Faculty of Management

Multimedia University

MANAGEMENT INFORMATION
SYSTEMS
GNS6233

Project (40%)- Group

Focused Investigation on MIS Practices in Business

Submission Deadline: 21 September 2025

(before 11:55 pm)
Presentation: Week 7 in class

Late submission: A deduction of 2 marks each day after the

deadline
Instructions
1. This is a group project. Each group: 3-5 students.
2. Maintain the same group as your assignment.
3. Each group will select a ONE topic (Key focus area) based on the following
4. There are a total of 12 sub-topics. Each group will choose a different topic on a FIRST COME
FIRST SERVE basis.

Chapter 1: Managers and Their Information Needs

1. Topic: Information Retrieval Techniques
Investigation Questions:
o What are managers’ information needs?
o How do you gather and filter information for decision-making in your role?
o What tools or methods do you find most effective in retrieving relevant
data quickly?
2. Topic: Role of Data Visualization
Investigation Questions:
o How important is data visualization in your decision-making process?
o What visualization tools do you use, and how do they impact your
understanding of the data?
Chapter 2: Global e-Business and Collaboration
3. Topic: Impact of Social Media on Collaboration
Investigation Questions:
o How does your team utilize social media platforms for business
collaboration?
o What challenges do you face in managing social media interactions for
professional purposes?
o What are the strategies used for team collaboration or knowledge
management?
4. Topic: Cross-Cultural Collaboration
Investigation Questions:
o How does your organization facilitate collaboration among diverse
cultural teams?
 o What barriers have you encountered in cross-cultural collaboration, and
how have you addressed them?
Chapter 3: Foundations of Business Intelligence: Information Management
5. Topic: Use of Predictive Analytics
Investigation Questions:
o How does your organization use predictive analytics to inform business
strategy?
o What are the challenges in implementing predictive models in your
decision-making process?
o How BI tools like data mining or OLAP support business analysis and
decision-making.
6. Topic: Data Quality Challenges
Investigation Questions:
o What measures do you take to ensure data quality in your reports?
o Can you describe a situation where poor data quality affected a decision
you made?
Chapter 4: E-Commerce and M-Commerce
7. Topic: Customer Experience in E-Commerce
Investigation Questions:
o How does your company enhance the online shopping experience for
customers?
o What feedback have you received from customers regarding the e-
commerce platform, and how have you acted on it?
o How e-commerce strategies are used to reach customers or how m-
commerce is integrated into the business.
8. Topic: Mobile Payment Integration
Investigation Questions:
o What mobile payment solutions does your business utilize, and why?
o Have you faced any challenges in integrating mobile payments into your
e-commerce strategy?
Chapter 5: Achieving Operational Excellence and Customer Intimacy
9. Topic: Effectiveness of Enterprise Resource Planning (ERP)
Investigation Questions:
o How has the implementation of ERP systems improved operational
efficiency in your department?
o What challenges have you faced in adapting to the ERP system, and how
have you overcome them?
10. Topic: Customer Feedback Mechanisms
Investigation Questions:
o What processes do you have in place for gathering customer feedback?
o How has customer feedback influenced your operational strategies?
o How CRM systems improve customer service or enhance customer
intimacy.

Chapter 6: Improving Decision Making and Managing Artificial Intelligence

11. Topic: AI in Operational Decision-Making
Investigation Questions:
o How does your organization integrate AI into daily operational decisions?
o What concerns do you have regarding reliance on AI for decision-making?
o How AI supports the decision-making process and its perceived
effectiveness in the organization.

12. Topic: Balancing AI and Human Input

Investigation Questions:
o In what areas do you believe human decision-making is still critical
despite the presence of AI?
o How do you ensure that AI complements rather than replaces human
judgment in your organization?
Questions
This assignment is mapped to CLO3: Share how information management strategies
are applied to the real-world situations.

Objective:
Students will select a specific topic from the six MIS chapters and conduct an in-depth
investigation into how it is implemented in a real-world business setting. By interviewing
at least two managers, you will gain insights into practical applications, challenges, and
potential areas for improvement.

Assignment Components:
1. Topic Selection and Focus
o Choose one specific area from the topics above.
2. Manager Interview
o Identify and interview at least two managers who are responsible for or
familiar with the selected topic area. These managers need to be from
different organisations but under the same field/industry.
o Brainstorm and develop interview questions apart from what has been
suggested above.
3. SWOT Analysis or Key Challenges Summary
o Based on the information gathered, conduct a SWOT analysis:
▪ Strengths: What benefits does this information system/tool bring?
▪ Weaknesses: Are there any limitations or areas where it falls
short?
▪ Opportunities: Are there opportunities for improvement or
expansion?
▪ Threats: What challenges or risks does it face in implementation?
o Include several actions / strategies that can assist managers.
Deliverables and Deadlines
1. Conventional Presentation – Slides are projected on screen and students
summarizing insights, challenges, and recommendations. Images and short
video clips of interview must be produced during the presentation.
2. PPT slides will be submitted on eBwise.

