer
first check the expiry date on the food items and medicines when they
buy different products. Therefore, it should not only be mandatory to
the food items and medicines but also to the cosmetics bought and
other different items.

Most of the people do not cross check the weights of the products
mentioned on the items. Thus it is recommended that people should
check the weight and then purchase the item.

So, to conclude I feel that a consumer have several rights and duties
and carry authority to complain whatever is going wrong.

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CHAPTER 5:

Bibliography
and
References

Page | 38
Bibliography
1. Prof. S.P. Gupta, “Statistical Methods”, [Link] and Company Ltd,
1994, New Delhi.
2. [Link] and [Link], “Indian Economy”, Himalaya Publishing
House, Mumbai,2000
3. Ruddar Dutt and K.P.M. Sundharam, “Indian Economy”, S. Chand
and Company Ltd., 1994.
4. Statistics for Economics, Textbook for Class XI, NCERT, New Delhi,
2005.
5. Indian Economic Development, Textbook for Class XI, NCERT, New
Delhi,2005.
6. The Consumer Protection Act 1986, the Law House, New Delhi.
7. Contemporary India, A Social Science Textbook for Class X, NCERT,
New Delhi,2003.
8. Economic Survey, Directorate of Economics and Statistics,
Planning and Co-ordination Department, Government of Orissa,
2006-07.

References

 [Link]
 [Link]
 [Link]
consumer-awareness-64510280/64510280

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CHAPTER 6:

Questionnaire

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 When you buy some item, do you insist on a bill?
(i) Always
(ii) Sometimes
(iii) Never
 Do you keep the bill carefully?
(i) Always
(ii) Sometimes
(iii) Never
 If you realize you have been tricked by the shopkeeper, have you
bothered to complain him?
(i) Always
(ii) Sometimes
(iii) Never
 Have you been able to convince him that you have been cheated?
(i) Always
(ii) Sometimes
(iii) Never
 Do you simply grumble to yourself reconciling that it is your fate
that you are often being victimized so and it is nothing new?
(i) Always
(ii) Sometimes
(iii) Never
 Do you look for ISI mark, expiry date etc?
(i) Always
(ii) Sometimes
(iii) Never
 If the expiry date mentioned is just a month or so away, do you
insist on a fresh packet?

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 (i) Always
(ii) Sometimes
(iii) Never
 Do you weigh the new gas cylinder/old newspapers yourself
before buying/selling?
(i) Always
(ii) Sometimes
(iii) Never
 Do you raise an objection if a vegetable seller uses stones in place
of the exact weight?
(i) Always
(ii) Sometimes
(iii) Never
 Do excessively bright coloured vegetables arouse your suspicion?
(i) Always
(ii) Sometimes
(iii) Never
 Are you Brand conscious?
(i) Always
(ii) Sometimes
(iii) Never
 Do you associate high price with good quality (to reassure yourself
that after all you have not paid a higher price just like that)?
(i) Always
(ii) Sometimes
(iii) Never
 Do you unhesitatingly respond to catchy offers?
(i) Always

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 (ii) Sometimes
(iii) Never
 Do you compare the price paid by you with those of others?
(i) Always
(ii) Sometimes
(iii) Never
 Do you strongly believe that your shop keeper never cheats a
regular customer like you?
(i) Always
(ii) Sometimes
(iii) Never
 Do you favour ‘home delivery’ of provision items without any
doubt regarding weight etc?
(i) Always
(ii) Sometimes
(iii) Never
 Do you insist on ‘paying by meter’ when you travel by auto?
(i) Always
(ii) Sometimes
(iii) Never

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