Republic of the Philippines

QUEZON CITY UNIVERSITY

As stated by Geegamage, Ranaweera, and Halwatura (2023), the practice of purchasing second-
hand fashion items is an environmentally friendly activity that has quietly grown over the years. The
findings of Prisco, Inturri, and Spampinato (2025) demonstrated that Generation Z shows willingness to
buy sustainable products, particularly second-hand clothes, if they are marketed as environmentally
sensitive. Scholars such as Amaral, Almeida, and Andrade (2022) emphasized that second-hand clothing
supports garment circularity, offering an alternative to fast fashion while advancing sustainable
development. The results of Taylor and Francis (2024) stated that rising concerns about responsible
consumption have encouraged retail brands to align with the Sustainable Development Goals, with
second-hand shopping positioned as a sustainable choice. According to Sobuj, Khan, Habib, and Islam
(2021), “Young consumers’ intentions to purchase recycled and upcycled fashion are influenced by
attitudes, social influence, and environmental knowledge.” Dhir, Talwar, Sadiq, Sakashita, and Kaur
(2021), in their study Green Apparel Buying Behaviour: A Stimulus–Organism–Behaviour–Consequence
(SOBC) Perspective on Sustainability-Oriented Consumption in Japan, stated that “The adoption rate of
green apparel products in a country like Japan is low despite high awareness of such products among
consumers.” As mentioned by Dangelico, Alvino, and Fraccascia (2022) in Investigating the Antecedents
of Consumer Behavioral Intention for Sustainable Fashion Products, “Environmental concern, perceived
value, and familiarity with the product positively influence behavioral intention, with perceived value
being the strongest predictor of purchase and willingness to pay.” Chaturvedi, Kulshreshtha, and Tripathi
(2020) found that “Environmental concern, perceived value, personal norms, and willingness to pay
significantly affect Generation Z’s purchase intention for recycled clothing.” As emphasized by Turunen
and Gossen (2024), “Promoting sustainable fashion requires collective action across the industry, not just
second-hand companies.” In the study of Doe and Smith (2023), “No significant direct effect of
environmental attitudes on mindful consumption behavior was found.” Moon (2024) explained that “The
reuse of second-hand clothing through online platforms has approximately doubled product lifespan
compared to new items.”

As stated by Cavallo, Vecchio, and Caracciolo (2024) in Generation Z’s Shopping Behavior in Second-
Hand Brick-and-Mortar Stores: Emotions, Gender Dynamics, and Environmental Awareness, second-
hand purchasing mostly benefits the economy and the environment. Furthermore, 30% more men than
women see economic concerns as the primary motivator. In conclusion, women value environmental
benefits more than men. However, the price was the primary advantage for all sexes. According to Li, Yu,
and Liu (2024) in How Perceived Sustainability Influences Consumers’ Sustainable Fashion Adoption,
Republic of the Philippines
QUEZON CITY UNIVERSITY
“Consumers increasingly recognize sustainable fashion as part of the broader environmental movement,
acknowledging its ecological benefits and growing value. This awareness influences acceptance and
purchasing behavior, as many buyers choose sustainable apparel due to motivations such as
environmental consciousness, social responsibility, and personal well-being. Studies emphasize that
consumer values and behavioral orientations are critical in shaping the adoption of sustainable products,
particularly in response to sustainable features and designs.” In the research of Silva, Pereira, and Oliveira
(2024) titled Among Values, Memories, and Experiences: Investigating the Path of Second-Hand Clothes
and the Consumer Experience in Thrift Stores, the study emphasized that consumer behavior in thrift
stores is influenced by personal values, nostalgic memories, and meaningful shopping experiences that
shape their perceptions toward second-hand clothing. As stated by Elias, Hedge, Yadav, Jain, Jain, and
Singhvi (2023) in Impact of Thrifting on Fashion, Teenagers, and the Environment, “Thrifting is a great
option for the future because it's economical, offers unique things, and promotes sustainability in addition
to reducing textile waste.” According to Hedge, Elias, Mehta, Patel, and Puranik (2023) in The Impact of
Thrift Stores, “The fashion industry has a significant impact on the environment, and there is a growing
need for sustainable solutions.” As discussed by Sumod, Mishra, and Rangnekar (2024) in The Rising
Trend of Second-Hand Clothing: A Sustainable Shift in Fashion, “As consumers become more aware of
their impact on the environment, demand for second-hand products will increase, creating new
opportunities for designers, retailers, and changing business models.” Beniulis and Rafijevas (2023) in
their study Thrift Stores as Environmental Solutions: Motivators of Buyers and Donors stated that “All in
all, these studies show that thrift stores are connected to sustainability and social responsibility, not only
because they promote the reusing of goods but also as an expectation from many to support different
projects and those in need.” In the research of Rini and Divya (2024) titled Study on Thrifted Garment, it
was found that “By repurposing used goods, thrifting encourages recycling and lowers waste.” According
to Amaral and Spers (2022) in Brazilian Consumer Perceptions Towards Second-Hand Clothes Regarding
Covid-19, “The use of second-hand clothes, sold especially in thrift stores, resurfaces as an alternative to
the circularity of garments, opposing the fast fashion model and contributing to sustainable development
in the fashion industry.” Lastly, Ciechelska, Kusterka-Jefmańska, and Zaremba-Warnke (2024) in
Millennials’ Motivations for Shopping Second-Hand Clothing as Part of a Sustainable Consumption
Practice emphasized that “One solution proposed in the area of clothing consumption sustainability is to
increase the circulation of used clothing.”