BUSINESS CREATOR FOR WOMEN

Study Guide
BUSINESS CREATOR FOR WOMEN

Study Guide

INDEX

Course 1: Welcome to DreamBuilder 2

Course 2: Define Your Dream 4

Course 3: Design Your Dream 6

Course 4: Plan Your Dream 12

Course 5: Materialize Your Dream 15

Course 6: Promote Your Dream 18

Course 7: Putting a Price on Your Dream 23

Course 8: Sell Your Dream 26

Course 9: Manage Your Dream 29

Course 10: Make Profits from Your Dream 35

Course 11: Financing Your Dream 37

Course 12: Turning Your Dream into Reality 40

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Course 1: Welcome to DreamBuilder
There are 12 courses in the DreamBuilder program, each course has several topics.
You will have to complete each topic before you can move on to the next topic.

To complete each course, you must pass a final exam and complete a survey.

You can complete the DreamBuilder program at your own pace.

A business plan is a document that is used as a roadmap for your company and that
will guide her on her journey as an entrepreneur.

With the business plan tool, you will be able to edit, print, and save your
business plan when it is convenient for you.

Your DreamBuilder experience will be automatically tailored for you. You will have
the opportunity to talk about your ideas and your particular business.

A support network is a group of people who provide you with help.

practical and emotional. Some examples of support networks are your
family, their friends, and other entrepreneurs/businesspeople in the
community. As an entrepreneur, it is important for me to have a network.
of support.

Remember your goal, or in other words, what you hope to achieve.

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Navigation buttons:

Reproduce: click on the Help: click on the button

play button to restart help if you have questions
the course or start and restart a about the program.
video.

Pause: click the button Review: click on review

pause when you want to stop the if you need to review topics or if
program a few moments. does not pass any exam.

Go ahead: click on the button Exit: When I finish one

go ahead when you want to pass to DreamBuilder session,
the next page. you must close the page with the
exit button, located in a
circle at the top
Back: click the button right side of the page.
back when you want to see something in
the previous page.

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Course 2: Defining your Dream

Tema 1: ¿Cuál es su Sueño?

His dream is the idea behind the business.

One must make the decision to pursue their dream.

Dreams are important for the success of a company for several reasons:

• They encourage the entrepreneur to want to work hard and succeed.

• They are the source of inspiration around which the company is built.
• They inspire the entrepreneur to overcome the challenges involved in creating and
manage a company

Topic 2: The Impact of Your Dream

Your decision to create a business will affect you, your family, and your community.

• It may be challenging for you to find a balance between your life

work and their family life.
• It is possible that you have less time and energy to devote to your family.
• Your company can provide job opportunities for people from your...
community
• You will be able to earn additional income for your family.
• Her self-confidence will increase.

Theme 3: Characteristics of an Entrepreneur

Entrepreneurs have key characteristics that differ from those of employees:

Employee Entrepreneur
• Hired to provide a • He/She has a good idea and works
service to a company to make it a reality
• May or may not have good ideas • Make the decisions
for a company, but it does not deal important for the company
to turn them into reality • Willing to take risks to
• You may or may not make decisions in to own a business
company name • Take responsibility for
the decisions that are made

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Successful entrepreneurs share common characteristics. Some of these
characteristics are:

• Believe firmly in their own talents

• They can take risks and accept the possibility of losing money and time.
• They know what they want and are able to focus on achieving their dreams.
• They want responsibility and freedom in their work
• They can be patient during difficult times when they are working.
to reach their goal

Tema 4: Desafíos a los que se Enfrenta un Emprendedor

As an entrepreneur, you may sometimes have to dedicate more time to your

company and less time to her role as a mother or wife.

Entrepreneurs have to deal with expenses and other financial challenges.

Entrepreneurs must face their fear of failure.

Theme 5: Are You Ready?

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Course 3: Design Your Dream

Theme 1: Internal versus External Sources of Inspiration

An entrepreneur is someone who has a good idea and uses their skills.
commercials to transform that idea into a successful company!

It involves the process of looking towards _____________________ and towards ________________________.

Looking outward will help you identify:

• Opportunities
• Challenges
• Something that is missing

Looking inward will help you see the things that interest you.

