BULK SMS

PROPOSAL

Media Revolution Ltd

Plot 4372 Sekou Toure Rd,
Ridgeway, Luisaka
Lusaka Zambia, P. O. Box 32249,
Lusaka,
Email:info@[Link]
 INTRODUCTION
Some years back a telephone was just another rigid communication device but today the
mobile phone has transformed to become one of the hottest personal accessories everyone
carries around. One of the features that have been built into the mobile phone technology for
convenient communication is the short message service (SMS), which has become so much
effective than other comparable media. SMS text messaging is the most widely used data
application in the world today, with estimated 2.4 billion active users, or over 74% of all mobile
phone subscribers worldwide.

PRODUCT DESCRIPTION
It is a short message (SMS) feature that enables you to reach your customers or a target
audience on schedule at important moments. It offers the opportunity of sending messages for
events, celebrations of any kind and sending client specific information. You can even set alerts
for bill/fees payments, reminders, meetings, tasks, will-pick-ups, prayers and general event
scheduling.

Organisations that practice the "one customer culture" do similar tasks with
other means like writing personal letters to customers which can in turn pose
lots of challenges to keep up the messaging culture but, now we have a more convenient and
effective means of delivery.

Another scenario is that a religious organisation can now schedule and send out prayer points
to members at the same time on a daily, weekly or monthly basis.
Another scenario is to alert customers or patrons immediately a transaction is effected, it helps
authenticate transaction, boost customer/consumers confidence and in return keeps records
on their phone for them as proof of payment for them to refer to in future, if the need arise.

Another example is to use SMS as follow up messages to keep clients & customers abreast with
information and protocols. It can be used to confirm examination numbers/centres to
applicants, announce results, send appreciation, send transaction details and emergency
numbers to passengers, send interview appointments and passport collection dates to
applicants, inform customers that mails/goods have arrived and are ready for pick up, inform
customers prior to an event or show, with comprehensive venue information like security,
parking, change in time, wheel chair accessibility, smoking restriction etc.

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Bulk SMS software fascinating features among others;
Personalization: With this program, one is able to personalize messages so that clients are
addressed by their names/account number. E.g. Customer balances; account numbers and any
other parameters in the client database can be included in the SMS.

Sender Mask: The sender mask or outgoing ID can be masked to show the SMS origin as
“MEDREV” or a predefined shortcode or any text characters not exceeding 11 in
number.
SMS Scheduling: Messages can be scheduled implying minimum supervision will be
needed in an event where some chunk of information is required to be sent at a later
time.

Grouping: Messages can be multicast that is, sent to clusters of people within a group
thus, exclusive and applicable group information delivery.

Automated Notifications: Our application is able to automatically alert customers when

their balance/bill reaches a given amount. E.g. “Dear John, Your balance is -50,000!
Please try to clear your bill before any inconvenience to your supply. Alerts will Also
include Staff Salary Payment Notifications e.g, Dear [Employee Name], your Salary of
[Employee Salary] for the month of [Feb] has been deposited in into your [Employee
Bank] Account.

Global Delivery: Delivery to all local networks and over 100 preconfigured international
destinations.

SMS Concatenation: Messages more than 160 characters will be concatenated so that
the client receives 1 SMS instead of two. However the cost for the SMS will be increased
in multiples of the agreed rate for every 160 characters (includes spaces).

sending will return a message status of “Not Delivered”. However not to fear, messages
that are not delivered can be retried at set intervals

Delivery Reports: The bulk application provides a status report on messages sent. SMS being a
store and forward function, users whose phones are not available at the time of

Security features

 We use Short Message Pear to Pear (SMPP) format. Only a few people using this method have
access to the telecom companies.
 The telecom companies have fire walls that a select few are allowed to go through, our
company being one of them.

 The connection between servers is secured with our personal encryption

Below is a diagram to better explain this.

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 SENDER
PROPRIETORY
ENCRYPTION

INTERNET

Server side scripts

BILLING SMS GATEWAY

DATABAS
E

MOBILE
OPERATOR

RECEIVER RECEIVER RECEIVER

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Benefits of using Bulk SMS
The benefits of Bulk SMS are:
Customers’ confidence and loyalty guaranteed
High probability of message being read
High retention rate
Cost Effective Medium
Personalised advantage
Easy to use features
Instantaneous effect

COST
Our rates begin at 150 KWACHA per credit/SMS for no less than 100credit units per purchase.
Premium rates are available for bulk purchase and prices can be further negotiated than the
displayed online cost for resellers and corporate bodies that consume in very large quantities,
we are in a business that is driven by volumes, so each client is treated specially based on their
performance.
Software is free after purchase of SMS. No hidden cost.

Note: SMS credits do not expire nor go dormant

BRANDING AND T-SHIRT PRINTING

We offer high quality branding for anything from pens to billboards.
We provide t-shirt printing services. Screen printing is used for this, producing beautiful and high quality
images at a reasonable price. We also provide quality imported t-shirts and golf shirts.

ABOUT US
Media Revolution® provides innovative and interactive wireless application services to a broad
range of operators and enterprises, allowing them to conquer the complex challenges of reach,
speed, predictability and cost.
Today Media Revolution® is one of the leading Mobile information service providers in Zambia.
We have gained the respect of many of the major GSM operators worldwide.
Media Revolution® is a leader in the development and deployment of Value Added Services
(VAS) over SMS, MMS, WAP/GPRS, & IVR (interactive Voice Response). With a dedicated team
of software designers and engineers, we have been constantly designing, developing and
operating highly innovative commercial wireless applications for enterprises and Cellular
Network Operators.
Media Revolution Limited is registered in the Republic Of Zambia with company Registration
number 90880. Serial No. 1307118

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Media Revolution Limited is licensed by ZICTA to run SMS Services using short codes 343, 314
& 431.
Media Revolution Limited is VAT registered with number 10339518/13.

Our current major clients:

 Dyna Lab

 Cavendish

 Madiso General Insurance

 Madison Life

 Gaurdian Insurance

 Swan Insurance

 Liberty Insurance

 Airtel

 Indo – Zambia Bank

 Bay Port

CONCLUSION
Let us all join the world in going green to save the earth from depleting any further so that the
next generation will live comfortably, why print a paper when you can digitally stay ahead in
business?
BULK SMS is an exciting and promising tool. When used, it is one of the best ways to quickly
reach a large number of people at an affordable cost with a high level of response and
effectiveness.