CHAPTER-3

COMPANY PROFILE
3.1 PRINCIPLES

● The basic principle of department store is that it is easier to sell more goods to the same
customer by keeping a wide variety of goods than to find many customers for the same
kind of goods.

● Hence, a department store acts as a universal supplier of a wide variety of goods. It tries
to satisfy all expected human wants under one roof. Thus, it provides maximum shopping
convenience, so that a customer may make all his purchases at one place. Management,
control and sales are centralized

● Location of the store is at a central place. It is the most important factor in determining
the success of the entire organisation. The store is usually situated in the heart of the city
where maximum number of people do come for some purpose.

● It caters to the needs of richer and better class of population. It gives more emphasis on
quality and bigger choice of goods, and on other services and comforts. Price is given a
secondary consideration and hence, it cannot suit the requirements of poorer people.

● It has to pull the customers by continuous advertisement, window display, etc. In order
to attract people to the department store, one of the departments may be used as a loss
seller, i.e., it may be run at a loss to boost the sales of other departments. Some
departments are included for ‘prestige’ [Link] practice is common in the U. S.A.

● It maintains very large number of consumer goods and a wide variety of their designs,
colours and [Link] of all departments may be centralised, i.e., carried on by the
Purchase Department, or may be decentralised, i.e., carried on by individual department
concerned.
3.2 DEPARTMENTS COVERED

There are wide varieties of department available they are has follows:

● Staples
● Non food section
● Food section
● Dairy
● Fruits and Vegetables

Staples

Staple goods are defined as those goods which are bought by the consumer’s one daily basis as
they are a necessity and hence they are also consumed every day. These goods are sold by
various businesses.
But since it is bought and consumed in such large amount that too on an everyday basis, that
there is a very little differentiation in the prices of these products and they have to face strong
completion when it comes to the price of the product. Staple goods are also commonly referred
to as simply ‘staples’.
Mostly these staple goods contain those food items that people consume on a regular basis.
These food items are very commonly found on any of the grocery stores or any of the dairy
products stores. Foods like wheat, sugar, rice, bread, milk all come under the staples.

Non food section

Non-food items (NFIs) are items other than food. The term is especially used
in humanitarian contexts, when providing NFIs to those affected by natural disasters or war may
be a life-saving priority. Typically, they include essential household items such
as blankets, food plastic sheets, buckets and other containers for water, cooking items
and soap.

Food section

Food section contains of CONFECTIONARY & AND SNACKS,BEVERAGES

and PROCESSED FOOD.
CONFECTIONARY& SNACKS

BEVERAGES
A beverage is a liquid intended for human consumption. In addition to their basic
function of satisfying thirst, drinks play important roles in human culture. Common
types of drinks include plain drinking water, milk, juice, smoothies and soft drinks.
Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated
drinks that contain the stimulant caffeine have a long history.

In addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug
ethanol, have been part of human culture for more than 8,000 years. Non-alcoholic
drinks often signify drinks that would normally contain alcohol, such as beer, wine
and cocktails, but are made with a sufficiently low concentration of alcohol by
volume. The category includes drinks that have undergone an alcohol removal
process such as non-alcoholic beers and de- alcoholized wines.
A processed food is any food that has been altered in some way during preparation.
Food processing can be as basic as: freezing. canning. baking.

Not all processed foods are unhealthy but some processed foods may contain high
levels of salt, sugar and fat

Dairy

A dairy is a processing of harvesting or processing (or both) of animal milk –

mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for
human consumption. A dairy is typically located on a dedicated dairy farm or in a
section of a multi-purpose farm (mixed farm) that is concerned with the harvesting
of milk.
As an attributive, the word dairy refers to milk-based products, derivatives and
processes, and the animals and workers involved in their production: for example
dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory processes it
into a variety of dairy products. These establishments constitute the global dairy
industry, part of the food industry

Fruits and Vegetables

Fruits are the means by which flowering plants (also known as angiosperms)
disseminate their seeds. Edible fruits in particular have long propagated using the
movements of humans and animals in a symbiotic relationship that is the means for
seed dispersal for the one group and nutrition for the other; in fact, humans and
many animals have become dependent on fruits as a source of food.[1]
Consequently, fruits account for a substantial fraction of the world's agricultural
output, and some (such as the apple and the pomegranate) have acquired extensive
cultural and symbolic meanings.