Rubrics

SUBMISSION CHECKLIST – 6 MARKS

Criteria 4 – Exceeding 3 – Meets 2– 1 – Does Not
Approaching Meet
Content All criteria for All criteria are Many criteria No criteria
Requirement are fulfilled. somewhat are not fulfilled. fulfilled.
fulfilled.
On-time 2 marks – Yes 0 mark - No
Submission

PRESENTATION DELIVERY–40 MARKS

Criteria 4 – Exceeding 3 – Meets 2– 1 – Does Not
Approaching Meet

Delivers an
Delivers a
engaging and Presentation is Presentation
clear
well-prepared unclear or is poorly
presentation;
presentation; lacks focus; organized;
Presentation summarizes
effectively fails to fails to convey
Quality key insights
summarizes effectively key insights or
appropriately
key insights summarize key engage the
but lacks
and engages insights. audience.
engagement.
the audience.
Question Able to provide Able to provide Able to provide Not able to
Handling excellent good answers some answers answer most
answers with with good to questions questions.
complete arguments to with some
arguments to support the supporting
support the answers in argument but
answers in relation to the could not relate
relation to the title. to the title.
title.

Group All members All members All members Not all

Dynamics interact with presented with presented with members
each other comparable varying quality. present.
animatedly. quality.
Individual Demonstrate a Demonstrate Demonstrate Demonstrate
Presentation thorough considerable some limited
Capabilities understanding understanding understanding understanding
and skills of the content of content for of content for of content for
(marks may for the presentation. presentation. presentation
differ for each presentation. The student is The student is and appeared
member) The student at ease with comfortable to have little
demonstrated demonstrating with the grasp of the
full knowledge knowledge and information information.
and depth of clearly and
understanding presenting in demonstrates
that went detail. only
beyond mere rudimentary
detail. knowledge.

Delivery Voice is Voice is clear, Voice is Student

(marks may commanding most terms audible, some mumbles,
differ for each of attention, pronounced incorrect voice cannot
member) clear and crisp accurately. pronunciations. be heard from
pronunciation. behind.
Posture and Good posture, Stands up Sometimes Slouches
Eye Contact relaxed and straight and stands up and/or does
(marks may confident. constantly straight and not look at
differ for each Establishes establish eye establishes eye people during
member) eye contact. contact with contact. the
audience. presentation.
Enthusiasm Facial Facial Facial Very little use
(marks may expressions expressions expressions of facial
differ for each and body and body and body expressions or
member) language language language are body
generate sometimes used to try to language. Did
strong interest generate generate not generate
 and interest and enthusiasm, much interest
enthusiasm. enthusiasm. but are in topic being
somewhat presented.
faked.
Timing Aware of own Finished within Exceeded time Exceeded
time limit and time. (within 30 time and was
finishes on the seconds). stopped by
dot. lecturer (more
than 30
seconds.)
Attention to A much- An average A moderate No details
Details focused amount of focus on appear to be
details on focus on details. given.
assignment is details.
given. Content
is relevant and
focused.
Demonstrates Shows a clear Displays a Lacks
exceptional understanding basic understanding
insight into the of the topic; understanding of the topic;
Depth of chosen topic; relates of the topic; does not
Understanding integrates theoretical limited relate theory
theory with concepts to integration of to practice.
practice practical theory and
effectively. examples. practice.

PRESENTATION CONTENT –24 MARKS

Criteria 4 – Exceeding 3 – Meets 2– 1 – Does Not
Approaching Meet
Overall Impressive Good Average Poor
Impression
(Group)
Organization Excellent flow Good flow of Information in The
of ideas in ideas in slides are information in
organization of organization of somewhat slides appears
information in information in organized. to be
slides. slides. disorganized.
Provides a Completes a Provides a SWOT analysis
thorough and clear SWOT basic SWOT or challenge
SWOT
insightful analysis or analysis or summary is
Analysis/
SWOT analysis challenge challenge incomplete or
Challenge
or challenge summary; summary; lacks
Summary
summary; provides relevant lacks clarity or relevance.
includes information.
 relevant detail in some
details and areas.
examples.
Attention to A much- An average A moderate No details
Details focused details amount of focus focus on appear to be
on assignment on details. details. given.
is given.
Content is
relevant and
focused.
Practicality Proposes Suggests Proposes Fails to
of Solutions innovative and reasonable basic propose
realistic solutions or solutions or relevant
solutions or improvements; improvements; solutions or
improvements; supported by lacks sufficient improvements;
well- interview support or lacks
supported by insights. detail. connection to
interview the interview.
insights and
research.
Presentation The slide The slide design The slide The slide
Materials design is is good. design is design is poor.
exceptional. Provides partially acceptable. Slides are
Provides complete, Provides basic lacking
complete, accurate and research research
accurate and relevant information, information
relevant research some of which and/or
research information may be information is
information based on incorrect inaccurate and
based on adequate and/or irrelevant.
extensive and research. irrelevant;
careful based on
research. minimal
research.