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Free Google AdWords Tutorials -

Google Ads Types & Process 2025
Google Ads is an important part of digital marketing. In this blog, Free
Google AdWords Tutorials in 2025, you will learn what Google Ads is
and how it helps businesses. You will also find a step-by-step guide on
how to create and run a Google Search Ad campaign.

[Link] Free Google Adwords Tutorials in 2025 – Topics Covered

1 Google Ads

2 How do Google Ads work?

 [Link] Free Google Adwords Tutorials in 2025 – Topics Covered

3 Google Ads Networks

4 Types of Google Ads

5 Google Ad Extensions

6 Cost Models

7 Important terms in Google Ads

8 Types of Keywords in Google Ads

9 Google Ad Campaigns

10 What happens if someone clicks on Ad

11 Advantages of Google Ads

12 How to create a paid search ad campaign

Free Google AdWords Tutorials 2025! Learn Google Ads types & processes

step-by-step. Perfect for beginners & marketers. Download the PDF now and

start creating successful ad campaigns today.

Download PDF

Editor's Note
Author: D.V. Ravi Varma

Digital Marketing Expert & Lead Instructor

15+ Years Experience

Reviewed by: D.V. Ravi Varma

Last Updated: 3/14/2025

Welcome to the Free Google Ads Tutorial 2025! In this article, I’ve highlighted

key strategies like Performance Max and Smart Campaigns — explaining

how they work and how businesses can use them effectively. This article is

regularly updated to reflect the latest Google Ads trends, ensuring you get

accurate and actionable insights

Follow me on social media

  

Free Google Adwords Tutorial - Google Ads for

Beginners 2025

Google Ads is an Google online advertising platform where advertisers have

to pay to display their Ads on Google Search Engine Results Page and other

Google partner websites. It is also known as Paid Ads.

 How Google Ads work in 2025?

Google Ads works like an Auction system, it works when the user carries a

keyword research. Quality score and Bidding decides the position of an Ad in

Search Engine Results Page.

Google Ads Networks

Google Ads has 2 Networks:

1. Search Network:It shows ads on Google search engine results page (SERP),

Google Maps, Google play and some other Google search related networks.

2. Display Network: It displays ads on Google sites like YouTube, Gmail and

other third party sites of Google.

Google Adwords Tutorials - Types of Google Ads

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 

There are different types of Google Ads:

1. Text Ads: Ads appear on Google Search Engine Results Page (SERP). These

text ads are used to promote products or services by advertisers.

2. Text Ads with Extension: It displays ads with extra details like address and

phone number etc. Text Ads with Extension is also called as (ETAs) Expanded

text Ads. In this Ad you can write three headlines and two descriptions.

3. Responsive Ads: Ads display according to the screen size of laptop, mobile

etc. And in these responsive Ads you can write up to 15 headlines and 4

descriptions which results in better reach allowing A/B testing which saves

time by not creating separate ads. Google will try different types of

compilations/combinations of provided headlines and descriptions which is

unique and relevant to query. Out of all the provided google will choose 3

headlines and 2 descriptions to show different combinations of ad.

a. Responsive Search

b. Responsive Display

4. Showcase Shopping Ads: It appears when a user searches for any product.

These advertisements differ from the product ads and have less reach but
the bonus point is that the audience is targeted as these will be shown to a

user for a particular thing like sofas.

5. Image Ads: Ads appear in the form of images in 3rd party sites. These run

on google display network which means you can target where they visit

frequently. These image ads are also known as display ads.

6. Video Ads: It shows ads in YouTube and other video platforms. Video ads

are the best option for you if you have the budget. These ads have high

Return on investment (ROI).

Ex- skippable, non-skippable, bumper and discovery ads.

7. App Promotion Ads: These ads are used to promote mobile apps. As we

can understand this ad is for promotion of apps for installations. These ads

can run on google play store, google search, display network, google discover

and on YouTube as well.

8. Call only Ads: It is used to add a mobile number, whenever a user clicks it

connects the call. For this ad also you can add headline and description.

9. Rich Media Ads: Rich media ads are the ads beyond text where a user can

interact and engage.