Vegetables are parts of plants that are consumed by humans or other animals as
food. The original meaning is still commonly used and is applied to plants
collectively to refer to all edible plant matter, including the flowers, fruits, stems,
leaves, roots, and seeds. An alternative definition of the term is applied somewhat
arbitrarily, often by culinary and cultural tradition. It may exclude foods derived
from some plants that are fruits, flowers, nuts, and cereal grains, but include
savoury fruits such as tomatoes and courgettes, flowers such as broccoli, and seeds
such as pulses.

3.3PRODUCTS BY RELIANCE RETAIL

GOOD LIFE

Food tastes better when consumed together with family and loved ones, & so does
life. Good Life celebrates routine by bringing the family together and making
every day special through food. All the products are hand-picked carefully and
confirm to high standards of food safety.
SNACTAC

Snactac promises to be the hashtag to your Hunger Pangs and with our wide range
of food snacks, you can Snactac & chill all day long! Snactac products are curated
to satiate your hunger instantly around the clock. Whether you are craving a
traditional namkeen or Italian pasta, want to chomp on the instant hot noodles or
need a dunking partner to your tea - we have something for everyone’s hunger.

YEAH

Quench your thirst and enjoy a flavourful drink with Yeah!.

Yeah! Celebrates optimism, confidence and zest for life through its range of
carbonated beverages and fruit juices. Pair Yeah! with your favorite snacks and
refresh yourself in no time.

DESI KITCHEN

We have always believed that Indian cuisine is a true reflection of our cultural
heritage. Desi Kitchen, brings native ethnicity to every possible household by
curating experiences that showcase our diversity. We wish to create a beautiful
exchange of tastes and hope to leave everyone's taste buds with some exquisite
flavours in the process. We welcome you to a food palate that will consistently
speak of products with their own stories to narrate
PURIC-INSTASAFE

Formulated by experts, Puric – InstaSafe range of personal hygiene and home

disinfectant products. The Unique Instant Action formula helps to stay protected
from illness-causing germs and viruses. These products provide cues of felt
efficacy and an immediate sense of safety.
Now no more ‘Saaf Safai’ only ‘Safe Safai’!

MY HOME

For every Indian homemaker,her home is not just a house with four walls .Its her
own kingdom,her [Link] home is a tribute to the great [Link]
cleaning to purifying ,My home has got it covered all for you.
ENZO

Enzo intelomatic washing liquid and detergent bring intelligence to your wash with
its specially designed 3x Enzyme stainblasters formula and offers a spotless clean
[Link] flights all stains and ensures fabric protection.

SAMVAAD
Samvaad defines the modern era of bhakti and depicts puja as a dialogue between
individual and almighty. Indulge in spirituality with Samvaad and drift from the
old age rehearsed monologue into an evolving dialogue with the almighty. Full of
happiness, Samvaad brings joy and gratitude to your spiritual journey with its wide
range of products

GLIMMER

Explore the wide range of beauty collection at Glimmer. Be it the ideal makeup or
the right accessories, Glimmer has it all covered for you. Designed for the young
girl, Glimmer expresses the age, attitude and newness for the girl who is beginning
to have her own definitions for everything. With an extensive product range,
Glimmer is the one stop store for all your beauty needs and is the ideal companion
for the diva in you!

PETALS

Petals brings to you a whole new experience of feminine hygiene. Petals Sanitary
Napkins are made using the cutting-edge technology that ensures you have a
smooth, rash-free period experience. Designed to offer the ultimate cottony
softness, superb absorption,and leakage protection, Petals takes the utmost care. Its
breathable layers keep you comfortable and active always. So go ahead - stay
active & get going!

GET REAL
 Get Real brings you a whole range of cleansing and caring products for your skin
and hair. Nothing Less! Nothing More! Our goal is to bring together a rich
experience of simple & highly effective products. Take utmost care for your skin
and hair with Get Real.

BUBBLES

Quench your thirst with the Bubbles Carbonated Soft Drinks. The bubbly taste and
flavour are sure to make it your instant favourite and take refreshment to a whole
new level. Get ready to feel refreshed instantly with Bubbles. The tingling fizzy,
bubbly taste of this drink refreshes consumers and keeps them lively and energetic.
The drinks go through a strict quality check to ensure superiority and customer
satisfaction. Bubbles is available in flavours of Orange, Lemon, and Club Soda.