Scribd
Upload
7 views2 pages

Consumer Behaviour Assignment BBA 2025-26

The document outlines an assignment for the Consumer Behaviour course (BBA 209) at Maharaja Agrasen Institute of Technology for the academic year 2025-26. It includes objectives such as explaining consumer behaviour models, discussing the EKB Model, and defining perception and learning theories with examples. The assignment has specific instructions regarding submission format and a deadline of September 22, 2025.

Uploaded by

m9x2hvy2k9
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views2 pages

Consumer Behaviour Assignment BBA 2025-26

The document outlines an assignment for the Consumer Behaviour course (BBA 209) at Maharaja Agrasen Institute of Technology for the academic year 2025-26. It includes objectives such as explaining consumer behaviour models, discussing the EKB Model, and defining perception and learning theories with examples. The assignment has specific instructions regarding submission format and a deadline of September 22, 2025.

Uploaded by

m9x2hvy2k9
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Maharaja Agrasen Institute of Technology

Department of Management (BBA)


2025-26

Assignment

Subject: Consumer Behaviour (BBA 209)

Submitted By: Submitted To:

Name: Faculty Name: Ms. Radhika Aggarwal


Enrollment No:
Course
Paper Code: BBA 209 Paper Title: Consumer Behaviour
Objective

1. Explain the model of consumer behaviour based on stimulus – response approach. CO1

2. Discuss the relevance of EKB Model in studying consumer decision making. CO2

3. What is perception? What are the stages of the perceptual process? What are the
CO1
factors influencing consumer perception? Explain with examples.

4. What is learning? Describe the theories of consumer learning with suitable CO2
examples.

Instructions:

1 Assignment should have a proper cover page showing the name, class. subject and date
of submission clearly.
2 Answers should be hand-written on A-4 size sheets
3 Every answer should start on a new page.
4 Attempt all Questions
5 Last date of submission: 22nd September 2025.

You might also like