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Consumer Behaviour Assignment Guidelines

The assignment for the Consumer Behaviour course (BBA 209) at Maharaja Agrasen Institute of Technology requires students to explain the stimulus-response model, discuss the EKB Model, and define perception and learning with relevant examples. Students must adhere to specific formatting instructions, including a cover page and hand-written answers on A-4 sheets. The submission deadline is set for September 22, 2025.

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7 views2 pages

Consumer Behaviour Assignment Guidelines

The assignment for the Consumer Behaviour course (BBA 209) at Maharaja Agrasen Institute of Technology requires students to explain the stimulus-response model, discuss the EKB Model, and define perception and learning with relevant examples. Students must adhere to specific formatting instructions, including a cover page and hand-written answers on A-4 sheets. The submission deadline is set for September 22, 2025.

Uploaded by

m9x2hvy2k9
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Maharaja Agrasen Institute of Technology

Department of Management (BBA)


2025-26

Assignment

Subject: Consumer Behaviour (BBA 209)

Submitted By: Submitted To:

Name: Faculty Name: Ms. Radhika Aggarwal


Enrollment No:
Course
Paper Code: BBA 209 Paper Title: Consumer Behaviour
Objective

1. Explain the model of consumer behaviour based on stimulus – response approach. CO1

2. Discuss the relevance of EKB Model in studying consumer decision making. CO2

3. What is perception? What are the stages of the perceptual process? What are the
CO1
factors influencing consumer perception? Explain with examples.

4. What is learning? Describe the theories of consumer learning with suitable CO2
examples.

Instructions:

1 Assignment should have a proper cover page showing the name, class. subject and date
of submission clearly.
2 Answers should be hand-written on A-4 size sheets
3 Every answer should start on a new page.
4 Attempt all Questions
5 Last date of submission: 22nd September 2025.

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