It contains both image ads and video ads ex- Gif ads.

10. Dynamic Search Ads: Dynamic Search Ad is a automated ad that can be

generated from your website’s content but the condition is the website

should be developed and have different products with relevant content. This
Ad helps your business by showing relevant of a product or service offered by

your website. As this ad is automated control over the ad is less. If you offer

single category of products you can these to google product feed for

creating ads like these.

11. Product Shopping Ads: Product Shopping Ads show ads for a particular

product which are on sale. All these product related information is collected

from Google merchant product feed which you provide these ad will be

working google shopping, search partner website at the top of the search

results page.

If you need any help with Google Ads, you can check out the Google Ads Help

Center.

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 Google Ad Extensions

1. Structured Snippet Extension: It highlights your product or service by

additional information.

Each snippet contains header and some other features to highlight. They

mainly increase ad performance by giving more options for people to

click.

2. Site Link Extension: It displays extra links below Title, URL and

Description. For one ad you can add up to 4 additional links.

The use of this site link is when someone clicks or taps on your links then it

redirects to the information what they are looking for.

3. Call Out Extension: It allows you to add additional text. You can add

extensions like 1 day offer, Free shipping, Easy return option, 24 hours

service etc. It gives detailed information of your business when users click

on these extensions.

4. Location Extension: Helps businesses to show their address, mobile

number and map location. It shows directions to customers through a

map to reach the location.

5. Call Extension: It allows you to add your mobile number. By using this

call extension customers directly make a call to your business for detailed

information about your products or services.

6. Mobile App Extension: It allows you to link your mobile or tablet app
from your text ads. People may clock either on your headline or on the link

to your app.

Adding app extension is advantageous because the user experiences

both the website and app with a single ad.

7. Price Extension: It shows the price of the product or service.

(Ecommerce). It is present below your text ad on desktop and mobile. It

gives the details about your business offers.

8. Promotion Extension: It shows below the ad and it is an easy to read

format that attracts your potential customers. Promotion extension shows

your offers in mobile and desktop formats. It is used to attract customers

that are searching for special offers related to your business.

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How to Set Up Your First Google Ads Campaign in 2025
- Cost Models
CPM: Cost per 1000 Impressions.

VCPM: Viewable Cost per 1000 Impressions.

CPC: Cost per each click.

CPV: Cost per View.

CPA: Cost per Acquisition

Important terms in Google Ads

Impression: Number of times Ad appeared.

Clicks: Number of clicks an ad received.

CTR (Click Through Rate): (No of clicks/ No of impressions) * 100.

Cost: Total amount spent for a Campaign.

Conversions: Number of times you reached your Goal/ Objective.

Conversion value: The value of each conversion * Total number of

conversions.

Cost/Conversion: Total cost/ Total number of conversions.

Conversion rate: (No of conversions/ No of clicks)*100.

Conversion Value/ Cost: Conversion value/ Total Cost.

 Types of Keywords in Google Ads

1. Broad Match: It increases your reach by triggering the ad even if it contains

misspellings, singular or plural forms, synonyms.

It is used to reach a large number of audiences. Large number of people

search for broad matches because of their nature.

Broad match keywords are the most used type by users whenever searching

on Google for a part keywords.

2. Broad Match Modifier + : You have to add + sign before the keyword. It

represents that the keyword should be a part of the search query.

This modifier allows your keyword to match with a wide range of probable

keywords.

3. Phrase Match “ “: Ad appears when a user searches exact targeted

phrases or with close variations.

Phrase matches are more chosen than broad match keywords but less when

it comes to exact match. This keyword is widely used to get more traffic to

your website.

4. Exact Match ( ): These appear when the user searches for exact search

queries. These are exactly opposite to broad match keywords.

Close variants of exact match keywords help you to connect with people who
are looking for your business.

By using exact matches your ads appear when the meaning of user search

matches the meaning of your keyword.

5. Negative Keywords – : It prevents displaying your ads whenever users

search for specific keywords.

Negative keywords help filter out unwanted traffic by preventing ads from

showing for specific search terms. This ensures your ads remain invisible to

users searching for those keywords.

