Que 3 Discuss the importance of data preprocessing in text mining and list
common
Data Preprocessing prepares raw text data for analysis by cleaning and
structuring it. Importance: Removes noise, improves model accuracy.
Common Steps:
[Link]: Splitting text into words.
[Link]-word Removal: Removing common words like "the". "is".
3. Stemming/Lemmatization: Converting words to their root form.
4. Lowercasing: Converting all text to lowercase.
[Link] punctuation and special symbols.
4mark
Explain the role of predictive text analytics in business applications with an
example.
Answer:
Predictive text analytics uses machine learning and NLP to predict outcomes
from textual data.
Examples in business:
Predicting customer satisfaction from product reviews.
Detecting spam emails or fraudulent messages.
Chatbots predicting user intent.
Benefit: Helps organizations make data-driven decisions using unstructured
text data