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Understanding Consumer Behavior Factors

Consumer behavior examines the activities related to the purchase, use, and disposal of goods and services, influenced by emotions, attitudes, and preferences. Understanding consumer buying behavior is crucial for marketers to meet consumer expectations and identify product preferences. The study encompasses the entire decision-making process, including the search for options and the post-purchase experience.

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8 views1 page

Understanding Consumer Behavior Factors

Consumer behavior examines the activities related to the purchase, use, and disposal of goods and services, influenced by emotions, attitudes, and preferences. Understanding consumer buying behavior is crucial for marketers to meet consumer expectations and identify product preferences. The study encompasses the entire decision-making process, including the search for options and the post-purchase experience.

Uploaded by

johnpaultortoza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHAPTER VI

CONSUMER BEHAVIOR

Consumer behavior is the study of individuals, groups, or organizations and all the
activities associated with the purchase, use and disposal of goods and services, and how the
consumer's emotions, attitudes and preferences affect buying behavior and there are several
kinds of factors or forces.
These acts are the result of a sequence of decision made by the buyer, this decision
are influenced by various factors. Hence, consumer is the process by which individual decide
whether, what, when, where, how, and from whom to purchase goods and services.
Study of consumer buying behavior is most important for marketers as they can
understand the expectation of the consumers. It helps to understand what makes a consumer
buy a product. It is important to assess this kind of product liked by the consumer so that they
can release it to the market.

It is important to businesses to consider not only what we actually purchase but also
how we decide we need it where we look for options such as google search. How the
purchase environment influence? What we choose? What we do with it? When we get at
home and even how we get rid of it and when we are ready for next one. The item we
consume include anything from canned goods. The needs and desires to satisfy range from
hunger and thirst to love, status and even spiritual fulfillment.

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