Free Google Adwords Tutorial - Google Ad Campaigns​

1. Search Campaign:

It shows ads in Google Search Engine Results Page (SERP), whenever a user

searches for relevant keywords of your site for any product or service. It

increases your site traffic, leads and conversions.

Mainly used to find potential customers with the right set of target keywords.

Here ads will be visible to people whenever they are searching for any

product or service.

2. Display Campaign:

These ads appear on Google display network. It is also called banner ads.
Display ads can appear in many different sizes and formats on different

websites. Mainly used for brand awareness.

Display ads are visible on the Articles, videos and websites while browsing. In

this you have a targeting option. Select different topics, demographics,

different audiences etc.

Display ads are mainly used to create brand awareness.

3. Search with Display opt-In:

These campaigns display your ad in both search and display networks. It

shows text ads on search engine results pages and also shows relevant

websites on display networks.

It has 2 advantages: reaching potential customers and at the same time

used to create brand awareness.

[Link] Campaign:

Video campaigns allow your ads to display on Google video partner

platforms like YouTube etc.

Ex- skippable ads, Non-skippable ads, Discovery ads, Bumper ads etc.

Video campaigns are used for better reach and engagement.

5. Shopping Campaign:
It gives detailed information about your product to users and displays your

product image, price, brand etc for more clicks and conversions.

Shopping campaigns help local stores to drive more traffic to their website.

Shopping ads appear on search engine results pages and other Google

search sites.

6. Universal App Campaign:

It is used to promote your mobile apps. It promotes your apps across search,

display and video networks.

With app campaigns your ads and bids are adjusted automatically to get

more app downloads.

Here ad requires text, starting bid, budget, language settings and geographic

location to your ad.

It checks the different combinations and displays the best performing one.

7:Performance Max in Google Ads

is an automated campaign type designed to help advertisers access all of

Google’s ad inventory from a single campaign.

It uses machine learning to optimize ad placements across Search, Display,

YouTube, Gmail, and Discover based on your goals.

With Performance Max, you simply set your objectives, provide creative
assets, and let Google’s AI handle the rest — adjusting bids, choosing the best

ad formats, and targeting the right audience.

This campaign type is ideal for boosting online sales, driving leads, and

expanding your reach effortlessly.

8. Smart Campaigns in Google Ads

are designed for businesses looking for a simple and effective way to

advertise online.

These campaigns use Google’s AI to automate ad creation, targeting, and

bidding, making it easy for beginners to run ads without in-depth knowledge.

You only need to set your goals, like getting calls, website visits, or store visits,

and Google will handle the rest — from choosing keywords to showing your

ads across Search, Display, Google Maps, and YouTube.

Smart Campaigns help save time while maximizing results, making them

perfect for small businesses or those new to digital advertising.

Local Campaigns in Google Ads are designed to drive traffic to physical

locations like stores, restaurants, or offices.

These campaigns automatically optimize your ads across Google platforms

— including Search, Maps, Display, YouTube, and Gmail — helping nearby

customers find and visit your business.

All you need to do is set your store locations, ad creatives, and budget, and

Google’s AI will handle ad placements and bidding strategies.

With Local Campaigns, businesses can boost in-store visits, promote special

offers, and enhance local brand visibility effortlessly.

This is a powerful way to connect with customers actively searching for

products or services near them.

These blog is about Free Google Adwords Tutorial. If you want to learn

Google Ads, Ravi Varma is one of the best Google Ads Certification

Course trainer in Hyderabad with 12 + years of Industry Experience.

Download the Brochure

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Search Ads from Basic to Advanced

Search Ads- Ads will appear on Search Engine Results Page and other Google
partner search sites, it happens when people search for keywords relevant to

your site. These Ads mainly run to increase traffic, conversions and sales.

Here I Can explain how Search Ads work and why they are so powerful.

Let me explain with you an example : Suppose I’m searching for “Digital

Marketing course in Hyderabad” in Google Search.

Here Digital Marketing course in Hyderabad is my keyword.

People type keywords in Google search bar and Google shows the search

results.

According to my search Digital Marketing Course In Hyderabad it shows the

below results.