When I looked inward, I considered the things that you enjoy doing.

• Example: (Alma's example or your own example)

Internal and External Sources:

Fernanda:
. What kind of business does Fernanda have?

. Is it an external or internal source?

. Why do you think it is an external or internal source?

Catalina:
. What kind of business does Catalina have?

. Is it an external or internal source?

. Why do you think it is an external or internal source?

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oValentina:
. What kind of business does Valentina have?

. Is it an external or internal source?

. Why do you think it is an external or internal source?

What is an external source?

• Something that is missing or something that can improve life

What is an internal source?

• A skill you have
• Something you enjoy doing
• A passion or interest that you have

Theme 2: Share Your Dream

Once you have identified a possible idea for your business:

Share it with people you know and trust to ensure it is a good one.
idea.

It is important that these people are ______________________ with you about

your idea.

Later, you might want to share your idea with a few other people you don't know.
very well.

Invest this time to:

a. To learn

b. Organize the details of your idea

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Tema 3: ¿Qué Significa Cliente?

What is a client?

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The success of your company will largely depend on your customers.

Do you need to consider the type of people who will buy your products?

Yes or No?

Oh why?
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Frequent customers will be important because:

a. They already know their products and/or services

b. You can make useful comments that you can use to improve
your products or services

Frequent customers will be able to:

a. Help make your business successful

b. Offer valuable word-of-mouth advertising

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Topic 4: What Does Competitor Mean?

What is a competitor?

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Direct Competitors

a. The people or companies you will compete directly with

b. They sell the same product or service as you

Indirect Competitors

a. The people or companies that sell an alternative product or service

b. They do not sell the same product or service as you

c. Their products or services serve the same purpose as yours.

Investigate your competitors to find out:

a. What are they doing well?

b. ________________________________________________________________________________________

c. ________________________________________________________________________________________

Consider things like:

a. ____________________________________________________________________________________

b. Location

c. ____________________________________________________________________________________

It is very important to identify your competitors:

a. So that you can discover what you will do to differentiate your company

b. To establish a reference point for setting prices

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Topic 5: Market Research

The purpose of market research is:

a. Identify your customers

b. Identify your competitors

How to calculate the size of your market?

Step 1: Calculate the number of households in your target market

Example: _______________________ Houses/Square

X______________________ Squares

Total: ______________________

Step 2: Calculate the number of people living in each house

Example: _________________________ People/House

X________________________ Houses

Total: ________________________

Topic 6: Laws and Regulations

Analyze each applicable law and regulation for your business:

a. Talk to a local government official

b. Talk to other entrepreneurs in your community

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Course 4: Plan Your Dream

Theme 1: To Achieve Your Dream, You Need a Map

A business plan is a document that will be used as a roadmap for your business.
Your business plan can be presented to:
• Banks
• Suppliers
• Future employees

Theme 2: What are the Sections of a Business Plan?

The 6 sections of the business plan and their functions are:
1. Administration - A description of the types of people from whom
you will need help with your business.
• It will bring together people to achieve a goal or complete a task.
• It will describe the types of people you will need help from to do
run your business.
• It will describe the skills that these individuals must have.
• He will explain how he plans to supervise these people.

2. Marketing - A story that will show others how good it is.

product or service and where it can be acquired. It will involve telling the story of
your product or service.

3. The Product or Service - A description of how your product is composed or

what is included in your service.
• How will you manufacture your product or provide your service?
• If a product is made, it will describe the various ingredients or the material
first that will be needed.
• If a service is provided, it will describe what is included as part of your service.

4. The Operations Plan - A plan for the daily operation of your business.
• It will describe the physical location, employees, and essential equipment.

5. Finance - A calculation of how much it will cost to set up your business and how much it will cost
manufacture your product or provide your service.
• How much money will you need to start your business?
• How much will it cost to manufacture your product or provide your service?

6. The Action Plan - A plan in which you will describe, step by step, how you will convert your
dream or idea in reality.

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Theme 3: How is a Business Plan Used?
There are several ways in which you can use a business plan.
Example: To discover rules of my industry.
A business plan is important because:
• It will demonstrate that you did your job to people outside the business.
• You can learn a lot about the business while writing your plan.
businesses.

