Deploy Partner Program Guide
META
2025
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Contents
Welcome ..........................................................................................................................2
Why become a Deploy Partner? .........................................................................2
Which Deploy Specializations are available? ..............................................2
Who is eligible?..............................................................................................................3
Benefits and requirements ....................................................................................4
How to become a Deploy Partner? ...................................................................5
Deploy Specializations. Details ...........................................................................5
Other terms and conditions..................................................................................6
Renewal of Deploy Specialization ......................................................................................... 6
Termination ...................................................................................................................................... 6
Changes to terms and conditions ......................................................................................... 6
Notes on training and certification ....................................................................................... 6
List of countries and territories......................................................................... 8
1
Welcome
The success of our partners is a critical part of our success.
That is why we support every partner and help them grow their business.
When our partners choose to add Deploy Specialization to their partner status, they get
the opportunity to work even more closely with Kaspersky and differentiate their
business from the competition.
This brief guide will:
• Describe the financial and operational benefits we offer to Deploy Partners
• Provide an overview of our range of Deploy Specializations
• Show how we help partners develop their skills and knowledge
• Explain how to apply to become a Deploy Partner
This Deploy Partner Program Guide is effective for a period of 12 (twelve) months
beginning January 1, 2025.
Why become a Deploy Partner?
Gain recognition from customers When a customer has a specific security problem, they want to make sure they choose
the right partner – with the right skills. By becoming a Deploy Partner, you can
demonstrate to potential customers that you have proven expertise in solving specific
security problems.
Differentiate your business Becoming a Deploy Partner can help your business stand out from the competition.
Gain recognition from Kaspersky We work closely with all our partners, but even more closely with our Deploy Partners to
provide additional support.
Boost your margin Because we value the commitment that partners show by achieving a Deploy
Specialization, we offer our Deploy Partners the opportunity to earn additional financial
rewards.
Which Deploy Specializations are available?
Deploy Specializations Deploy Specializations are designed for partners who offer the most advanced
cybersecurity services and are able to scale them through their customer base. Deploy
partners require deeper technical knowledge in addition to sales skills, with the ability to
provide customers with proof-of-concept and deployment services for specific
enterprise solutions.
Deploy Extended Detection and Response
The Extended Detection and Response (XDR) solution helps your mature IT security
customers build consistently reliable defenses against the most sophisticated, APT-like
and targeted cyberattacks. It provides full visibility, correlation and automation, leveraging
a diverse range of response tools and data sources, including endpoint, network and
cloud data. At the core of Kaspersky Next XDR Expert is the functionality of our leading
solutions – Kaspersky Unified Monitoring and Analysis Platform (SIEM) and Kaspersky
Next EDR Expert).
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Deploy Threat Intelligence
Kaspersky Threat Intelligence provides you and your customers with the latest global
threat intelligence, so you can remain immune to even previously unknown threats. It
provides meaningful context throughout the incident management cycle, enabling fully
informed decision-making. Kaspersky’s unique and highly valued insights into emerging
threats help you generate new revenue streams and reinforce your role as a trusted
partner to your customers.
Deploy Industrial CyberSecurity
Industrial automation and control systems – once considered safe from attack – are
increasingly being targeted by cybercriminals. Kaspersky Industrial CyberSecurity helps
businesses to protect their distributed industrial automation and control systems in a
variety of industries – power plants and grids; waste and water; metals, minerals, cement,
potash and mining; oil and gas; pulp and paper; chemicals; manufacturing; and many more.
Deploy Network Security
Deploy Network Security Secure Access Service Edge (SASE) is a set of cloud-based or
on-prem solutions that offers network and security services to protect users,
applications and data regardless of location. The aim of SASE is to bring users closer to
the source of content quickly and securely. Kaspersky’s SASE offering includes SD-WAN,
FWaaS and NGFW, and is actively evolving. With SASE products, your customers can
optimize network performance, enforce consistent network security and overall visibility,
as well as reduce costs and overall network complexity. Kaspersky Anti Targeted Attack
provides comprehensive protection against sophisticated cyber threats. It offers
advanced NDR and Sandboxing features, while also providing threat hunting, and digital
forensics. When combined with EDR, KATA allows the full functionality of native XDR
solution – all-in-one APT protection powered by Threat Intelligence and mapped to the
MITRE ATT&CK framework.