Look closely it shows Ad in the front of the URL. It means that someone paid to

appear here on the first page of Google when someone types the Digital

Marketing course in the Hyderabad keyword.

In the search engine results page 2 and 3 results also showing ads, they are

also paying to show their ad for the same keyword.

Below the Ad results there are websites shown number wise that are called

organic search results, they didn’t pay to appear on the search results.

Google thinks the keyword is more relevant and shows this website

organically.
 What happens if someone clicks on Ad

When I click the Ad then I can land on the website of any product or service.

Suppose if I like it, then I can buy or use their service. But for the advertiser

who put the Ad here they will have to pay for my click.

For each click they have to pay some amount which was fixed previously in

Google ad campaign. The amount depends on what they are bidding and

also depends on Google requirements.

Suppose If an advertiser spends 100 INR for each click on a Digital Marketing

course in Hyderabad keyword. For 100 clicks he spends 10k. In these 100 clicks

one of those people showed interest and joined the course by paying fees of

20k. For 100 clicks they will pay 10k INR to Google and the remaining 10K INR is

their profit.

Here the profit margin is 10K, that’s how you can do good paid and profitable

advertising on Google. Make sure you have to sell good products and offer

good services so that you can get more conversions with less clicks.

Advantages of Google Ads

With the help of Google Ads we can reach our potential customers whenever

they are searching for relevant keywords. By doing this our ad is visible to

them based on the keyword.

According to the buyer’s intent of the specific keyword the ad displayed.

It targets the people with the right ad at the right place at the right time.
You can analyze the campaign by pause and play option and make changes

in budget and other settings.

How to create a Paid Search Ad Campaign

At first, type Google Ads on Google search bar and then click on Google

Ads official site.

After signing in you can redirect to a page which asks about your

advertising goal, but don’t click on it and go down here you can find the

Switch to Expert Mode option, click on it.

According to your business objective, select one option from Sales, Leads,
Website traffic, Product and Brand consideration, Brand awareness and

reach, App promotion etc.

For example, here I am selecting Leads because I want to get more leads for
my business. If your business requirement is sales then select sales and run
campaigns.

After selecting the Leads option it redirects to select campaign type, here iam
selecting a search campaign for my business.
It asks to select the ways you’d like to reach your goal, select one according

to your business needs.

Create Conversion action: To know how many leads you’re getting from

your ad one should create conversion action. Google tracks and show your

list of leads.

Click on Continue.

Ad Campaign will be created by 4 major steps:

 1. Select campaign settings

2. Set up ad groups

3. Create ads

4. Set up billing

Step-1 Select campaign settings

Campaign Name- Digital Marketing course in Hyderabad

Networks:

Search Network- If you want to appear your Ad in other search

partners then tick on it, or else if you want your ad only on Google
 then untick it.

Display Network: If you want your Ad both on search and display

networks then tick this or else if you want your Ad only on Google

search results then untick it.

Hide more settings: These are additional settings like

Start and end dates

Campaign URL options

Dynamic search ads settings

Ad schedule

These are optional and not mandatory to select.

Locations

Select locations to target,

 All countries and territories

India-default

Enter another location.

If you are from India it shows by default India, here if you want to show

your Ad for entire India then go to search and select a particular city.

For example if you want to show your Ad in Hyderabad then search

Hyderabad it shows Hyderabad, Telangana, India city click on it and it is

added.
Like this you can add multiple locations, your Ad will be visible only on that

selected locations.

Radius

This radius is used to select a particular area in the city. For example if you

want to show your Ad only in KPHB area then search for KPHB Hyderabad

and select it. Like this you can select multiple locations in the city and also

adjust the miles/kilometers too according to your location and then save

it.

This selection of radius is mainly useful for local businesses like

restaurants, pharmacies, spas etc.

Location options

Target:

People in, or who show interest in your target location- default.

People in your target location.

People searching for your target locations.

According to your Ad campaign you can select one option, It is always

better to select the first option because 2 options are included in it.

Exclude: Select one option

People in, or who show interest in your excluded location- default.

People in your excluded location.

Languages
English-Default

There are so many language options available including regional languages

too.

