PROJECT 1: Business Plan
Index / Table of Contents
1. Introduction of Topic/Title
a. Brief overview of the business idea
b. Purpose and significance of the product/ service
2. Product/Service Name
a. Description of the chosen product or service
b. Its features, benefits, and uniqueness
c. Key resources required
3. Product or Company Logo and Aim/ Goals
a. LOGO
b. TAGLINE
c. AIM/ GOALS
d. USP (Unique SELLING Proposition)
4. Stakeholder Analysis
a. Identification of all stakeholders involved.
b. Analysis of the potential customer for your product or service
5. SWOT OR ENVIORNMENT ANALYSIS
a. Use of relevant tools (SWOT, PESTEL, etc.)
b. Competitors Analysis
6. Application of Marketing Mix (4Ps) OR Marketing Plan
a. Product: Design, features, branding
b. Price: Pricing strategy and structure
c. Place: Distribution and delivery channels
d. Promotion: Advertising and marketing strategy
7. Source of Finance:
a. Equity, Personal funds, Debt, Venture funds etc.
8. Cost Estimation:
a. Identification of all costs involved in setting up the business such
as Computation of Working Capital, Fixed cost, Unit Cost, Unit of
Sales, Return on Investment, Economic Order Quantity (EOQ)
etc.
9. Profit Calculation (Estimated or Real)
a. PROFIT AND LOSS STATEMENT [Estimated or Real]
10. Risk factors and Mitigative measure
11. Conclusion
12. References and Bibliography
a. Citation/ Bibliography of all sources used
MANDATORY HEADERS FOR BUSINESS PLAN: (THE FOLLOWING
DETAILS SHOULD BE SEEN IN EVERY PROJECT)
📘 PROJECT 2: Market Survey
Index / Table of Contents
1. Introduction
a. Meaning
b. Objective of the market survey
c. Relevance/ Significance of the chosen topic
2. Identification of Product/Service for Survey
a. Description of the product or service being surveyed
b. Reason for its selection
3. Target Audience and Target Market for Survey
4. Stakeholder Analysis
a. Identification of stakeholders involved in or affected by the
survey
b. Analysis of impact of survey on various stakeholders such as
employees, labor, customers, entrepreneurs, society,
environment etc.
5. Competitors Analysis
6. Steps used for Market Survey:
a. Design your own market survey steps as per your market survey
design
7. Survey Methodology
a. Survey methodology: Meaning and methods used for your survey
b. Design of questionnaire and data collection process
c. Tools used for analysis (charts, graphs, percentages, etc.)
d. Sample Size for the study
8. Data Collection:
a. Justification about Primary source of data collection
b. Justification about Secondary source of data collection
9. Data Analysis and Interpretation:
a. Each question from questionnaire should be analyzed with the help
of pie chart along with short interpretation of the same below the
diagram
b. Minimum 10-15 questions expected in questionnaire on your
respective chosen topic.
c. Go through page 254-260 for better clarity.
10. Application of Marketing Mix (4Ps) post Market Survey
a. Analysis of consumer feedback regarding product, price, place,
and promotion
b. Interpretation of data in the context of 4Ps from survey
perspective what can be done in future.
11. Validity, Reliability & Relevance of Data
12. Conclusion:
13. References and Bibliography
MANDATORY CRITERIA FOR MARKET SURVEY: (THE FOLLOWING
DETAILS SHOULD BE SEEN IN EVERY PROJECT)
AVOID PUNCHING HOLE IN THE PROJECT
PAPER, AS ONCE APPROVED YOU WILL HAVE
TO MAKE YOUR PROJECT SPIRAL BINDED.