Deploy Security Education
In today's digital landscape, organizations are recognizing the critical importance of
cybersecurity education for their employees. By investing in comprehensive
Cybersecurity Awareness trainings which are multilingual, gamified and flexible in learning
options, businesses can significantly reduce the risk of cyber incidents caused by human
error and create a robust defense by fostering a cybersafe culture against evolving
threats.
Deploy Cloud Workload Protection
Kaspersky Cloud Workload Protection reduces costs, improves visibility and supports
compliance, freeing up your information security service resources. Cloud Workload
Protection include Hybrid Cloud Security Solution to protect servers, virtual machines
(VMs) and Container Security to control and security your container environment.
You can also apply for multiple Deploy Specializations throughout the year.
Who is eligible?
Whether you are a Registered, Silver, Gold, or Platinum Partner, you can apply for one or
more Deploy Specializations.
This guide provides an overview of how the benefits and requirements vary for each
Deploy Specialization.
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Benefits and requirements
The following is a general overview of benefits and requirements. For more detailed
information, please see the appropriate section.
Benefits for partners Benefits availability
Rebate program linked to specific certified solutions
In-class technical training courses and workshops
Access to technical knowledge base
Advanced technical repository
Prioritized partner technical support
Access to beta versions of products optional
Access to Kaspersky R&D specialists optional
Success story, case study, press release optional
Requirements partners Business requirements
need to meet
Pipeline for products included in the Specialization
you are applying for
Commitment to annual target for advanced security
products (product group associated with chosen
Specialization). If a partner joins the program during
the year, the target will be recalculated
for the remainder of the year
Commitment to perform a Quarterly Business Review
each quarter
Organizational requirements
Certified Kaspersky Sales Specialist 1
Kaspersky Certified Professionals 2
Dedicated Business Development Manager for
Kaspersky products and services
Dedicated Product Manager for Kaspersky
products and services
Ability to provide proof-of-concept and deployment
services to customers
Demo stand available for proof-of-concept projects
Pass a presale assessment with a Kaspersky Specialist
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How to become a Deploy Partner?
To apply for any Kaspersky Deploy Specialization, please follow these steps:
• Ensure that your business meets all relevant requirements listed in this guide
• Pass the relevant sales and technical exams for your selected Deploy
Specialization
• Submit your application via Deploy@[Link] and you will be assigned a
Pre-Sales Manager who will guide you through the assessment process
• Pass a pre-sales assessment interview with a Kaspersky Specialist
Once these steps have been completed, we will review the application. In certain
instances, we may request additional information about your business.
As long as your business continues to meet all relevant requirements, your Deploy
Specialization will remain valid until the end of the calendar year (unless otherwise stated
in your confirmation email or on your certificate).
Deploy Specializations. Details
Requirements The partner should have:
• One certified Kaspersky Sales Specialists by products associated with selected
Deploy Specialization
• Two Kaspersky Certified Professionals by products associated with selected
Deploy Specialization
• Dedicated Business Development Manager for Kaspersky products and services
• Dedicated Product Manager for Kaspersky products and services
• Demo* stand available for proof-of-concept projects in a physical or virtual
environment
• Ability to provide proof-of-concept and deployment services to customers
• Passed an assessment with a Kaspersky Specialist
Certification associated with each Deploy Specialization is listed in the Certification
section of the Kaspersky United Partner Portal at
[Link]
To obtain Deploy Specialization, partner must pass an assessment with a Kaspersky Pre-
Sales Specialist and provide a demo using their own demo* stand.