Topic 4: Your Elevator Pitch

Elevator Speech of Doña Alma:
My business, Doña Alma Bakery, is aimed at people who enjoy
sweets, as they provide them with a variety of pastry products.
The bakery products are cakes, pastries, and desserts that are baked.
same day and are prepared only with local ingredients. My products are differentiated
from the competition because they have beautiful decoration and are ideal for
special occasions.

Now you will have time to practice your own Elevator Speech.
Write your Elevator Speech
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A business plan is a living document. It's okay if you want to change it.

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Course 5: Materialize Your Dream

Theme 1: What Should I Consider?

There are 3 different types of businesses:

If you manufacture something, you have a business based on ____________________
2. If you do something, you have a business based on ____________________
3. If you manufacture some products but also offer a service, you have
a business based on ___________________ and ______________________

Examples of Businesses based on:

Products Services Products and Services

Sauce producer Childcare center A restaurant
Jam store A signature of Dona Alma Pastry Shop
Shoe manufacturer accounting A coffee
A bookstore A hair salon
A spa

Theme 2: What?

What are you selling?

First, you should make a list defining all your services or products, their
qualities and the necessary steps to provide your service or manufacture your product. This
the list must be completed BEFORE you select the suppliers/resources
necessary to manage your business.

The materials or ingredients needed to produce your product are the

_________________ ___________________
A service-based business also needs supplies to operate.

Examples: A hairdresser needs scissors, shampoo, hair brushes, etc.

An accounting firm needs calculators, paper, pencils, etc.

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Theme 3: Who?

Who will supply the raw materials or supplies?

The people who provide the raw materials, supplies, or equipment to

any company is called _____________________.

The suppliers are the companies from which you will buy products so that
afterward, they can resell them to their clients.

Who will sell their products or services?

Who will help you manage your business?

You should think of your employees as resources.

Your employees are the most important resource of your company.

Topic 4: Where?
Where will your business be located?

Where will you sell your products or services?

¿Dónde va a fabricar sus productos o suministrar sus servicios?

If there is not enough space in your home and laws and regulations prohibit it, you
He/She will not be able to manage his/her business from home.

If you need to move your business out of your home, it can be a good option.
find a space to share or rent.

Theme 5: When?
When is the business going to open?

When will you manufacture the product or provide the service?

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Theme 6: How?
How will you produce your product?

How will you provide your service?

It is important to make your business special or unique because it will help you
distinguish itself from the competition.

What will the costs be?

How much will it cost to buy my materials or supplies?

How much will it cost to sell my products or services?

Before determining the exact cost of manufacturing a product or providing a service,

you must discover all the costs of raw materials, supplies and the
time dedicated to the manufacturing and/or offering of your product and/or service.

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Course 6: Promote Your Dream

Tema 1: ¿Por qué el Marketing es Importante?

What is Marketing?
• Marketing = reaching your customers + showing them why they should buy from you
product or service

First Step: Describe the product or service you are selling using language
________________________________ and ______________________________.

Theme 2: What is your Target Market?

The Target Market is:

• ____________________________________________________________________________________

How do you identify your Target Market?

• Divide your market into segments

• These segments will help you more easily identify your market.
objective

• Group your clients according to the characteristics they share

• Analyze whether the shared characteristics affect the decision to buy from
you

What are the characteristics of the customer?

• The ______________________________ or the unique traits that clients possess

• Examples of characteristics:

a. Edad

b. _______________

c. _______________

d. _______________

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The ideal client is a person who encompasses all the characteristics that have been used.
to identify your target market.

Answer the following questions thinking about your ideal client:

• Where does my ideal client want to buy?

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• When does my ideal client wish to buy?

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• Why does my ideal customer buy my product or service?

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Theme 3: Make Your Product or Service Stand Out

Positioning: the process of thinking about how products stand out or

services offered by the competition.

You will be able to position your product or service based on:

• The Price:
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 • The Comfort:
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Topic 4: How Do People Identify Their Product or

Service?

Brand: visual way that allows people to identify their product or service.

