STORYTELLING STRUCTURES:

HERO’S JOURNEY: #1. INTRO - Establishes the hero (our client, or one of their clients)
●​ Example and the problem.
●​ Example ●​ Template: X days/years ago I (insert problem client was
●​ Example experiencing/and or was seeing others experience)
●​ Example
#2. INFLECTION POINT - Highlights the pain points from this
problem.
●​ Template: Because of this I was (insert pain
points/symptoms that come from having this problem)

#3. RISING ACTION - Explain failed solutions/attempts they tried

in order to fix the problem.
●​ Template: I tired/they tried insert failed solutions they have
tried in order to fix the problem

#4. CLIMAX - Introduce the solution to this problem.

●​ Template: Finally after X months/years of no results I
figured out the one thing that actually worked, (insert
solution).

#5. FALLING ACTION - Explain the success you have seen

because of the solution
●​ Template: When I started doing this I (Insert results/social
proof/success from solution that happened

#6. RESOLUTION - Call to action to business/service.

●​ Template: Because of this experience I started (insert
business/service so I could help people just like me achieve
(insert dream result)
●​ CTA to business/service

ABOUT ME: #1. INTRO - A starting point where your story begins
●​ Example ●​ Template: Hi i’m (insert name), and X months/years ago I
●​ Example (follows was a normal guy/girl, working as a (insert role), and living
most parts of a normal life
template)
#2. CONFLICT - What set you on this path
●​ Template: Well all up until (insert life changing event)

#3. EPIPHANY - That changed your perspective

●​ Template: Because of this I realized (insert epiphany)
 #4. CHANGE - The change you made following your epiphany
●​ Template: Which led me to do (insert action/actions), and
that leads me to today. Now I (insert dream result), and
(insert positive side effect/effects from dream result).

#5. PURPOSE - The deeper “Why” that is driving your brand

●​ Template: (Insert dream result) changed my life, and I
made it my mission to help (insert target audience) go from
(insert pain point/points) to (insert dream result) too.

THE LESSON: #1. SETBACK - State shocking/bold setback hook

●​ Template: I (insert shocking result/event/etc)

#2. PAIN POINTS - State pain points as a result of hook

●​ Template: So I did (insert action #1), (Insert action #2), and
(insert action #3) with no success, so I started doing (insert
action)

#3. RESOLUTION - State dream result outcome because of action

●​ Template: Within X days/months/years I (insert dream
result)

#4. LESSON - State what you learned from this

●​ Template: This whole situation taught me (insert lesson)

THE BIG #1. INTRODUCE DREAM - Explain origin of dream/big goal

GOAL/DREAM: ●​ Template: I have (insert action), # times in my life, and ever
●​ Example since I was X age I have always dreamed of doing (insert
●​ Example dream). Each time I (insert action), I think about how cool it
would be to (insert dream).

#2. PURSUIT OF DREAM - Explain when the individual started to

seriously take action
●​ Template: But after years of dreaming, on one random
(insert weekday) I (insert realization/or life event) and
decided it was now or never so I started (insert
action/actions). I won’t lie I was (insert vulnerable feeling)
but I did it anyway.

#3. DREAM/GOAL PROGRESS UPDATE - Share an update on

where individual is on journey to achieve goal/dream
●​ Template: So far I have already (insert action/actions), and
now I am currently/about to start (insert action) which
involves (insert step/steps). If I want to achieve (dream
result) by (insert age/date/time) I need to complete this in
(insert time frame).

#4. CTA - Encourages audiences help/participation

 ●​ Template: want to see if I can get (insert action) done on
time? (Insert CTA)

CHALLENGE TO #1. DOUBT - Introduce limiting belief/challenge

VICTORY: ●​ Template: X days/months/years ago someone/society told
●​ Example me I’d never get (insert dream result)
●​ Example
#2. INITIAL STRUGGLE - Explain problem and effort put in
●​ Template: I was doing (insert action/actions) and still
getting (insert bad result).

#3. THE TURNING POINT - Explain the one thing that changed
everything
●​ Template: Until I realized (insert realization ie. how the
college board actually design their questions)

#4. THE SOLUTION - Explain the solution (method, framework,

approach)
●​ Template: Template: I followed the (insert an acronym you
created) method. X letter - stands for (insert step)
(breakdown step). X letter - stands for (insert step)
(breakdown step). X letter - stands for (insert step)
(breakdown step).
●​ Template: I followed this # step framework. Step #1. (Insert
step) (breakdown step). Step #2. (Insert step) (breakdown
step). Step #3. (Insert step) (breakdown step).