* Kaspersky will provide any necessary assistance in setting up a demo stand
Benefits Deploy Specialization Certificate
The Kaspersky Deploy Specialization Certificate demonstrates to customers that the
partner has knowledge and skills in specific Kaspersky security solutions.
Kaspersky Partner Account Manager
Deploy Partners have access to a Kaspersky Partner Account Manager (PAM) who
provides a single point of contact for advice, support, joint business planning and
quarterly business reviews.
Joint Business Planning
To help Deploy Partners achieve their sales objectives, we will work with you to develop a
joint business plan (JBP) – including sales and marketing activities designed to ensure
sales targets are achieved.
Advanced sales toolkit
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Each advanced toolkit includes sales presentations, competitive battlecards, pre-sales
technical presentations, proof-of-concept (PoC) guides, white papers and other
documents to help partners at every stage of the sales process.
Prioritized pre-sales support
Deploy Partners receive access to prioritized pre-sales support for products relevant to
the partner’s Specialization from a dedicated team within Kaspersky.
Access to beta versions of Specialization products
Selected partners are invited to participate in beta programs to gain early access new
releases of products relevant to the partner’s Specialization.
Rebates
Partners with Deploy Specialization will receive rebate for every product they sell that
falls under this Specialization.
Joint marketing activities for enterprise solutions
We are prepared to invest dedicated marketing funds in the development of enterprise
sales.
Technical training vouchers
To motivate further learning, we offer free vouchers for some courses.
Participate in special activities for Deploy specialists
In-depth technical sessions and workshops with hands-on labs. Evaluation of partner
sales and technical knowledge by the Kaspersky team.
Partner Locator
Listing in Partner Locator on relevant Kaspersky websites will allow you to increase your
value proposition and visibility for Customers.
Other terms and conditions
Renewal of Deploy Specialization A Deploy Specialization is subject to renewal at the beginning of each calendar year.
To qualify for renewal, the partner should continue to meet all of the requirements for
their Specialization and submit the joint business plan for the coming year.
Any Deploy Partner who does not meet all the necessary requirements will be given
a 30-day ‘grace period’ – from the beginning of the year – to rectify any non-compliance.
Termination Any partner who fails to eliminate all non-compliances within the 30-day grace period will
lose their Deploy Specialization and all associated benefits.
Partner participation in a Deploy Specialization can also be terminated by the partner
or by Kaspersky by either party giving 30 days’ notice to the other party. Notice may be
given by email or, in the case of Kaspersky, via the Kaspersky Partner Portal.
Changes to terms and conditions We are constantly working to improve the Kaspersky United Partner Program and the
Deploy Partner Program. We reserve the right to change any Specialization terms and
conditions at any time during the Specialization lifecycle. Any such changes will be
effective upon publication on the Partner Portal or at such other time as Kaspersky may
specify.
Notes on training and certification To meet the certification requirements for a Specialization, the partner must employ the
required number of individuals who have achieved the required sales certification and the
required number of individuals who have achieved the required technical certification.
If an employee holds both sales and technical certifications, that employee will be
considered as only one certified employee for the purpose of assessing compliance with
Deploy Partner certification requirements.
To achieve certification, partner employees must pass the latest version of the relevant
sales or technical exam.
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For details on our current training schedule, please contact your Kaspersky Partner
Account Manager.
Online exams are available on the Kaspersky Partner Portal:
[Link]
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List of countries and territories
Angola Rwanda Jordan
Botswana Seychelles Lebanon
Burundi South Africa Palestinian Authority
Comoros Tanzania Djibouti
Eswatini Uganda Egypt
Ethiopia Zambia Eritrea
Ghana Zimbabwe Libya
Kenya Bahrain Somalia
Lesotho Kuwait Afghanistan
Madagascar Oman Pakistan
Malawi Qatar Turkey
Mauritius Saudi Arabia
Mozambique United Arab Emirates
Namibia Yemen
Nigeria Iraq
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[Link]
IT Security News: [Link]/
Cyber Threats News: [Link]
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