A brand is:

A Name
b. A Symbol
c. A Phrase
A Sign
a Design

The brand strategy is the visual way that allows customers to distinguish

or

The brand strategy is important because:

• Help people to know how their product or service is positioned in

relationship with the competition

• A brand is the sum of all the characteristics that make its product
or service is unique

• Your brand is the visual identity of your product or service.

• Your brand helps to identify your product or service from the competition.

A brand can contain:

a. The name of your company
b. Your logo
A catchy slogan
a specific color
a unique form or image

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Theme 5: Share Your Story Through Advertising

Advertising: One of the best ways to communicate your message to your market
objective.

Rules for advertising:

• Let the message be simple

• Keep your brand and target market in mind

• Consistency: That what you say is the same as what you do

You can advertise in many ways. Examples:

a. Flyers

b. ________________

c. Notices

d. ________________

e. Advertisements in Magazines and Newspapers

Internet Advertising:

• Websites:

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• Social Networks:

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Course 7: Putting a Price on Your Dream

Tema 1: Comprender el Valor

Valor:
• The value of a product or service is what the customer receives.
• It is the benefit that the customer receives from using your product or service.
• It is the value that the customer assigns to their product or service.

A characteristic of a product or service is what the product or service is.

Example:

A benefit of a product or service is what the product or service does for the consumer.
client.
Example:

Theme 2: How to Set a Price?

To set prices, you need to understand the value that customers assign to your product.
or service.

The competitor's price should NOT be the only basis used for setting the price.
of their products or services.

The value will be determined based on the characteristics and benefits of your product or
service and also conducting market research.

A market research consists of:

Talk to potential clients and ask them about the prices they would be willing to pay.
willing to pay
Observe the preferences of potential customers
Analyze the competitors' prices
If possible, test the services/products of the competition.
Discover how many people are willing to pay for your product or
service
Choose a price for your product or service and test it.

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Theme 3: Calculate Your Direct Costs

Direct costs are directly related to the creation of a product.

or service.
Examples: raw material, packaging, labor, supplies to provide a
service, etc.
Price - Direct Costs = Gross Profits

Tema 4: Calcular sus Costos Indirectos

All costs not included in direct costs are indirect costs.

Examples: rent, utility bills, special equipment, costs of
marketing, etc.

Theme 5: What Happens If My Costs Are Too High?

There are three things you can do if the manufacturing cost of your product is
higher than the price the customer is willing to pay and is also losing
money

Reduce costs
Increase the value
Discontinue your product or service

Topic 6: My Prices and Marketing

What does the positioning of a product or service mean?

Escriba a continuación dos ejemplos: un ejemplo de marca alta, un ejemplo de

economic brand and products that each example has.

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Gross Profit is not the final profit.

Direct Costs + Indirect Costs = Total Business Costs

Price - Direct Costs = Gross Profits

Gross Earnings - Indirect Costs = Your Profit

Your message regarding the prices should align with your marketing message.
Make sure your marketing messages reflect your pricing strategy.
prices.

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Course 8: Sell Your Dream

Topic 1: What is Selling?

As an entrepreneur, it is important for you to be a good salesperson because your

The ability to make money will relate to your ability to sell your product.
or service to others.

Theme 2: The Importance of Selling

As an entrepreneur, you must be able to sell your business idea to others.

people, including:

Family and friends

Suppliers
Current employees
Potential employees
Investors
Possible clients

Theme 3: Why Do People Buy from You?

There are three reasons why people will choose to buy from you:

They have a unique need that your business can satisfy,

They know her and know that you are good at what you do.

They have received positive feedback from others about their business.

Theme 4: Value for Lifetime and Customer Service

Customer service.

A Client = A Lifetime Opportunity

It is much easier to hold onto old customers than to try to find new ones.
clients.

You must ensure that customers do not forget about you.

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Strategies for developing customer relationships:

Provide excellent customer service

Get in touch with your clients and keep them informed about the new
products or services
Use advertising to communicate with existing customers
Reward your customers with special offers and promotions

Customer service is VERY important because it contributes to the experience

general that they have when buying something. Customers are more likely to
return if they have had a good shopping experience.

What happens if customers have a bad shopping experience?

Customers could decide to make their purchases elsewhere.
People might doubt the quality of the product or service.