#5. THE TRANSFORMATION -

●​ Template: I went from (insert before) to (insert after) and
ended up (insert positive side effect/effects from
transformation)

#6. MYTH BUST - Challenge a common belief that the audience

has
●​ Template: (insert dream result) is not hard, you are
probably just literally just doing the wrong things to get
there.

THE #1. PROBLEM - State problem

BREAKTHROUGH: ●​ Template: I was doing (insert solution/action) and still
●​ Example getting (insert bad result). But even after trying (insert
(realization) action/actions) I kept (insert bad result).
●​ Example
(realization) #2. BREAKTHROUGH - State mind blowing realization or mind
●​ Example (result) blowing result achieved
●​ Template: until I realized (insert realization)
●​ Template: until I did this one thing that got me (insert
result)

#3. FIX (TAKEAWAY) - Breakdown the fix that got you from
 problem to curiosity breakthrough
●​ Template: One day I was doing (insert action) when I came
across (insert resource) that explained (insert
solution/realization). Since I had nothing to lose, I tried
(insert solution implemented) and X days/months/years
later (insert dream result/insert social proof/insert positive
changes/outcomes)
●​ Template: Before I struggled (getting dream result)
because of (insert problem #1), (insert problem #2), and
(insert problem #3) and I have no idea how to do (insert
action). But in order to achieve (insert dream result) you
actually want to (insert solution) so here are the steps we
followed. First (insert step #1), then (insert step #2), and
lastly (insert step #3).

EDUCATIONAL STRUCTURES:

Educational Tip/Hack Template: Hook

Let them know you are about to let them in
on some valuable information - use hook
from education section of template

Hack/Tip
In a short sentence let them know what it is
you are about to teach them (only if hook did
not mention it)

How - To
Show viewer exactly how to do hack/tip with
practical steps they can do

CTA
Let them know you post valuable stuff like
this everyday and they should definitely
follow ;) - use CTA from follow section of
template
Myth Template: Hook
Use hook from myth section of template

Myth
State the myth (skip this if you state the myth
in your hook)

Debunk
Explain why this myth is wrong

Solution
Introduce what they should do instead to
achieve their dream result

Promote
Subtly hit that your product/service helps
people achieve their dream result

CTA
Let them know where they can find more
information about your product or service -
use CTA from sales section of template

Viral Video Reaction Template: Viral Video Hook

Add in a 5-7 second viral Tiktok or Instagram
Reel that talks about something relating to
your niche

Share Your Expert Opinion

Is it true or complete BS? If it’s true explain
why, if it’s BS explain what you should do
instead

CTA
Remind them you are an expert in your field
and they should follow - use hook from follow
section of template
Step-By-Step System Template: Hook
Use hook from step-by-step system section
of template

Introduce
State the name of the framework you are
about to teach them if applicable or state you
are about to tell them the steps - Ex. Here are
the X steps you need to take

Step #1:
State step and explain the step in 1-2 brief
sentences

Step #2:
State step and explain the step in 1-2 brief
sentences

Step #3:
State step and explain the step in 1-2 brief
sentences

Promote (optional)
Let them know you help people do exactly
this (in the CTA you would go and let them
know where they can find more information
about your product and service)

CTA
Use CTA from sales, engagement, or follow
section of template
Common Mistake Template: Hook
Use hook from common mistake section of
template

Common Mistake
Introduce common mistake (if you did not in
the hook)

Debrief
Explain why this is a mistake

Solution
Let them know what they can do instead to
achieve their dream result

Promote (optional)
Let them know you help (ideal customer)
achieve (dream result) (in the CTA you would
go and let them know where they can find
more information about your product and
service)

CTA
Use CTA from sales, engagement, or follow
section of template

Authority Template: Hook

Use hook from authority section of template

Social Proof
Show real results you got or got a client

How-To
Explain tip/hack or step by step breakdown
the viewer can do to achieve dream result

CTA
Use CTA from sales section of template
Selling Product/Service Template: Hook
State a common pain point of your ideal
customer/client

Solution
Let them know there is light at the end of the
tunnel aka a solution and they don’t have to
feel like that if they don’t want to

Value
Give them an actionable step by step solution
to help solve said problem

Promote
Subtly let them know your product/service
helps people do exactly this to achieve dream
result

CTA
Use CTA from sales section of template