Audiences

Based on your campaign type you can select your audience.

Demographics like gender, age, education, company etc.

Remarketing

Budget and bidding

Budget- Enter the average you want to spend on each day.

For example if you add 100 rs per day for a total 3000 per month.

It doesn’t spend 100 each day, it may cut below 100 or above 100 each

day.

Delivery Method- select one option

1. Standard- It displays Ads throughout the day.

2. Accelerated- Within hours the budget is completed and Ad doesn’t
appear for that day. It is mainly used for one day campaigns.

Bidding

It asks what you want to focus on- Clicks

Max CPC bid limit 10 (we don’t know how much your competitors bid so If

you want your ad to compete with competitors then leave it to google). It is

called automatic bidding.

Explanation- Here your daily budget is 100 rs.

Suppose we will keep a max CPC per day of 10.

Then for our budget daily clicks is 10.

Day-1 if we get only 5 clicks then it cuts only 50 rs.

Day-2 10 clicks then it cut 100 rs.

Day-3 15 clicks then it cuts 150 rs.

So like this it cuts the amount based on the number of clicks we get each

day. But it does not exceed our monthly budget limit.

Note – These budget amounts are mentioned for an example. You can

select your own budget according to your business campaign.

Ad Extensions

Sitelink extensions

Callout extensions

Call extensions

If you want to add any additional information to your Ad then select these
options.
After completing all these steps click on save and continue.

Step-2 Set up ad Groups

Ad group-1

Ad group name- Digital Marketing Training in KPHB

Here add some relevant keywords

Ex- Digital Marketing course in KPHB

Digital Marketing institutes in KPHB

Best digital marketing institute in KPHB

It shows the keyword ideas option, you can click and check for relevant

keywords here. Always prefer keyword tools to check the volume and CPC

(cost per click) of the keyword.

Ad group-2

Ad group name- SEO training in Hyderabad

Same here too, add some relevant keywords

Ex- SEO institutes in Hyderabad

Best SEO training in Hyderabad

SEO course in Hyderabad

The keywords should be in the phrase match ex-“SEO institutes in

Hyderabad”) for most of the cases. If you want to then add an exact match

keyword also ex- SEO course in Hyderabad.

After completing, click on Save and continue.

2 Ad groups are not mandatory, you can create one or multiple Ad groups.

Step-3 Create Ads

Create Ad – Digital Marketing Training in KPHB

Final URL- [Link]

Display path- You can add any keywords here, it shows beside your ad.

Heading-1

Heading-2
Heading-3

Description 1 – Write creative description by using relevant keywords.

Character limit is 90. Description 2 – Same as above.

After completing all the details check the preview for both mobile and

desktop. And finally click on Done.

Create Ad 2 – SEO Training in Hyderabad

Final URL- [Link]

Heading-1

Heading-2

Heading-3
Display path- You can add any keywords here, it shows beside your ad.

Description 1 – Write creative description by using relevant keywords.

Character limit is 90.

Description 2 – Same as above.

Check the preview of the Ad and click on Done.

Click on Save and Continue.

Step- 4 Set up billing

After completing all the processes, the final process is billing.

We have to fill in the following details for the payment process.

Now the ad will go to google team for review. The Google team checks

whether the ad is under Google policies or not, later they approve the ad.

Above data is for explaining the process, you can add all the information
according to your type of campaign.

Now you can create your own videos very easily by using Invideo tool with

lot of variety templates. Check it out and play around with Invideo.

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Free Google Adwords Tutorial - FAQ's

 What is Google Ads?

Google Ads is an online advertising platform started by Google. In this

platform you can create online ads to reach people when they are

searching for relevant products or services.

 How Google Ads work?

 How do you make money from Google Ads?

 How much should I spend on Google Ads?

 Google Ads or Facebook Ads?

 Is Google Ads a waste of money?

 Is Google Ads better than SEO?

 Where do Google Ads appear?

 Are Google Ads for free?

 Why should you use Google search Ads?

 Are Google Ads worth it?

 How effective is paid search?

 Can I stop Google Ads anytime?

 Can I run Google Ads without a website?

 Is Google AdWords easy to learn?

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