Remember the phrase:

The customer _________________ is right.
It doesn't mean that the customer is always right. What does it mean?
Is this phrase real?
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Tema 5: Cada Empleado es un Vendedor

You should consider your employees as sellers, even if they have no contact.
directly with clients.
Each of your employees will be a representative of your business.

Topic 6: Preparation of a Sales Projection

The formula for making a weekly sales projection is:

Price of item ($$$)

X number of items you think you will sell in a week
Weekly sales projection

The formula to make an annual sales projection is:

Weekly sales projection ($$$)

X Number of weeks in the year
Annual sales projection

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Don't worry if your projections are not 100% accurate. Strive to
be as realistic as possible.

Sales projections are important because:

They will help you know the amount of raw material you need.
They will help you know the number of employees you need
They will help you know the size of the facilities you need.

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Course 9: Manage Your Sleep

Tema 1: Los Fundamentos de la Administración

Administration: The best way to utilize your resources to achieve your

objectives.

• A council of advisors is

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• Asesores = Mentores

• Find people with _______________________ and ________________________ so that

work on your advice.

Theme 2: Managing the Hiring Process

You will need to hire the perfect people for your company.

Advice: Take your time when hiring your employees.

What is the process you should follow to hire employees?

Determine what the employee will do.

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Be clear about your values.

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 Spread the word.

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4. Ask questions to the candidates.

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5. Check the candidates' backgrounds.

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Take measures to find the right employee before hiring new ones.
employees.

Job Description: You must identify the obligations, the skills and the
experience needed for the job and position.

Training:

Each new employee must receive _________________________________________

Who will be able to train the new employees?

You/The Boss

Another employee

Providers

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Theme 3: Managing Your Team
What type of manager do you want to be?

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There are different styles and techniques of management.

Organize your employees into a simple organizational chart:

Organizational chart: A table that shows how they are organized

employees of your company and who is in charge of each group.

Theme 4: Managing Family Members

Defining the functions of family members is very important. They can be:

a. Family members
b. Employees
c. Business partners

Rules and expectations for family members. You must:

a. Clearly communicate your expectations

b. To have agreements in writing
c. Work together to define everyone's roles

It is important to establish rules and expectations when working with family.

• In order to avoid stress

• Family members must know how they will be paid.
• Family members should know how you want them to participate.
in the business
• The relatives must know if they have the right to the ownership of any.
part of the business

Try to separate the moments for the ________________________ and moments for

the _______________________.

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Theme 5: Managing Good and Bad Employees

One of the most effective ways to motivate employees is to recognize

_____________________.

Other ideas to reward and recognize your employees are:

• A Day Off

• A Lunch

Theme 6: Managing Time and Money

You should plan the future of your business. If you find it difficult to find time
during the day, you will be able to do it:

• In moments when the business is closed or very quiet

• In the night
• In the morning

You will be _________________________ to manage your money.

You will have to think about employee payments, including

______________________________________________.

Theme 7: Managing Information

Information Records:

• Employee Records:
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• Inventory
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 • Team:
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• Marketing Materials:
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• Production Records:
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• Sales Records:
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• Registros de Clientes:
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• Commercial Records:
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Course 10: Making Profits from Your Dream

Tema 1: Ganancias, Pérdidas y “Punto de Equilibrio”

Profits = When a business has more income than expenses.

Losses = When a business spends more money than it earns.

If a business receives the same amount of money as it spends, it is called

______________________ _________ _______________________.

Topic 2: The Income Statement

The document that businesses use to record the flow of income and expenses
= the State of ________________________ and ________________________.

The Income Statement has three sections:

• Income or Inflow: Money that is received
• Direct Costs: Money spent to manufacture the product or provide the service.
service
• Indirect Costs: Money spent to manage the business

Theme 3: Using Your Profit and Loss Statement

It is necessary to have a Profit and Loss Statement for several reasons:

• It will allow you to take the temperature of your business.
• He/She will be able to manage the business well.
• Banks will want to see it to analyze if the business generates money.
• Potential investors will want to see it to forecast future earnings.
and making investment decisions.

There are several factors that can affect your business's profits.
Examples: The leftovers or waste
On-time deliveries
Production delays

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Tema 4: ¿Qué Sucede Si No es Rentable?

If your business is losing money, you have some options:

• Find a way to cut expenses

• Sell more
• Change your business model
• Interrupt unprofitable products or services

Theme 5: What Happens If You Make Profits?

To maintain your business and grow it, you must make a profit.

A Profit and Loss Statement will show you if you made a profit or suffered a loss.
loss or reached a break-even point. You must update your Statement of Earnings and
Frequent losses.

It is important to record the Cost of Goods Sold and Indirect Expenses of

separate form so that you can clearly identify where your money is going in these two
areas.

Price - Direct Costs = Gross Profits

it's the same as

Revenue - Total Cost of Goods Sold = Gross Profit

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Course 11: Financing Your Dream

Theme 1: Sometimes, You Need Money

The costs that arise when starting a business are ______________________ costs.

The initial costs will NOT arise again over time.

You may need money when starting your business for some of the following
reasons:

Theme 2: How Much Money Do You Really Need?

If you start a business that you can manage from home, it is very likely that
I need less money than if I start a business where a location is needed.
special.

There are two main categories of costs that you need to take into account when
calculate how much money you will need for your business:

One-Time Costs: Operating Costs:

Los costos que se pagan una sola vez Los costos diarios, semanales y mensuales
to run a business
Examples: Examples:
• Pay to register the business • Pay for the maintenance of the equipment
upon starting • Pay the rent for a space
• Buy equipment • Electricity
• Pay for a logo

Most entrepreneurs underestimate the number of months that

will take into account starting the business in a profitable way. When you
determine the amount of money you need to start your business, it's better
that calculated an addition to the amount actually necessary.

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Theme 3: Sources of Financing

There are several possible sources of financing for your business:

• Personal savings
• A loan from a relative
• A loan from a friend
• A bank loan
• Government subsidies

It is always important to have a formal loan agreement when asking for money.
loaned to a bank, a family member, or a friend. The agreement should include:

An explanation of when the money is expected to be returned

The interest, if applicable, that must be paid on the loan.

An explanation of what will happen if a payment is delayed or if it cannot be made.

return the loan

The exact amount of money that will be lent

Theme 4: Your Business Plan Can Help You

When it comes to securing funding for your business, your business plan
it may be useful in the following ways:

It will show the potential investor that you thought of all aspects.
to start and manage your business and, undoubtedly, will be able to help you secure the
financing.

He/She will be able to help you navigate an analysis with a potential investor.

It will allow the investor to detect aspects that you may have overlooked.
tall and will give you the opportunity to talk with him/her about how
You are planning to confront them.

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Theme 5: Contracts and Agreements

It is worth putting the time and effort into obtaining professional legal advice.
when it comes to contracts and agreements!

• The cost of signing a prejudicial contract can cost you much more than
obtain professional legal advice.

• Contracts and agreements can be complicated.

• They can eliminate misunderstandings, especially as time goes by and

his memory and attention focus on other things.

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Course 12: Turning Your Dream into Reality

Theme 1: Create Your Action Plan

Plan de Acción
Goals
Challenges
Allies and Resources
Plazo

Your Action Plan will be your roadmap towards the ______________________.

Theme 2: Setting Your Goals

Set Appropriate Goals

• Specific:
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• Measurable:
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• Achievable:
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• Relevant:
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• With a Defined Term:
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Goals for Main Areas:

• Management

• _______________

• Operations

• _______________

Tema 3: Identificar los Desafíos

Common Challenges

• He/She doesn't know how to do it.

• Cannot find the right resources

• Does not have enough time

When working to overcome challenges in your business:

• Ask for help

• Use its resources

Theme 4: Allies and Resources

Allies are the people you can ask for help.

Resources are the elements you can use to overcome the __________________.

Available Allies:

• Friends
• Family
• Friends of friends
• People in your network of contacts
• People you admire
• Organizations

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Available Resources:

• More information

• Training

• Financial resources

Theme 5: Establish Your Deadline

A Timeline: it is a guide for when you plan to achieve each goal.

The deadline set for your business goals must:

• Be realistic

• Do not set impossible deadlines.

• Don't set such long deadlines that you end up losing momentum.

• Press her a little to achieve the goals.

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